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Würth Lanka partners David Pieris’ “SpeedBay Circuit” as Platinum Partner

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(On right) Suranga Kekuluwalage, Managing Director/CEO, Würth Lanka (Pvt) Ltd exchanging the agreement with Eshan Pieris – Chairman of David Pieris Racing & Leisure (Pvt) Ltd

Würth Lanka (Pvt) Ltd, one of the leading brands in the automotive aftermarket space, recently partnered with “SpeedBay”, David Pieris Group of Companies’ motorsport arm as its “Platinum Partner”, enhancing its presence at the SpeedBay go-kart racing circuits at Pearl Bay in Bandaragama and Port City in Colombo. The agreement sealing this unique collaborative partnership was signed by Suranga Kekuluwalage – Managing Director/CEO of Würth Lanka (Pvt) Ltd., and Eshan Pieris – Chairman of David Pieris Racing & Leisure (Pvt) Ltd., in the presence of David Pieris – Founder & President of the David Pieris Group of Companies, Dhanuja Senadeera – Head of Branding, Chanaka Supun – Division Manager – Auto Division, Sanjeewa Edwards – National Sales Manager, Tharindu Rajapaksha – Division Manager – Trade Division and Teshini Bandara – Marketing Executive of Würth Lanka (Pvt) Ltd.

As part of the agreement, SpeedBay will provide a Würth-branded specialized racing suit, which must be worn during all karting sessions. The suit is designed to protect drivers from on-track incidents, including abrasions and impacts, ensuring the safety and well-being of every participant during each driving session.

“Our partnership will infuse a new level of positive energy to motorsport racing and the thrill seekers at the exciting and well-laid-out SpeedBay circuits while helping to take the thrill of racing and entertainment to the next level,” said Suranga Kekuluwalage, Managing Director/CEO, Würth Lanka (Pvt) Ltd.

Renowned for the unmatched quality and reliability of its products, Würth Lanka has long been the choice of champions — proudly sponsoring premier motorsport events and top racing talent at the forefront of Sri Lanka’s motor racing circuit.

SpeedBay’s racing circuit at Bandaragama is Sri Lanka’s only go-karting track built to FIA-CIK standards. The Asia Pacific Go-Karting Championship 2025 was held at Pearl Bay in Bandaragama, signifying the high level of acceptance afforded to SpeedBay from a regional motor sporting perspective. The SpeedBay circuit at the Port City is Colombo’s only go-karting circuit, offering the thrills of racing to motorsport fans.

Established in 1998, Würth Lanka (Pvt) Ltd is a fully owned subsidiary of Würth International, AG, and belongs to Adolf Würth GmbH, Germany, the parent company of the Würth Group. Würth is a Euro 20 billion company and one of the largest international trading companies with more than 400 subsidiaries in 80 countries. With over 87,000 employees worldwide, Würth has the largest direct sales force to be closer to its customers.



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Business

Cross-border supply chains seen as key to new business opportunities

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Dignitaries at the launching of the new dhal processing factory.

By Ifham Nizam

Australian High Commissioner to Sri Lanka Matthew Duckworth described Omega Traders’ latest investment in a modern dhal-processing facility as a strong example of how cross-border supply chains can translate into productive investment, local value addition and new business opportunities in Sri Lanka.

The investment, which adds a 150-metric-tonne-per-eight-hour-day processing capacity to Omega Traders’ operations, marks a significant expansion of the company’s manufacturing footprint as it celebrates 45 years in Sri Lanka’s food commodity industry.

Speaking at the inauguration of the new Lentil and Orid Dhal Processing Factory in Wattala, last Friday, H.C. Duckworth said the facility represented more than an increase in production capacity, pointing to the wider economic value created when Australian agricultural production is connected with Sri Lankan processing and distribution.

‘This facility is not operating on its own. It is part of a long supply chain and a trade partnership between Sri Lanka and Australia, Duckworth said.

His comments placed the Omega Traders’ investment within a broader commercial context: Australia brings agricultural production and established export capabilities, while Sri Lanka provides processing capacity, labour, market access and opportunities for further value addition.

The investment comes as Sri Lanka continues to look towards greater domestic processing and value-added manufacturing rather than relying solely on the import and distribution of finished commodities.

Dr. (Mrs.) Siddhika G. Senaratne, Director General/CEO of the Sri Lanka Standards Institution (SLSI), who attended the inauguration as Guest of Honour, highlighted the importance of quality assurance in food processing and the role of standards in maintaining confidence across the supply chain.

The facility is equipped with new-generation cleaning, processing, sorting and quality-control machinery, including advanced colour-sorting technology, automated systems and an in-house quality-control laboratory.

The additional capacity will support Omega Traders’ three principal Mysoor Dhal brands — Rainbow Jumbo Dhal, Komas Dhal and Rozanna Dhal — which serve different segments of the Sri Lankan market.

But the investment also has a distinctly local agricultural dimension.

Through its Orid Dhal operation, Omega Traders plans to source locally grown black matpe from Sri Lankan farmers and process it at the new facility.

That creates a domestic value chain linking farmers to industrial processing and consumers, while potentially increasing demand for locally produced agricultural commodities.

Duckworth said this type of business partnership could generate benefits for both countries.

‘Australia produces some of the world’s best agricultural products and we are very efficient and very capable at trading them. But that alone is not going to bring success to Australia. Just as building a factory like this is not going to bring success to Sri Lanka, he said.

‘It’s when we bring these entities together that our products produced in Australia can be processed in excellence here in Sri Lanka that enables this to be a success, the H.C. explained.

The investment therefore combines two complementary supply streams: imported agricultural commodities, including Australian-origin products, and locally produced black matpe for the Orid Dhal operation.

For Sri Lanka, the business significance extends beyond Omega Traders itself. Increased processing capacity creates demand for logistics, packaging, distribution, services and agricultural inputs, while supporting employment within the food-processing ecosystem.

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Ideal Motors makes history with multiple workplace excellence accolades

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Representatives from Ideal Motors (Pvt) Ltd receive top organizational culture and workplace accolades at the Great Place to Work® 2026 awards ceremony.

HR-led transformation places people, culture and business performance at the heart of the organisation

Ideal Motors (Pvt) Ltd,has achieved a significant milestone by securing multiple prestigious workplace and organisational culture accolades in 2026, reinforcing its position as an employer of choice in Sri Lanka’s automotive sector.

Among its latest achievements, Ideal Motors has been recognised as one of the 20 Great Workplaces for Young Talent in Sri Lanka 2026, ranked No. 1 and awarded the Gold Medal in the Small and Medium category of Best Workplaces™ in Sri Lanka 2026, and ranked No. 18 among Best Workplaces™ in Asia in the Medium Scale category—the highest-ranked Sri Lankan organisation in the category. The company also received Industry Excellence for Workplace Culture – Trading Industry.

The Young Talent recognition was presented at the Great Place To Work® CXO Forum 2026 held on 10 September 2026 at Cinnamon Life, Colombo. The recognition followed an evaluation of more than 100 certified organisations and highlights workplaces that create meaningful opportunities for employees under 35 to develop, contribute and grow.

At the Best Workplaces™ in Sri Lanka Awards Gala 2026, held on 11 September 2026 at Cinnamon Life, Colombo, Ideal Motors achieved another historic milestone by entering the Best Workplaces Sri Lanka list for the first time and securing the No. 1 Gold Medal in the Small and Medium category. The company also achieved No. 18 in Best Workplaces™ in Asia, reflecting the strength of its workplace culture beyond Sri Lanka.

These achievements represent more than a collection of awards. They reflect the transformation taking place within Ideal Motors, where people, culture and business performance are increasingly viewed as interconnected drivers of sustainable growth.

Over the past few years, the organisation’s HR function has evolved from a predominantly administrative role into a strategic business partner, with greater emphasis on employee experience, capability development, engagement, performance, communication, wellbeing, diversity and inclusion, and data-driven HR practices.

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AAC takes seat belt safety message to Colombo motorists

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AAC staff distribute seat belt safety material to motorists on Galle Face Centre Road, Colombo.

The Automobile Association of Ceylon (AAC) conducted a seat belt safety awareness programme in front of its headquarters and along Galle Face Centre Road, encouraging motorists and passengers to make seat belt use a habit on every journey.

AAC staff, working alongside officers of the Sri Lanka Police Traffic Division, distributed specially designed hanging tags and stickers to drivers. The material carries a clear reminder that seat belts protect drivers as well as passengers in both the front and rear seats.

The public awareness drive was held ahead of the requirement taking effect on 20 September 2026, under which seat belt use becomes mandatory for every occupant of a vehicle travelling on an expressway.

AAC emphasized that the regulation should be understood as a life-saving measure rather than only a legal obligation. Wearing a seat belt can help prevent occupants from being thrown inside or from a vehicle during a collision and can lessen the severity of injuries.

The Association said road safety legislation must be supported by sustained public education, visible enforcement and responsible behaviour by all road users. The participation of the Traffic Police helped the campaign reach motorists directly in a busy part of central Colombo.

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