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Marketing Alumni Association of USJ Outlines Strategic Vision to Strengthen the Future of Marketing in Sri Lanka

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Executive Committee of the Marketing Alumni Association

The Marketing Alumni Association (MAA) of the University of Sri Jayewardenepura (USJ) set out its strategic direction for the year ahead at its Annual General Meeting (AGM) held on 10 December 2025. The event brought together academic representatives from the Department of Marketing Management and a strong contingent of alumni, providing a platform to review the association’s progress and reaffirm its commitment to advancing the marketing profession in Sri Lanka.

As the official body representing graduates of the Department of Marketing Management of the University of Sri Jayewardenepura, the MAA has, over the past 25 years, supported a network of more than 1,500 marketing professionals who now hold influential roles in leading private and public sector organizations. The association remains committed to elevating the standing of the Japura Marketing degree by strengthening industry partnerships, supporting academic excellence, and fostering a high-performing alumni community.

A key focus of the AGM was the appointment of Oshadee Withanawasam as President of the MAA for the upcoming term (2025-2027). In his inaugural address, Mr. Withanawasam emphasized the importance of strategic leadership, industry relevance, and collaborative growth in positioning USJ and its alumni at the forefront of marketing innovation in Sri Lanka.

Over the past year, the MAA has intensified its engagement efforts through a series of high-impact initiatives. The Kings and Queens Dinner Dance 2025, which brought together over 200 members, strengthened camaraderie within the alumni network. On the academic front, the association’s flagship ‘Fine Touch’ guest lecture series, conducted in partnership with the Department of Marketing Management, USJ, continued to offer undergraduates valuable exposure to industry best practices and emerging trends.

A significant milestone for the association was the launch of its first structured mentoring program for undergraduates of the department. This initiative marks a notable advancement in bridging academic training with practical corporate experience, equipping students with the competencies required to excel in a competitive business environment.

The MAA also continued to deliver meaningful social impact through its ‘Bring a Smile’ initiative, which has supported rural schoolchildren for three consecutive years (2023–2025) by providing essential stationery supplies. Further strengthening its commitment to education, the association introduced a scholarship scheme in 2024 to support deserving undergraduates pursuing their higher education in marketing.

During the AGM, outgoing President Dr. Darshana Jayasinghe and the Head of the Department of Marketing Management of USJ, Prof. Sandamali Galdolage, commended the association’s continued progress and reiterated their support for its long-term vision.

The following office bearers were appointed for the new term: Oshadee Withanawasam (President), Amitha Amarasinghe (Deputy President), Nipuni Karunarathna (Vice President), Vimukthi Kaushalya (Secretary), Thisaru Menake (Assistant Secretary), Nuwan Indika (Treasurer), and Thilanka Kalpage (Assistant Treasurer). Committee Members for the term include Prof. Ashoka Malkanthie, Chandra Kodithuwakku, Manuri Jayasinghe, Champika Vincent, Naleendra Yasassri Perera, Kaushan Agalawatte, Chandranath Gamage, and Pamudi Ketawalage.

Dr. Darshana Jayasinghe and Lalith Sumanasiri will serve as Advisors, while Prof. Sandamali Galdolage, Manojee Dabare, and Prof. Lalith Chandralal will continue as Trustees of the MAA.



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ADB’s digital push signals a wake-up call for Sri Lanka

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Antonio García Zaballos, Director, Digital Sector Office - ADB

The Asian Development Bank is no longer treating digitalisation as a secondary development theme. Increasingly, the bank views digital infrastructure as the economic nervous system of Asia’s future growth model – a strategic national asset now considered as critical to economic competitiveness as highways, ports, and power grids.

That shift carries an important message for countries like Sri Lanka: modernise digital systems rapidly or risk falling behind regional competitors.

This was among the clearest signals emerging from the 59th Annual Meeting of the ADB held in Samarkand from May 3 to 6, where digital connectivity and technology-driven growth dominated many of the bank’s strategic discussions.

The ADB is steadily repositioning itself from being primarily a traditional infrastructure lender into a major catalyst for digital transformation across Asia and the Pacific. At multiple forums in Samarkand, bank officials and sector experts repeatedly stressed that digital connectivity is no longer simply a technology issue. It is now deeply tied to productivity, governance, financial inclusion, education, healthcare, climate resilience, and regional economic integration.

A key figure driving this agenda is Antonio García Zaballos, Director of the Digital Sector Office at the ADB. Widely recognised for his expertise in telecommunications regulation and broadband policy, Zaballos emphasised that digital infrastructure should be treated as essential national infrastructure rather than a luxury service.

Under the ADB’s Strategy 2030 framework and subsequent policy reviews, digital transformation has emerged as one of Asia’s defining development priorities. The bank’s digital agenda now broadly focuses on expanding broadband access, building digital public infrastructure, supporting e-governance, promoting fintech and digital payments, strengthening cybersecurity, developing AI-ready economies, and advancing regional digital integration.

Discussions in Samarkand also highlighted a persistent reality: despite rapid mobile and internet growth across Asia, the region’s digital divide remains severe. Millions in rural communities, small businesses, and low-income populations still lack affordable and reliable digital access. For the ADB, digitalisation is therefore not merely an innovation agenda, but also an inclusion challenge.

One of the strongest indications of the bank’s ambitions came with the announcement of a regional connectivity initiative involving energy and digital infrastructure investments worth up to US$70 billion by 2035. A central component is the proposed “Asia-Pacific Digital Highway” – a major initiative aimed at expanding fibre-optic networks, satellite systems, and regional data centres.

ADB President Masato Kanda observed that energy and digital access would ‘define the region’s future,’ while emphasising that cross-border digital networks could reduce costs and widen economic opportunity across Asia and the Pacific.

Zaballos and other ADB officials also stressed the importance of regulatory modernisation, public-private partnerships, and regional coordination to build stronger broadband ecosystems. Their policy focus increasingly includes affordable internet access, cybersecurity frameworks, digital public infrastructure, cross-border data governance, and digital inclusion for underserved populations.

Another major pillar of the ADB’s strategy involves digital economy agreements and harmonised regional regulations. According to ADB research released in 2025, digital trade, AI governance, cross-border payments, and cybersecurity standards are rapidly becoming central to regional economic integration.

The bank increasingly sees fragmented digital regulations as a growing obstacle to regional commerce. As a result, it is promoting interoperable payment systems, common digital standards, regional cybersecurity cooperation, and coordinated cross-border data governance frameworks.

This has particular relevance for South Asia, where digital fragmentation still limits deeper regional trade integration.

For Sri Lanka, the implications are significant. Although the country enjoys relatively high mobile penetration and comparatively strong digital literacy, major gaps remain in rural broadband access, government digital integration, SME digitalisation, cybersecurity preparedness, and digital export competitiveness.

ADB’s growing emphasis on digital public infrastructure and regional connectivity could align closely with Sri Lanka’s ambitions to expand fintech services, IT exports, e-governance systems, and digital entrepreneurship.

The larger question now is whether policymakers – particularly the Ministry of Digital Economy – can move quickly enough to position Sri Lanka within this rapidly evolving regional digital architecture. In Asia’s next development cycle, digital readiness may well determine which economies move ahead – and which are left struggling to catch up.

By Sanath Nanayakkare

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Nations Trust Bank builds growth momentum in 1Q 2026

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Nations Trust Bank PLC (NTB) commenced the financial year on a positive note, delivering a strong performance for the three months ended 31st March 2026, with a Profit After Tax (PAT) of LKR 4.6Bn, marking a 12% yearonyear increase. The results were supported by steady asset growth, stable Net Interest Margins (NIMs), and prudent risk management, reflected in a low Net Stage 3 Ratio of 1.10%. A robust capital position further supported the Bank’s performance, with Return on Equity (ROE) reaching 18.98%, indicating the Bank’s continued momentum and a positive outlook for growth in the year ahead.

Nations Trust Bank, Director and Chief Executive Officer, Hemantha Gunetilleke, stated,

“The Bank’s performance in 1Q 2026 highlights its strength and the progress of its strategy as we move into the next phase of growth. This is reflected in the expansion of our loan book and our continued focus on supporting customers across consumer, commercial and corporate segments. In doing so, the Bank has contributed to broader economic growth in Sri Lanka, supporting investment and expansion across key sectors. As we further strengthen our capital and liquidity positions, we remain focused on delivering value through high service standards, improved digital capabilities, and a strong customer focus.”

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LOLC Life Assurance expands branch network to strengthen customer accessibility and service excellence

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Jayantha Kalinga, Chief Operating Officer of LOLC Life Assurance joining the ribbon cutting ceremony of the newly opened Mathugama Branch

LOLC Life Assurance continues to reinforce its commitment to delivering accessible, customer-centric life insurance solutions through the strategic expansion of its branch network across key locations in Sri Lanka. The recent opening of new branches in Mathugama and Beruwala marks a significant milestone in enhancing customer accessibility, improving service convenience, and delivering inclusive insurance protection across these strategically important key regional markets.

This expansion reflects the company’s continued focus on bringing life insurance services closer to customers, ensuring greater convenience, improved responsiveness, and stronger community-level engagement. By strengthening its physical presence, LOLC Life Assurance aims to provide personalised support and seamless access to its comprehensive range of life protection and investment solutions.

The new Beruwala branch, located at No. 207, Galle Road, Beruwala, and the Mathugama branch, located at No. 110/1, Aluthgama Rd, Mathugama were officially opened by Mr. Jayantha Kalinga, Chief Operating Officer of LOLC Life Assurance together with the company’s senior management team. As a trusted life insurer in Sri Lanka, LOLC Life Assurance remains committed to innovation, superior customer experience, and inclusive financial protection, further strengthening its vision of becoming a lifelong partner that offers security, care, and confidence at every stage of life.

The relocation of the Jaffna branch to No 62/3, Stanley Road, Jaffna reflects the company’s ongoing efforts to optimise its branch network through improved infrastructure and enhanced accessibility. The branch was officially reopened in the presence of Mr. Chandana L. Aluthgama, Executive Director and Mr. Jayantha Kalinga, Chief Operating Officer of LOLC Life Assurance, providing a more modern and customer-friendly environment aligned with the region’s growing economic activity. The upgraded facility is expected to further enhance customer experience by ensuring efficient access to the company’s full suite of life insurance solutions.

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