Business
SLIM launches ‘Future-Ready Sri Lanka’ national initiative to inspire and motivate the nation
SLIM – Sri Lanka Institute of Marketing, is the national body for marketing in Sri Lanka with a mission to establish marketing as the driving force which enhances the business and national value. As the country ends its lockdown and progresses well with its vaccination programs, SLIM under the auspices of the Prime Minster’s Office and in collaboration with the Ministry of Youth and Sports is launching the National Initiative – Future Ready Sri Lanka, aiming to encourage entrepreneurship, innovation, skills, and knowledge-based industries and a society, which they believe are essential as we embrace this new normal and prepare for the economic recovery.
Future Ready Sri Lanka is not merely a campaign, it’s a national call with a sense of emergency to encourage Sri Lankans to adapt to this new normalcy, challenge dependent and risk-averse mentality and enforce an entrepreneurial and innovative mindset with the right skills and knowledge to drive Sri Lanka towards economic recovery and prosperity.
Thilanka Abeywardena, President of the Sri Lanka Institute of Marketing stated “As the second phase of Re-start Sri Lanka, we are launching the National Initiative – Future Ready Sri Lanka to inspire the nation to embrace the new normalcy and to encourage entrepreneurship, innovation and upskilling & education and focus on building a knowledge-based nation. In essence, a knowledge-based economy will have four key areas which need our focus and attention; education and training to create skilled and knowledgeable human capital, information infrastructure to facilitate knowledge driven society and industries, economic incentive and institutional regime with right policies to empower and encourage and, a system for innovation that connects right stakeholders and institutes encouraging innovation in the country. . I wish to extend our gratitude to the Prime Minister’s Office and Ministry of Youth & Sports in providing the state endorsement and direction in launching this national initiative. Our vision as the national body for marketing is “To Lead the Nation’s Efforts Towards Economic Prosperity” and we have been doing our part to the best of our ability over the past 50 years by inspiring and motivating our nation through the profession of marketing and this is yet another in line with this vision
‘The pandemic dramatically changed countries, organizations, and individuals, and while the process of adaptation and change has been painful, they have all acquired new knowledge, new skills and grown new behaviors. Therefore, it’s time to settle down with the hard truth that this new normal life is here to stay and that we cannot continue to work the same way we used to and it’s time that we embrace the present and prepare for the future.’
This cannot be accomplished in isolation, they require all hands on deck and public-private sector partnerships. Policy makers, business leaders, entrepreneurs, women, youth, innovators, educators, trainers, SME’s and basically every single Sri Lankan is required to take the ownership.
Commenting about the Future-Ready Sri Lanka initiative, Minister of Youth & Sports, Namal Rajapaksa stated, “Sri Lanka has achieved great success with vaccination drives and is preparing to embrace new normalcy and accelerate plans to strengthen our economy. As we prepare for post-pandemic economic recovery, it is crucial to understand that we operate in an ever-evolving world that is transforming at a rapid pace and our strategies to navigate through this new landscape need to be with right skills and knowledge. I wish to thank the Sri Lanka Institute of Marketing for coming forward at a time like this to emphasize the importance of creating knowledge-based industries and society at large. I hope this initiative brings positivity, motivation, and encouragement to all Sri Lankans. We are a resilient nation and I am certain we will bounce back fast.”
As Sri Lanka is fast adapting and embracing the new normal, SLIM believes that this is the ideal time to provide a common purpose and motivation to businesses and individuals alike to contribute to the post-pandemic economic recovery with a positive spirit. Therefore, creating a knowledge-driven economy through knowledge-based industries and a society is essential. SLIM invites all businesses, leaders, SMEs, entrepreneurs, innovators, educators, marketers and all citizens to join hands in creating a Future-Ready Sri Lanka”
Business
HNB Finance bags 2 CMA Reporting Awards 2025
HNB Finance PLC has been honoured with two prestigious accolades at the CMA Excellence in Integrated Reporting Awards 2025, reaffirming the company’s commitment to transparency, good governance, and integrated business performance.
At this year’s ceremony, HNB Finance PLC was awarded Second Runner Up – joint in the category of “Best Integrated Report , Finance and Leasing Sector”, and also received a Merit Award in recognition of its continued efforts to enhance reporting quality and strengthen stakeholder communication.
The CMA Excellence in Integrated Reporting Awards, organised annually by the Institute of Certified Management Accountants (CMA) of Sri Lanka, acknowledge organisations that demonstrate superior financial reporting standards aligned with global best practices. Winners are assessed on key criteria such as financial performance and strategic management, corporate governance and compliance, innovation and digital transformation, sustainability practices, and professional excellence.
Chaminda Prabhath, Managing Director/CEO of HNB Finance PLC, commented on the recognition, “These awards reaffirm our commitment to upholding the highest standards of integrated reporting and transparent financial disclosure. At HNB Finance, we remain focused on delivering sustainable long-term value through robust governance frameworks, prudent financial management, and continuous innovation. The acknowledgement by CMA Sri Lanka reflects the disciplined efforts of our teams across the organization and motivates us to further enhance our reporting quality, strengthen ESG integration, and reinforce our stakeholder centric approach.”
Business
ComBank joins ‘Liya Shakthi’ scheme to further empower women-led enterprises
The Commercial Bank of Ceylon has reaffirmed its long-standing commitment to advancing women’s empowerment and financial inclusion, by partnering with the National Credit Guarantee Institution Limited (NCGIL) as a Participating Shareholder Institution (PSI) in the newly introduced ‘Liya Shakthi’ credit guarantee scheme, designed to support women-led enterprises across Sri Lanka.
The operational launch of the scheme was marked by the handover of the first loan registration at Commercial Bank’s Head Office recently, symbolising a key step in broadening access to finance for women entrepreneurs.
Representing Commercial Bank at the event were Mithila Shyamini, Assistant General Manager – Personal Banking, Malika De Silva, Senior Manager – Development Credit Department, and Chathura Dilshan, Executive Officer of the Department. The National Credit Guarantee Institution was represented by Jude Fernando, Chief Executive Officer, and Eranjana Chandradasa, Manager-Guarantee Administration.
‘Liya Shakthi’ is a credit guarantee product introduced by the NCGIL to facilitate greater access to financing for women-led Micro, Small, and Medium Enterprises (MSMEs) that possess viable business models and sound repayment capacity but lack adequate collateral to secure traditional bank loans. Through NCGIL’s credit guarantee mechanism, Commercial Bank will be able to extend credit to a wider segment of women entrepreneurs, furthering its mission to drive inclusive economic growth.
Business
Prima Group Sri Lanka supports national flood relief efforts with over Rs. 300 Mn in dry rations
Prima Group Sri Lanka has pledged assistance valued at over Rs. 300 million, providing essential Prima food products to support communities affected by the recent floods across the island. This relief initiative is being coordinated through the Ministry of Defence to ensure the timely and effective distribution of aid to impacted families.
As part of this commitment, Prima Group Sri Lanka donated a significant stock of Prima dry rations to the Government of Sri Lanka on 30 November. The consignment will be distributed across multiple severely impacted districts. These supplies will support families facing disruptions to daily life, ensuring they receive assistance as recovery efforts continue.
The handover took place at the Ministry, where the donation was received by the Secretary of Defence, Air Vice Marshal (Retired) Sampath Thuyacontha. Representing Prima Group Sri Lanka, Sajith Gunaratne – General Manager of Ceylon Agro Industries Limited, and Sanjeeva Perera – General Manager of Ceylon Grain Elevators PLC, officially presented the donation.
Prima Group has been standing with the people of Sri Lanka for over 40 years, and this donation reflects its broader commitment to the nation during challenging times. As relief operations continue across the island, the company remains focused on helping families rebuild their lives and supporting the ongoing recovery process in collaboration with the Government Authorities.
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