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700 million people may watch IPL matches

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BY S VENKAT NARAYAN,
Our Special Correspondent

NEW DELHI, August 27: An estimated 700 million cricket fans are expected to watch the 13th edition of the Indian Premier League’s (IPL) 13th tournament that will be played in the United Arab Emirates (UAE) from next month. Analysts say more people will watch this year’s IPL than in the past.

Due to India-wide lockdown due to the Covid-19 pandemic, the IPL matches will be played in Dubai, Abu Dhabi and Sharjah in stadia that may be only filled only partially during September 19-November 10. The cash-rich IPL is owned by the Board of Control for Cricket in India (BCCI).

“Ratings will be good. This will be the biggest IPL ever,” declares Vinit Karnik, business head for entertainment, sports and live events, Group M, India’s largest media buying agency.

“Dream11 IPL will be the biggest platform available for marketers during this festive season. With matches beginning half-hour early (at 7:30 pm instead of 8 pm), fewer double headers (two matches a day) and stay-at-home fans anxiously waiting for their favourite cricket tournament, Dream11 IPL will be the most-watched season ever,” declares Gautam Thakar, CEO, Star Sports.

The estimated INR 180-billion Disney Star owns all media rights to the IPL in 2018-2022.

Over 462 million Indians watched IPL 2019. This includes out-of-home viewing at pubs, restaurants and so on, says the Broadcast Audience Research Council.

Based on the growth rate for the last four years and the pandemic-fuelled surge in TV viewership, this edition of the IPL could hit over 530 million viewers. That is just on TV. Disney Star also owns Disney+Hotstar, the second largest OTT in the country.

 IPL 2019 had seen a consolidated viewership of 613 million IPL 2020 should cross 700 million, analysts estimate.

 This is where the speculation begins. Over the two years since it has held the rights, Disney Star has done well on viewership, especially in Indian languages and also on revenue.

About a fourth of the IPL’s viewership comes from the Tamil, Telugu, Kannada and Bangla audiences. From an estimated INR 15 billion in 2017, when Sony telecast its last IPL, revenues touched INR 30 billion in 2019.

 This year, if Star manages a revenue of INR 33-35 billion, it will have done a fantastic job, point out industry watchers. But it would still not be close to covering its annual outgo and running expenses on the IPL. In 2017, Star committed INR 163.47 billion spread over five years to the IPL “There has been no marquee live sports for a long time. So, at a philosophical level the Dream11 IPL signals a return of life to normalcy,” says Thakar.

 Add to that, pent-up demand. Many brands had held off spending in the last five months. On TV, fresh programming in July has already perked up the ad demand.

 Of the four major sports properties – IPL, Pro-Kabaddi League, Asia Cup and the T-20 World Cup — only one is happening. “In a market where sentiment is low, this (IPL) is a positive. For marketers, it’s a make or break moment in a bad year,” according to Shashi Sinha, CEO, IPL Mediabrands.

 IPL is usually held in April. Many of the advertising deals were signed in March. Some seasonal ones have stayed on board at roughly the same rate of INR 10-11 lakh per 10 seconds. This is a bit over last year’s rates, say buyers. Amazon, PhonePe have signed on and others are close to.

In April IPL has the field to itself. But, in September it will be fighting new seasons of blockbuster TV shows — Kaun Banega Crorepati and Bigg Boss. A late Diwali (November 14) means marketers might defer their spends to the second half of the IPL which ends on November 10. This would coincide with the festival bump. Or they might simply wait out for the next IPL in April 2021. “The advertiser mix and the purse size has changed (gone down),” agrees Karnik.

 The third challenge is how families in homes will enjoy the stadium feel with tech-enabled value addition and innovation. Look at what the Danish soccer league did,” says Karnik. In May, a Danish team’s fans took part in the game through a giant Zoom meeting.

Disney Star is contemplating something similar, say industry insiders. “Usually, the IPL is in eight cities and eight stadiums when played in India.

Now people from anywhere can join in on Zoom. They could do Hotstar watch-along parties or have say six giant LeD screens at the venue with 50 users per screen. In a 40-over match, that’s more than 12,000 users. A vast number of people can be part of the action,” says an analyst.

 And action is something Indians have been thirsting for.



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Where is Gnanasara Thera?Police pass buck to court

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Gnanasara Thera

by Norman Palihawadane

Bodu Bala Sena (BBS) General Secretary Ven. Galagoda Aththe Gnanasara Thera’s whereabouts have remained unknown since the Supreme Court, on Monday, annulled a presidential pardon granted to him in 2019.

Prison officers visited the Thera’s temple in Nawala, Rajagiriya, to take steps to return him to prison to serve the unexpired portion of his six-year sentence. However, monks at the temple had reportedly informed the officials that they were unaware of his whereabouts.

Police spokesman ASP F.U. Wootler said a separate court order was required for the police to trace the Thera, or assist in taking him into prison custody. No such order had been issued so far, he claimed.

Meanwhile, sources close to Gnanasara Thera said he was expected to attend a book launch in Colombo tomorrow (17),

The development follows the Supreme Court declaring the 2019 presidential pardon granted to Gnanasara Thera, by then President Maithripala Sirisena, null and void.

A three-member Supreme Court bench held that the pardon had been granted arbitrarily and violated public trust and principles of natural justice.

Gnanasara Thera had been serving a six-year prison sentence for contempt of court when the then President Sirisena granted him the pardon, in May, 2019. He had served only about nine months of the sentence at the time.

With the pardon annulled, the original sentence remains in force and the Thera is now required to serve the balance of his six-year term.

The Supreme Court ruling has raised questions over the procedure to be followed to return him to prison, with police and prison authorities yet to take custody of him.

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Russian citizens in Lanka to vote in State Duma elections

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Chandana Ruwan Jayanetti, Director of the Advanced Technological Institute, Galle, presented a copy of his new book POEMS FROM GALLE, to Prime Minister Dr. Harini Amarasuriya in her office in Parliament last Friday (11). Dr. Hiniduma Sunil Senevi, Minister of Buddhasasana, Religious and Cultural Affairs, is also in the picture.

Russian citizens residing or temporarily visiting Sri Lanka will have the opportunity to cast their ballots in the elections to the State Duma of the Federal Assembly of the Russian Federation on September 20.

The Embassy of the Russian Federation in Sri Lanka said polling would be held at polling station No. 8338 at the Russian Embassy, 404, Bauddhaloka Mawatha, Colombo 07.

The polling station will be open from 8 a.m. to 8 p.m. on September 20, according to the Embassy.

Russian citizens aged 18 and above, including those permanently residing in Sri Lanka and those temporarily visiting the country, are eligible to vote, the Embassy said.

Voters are required to visit the polling station during its operating hours and produce documents certifying their Russian citizenship.

The Embassy said prior registration was not required to participate in the voting.

The election will be held to elect deputies to the ninth convocation of the State Duma, the lower house of Russia’s Federal Assembly.

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Euro 110,000 research drive to tackle plastic waste in food sector

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Grant agreement signed by Mahmoud Gaballah, Project Manager at Expertise France and Sr. Prof. Pasdunkorale Arachchige Jayantha, Vice-Chancellor of the University of Ruhuna

Plastic waste is a growing challenge for Sri Lanka’s food sector, yet important gaps remain in understanding where and how single-use plastics are used, how they move through food value chains, and where interventions could have the greatest impact.

Through the European Union-funded CIRCULAR project, new research will help address these gaps by generating evidence to inform policy, business practices and more sustainable choices. Three research grants, totalling €Euro 110,000, will support university-led studies by research teams from the Faculty of Agriculture at the University of Ruhuna, and the Faculty of Medicine and Faculty of Computing at the University of Kelaniya.

Together, the studies will examine the use, flow and impacts of single-use plastics (SUPs) across selected food and beverage value chains in the Colombo and Galle Districts. The research will also seek to identify practical opportunities to reduce plastic use, promote more sustainable alternatives and strengthen circular economy practices.

At present, available data on plastic waste in Sri Lanka, particularly single-use plastics, do not provide sufficient detail on the sectors, sources and types of plastics involved. This limits the ability of policymakers, businesses and other stakeholders to pinpoint where plastic use can be reduced most effectively and to assess which interventions could deliver the greatest impact. The new research will help provide a more detailed understanding of these patterns, supporting more targeted and evidence-based action.

The three research teams will use a combination of data collection, waste-flow mapping, environmental and public health assessments, and life-cycle approaches to examine these challenges from different perspectives. The findings are expected to help identify opportunities to reduce plastic use, improve resource efficiency and promote more sustainable packaging and waste management practices.

The research grants are part of the CIRCULAR project’s broader efforts to support Sri Lanka’s transition towards more sustainable production and consumption in the food sector. Alongside research and evidence generation, the project works to raise awareness, encourage behaviour change and support approaches that move away from the traditional “take, make and dispose” model towards a more circular economy.

Circular Economy in the Food Sector (CIRCULAR) project is a three-year initiative focused on reducing food loss and food waste (FLW) and Single-use plastic (SUP) waste in the Food Sector in Sri Lanka. Funded by the European Union, and partially co-funded by the German Federal Ministry for Economic Cooperation and Development (BMZ), the project is jointly implemented by Expertise France (EF), the Food and Agriculture Organisation (FAO) and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.

By strengthening the evidence base on single-use plastics, the research is expected to provide a stronger foundation for practical action, helping decision-makers, businesses and other stakeholders better understand where change is needed and how more sustainable solutions can be put into practice.

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