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TikTok announces specialized workshops program to empower Sri Lankan female entrepreneurs

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In commemoration of International Women’s Day 2024, TikTok announced an initiative aimed at empowering female business owners in Sri Lanka. Recognizing the unique challenges faced by women-led businesses in emerging markets, TikTok has designed a specialized workshop program, where informative webinars are designed to provide comprehensive guidance on leveraging the platform for business growth and visibility.

In an era where digital platforms play a central role in organizational success, many small businesses, especially those led by women, encounter significant barriers due to a lack of digital literacy, resources, and support networks. Despite possessing the drive and innovation necessary for success, these barriers often hinder #womeninbusiness from thriving in the competitive online marketplace.

The 20-day workshop program, running from March 1st to March 20th, 2024, will cover key aspects of content creation, strategy building, storytelling, and the effective use of product features on TikTok. The program aims to equip women business owners in Sri Lanka with the skills and knowledge needed to succeed in the digital landscape.

Additionally, a webinar featuring industry experts will be held to provide insights into crucial topics such as ‘Strategic Marketing for Women-Owned Businesses’ and ‘The TikTok Advantage: Building Your Brand from the Ground Up.’ The webinar is set to be an engaging platform for participants to gain valuable knowledge about developing and implementing effective marketing campaigns from seasoned professionals in the field.

Through this comprehensive initiative on #womensday, TikTok seeks to bridge the digital divide, foster economic empowerment, and create a supportive ecosystem for women-led businesses in Sri Lanka. Underscoring its commitment to creating positive social impact, TikTok harnesses the transformative power of its platform to champion the cause of women’s economic empowerment, helping female entrepreneurs strive for independence, support their families, and contribute to the Sri Lankan economy.



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Trade and investment facilitation upgrade seen as needed for SL

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South Korean Ambassador Miyon Lee (centre) addresses the forum. On her left is Pathfinder Foundation Chairman Ambassador (Retd) Bernard Goonetilleke.

Sri Lanka should mainly focus on upgrading its trade and investment facilitation system while identifying the paramount importance of the issue, South Korean Ambassador to Sri Lanka Miyon Lee said.

The bureaucratic matters—from Customs clearance to tariff lines, licensing, and registration—should be streamlined, she said at a round table forum recently held at the Colombo Club of the Taj Samudra, Colombo. The forum was organized and conducted by the Pathfinder Foundation Sri Lanka and was presided over by its Chairman, Ambassador (Retd) Bernard Goonetilleke.

Ambassador Lee said that the Sri Lankan government and companies must focus on tourism sector development and also find businesses opportunities with Korea.

She also said that if Sri Lanka wants to attract Korean investment into Sri Lanka, Sri Lanka should highly develop its digital sector.

‘On top of that, If Sri Lankan is to sign a FTA or trade agreements, she should focus on niche markets to supply to Korean companies, she explained.

Ambassador Lee added: ‘Korea is highly digital and AI enabled and Sri Lanka needs to concentrate on that as well.

‘Further, it is going to be very important if you will be able to implement all the obligations that are laid out under a WTO agreement.

‘A single window is part of the overall trade architecture that Sri Lanka has to follow.

‘ I think that also follows with the FTA (Free Trade Agreement) negotiations. From Korea’s experience, when we had the financial crisis in 1997, we only pursued WTO negotiations. FTA negotiations came after the financial crisis.

‘The Asia-Pacific Trade Agreement (APTA) is important in this regard.

‘The APTA arrangement includes China, India, Korea, Nepal and Mongolia and 50 percent of Sri Lankan exports to South Korea benefit from the APTA.

‘But other than that, there is not much trade between the two countries. That’s why I think it is going to be very important for Sri Lanka to pursue the RCEP (Regional Comprehensive Economic Partnership) arrangement.

‘Unfortunately, there is not much appetite for upgrading the APTA because we already have separate FTAs with India and China.

‘ We have huge investments in India and in ASEAN countries. I think it would be very important that Sri Lanka uses that kind of opportunity to see if there is any initiative for Sri Lankan companies to provide supplies to Korean companies working in other countries.’

By Hiran H Senewiratne

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SL in damage-control mode in wake of financial security crisis

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Deputy Finance Minister Dr. Anil Jayantha Fernando

USD 2.5 million Treasury cyber heist has escalated into a full-blown financial security crisis, with the government scrambling to contain international fallout amid growing fears that multiple foreign debt repayment channels may have been compromised.

In the strongest indication yet of the gravity of the breach, Deputy Finance Minister Dr. Anil Jayantha Fernando told Parliament that investigators had uncovered suspicious irregularities linked to other external payment transactions, including one involving India, suggesting that the cyber intrusion may have extended far beyond the original fraudulent transfer.

The revelation has sent shockwaves through financial and political circles at a time when Sri Lanka is struggling to restore credibility after its historic sovereign default and painful debt restructuring process.

The controversial transfer involved funds earmarked for a debt repayment to Australia Export Finance. However, the money was allegedly diverted into a fraudulent account after what authorities now believe was a sophisticated cyber infiltration targeting Treasury communication and payment authentication systems within the External Resources Department (ERD).

With international confidence hanging in the balance, the Government has moved swiftly to reassure creditors that the incident would not be treated as a sovereign debt default.

Fernando informed Parliament that international debt restructuring advisors had assessed the situation and concluded that the theft constituted a criminal financial breach rather than a deliberate failure by Sri Lanka to honour debt obligations.

Behind the scenes, however, the crisis has triggered an unprecedented multi-agency investigation involving the Criminal Investigation Department (CID), Sri Lanka Computer Emergency Readiness Team (SLCERT), Financial Intelligence Unit (FIU) and foreign law enforcement authorities, including Australian agencies.

Investigators are now carrying out forensic examinations of official email systems, payment authorisation trails, digital devices and Treasury transaction records amid mounting concerns that critical State financial infrastructure may have been exposed to external manipulation.

The scandal has also intensified political tensions, with opposition parties accusing the Government of attempting to downplay the seriousness of the breach while demanding an immediate parliamentary debate and an independent inquiry into Treasury security failures.

Pressure mounted further following the sudden death of an interdicted Finance Ministry official reportedly connected to the ongoing investigation.

Although authorities have not officially linked the death to the fraud probe, the incident has fuelled widespread speculation and heightened public suspicion surrounding the case.

The latest disclosures have raised troubling questions about the vulnerability of Sri Lanka’s public financial systems, particularly as billions of dollars in foreign debt repayments, aid flows and restructuring transactions continue to pass through Government channels under intense international scrutiny.

Financial analysts warn that while creditors may refrain from categorising the incident as a formal default, the cyber heist could still damage Sri Lanka’s credibility unless authorities demonstrate swift accountability, institutional transparency and robust corrective measures.

The Treasury breach is now being viewed not merely as an isolated fraud, but as a major national financial security threat with potentially far-reaching implications for Sri Lanka’s economic recovery and global standing.

By Ifham Nizam

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JKCG Auto partners with BOC and SLIC to support EV adoption

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John Keells CG Auto (JKCG Auto), the authorised distributor of BYD and DENZA in Sri Lanka, has launched a campaign in partnership with Bank of Ceylon (BOC) and Sri Lanka Insurance Corporation General Ltd. (SLIC) to accelerate New Energy Vehicles (NEV) adoption among government sector employees.

The initiative, which will run from 4 May to 31 July 2026, is designed to improve accessibility and affordability of NEVs for public servants through a structured set of financing, insurance and ownership support mechanisms.

Open to employees across the government sector, the programme reflects a coordinated effort between industry and national institutions to enable a gradual and practical transition towards cleaner transport options.

As part of the collaboration, JKCG Auto will extend a set of ownership support measures across its BYD and DENZA portfolio, including introductory price considerations, access to home charging infrastructure, and aftersales service support. These are complemented by preferential leasing arrangements facilitated by the Bank of Ceylon, alongside tailored insurance solutions and customer support services from Sri Lanka Insurance Corporation.

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