News
700 million people may watch IPL matches
BY S VENKAT NARAYAN,
Our Special Correspondent
NEW DELHI, August 27: An estimated 700 million cricket fans are expected to watch the 13th edition of the Indian Premier League’s (IPL) 13th tournament that will be played in the United Arab Emirates (UAE) from next month. Analysts say more people will watch this year’s IPL than in the past.
Due to India-wide lockdown due to the Covid-19 pandemic, the IPL matches will be played in Dubai, Abu Dhabi and Sharjah in stadia that may be only filled only partially during September 19-November 10. The cash-rich IPL is owned by the Board of Control for Cricket in India (BCCI).
“Ratings will be good. This will be the biggest IPL ever,” declares Vinit Karnik, business head for entertainment, sports and live events, Group M, India’s largest media buying agency.
“Dream11 IPL will be the biggest platform available for marketers during this festive season. With matches beginning half-hour early (at 7:30 pm instead of 8 pm), fewer double headers (two matches a day) and stay-at-home fans anxiously waiting for their favourite cricket tournament, Dream11 IPL will be the most-watched season ever,” declares Gautam Thakar, CEO, Star Sports.
The estimated INR 180-billion Disney Star owns all media rights to the IPL in 2018-2022.
Over 462 million Indians watched IPL 2019. This includes out-of-home viewing at pubs, restaurants and so on, says the Broadcast Audience Research Council.
Based on the growth rate for the last four years and the pandemic-fuelled surge in TV viewership, this edition of the IPL could hit over 530 million viewers. That is just on TV. Disney Star also owns Disney+Hotstar, the second largest OTT in the country.
IPL 2019 had seen a consolidated viewership of 613 million IPL 2020 should cross 700 million, analysts estimate.
This is where the speculation begins. Over the two years since it has held the rights, Disney Star has done well on viewership, especially in Indian languages and also on revenue.
About a fourth of the IPL’s viewership comes from the Tamil, Telugu, Kannada and Bangla audiences. From an estimated INR 15 billion in 2017, when Sony telecast its last IPL, revenues touched INR 30 billion in 2019.
This year, if Star manages a revenue of INR 33-35 billion, it will have done a fantastic job, point out industry watchers. But it would still not be close to covering its annual outgo and running expenses on the IPL. In 2017, Star committed INR 163.47 billion spread over five years to the IPL “There has been no marquee live sports for a long time. So, at a philosophical level the Dream11 IPL signals a return of life to normalcy,” says Thakar.
Add to that, pent-up demand. Many brands had held off spending in the last five months. On TV, fresh programming in July has already perked up the ad demand.
Of the four major sports properties – IPL, Pro-Kabaddi League, Asia Cup and the T-20 World Cup — only one is happening. “In a market where sentiment is low, this (IPL) is a positive. For marketers, it’s a make or break moment in a bad year,” according to Shashi Sinha, CEO, IPL Mediabrands.
IPL is usually held in April. Many of the advertising deals were signed in March. Some seasonal ones have stayed on board at roughly the same rate of INR 10-11 lakh per 10 seconds. This is a bit over last year’s rates, say buyers. Amazon, PhonePe have signed on and others are close to.
In April IPL has the field to itself. But, in September it will be fighting new seasons of blockbuster TV shows — Kaun Banega Crorepati and Bigg Boss. A late Diwali (November 14) means marketers might defer their spends to the second half of the IPL which ends on November 10. This would coincide with the festival bump. Or they might simply wait out for the next IPL in April 2021. “The advertiser mix and the purse size has changed (gone down),” agrees Karnik.
The third challenge is how families in homes will enjoy the stadium feel with tech-enabled value addition and innovation. Look at what the Danish soccer league did,” says Karnik. In May, a Danish team’s fans took part in the game through a giant Zoom meeting.
Disney Star is contemplating something similar, say industry insiders. “Usually, the IPL is in eight cities and eight stadiums when played in India.
Now people from anywhere can join in on Zoom. They could do Hotstar watch-along parties or have say six giant LeD screens at the venue with 50 users per screen. In a 40-over match, that’s more than 12,000 users. A vast number of people can be part of the action,” says an analyst.
And action is something Indians have been thirsting for.
News
PM on inspection tour of newly renovated Colombo Central Bus Stand
The Colombo Central Bus Stand, which has a history of over six decades and had remained without a proper maintenance for many years, has now been renovated under the current government’s development programme and vested to the public. Following that, the Prime Minister undertook an inspection tour of the newly renovated Colombo Central Bus Stand.
Originally constructed in 1964, the bus stand was refurbished with modern facilities to meet current needs and was officially reopened to the public on April 8. The primary objective of this initiative is to provide passengers with a higher-quality and more comfortable transportation service.
During the renovation process, special attention has been given to the comfort and safety of women, which was commended by the Prime Minister. In particular, a modern rest area designed to ensure privacy for nursing mothers travelling from distant areas received special praise.
The Prime Minister also reviewed the newly introduced passenger seat reservation system and information services established to assist commuters. In addition, the modern surveillance unit and other security measures installed within the premises to ensure passenger safety were also inspected.
During the visit, the Prime Minister engaged in conversations with passengers at the bus stand and inquired about their views on the newly renovated facilities and the quality of transport services.
It was emphasized that the government’s objective is to transform public transportation into a safe, technologically advanced service that can be used with convenience by all citizens.

(Prime Minister’s Media Division)
Latest News
Sun directly overhead Nagawilluwa, Galgamuwa, Sigiriya, Palugasdamana and Mankerni about 12:11 noon today (10)
On the apparent northward relative motion of the sun, it is going to be directly over the latitudes of Sri Lanka from the 05th to 15th of April in this year.
The nearest areas of Sri Lanka over which the sun is overhead today (10th) are Nagawilluwa, Galgamuwa, Sigiriya, Palugasdamana and Mankerni about 12:11 noon.
News
Opposition tells Minister Kumara Jayakody to resign
No-faith motion to be taken up today
Former Foreign Minister Prof. G. L. Peiris yesterday (9) said that President Anura Kumara Dissanayake should remove Energy Minister Kumara Jayakody unless the minister stepped down on his own.Prof. Peiris, addressing a press conference called by the Opposition, said that Jayakody couldn’t under any circumstance continue to serve as a minister after the Commission to Investigate Allegations of Bribery or Corruption (CIABOC) moved the Colombo High Court against the government member over a previous financial scandal.
Pointing out that Minister Jayakody had been indicted of a corrupt deal struck during the yahapalana regime, Prof. Peiris said it was wrong for the NPP to retain him as a minister, claiming that the offence was not committed during his tenure as a Cabinet minister in the current government.
Prof. Peiris and several other Opposition members dealt with the No-Confidence Motion (NCM) against Jayakody that would be taken up today (10) with the academic calling the vote an acid test for the NPP. Having campaigned on an anti-corruption platform at presidential and parliamentary polls, the NPP couldn’t protect Jayakody though he was widely believed to be close to President Dissanayake.
As the Manager of the Procurement and Import Division of the Ceylon Fertilizer Company, Jayakody is alleged to have committed the offence of corruption, according to CIABOC.
Jayakody has been accused of causing a loss of Rs. 8,859,708 to the State by influencing and exploiting the procurement process.
Following the serving of indictments on 27 March, the judge ordered Jayakody’s release on two personal bail bonds of Rs. 1 million each. The court directed that the defendant’s fingerprints be obtained and a formal report be submitted. The case has been scheduled for a pre-trial conference on 6 May.
Prof. Peiris stressed that the CIABOC action against Jayakody is central to the NCM primarily moved over the irregularities ridden coal procurement process launched in 2025 that caused severe disruption to the power generation. Responding to The Island query after the media briefing, Prof Peiris expressed surprise that the JVP/NPP accommodated a person under investigation by the CIABOC. Having taken an utterly irresponsible decision, the JVP/NPP were now playing down the developing issue, prof. Peiris said.
The entire government parliamentary group faced the prospect of having its image tarnished by defending Jayakody, the former lawmaker said.
Prof. Peiris said that they intended to build a campaign around the issues involving the energy minister to expose the government. With yet another electricity tariff hike in the offing due to the growing demand for thermal generation as a result of coal-fired Lakvijaya power plant’s failure to meet the requirement[RA1] , the energy minister and ministry’s performances have to be examined, Prof. Peiris said.The timely release of the Auditor General’s report on controversial coal procurement should compel the government to decide on the energy minister’s fate or be prepared to face the fallout.
By Shamindra Ferdinando
-
Features5 days agoRanjith Siyambalapitiya turns custodian of a rare living collection
-
News5 days agoGlobal ‘Walk for Peace’ to be held in Lanka
-
News3 days agoLankan-origin actress Subashini found dead in India
-
Features5 days agoBeyond the Blue Skies: A Tribute to Captain Elmo Jayawardena
-
News1 day agoAG: Coal procurement full of irregularities
-
Features5 days agoAspects of Ceylon/Sri Lanka Foreign Relations – 1948 to 1976
-
Business1 day agoHayleys Mobility introduces Premium OMODA C9 PHEV
-
Sports1 day agoDS to face St. Anthony’s in ‘Bridges of Brotherhood’ cricket encounter
