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Women Empowered Global joins hands with NCE to drive SMEs

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Women Empowered Global (WEG), an organization dedicated to empowering women through education, leadership, career and entrepreneurial programs recently joined hands with the National Chamber of Exporters to empower SMEs and the export sector for sustainability, human capital development and women empowerment.

The project titled “Gearing Up for the Post-COVID Economic Rev Up” will include services such as Entrepreneurship and Leadership coaching, Master class Webinars on vital workplace soft-skills that are required for teams to survive and grow out of COVID-impact successfully. As well as business consultancy services such as organization restructuring, cadre assessment and right-sizing, helping companies to multi-skill their teams for greater efficiency and teamwork; RFT (Right-The-First-Time) index optimization, sales training and more.

These services are on-demand bespoke solutions and will therefore be provided on a needs basis. Time-frames will differ depending on the service obtained. This partnership serves to benefit both the National Chamber of Exporters and Women Empowered Global allowing the entities to collaborate to promote more women empowerment and Entrepreneurship Ddoject will promote this opportunity to its members as a timely value-added service during these challenging times and aim to help strengthen local companies during economic hardships, thereby promoting entrepreneurship and sustainable local economic development and business.

Women Empowered Global is geared with a team of specialists and it has a global academy that specializes in human capital development and education, providing entrepreneurial soft skill training and access to economic opportunities, on a global scale. The pool of speakers includes over 37 award-winning global speakers and business leaders and a strong network of local collaborators, and have conducted leadership and educational courses, master classes and online sessions for multiple nationalities from over 20 countries world-wide.

 



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Business

Seylan Bank offers amazing discounts for Avurudu

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With Avurudu just around the corner, Seylan Bank PLC is offering amazing discounts to customers purchasing daily essentials, electronics, clothing, gifts, and more. The bank with a heart will celebrate the New Year with “Ratatama Super, Avurudu Offers with Seylan Cards” and “Seylan Tikiri – Season of Gifts and Laughter”.

The bank with a heart, commenced these exciting offers and promotions to provide the best Avurudu experience to its customers young and old, and to reward them for their continued loyalty to the bank, in the spirit of festivity.

“At Seylan Bank, we want to make your Avurudu an unforgettable experience,” said Gamika De Silva, Assistant General Manager, Marketing and Sales at Seylan Bank. “These two promotions underscore our customer-centric approach which focuses on providing products and services that enhance the overall customer experience and convenience, adding value to your experience with the Bank with a Heart.”

The Bank has partnered with leading supermarket chains on selected promotions; with Keells offering 30% off on fresh meat during the weekends, Cargills providing 20% off on total bills during selected weekends, Glomark offering 20% off on the total bill on every Sunday for a limited time, Laugfs Super providing 20% off on a range of goods on every Monday for a limited time, and Premasiri Supermarket offering 20% off on vegetables & 10% off on fruits on every Wednesday & Thursday during the promotion period.

 

 

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OPPO launches Avurudu song to spread seasonal cheer

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OPPO recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.

The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.

CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”

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SLIM elects new president and EXCO at 51st AGM

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The Sri Lanka Institute of Marketing (SLIM) held its 51st AGM, which saw the induction of its new President Thilanka Abeywardena, who will spearhead the Institute as its 43rd president. This appointment is a milestone in the history of the Institute as Ms. Abeywardena became the first ever female to hold the position of President.

The AGM was held on 7th April, 2021 at Marino Beach Hotel, Colombo. Both a new Council of Management as well as an Executive Committee were appointed during the meeting.

Thilanka currently holds the position of the CMO Lead, South East Asia Emerging Markets at Microsoft Sri Lanka (Pvt) Ltd. and leads marketing and communications across nine Asian countries; Bangladesh, Bhutan, Brunei, Cambodia, Laos, the Maldives, Myanmar, Nepal and Sri Lanka.

The newly appointed Executive Committee comprises ten experienced marketing professionals:

SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.

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