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CONCERTS, IDOLS, COCONUTS & MARKETING – Part 17

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CONFESSIONS OF A GLOBAL GYPSY

By Dr. Chandana (Chandi) Jayawardena DPhil

President – Chandi J. Associates Inc. Consulting, Canada

Founder & Administrator – Global Hospitality Forum

chandij@sympatico.ca

Classical Shows

As a young child I virtually grew up on stage. My father was an award-winning playwright, stage producer, director and actor. His other artistic talents such as set and costume designing enhanced the overall quality of his productions. In 1956, his play ‘Janma Bhumi’ was chosen by the government to celebrate 2,500 years of recorded history of Sri Lanka, as a part of Buddha Jayanthi celebrations. With the opening of that play, he became the first-ever to use now famous Lumbini Theatre in Colombo. Growing up in a culturally rich environment meant frequent visits by our family to art galleries, theatres, cinemas and traditional cultural events. My parents also sent my elder sister and I to learn Kandyan dancing. I was lousy at it and gave it up after a few sessions.

During my Ceylon Hotel School (CHS) student years, my favourite show was the first ever solo concert by a Sri Lankan singer – Victor Ratnayake. His concert known as ‘Sa’ (the root or tonic note in the Indian music scale) was first performed in 1973. I saw ‘Sa’ four times over four decades. I had mixed feelings when Victor finally ended ‘Sa’ in the year 2012, with the 1,450th concert. For the final show he chose Lumbini Theater where the first ‘Sa’ was held 39 years before that.

I never had the privilege of talking with Victor, but had the opportunity to work with the other two greatest classical musicians in Sri Lanka – Amaradeva and Nanda Malini. They occasionally entertained the guests at the Hotel Ceysands, during the oriental food events which I organized. I was the Executive Chef and the Food & Beverage Manager of that hotel in late 1970s. Arranging such high caliber classical musicians to entertain tourists was not common in hotels in Sri Lanka.

Western Concerts

I also equally enjoyed western music shows. Those days, we called these ‘Beat Shows’. In addition, my neighbourhood friends used to organize large scale road dances in Bambalapitiya Flats, which had a refreshingly diverse population. A few days ago, I tracked down a pioneer in western music shows in Sri Lanka, now living in USA – Kumar Navaratnam. Kumar used to organize popular beat shows in Colombo in late 1960s and early 1970s. When Kumar saw the iconic performances by Jimmy Hendrix, Carlos Santana, the Who etc. in a documentary film about Woodstock, Kumar was inspired to do something different in Colombo.

Previously having introduced rock and hard rock to Sri Lankan audiences, Kumar planned to organize something big. His ambition was to organize the first-ever Rock Festival from 6:00 pm to 6:00 am at the Havelock Park in Colombo, in the style of Woodstock. Once his friend, then turned rival, Gabo Peiris had the same idea. Eventually one week apart, there were two competing Rock Festivals organized by Gabo and Kumar held at the same venue. Most of my CHS batchmates went with me to both events. I wore a tie and dye tee shirt, a chain with a large peace sign and a pair of old torn jeans with the largest possible bell bottoms (36 inches!).

There were heavy rains during Gabo’s Rock Festival and that enhanced the ‘Woodstock’ type atmosphere and mood of the attendees. While the rock music continued nonstop, we danced in the rain and jumped into small puddles of mud, until dawn. When I asked Kumar last week if he has any photographs from his Rock Festival, he told me, “Machang, I was too drugged to remember or arrange any photos of that festival!” Kumar’s departure to USA at the height of his popularity in the 1970s created a void in the western music scene in Sri Lanka that lasted for some time. Those two festivals are yet to be matched by contemporary rock groups on the island. Kumar remains regarded as a pioneer of Sri Lankan Western music.

Meeting Mark Bostock

In 1973, as the Tournament Secretary, once again I led the organizing committee of the Nationalised Services Rugby Football Club’s annual tournament. I also played for the CHS seven-a-side team, which was one of the fourteen teams that competed for the prestigious trophy. CHS lost to the Bank of Ceylon, in the quarter finals. The chief guest for the tournament was an Englishman well-known in Sri Lanka as a sportsman and a business leader, Mr. Mark Bostock. He was the President of the Ceylon Rugby Football Union and the Chairman of the John Keells, the largest group of companies in Sri Lanka. We shook hands and spoke briefly. I felt that he was impressed with the organization of the tournament.

That brief introduction to Mr. Bostock led me to find employment with John Keells on two occasions during my mid-career in the hotel industry. At the age twenty-five I managed one of John Keells hotels, and befriended Mr. Bostock. He arranged for me to be trained in London with the largest British hotel company – Trust House Forte in the late 1970s. He was the attesting witness when I got married. In the mid-1980s, my family was invited to visit the Bostock family in their home in Tunbridge Wells, Kent, England and stay overnight with them. We had a great time there. In later years his daughter Clare, who studied hospitality management in the UK, worked at Le Galadari Meridien Hotel, where I worked in mid-1980s.

In 1986, I arranged a small farewell to Mr. and Mrs. Mark Bostock, just before his retirement, in Habarana. At that time as the General Manager, I managed the two largest hotels built by John Keells, the Lodge and the Village, Habarana, as well as their farm and Keells food distribution in the North Central Province of Sri Lanka.

Dance Organizing

Towards the end of our second year at CHS, we were very busy organizing the second CHS Graduation Ball. With the experience gained in 1972, my batch had become more efficient at event planning and organizing. We raised more funds through souvenir advertisements and were able to secure the most prestigious and expensive venue in the country – the ballroom of the Hotel Ceylon Inter.Continential. The dance tickets were sold out quickly and the dance was an overall success in terms of attendance, profits as well as finding partners.

Scraping Coconuts at

Lever Brothers

Five of my batchmates and I were able to arrange well-sought after summer internships at one of the best-known multinational corporations operating in Sri Lanka. It was at Lever Brothers, fondly known to many generations of Sri Lankans as ‘The Sunlight Company’, since 1938. At this Anglo-Dutch corporation, Lever Brothers (now Uni-Lever), we were exposed to new employee orientations, training and development as well as, employee benefits. These standards were far superior to what the hotel industry was providing those days.

My main task was scraping coconuts and peeling sweet potatoes for meals of their 1,000 employees. As four meals a day (breakfast, lunch, dinner and mid-night meal) all included curries, they needed a large quantity of grated coconut and coconut milk. Having done the same function throughout the summer of 1973, I became an expert at coconut scraping using the motorized scraper at the Lever Brothers staff kitchen. That machine was my friend, whom I called, ‘NUTS’. We also had to do shift work. Morning and afternoon shifts were good. However, we disliked doing the night shift and delivering midnight snacks to different factories.

Although we worked as trainee staff cooks; we were given some extra benefits. We had our meals at the junior executive meal room. We were also given some excellent supervisory technique training with handouts developed in Europe. I also learnt for the first-time sales concepts, public relations and union relations. At one of our training sessions, the Personnel Manager, asked us, “What is the best for management – negotiating with one union or several unions?”. I quickly raised my hand and answered, “Several!” when the manager asked my rationale for the answer, I said, “Because with several unions, the management can divide and rule”. He disagreed and explained how the management could have better and mutually beneficial industrial relations by dealing with one union. We learnt a lot at Lever Brothers, in addition to scraping coconuts.

Meeting Stanley Jayawardena

During this seventh part-time job, I was fortunate to get an opportunity to briefly meet Mr. Stanley Jayawardena, who later became Unilever Sri Lanka’s first Sri Lankan Chairman. He told interesting and inspiring stories about his remarkable career. He had joined Lever Brothers as a Sales Manager in 1955 with little knowledge in sales. However, over the decades that he worked at Unilever, he became a highly respected Marketing Guru.

He played a dominant role in shaping the destiny of Unilever Sri Lanka. Nine years after this brief meeting, I learnt Marketing from this expert. In 1982 and 1983 I did an Executive Diploma in Business Administration at the University of Colombo and Mr. Stanley Jayawardena taught its Marketing course. He arranged the ex-Marketing people from Unilever Sri Lanka, such as Upali Mahanama, Sri Sangabo Corea to give us guest lectures. That inspired me to study Marketing further with the Chartered Institute of Marketing (CIM) in UK and eventually become a graduate of the CIM.

Mastering the Concept of Marketing

The seeds of Marketing knowledge and practical tips in Marketing shared by Mr. Stanley Jayawardena, made a significant impact in my career. Most things I did in my mid-career in hospitality management – food festivals, stage productions, food and beverage operations, banqueting sales, were influenced by the basic principles of Marketing. Identifying the market segments and the customer needs and then satisfying those needs while making profits, is a simple, yet a powerful concept.

Having seen the benefit of Marketing knowledge in most things I did, I further studied and practiced Marketing. In the year 1990, I embarked in an MPhil/PhD in Hospitality Marketing at the University of Surrey, UK. Over the next 17 years as a full-time and part-time Visiting Professor/Senior Lecturer/Professor, I taught Marketing in 13 post-secondary educational institutions in eight countries (Schiller International University in UK, International Hotel School in Sri Lanka, Ceylon Hotel School, International Hotel Management Institute in Switzerland, Pegasus Hotel School in Guyana, University of Guyana, The University of the West Indies in Jamaica, Private Hotel School of Aruba, Mona School of Business in Jamaica, Ryerson University in Canada, Canadian School of Management, Ravens University in USA and Niagara College in Canada).

Thirty years after my first meeting with my Marketing Guru, I worked for the Canadian School of Management as their Senior Vice President in Market Development. Thank you for the insight and the inspiration, Mr. Stanley Jayawardena!



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Features

‘Lord Edgware Dies’

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It has been some time since I read an Agatha Christie, the plot of which I cannot remember. So, I was delighted to find on the shelves of a friend Lord Edgware Dies, which I had a vague memory of, but no certainty about who had done it.

When I read it, I found that my memory of who was probably the killer was correct, but I could not be certain and the red herrings Christie threw in were so diverting that until almost the very end I wondered if I had been wrong.

The plot is very simple. Jane Wilkinson, who is married to Lord Edgware, tells him that she is desperate for a divorce since she is in love with a very proper Anglo-Catholic peer, Lord Melton, but Edgware refuses to divorce her. She asks Poirot to talk to him, which he does, and is surprised to find that Edgware has told Jane he is prepared to give her a divorce. This was, after he had categorically refused, through a letter, which Jane said she had not received.

That night Edgware is murdered, after Jane had been to see him, or so the butler said, and also Edgware’s secretary. But Jane had been that evening at a grand dinner many miles away, where a dozen fellow guests could swear to her presence.

There was a solution however to the mystery of two Jane Wilkinsons, namely a skilful impersonator called Carlotta Adams who, in the opening chapter had impersonated Jane Wilkinson, who had also been at the performance. But when Poirot goes to see her, he finds that she had been found dead on the morning after Edgware had been killed, of an overdose. And in her bag was a gold case, with a strange inscription, that contained the drug, along with a pair of pince-nez.

Her maid said she had written a letter to her sister in America and posted it the previous night. Poirot asks Inspector Japp to get the letter, and a transcript is received from America, and in it the name of Edgware’s nephew Ronald Marsh is mentioned; he had taken Carlotta to dinner after her performance, with which the book opens, and had then set her a challenge. Japp arrests Marsh, but Poirot is not happy and asks for the original of the letter, which the sister sends him. That shows that a page is missing, and the tear is obvious, though that raises the question as to why it had not simply been cut.

Matters are further complicated by the fact that Marsh had gone in a taxi to the Edgware house, along with Edgware’s daughter Geraldine, in the interval of an opera which had previously seemed to provide them with cast iron alibis. Geraldine had gone in to fetch her pearls so that Marsh could raise money he needed, and thus had an opportunity to kill Edgware, as did Marsh, for the driver said he had got out of the taxi while waiting and gone into the house.

Agatha Christie

Marsh explained why he had gone to the house on the night of the murder as having followed Bryan Martin, an American actor, who had been in love with Jane, whom he saw go into the house with a key. But there was no one visible when he entered, and Geraldine almost immediately came down and they left together. And Martin too has become an object of suspicion to Poirot, for he had been to see him before the murders were discovered with a story of being followed by a man with a gold tooth – a story Poirot immediately realized was false when he was asked how old the man was, and was told he was young, for young people did not have gold teeth.

A heap of French money Edgware had got for a trip to Paris was missing, but since Marsh had no need for it after his cousin’s offer of help, Poirot deduces that it must have been taken by the butler, who has disappeared. Christie has stressed that he is astonishingly handsome, unusual in a butler, and Poirot notes a resemblance to Martin, so he thinks the mysterious man going into the house must have been him.

Incidentally, later Poirot assumes that Edgware’s change of mind was because he was involved in some scandal, and I believe Christie intends us to see the cause of this in his handsome butler, though this is not specified.

Meanwhile, Poirot has asked Japp to find out the provenance of the case found in Carlotta’s handbag, and it turns out to have been made in Paris, specially commissioned, and collected by a woman with pince-nez.

But then another murder occurs—that of another guest at the grand dinner, which provided Jane with her alibi. The victim is an actor who had been bemused when Jane, at a lunch, thought the Judgment of Paris referred to the city. He told Hastings he wanted to see Poirot, but was killed before he could get to the appointment. Poirot had rushed there when told about his request, but it was too late.

Meanwhile, Poirot has tried out the pince-nez on Edgware’s secretary, but she could not see through these. It was only a chance remark heard outside the theatre that led him to try them out on Wilkinson’s maid Ellis, a spare pair that had been appropriated for the night of the murders.

Poirot then lays things out, having summoned Martin and told him that he probably suppressed Edgware’s letter, as he had been dropped by then and he did not want Jane to marry another. But after teasing Martin, Poirot says that Jane was in fact the murderer, and she got Carlotta to impersonate her at the dinner while she went to the house and killed her husband. After meeting Carlotta later and checking with her through a call that she had not been rumbled, Jane had gone ahead with the murder – she put veronal into her drink and the case with veronal into the handbag. She forgot to take out the pince-nez she had used earlier to imitate an American. Carlotta had registered as the American in a hotel and Jane had gone to see her, and there they exchanged identities. After seen the letter, she made use of it by tearing off the page that referred to her, and the S of She, so that the person who had challenged Carlotta to impersonate her seemed to be a man.

There is a coda in which Jane, condemned to death, writes to Hastings, still full of pride at her ingenuity hoping she will be remembered.

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Desilt reservoirs, learn from our ancient irrigation systems

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Polgolla

by Prof. O. A. Ileperuma

Silting of reservoirs is a major problem today affecting our hydropower production and irrigation systems. The main Mahaweli reservoirs are silted to a considerable extent reducing the water holding capacity of them. Due to poor soil management practices, floodwaters deposit large amounts of silt in these reservoirs. When the Polgolla reservoir was fully drained about two years back, one could see mountains of silt in the lower reaches of the reservoir. A rough estimate is that 50% of the total capacity of these reservoirs has been lost to siltation. This is a serious issue which affects not only power and agriculture but also flood control.

Our ancient irrigation systems ensured that desilting of reservoirs took place under royal decree where all users of the reservoirs were ordered to carry out desilting of reservoirs during the dry season. The clay thus collected was used in making bricks for the construction of great stupas which dot the landscape of our ancient kingdoms. This ensured that the reservoirs had their full capacity filled with water for the next cultivating season. Our ancient kings were clever enough not to construct reservoirs by blocking main rivers such as the Mahaweli. A classic example is the Minipe left canal where they tapped only the surface water of Mahaweli. Even the bigger tanks such as Nuwara Wewa and Parakrama Samudraya were fed with minor rivulets. There were also other ingenious features in the cascade irrigation systems built by the ancient kings, such as mud sluice canals and forest reservations between the reservoirs in the cascade system. These reservations helped trap silt and remove excess nutrients, which could otherwise contribute to increasing salinity as water flowed from one reservoir to another.

Victoria

Moragahakanda

A classic engineering marvel is the former Yoda Ela, which carries water from Kalawewa to Nuwara Wewa and Tissa Wewa. It is 87 km long although the straight distance between these points is only about 40 km. The gradient of this canal is about 10 cm per km or 6 inches per mile. Yodha Ela functions as a moving reservoir and feeds about 4,600 hectares of paddy lands. It is a winding canal with about 120 smaller reservoirs on its way. It was constructed during the reign of King Dhatusena around 459 AD and later expanded by King Parakramabahu by connecting more reservoirs to the network. Unfortunately, during the Mahaweli project our modern-day engineers constructed a concrete canal replacing the winding path of this Yoda Ela also called Jaya Ganga. This effectively removed the ability of the old Yoda Ela to remove silt and nutrients. The bank of this Ela has wet zone trees such as jak and areca nut growing well. They take up the nutrients from the flowing stream making the water suitable for irrigation later.

Ancient Mesopotamian civilisations depended on dams constructed along the two main rivers, Euphrates and Tigris. After continuous irrigation of their fields over several thousand years, salinity of the irrigated lands increased making them unsuitable for agriculture. People died due to famine and this clearly illustrates the danger of blocking main rivers for agriculture. There is scientific evidence that the salinity of paddy soils in the Mahaweli C area is increasing.

We saw the devastation caused by Cyclone Ditwah. The sluice gates of the Kotmale Reservoir were opened, and Kandy and Peradeniya were flooded. If the reservoir had had greater storage capacity, couldn’t the opening of the gates have been delayed? This may not be an argument that modern-day engineers would readily accept, and I am not an irrigation expert. These ideas may well be naïve. But most of us tend to think of reservoirs mainly in terms of hydropower generation and irrigation, while their role in flood control receives much less attention. The question therefore deserves serious consideration. Could restoring lost reservoir capacity through desilting help improve our ability to manage extreme rainfall and reduce flood risks?

Desilting our reservoirs should be considered a national priority.

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Losing out to Ethiopia

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From Trailblazer to Tailender

Export diversification – Missing the wood for the trees – Part III

by Gomi Senadhira

In Sri Lanka, the word “Ethiopia” is often used as disparaging slang to describe individuals or areas experiencing extreme poverty, starvation, or severe economic hardship. This linguistic habit originated in the 1980s with the Western media coverage of the devastating Ethiopian famine of 1983-85. That media coverage shocked the world but also left an outdated and offensive global stereotype that the country is permanently starving. Much has changed since then. By now, with an annual growth rate of around 9%, it is the fastest-growing economy in sub-Saharan Africa. Ethiopia has also emerged as a highly competitive exporter and is challenging not only its competitors in the region but also countries like Sri Lanka. This article is on how Sri Lanka has lost ground to Ethiopia (and a few other countries) in the GCC markets for agricultural and floricultural products.

Sri Lanka – A Pioneer in the Agriculture and Floricultural Market in the GCC

As discussed in Part II of this article, by the mid-1980s Sri Lanka had established a strong foothold in the GCC’s fruit, vegetable, and floricultural market. Geographical proximity and well-established shipping and air links gave Sri Lanka a strong comparative advantage over Southeast Asian and African nations. Thailand, Vietnam, and Kenya were not even in the market. At that time, Ethiopia was experiencing (as BBC news reports described) “a biblical famine”.

The market was not very large, but it was lucrative and growing. Trade Minister Lalith Athulathmudali as well as the Chairman of the Export Development Board, Victor Santiapillai, who visited Kuwait (and the GCC countries), recognised the market potential for these products and encouraged us to continue with our work. The minister was particularly keen to further develop links between the market for these products, exporters, and his Export Production Villages (EPVs). So, it was becoming a successful case not only for export diversification but also for transferring gains from exports directly to rural households.

From Trailblazer to Tailender

As a result, even by the beginning of this century Sri Lanka had a larger market share than most of its competitors from Asia or Africa. But since then, our competitiveness has weakened significantly. The tables below provide a comparative snapshot of Sri Lanka’s performance vis-à-vis Thailand, Vietnam, Kenya and Ethiopia in the GCC market for vegetables, fruits and floricultural products. As illustrated therein, in 2001 Sri Lanka was ahead of Thailand, Kenya and Ethiopia in this small but rapidly growing market. Since then, we have fallen behind Thailand, Kenya and many other countries in that lucrative market. If this trend continues, Sri Lanka will fall behind Ethiopia within the next few years. (See Table 1)

In the GCC market for vegetables (covered in HS chapter 07), Sri Lanka was ahead of most other competitors in 2001. As illustrated in Table 1 , Sri Lanka had failed to develop this market, while Thailand, Kenya, and even Ethiopia had very efficiently increased their market shares. The GCC is a market to which Sri Lanka can supply some vegetables, like cabbages, by sea. It appears Sri Lanka had also failed to exploit this mode of supply.

We can see a similar trend in the market for fruits. Vietnam, Kenya, and Thailand have emerged as major players, while exports from Sri Lanka have staggered on slowly. In this segment, Vietnam has emerged as a leading player during the last twenty years and the GCC imports from Viet Nam have shot up from US$44 thousand in 2001 to US$346 million by 2024. In part one of these articles, I discussed the remarkable increase of jackfruit exports from Vietnam “…just $3 million in 2015 to an impressive $236.8 million in 2023” while most of our jackfruit production rots under the trees. This explains how countries develop their markets, geographically and product-wise. (See Table 2)

Sri Lanka’s performance has been weakest in the market for floricultural products (HS Chapter 06), which groups live trees, cut flowers, and ornamental foliage. When we first entered the market in the 1980s, the market was dominated by the Netherlands, and Kenya and Ethiopia were not even in the market. At that time, we identified the Gulf states as a market where Sri Lanka could have a dominant presence due to geographical proximity. Even in 2001, Sri Lanka was ahead of Kenya, Ethiopia, and Thailand. But by now, Kenya has emerged as the dominant supplier. Ethiopia is also expanding its market share and is the third-largest exporter. (See Table 3)

Missing the Wood for the Trees

In the mid-1980s, Sri Lanka first established its foothold in the GCC market. Since then, Thailand, Vietnam, Kenya, and even Ethiopia have moved well ahead of us and have become leading players. Why did we lag behind in our export diversification efforts in general and, more particularly, in the GCC market?

The reasons are very clear. After the initial attempts in the 1980s and early 1990s, Sri Lanka has not been proactively involved in identifying, developing, and promoting new products and markets, or protecting and further developing new markets already established. The focus has simply been on traditional exports: tea, coconut, cinnamon, and garments, while other products were almost ignored. In essence, we have been and continue to focus intensely on a narrow group of products and markets, and we have lost sight of the bigger picture.

(The writer can be reached at senadhiragomi@gmail.com)

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