Business
Ten brands making diapers & juices welcome Virat Kohli’s baby, hoping to get him to endorse their products!
BY S VENKAT NARAYAN
Our Special Correspondent
NEW DELHI, January 16:
Last Monday afternoon, Indian cricket team’s Captain Virat Kohli announced on Twitter that he and his Bollywood actress-wife Anushka Sharma had been blessed with a baby girl.
Moments thereafter, at least 10 consumer companies producing diapers and juices made a dash to be associated with India’s highest paid celebrity, who is possibly the richest cricketer on the planet. His current brand value is $237.5 million, or INR 1,734 million.
Proctoer & Gamble’s Pampers, Tropicana fruit-juice-maker, Pepsi, food delivery platform Zomato, deliversy services company Dunzo, and Liberty Shoes were among those who released advertisements across social media platforms like Twitter, Instagram and Facebook to celebrate the occasion.
Kohli does not endorse any products made by these companies. They are said to be considering signing him on.
A senior executive aware of the development said: Kohli’s management firm has been getting feelers from brands with child-centric products for endorsements even before the birth of the baby.”
While brands he endorses are naturally leveraging the birth of the baby, at least eight to ten other brands want to sign him now, he added.
“Here’s to new roles and a new innings,” P&G’s Pampers said on its social media handles with a short video congratulating the new parents.
“GoodnessComesHome, #ItsAGirl,” PepsiCo’s Tropicana posted on its Instagram handle, with visuals of the “goodness of fruits.”
Dunzo posted a picture of a stork carrying a bundled baby captioned “Just Delivered” on its Instagram and Twitter handles.
Liberty Shoes posted a diagram of baby feet cradled by a pair of hands captioned “Beginning of the Much Awaited Innings” with the Virushka hashtag. (Virushka is a name coined by the media here for Virat (Kohli) and Anushka (Sharma).
Pepsi, which Kohli endorsed until 2017, made a direct reference to its Swag tagline in its social media message “A Swagstar is Born” blended with its logo.
A PepsiCo India spokesman said in an email: Leveraging topicality via fixed and fluid moments is very important to consumers. Moment-marketing fulfils these requirements and helps brands to further create impactful connect and engagement with consumers.”
Prasoon Joshi, chief executive officer of McCann Worldgroup India and chairman Asia-Pacific at McCann, said: For brands, associating with big moments of celebration such as this is aimed to create positive rub-offs on themselves.”
Kohli is India’s most expensive celebrity as far as endorsements go. He charges INR 50 million to INR55 million for a day’s work—much more than what MS Dhoni, Shah Rukh Khan and Aamir Khan charge in India, and more than what football icon Lionel Messi, golf superstar Rory McIlroy and Golden State Warriors’ Stephen Curry abroad.
The 32-year-old’s 17 endorsement deals include Puma, Audi, Manyavar ethnic clothing, Blue Star airconditioning, Himalaya personal care, e-commerce fashion portal Myntra, e-sports platform Mobile Premier League, edtech company Great Learning, Wrogn clothing line, Uber, Boost Energy, MuveAcoustics, and MRF Tyres.
Business
HNB Finance strengthens Board with four independent directors
HNB FINANCE PLC has strengthened its Board with the appointment of four Independent Non-Executive Directors, effective September 8, 2026.
The new directors are Renuke Wijayawardhane, Shanti Gnanapragasam, Nabiha Mohamed and Dr. Thisuri Wanniarachchi, who collectively bring extensive experience in financial regulation, banking, risk management, corporate finance, investment strategy, development finance and public policy.
Wijayawardhane, an Attorney-at-Law and capital market professional, retired in July 2025 as Chief Regulatory Officer of the Colombo Stock Exchange after more than 31 years with the Exchange. His experience covers securities regulation, corporate governance, market infrastructure and compliance.
Gnanapragasam has over four decades of banking experience spanning treasury, risk management, credit and trade finance. She currently serves as an Independent Non-Executive Director of Cargills Bank, Wealth Trust and Vision Fund Lanka.
Mohamed is a corporate finance and investment professional who previously served as Lead Transaction Advisor at the State-Owned Enterprise Restructuring Unit of the Ministry of Finance, where she led five divestiture transactions worth over US$600 million.
Dr. Wanniarachchi brings over a decade of experience in development finance, institutional reform and social protection, including work with the World Bank and the Government of Sri Lanka.
Business
Prime Residencies hands over The Palace Gampaha
Prime Lands Residencies PLC has completed and officially handed over The Palace Gampaha, described as the largest planned gated residential community in Gampaha, to its homeowners.
The development, which commenced construction in 2021, is located two kilometres from Gampaha town and 100 metres from the Colombo-Kandy main road.
Spread across 13.5 acres, The Palace Gampaha comprises 480 two- and three-bedroom apartments in a ground-plus-three-floor development, with prices starting from Rs. 27.5 million.
The project allocates about 80% of its land to landscaped areas and common facilities, while the remaining 20% is used for apartment development. Facilities include a swimming pool, gymnasium, clubhouse, library, community kitchen, laundry, mini-mart and a daycare centre managed by the Lyceum Group.
The fully gated community also incorporates solar power for common areas, underground electricity cabling and a sewage treatment plant with water recycling facilities.
Prime Residencies said all statutory approvals required for the handover had been secured, including certifications from the Condominium Management Authority and registration of the Condominium Plan and Deed of Declaration.
Prime Group Chairman Premalal Brahmanage said the project reflected the company’s vision of creating large-scale residential communities designed to enhance the quality of life of Sri Lankan families.
The project is the latest addition to Prime Group’s portfolio of more than 70 gated community and apartment developments.
Business
SLANA warns NVOCC business losing ground amid THC concerns
Sri Lanka’s Non-Vessel Operating Common Carrier (NVOCC) sector is losing ground despite the expansion of the industry in several regional markets, Sri Lanka Association of NVOCC Agents (SLANA) Chairperson Swabha Wickramasinghe said.
Wickramasinghe, re-elected for a third consecutive term at SLANA’s ninth Annual General Meeting last week said the continued difficulty in collecting Colombo Terminal Handling Charges (THC) as a separate land-based cost was among the key challenges facing the industry.
She said the practice placed Sri Lanka at a competitive disadvantage as principals consider the overall economics of operating through Colombo.
“When Sri Lanka becomes less commercially attractive compared with other regional destinations, the consequences eventually reach our members,” she said.
Wickramasinghe said a committee had been proposed at a recent meeting with the Minister and Deputy Minister to evaluate the THC issue, urging the authorities to expedite its appointment and review.
She also called for an early solution to the problem of uncleared salt containers at the Port of Colombo, which has resulted in delays in releasing empty containers.
With more than 75 NVOCC lines operating in Sri Lanka, she stressed the sector’s importance to regional trade, particularly links with India and China.
Ports Minister Anura Karunathilaka said Sri Lanka should expand regional business while exploring areas such as bunkering, freight forwarding and e-commerce logistics.
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