Business
Why the Government Should Increase Tobacco Taxation in the Forthcoming Budget
A Win-Win Strategy:
by Harini Weerasekera
The COVID-19 pandemic has left many economies struggling to revive economic activity and boost growth. Economic stimulus packages of varying sizes, shapes and forms have been disbursed by governments around the world to keep their economies afloat. What this means is that governments of developing countries in particular, face extremely tough fiscal policy choices; in some cases, compelled to spend money that they do not necessarily have.
Sri Lanka is no exception to this. COVID-19 has pushed what was already a high spend-low revenue economy into further fiscal turmoil. IPS has stressed that getting the country’s fiscal house in order is the need of the hour, in order to effectively respond to the pandemic, on top of dealing with an already mounting debt burden.
When government finances are tight, policy solutions that can be leveraged to boost government revenue without threatening growth and which support additional pandemic-related spending in the coming years, are essential. Increasing tobacco taxation is an excellent example.
IPS Study on Tobacco Taxation
A recent study by IPS projects that government tax revenue can be boosted by LKR 37 billion by 2023, if taxes on cigarettes are streamlined and raised in line with inflation. Although the government assumed a policy stance of cutting taxes across the board when they came into power, excise taxation of sin-goods such as cigarettes is one area where it is still politically feasible to raise taxes in order to boost much needed revenue. For example, back in 2019, the government increased excise taxes on tobacco to offset an overall reduction in VAT rates on goods.
This month’s budget is therefore an opportune moment to increase tobacco taxation, which will simultaneously help raise revenue at a critical time for the country, and generate significant and positive health benefits that would flow from reducing smoking.
Why Cigarette Taxation?
Although tax rates on some types of cigarettes in Sri Lanka have been raised in recent years, the most-sold brand of cigarettes in the country remains affordable according to the World Health Organization (WHO) affordability index. Further, the tax structure for cigarettes is not streamlined, and tax policy changes have been implemented in an ad-hoc manner. What this means is that there is further space to reduce cigarette affordability by using appropriate tax policy. This will ease health costs to the government from tobacco related-illness which can then be redirected towards pandemic related health costs, whilst also securing additional tax revenue in these difficult times.
In order to do this, IPS recommends in our latest study, that the government and related institutions deploy an incremental approach to revising cigarette taxes over the next four years (2020-2023). Sri Lanka currently has a five-tier tax structure for cigarettes based on cigarette length, some of which remain affordable and accessible to the young and poor in particular. Adopting a uniform excise tax system that is periodically adjusted for changes in inflation, in line with the WHO Framework Convention for Tobacco Control (FCTC) protocol, will reduce overall affordability of all types of cigarettes.
Implementing these recommendations will result in Sri Lanka’s government revenue from cigarettes increasing by Rs 37 billion by 2023; cigarette consumption reducing from one billion sticks by 2023; and prevention of 140,000 premature deaths from cigarette consumption in the future.
Additionally, a forthcoming study by IPS finds that the net effect of tobacco control policies on national income is positive, as a result of consumers switching their spending from tobacco products to other goods and services.
A Link between Tobacco Taxation and Illicit Trade?
While industry lobbyists, the world over, are resistant to cigarette tax increases, and argue that increased taxes promote illicit tobacco trade and beedi consumption – the evidence shows otherwise. According to WHO FCTC Knowledge Hub research, there is a negative correlation between illicit trade share and cigarette prices, globally (Figure 1). Instead, it is the existence of informal trade channels, easily crossed borders, weak governance, ineffective customs/tax administration, corruption and complicity of producers/importers, among other reasons, that cause large-scale illicit trade of tobacco. Hence, illicit trade should be controlled through organizational changes in tax administration such as more investigations, more tax and customs officers, and technology, rather than by keeping cigarette taxes/prices low.
Similarly, there is concern that beedi consumption has risen due to tax increases on cigarettes. However, the Alcohol and Drug Information Centre (ADIC) trend surveys over the years have found that there is no pattern of switching from cigarettes to beedi in response to cigarette price increases. However, authorities should consider taxing beedis too; avoiding tax increases on cigarettes, on the other hand, will not aid in reducing consumption of either cigarettes or beedis.
Moreover, controlling the consumption of various tobacco products needs to be tackled using different strategies, as outlined by internationally recognized sources such as the WHO.
Business
Newburgh Ella set to fill a critical gap in luxury hotel infrastructure
Strategic Rs. 1.5 billion project by Browns Hotels & Resorts under LOLC Group
The Sri Lankan leisure landscape saw a significant addition on January 30, 2026, with the official opening of Newburgh Ella – The Tea Factory Resort. This Rs. 1.5 billion project, a strategic diversification by Browns Hotels & Resorts under the LOLC Group, transforms a 123-year-old tea factory into a luxury destination designed to capture the growing global interest in Ella.
The resort is housed in a structure originally established in 1903 by Scottish planter George Thomson. During the conversion, LOLC ensured the core structure was preserved, even reusing steel and other structural raw materials to maintain the factory’s industrial soul.
“We decided to transform it into a hotel without harming the core structure, ensuring the prevention of nature,” noted Gangadaran Velsamy, General Manager of Newburgh Ella. This commitment to sustainability extends to the resort’s operations, which follow a fully paperless concept and are currently undergoing LEED and green certification processes.
At the helm of the hotel’s operations is Gangadaran Velsamy, the seasoned professional with over 25 years of experience across 10 international and local hotel brands, including Dubai One and Only and Taj Samudra. A graduate of the Ceylon Hotel School, Velsamy brings a mission-driven approach to the property.
“My mission is to make Newburgh Ella the best hotel in Ella that offers nothing but the best for the guests that Ella couldn’t offer ever before in its history,” Velsamy told The Island Financial Review. His management style is notably people-centric, utilising multiple management approaches to maximise the potential of his human resource.
A key highlight of the project’s “human side” was the absorption of the original Finlays tea factory staff. These employees underwent six months of intensive theoretical and on-the-job training at 5-star properties to transition into the hospitality sector.
Further supporting the local economy, 50% of the hotel’s workforce is recruited from the immediate neighborhood. This integration is reflected in the resort’s service culture; for instance, pre-booked restaurant tables are marked with “Promised” tags rather than the standard “Reserved,” signaling a deeper level of commitment to the guest.
Newburgh Ella features 41 rooms categorised as Silver, Gold, and Bronze – a naming convention inspired by tea tips. Room rates range from USD 250 to 350 per day (approximately LKR 75,000 to 100,000).
Key Facilities Include:
1903 – The Dining Room: An all-day dining venue.
Eastern Valley: An open-air restaurant specialising in Asian fusion.
George Thomson – The Founder’s Tavern: A bar named in honour of the factory’s founder.
Three Tips Tea Lounge: A dedicated space for tea tasting and the “living tea experience”.
SKY Observation Deck: Offering views of Ella Rock and Little Adam’s Peak.
From a business perspective, the resort addresses a critical need for high-end infrastructure in Ella, a destination famed for its “exhilarating vibes” but often underserved in the premium segment.
Eksath Wijeratne, CEO of Browns Hotels & Resorts, expressed confidence in the property’s financial trajectory, estimating a breakeven point within five to six years.
“If we see Sri Lanka achieving more arrivals in correlation with increased revenue inflows, we should be able to reach a breakeven within a shorter period,” Wijeratne stated. He emphasised that the resort is a key piece of infrastructure to boost foreign currency earnings, attracting discerning travelers whose spending directly bolsters the country’s economy.
Ultimately, the success of Newburgh Ella lies in its details – such as the “Promised” tags on restaurant tables that replace the cold, standard “Reserved” signs. This subtle shift in language, championed by Velsamy’s team, encapsulates the resort’s mission: to honour a century of history while delivering a standard of service that Ella has never before hosted.
The “gastronomical delights” of Newburgh Ella are presented perfectly with the seasoned artistry of Chef Senthilkumar. Having spent over 18 years refining his craft across the luxury landscapes of Dubai, Kuwait, and the Maldives, the Chef transforms world-class techniques into unforgettable dining experiences, redefining the art of the meal in the heart of Ella.
In addition to Newburgh Ella’s refined hospitality and “yummy” gastronomy, guests have easy access to the region’s crown jewels such as Ella Gap and Ravana Cave to the thundering beauty of Ravana Falls.
By Sanath Nanayakkare
Business
A deep dive into Fitch Lanka report shows ‘Resilience of the Few’
The domestic credit landscape is currently anchored by a handful of high-performing institutions that have displayed significant resilience through the nation’s most turbulent years, a deep dive into the latest monthly report of Fitch Lanka shows.
While the public often equates the often-adulated private sector credit growth with widespread business expansion, the Fitch Lanka data shows a concentration of capital among the country’s elite ‘blue-chip’ firms.
This latest assessment from Fitch Ratings (Lanka) Ltd. is being hailed by experts as a vital assessment for the country’s financial system. While the technical details of credit ratings can seem dense, an independent economic analyst told The Island Financial Review that these reports act as a ‘global report card,’ fundamentally demonstrating how much international trust is placed in Sri Lankan enterprises.
According to the analyst, the ratings issued as of January 31, 2026, serve as more than just corporate scores; they are the primary benchmark used by global investors to determine the safety of bringing capital into the country.
“High ratings are essential for attracting Foreign Direct Investment (FDI), which is the engine for job creation and infrastructure development. These scores are critical for trade finance, allowing local businesses to import essential goods and export products without friction. The ratings provide a real-time snapshot of how Sri Lankan entities are viewed within the highly competitive global capital markets,” he said.
“Banking sector stability is crucial here. Major institutions like Commercial Bank and HNB maintain strong long-term positions. Meanwhile, blue-chip firms including Dialog Axiata PLC and Hemas Plc continue to operate within the elite AAA(lka) to AA(lka) range.The presence of top-tier firms in the ‘AAA’ to ‘AA’ range indicates a robust internal capacity to meet debt obligations, providing a buffer even when the global economy is unpredictable,” the analyst noted.
When asked if the contents of the report may encourage investors to pay close attention to entities appearing in Red font, the analyst said that he views it as a ‘vital signal’ of a dynamic and transparent market rather than a sign of crisis,
“Entities such as JAT Holdings and CIC Holdings PLC have recently undergone rigorous reviews. This scrutiny is largely centred on the manufacturing and agricultural sectors, which are currently adapting to volatile global supply chain trends.
Looking forward, the ability of these ‘Red font’ companies to stabilise their outlooks will serve as the ultimate litmus test for the national economy.If these key players can maintain their scores and stabilise their trajectories through the middle of the year, it will be a definitive indicator that Sri Lanka’s broader economic path is secure,” the analyst said.
When asked if this was the case across the board including SMEs, he replied,” In fact, a deeper dive into the latest assessments by Fitch Ratings Lanka reveals a different reality: the engine of this credit growth is not the average entrepreneur, but a select group of ‘big ticket’ corporate giants.
” A superficial glance at the financial headlines might suggest a private sector in the midst of a borrowing spree. With the Central Bank reporting a notable 25.2% year-on-year growth in private sector credit as of December 2025, the outlook of a broad-based economic awakening is tempting. However, the Fitch Ratings Lanka monthly report reveals a different reality: the engine of this credit growth is not the average entrepreneur, but a select group of ‘big ticket’ corporate giants. In essence, these are the ‘safe harbours; where capital is currently docking.
“The data provided by Fitch Ratings Lanka underscores a critical distinction in the 2026 economy that credit is indeed flowing. And the authorities are rightly encouraged by private sector growth. Yet, this is not a tide lifting all boats; it is a strategic fortification of the nation’s most resilient pillars. As the year unfolds, the strength of these ‘big ticket’ borrowers will determine whether the rest of the private sector can eventually follow their lead into a more prosperous era or not,” he noted in conclusion.
By Sanath Nanayakkare
Business
Moose Clothing Company earns Superbrand 2026 recognition
Moose Clothing Company has been recognised as a Superbrand for 2026, a proud milestone for a young Sri Lankan brand that has grown steadily through trust, consistency, and a strong connection with its customers. The award ceremony was held on 12 January 2026 at the Hilton, celebrating brands that have earned lasting respect and loyalty.
Superbrand status is not awarded lightly. It is reserved for brands that demonstrate excellence beyond numbers, brands known for quality, reliability, emotional connection, and long-term relevance. Selection is based on independent research, expert evaluation, and consumer perception, making it one of the most respected recognitions a brand can receive.
For Moose Clothing Company, this honour is especially meaningful. Founded with a simple belief that Sri Lankans deserve well-made, thoughtfully designed clothing at honest prices the brand has grown by listening closely to its customers and improving with every season. From everyday essentials to performance wear, Moose has focused on getting the fundamentals right: fit, comfort, durability, and value for money.
Commenting on the achievement, Hasib Omar, CEO of Moose Clothing Company, said:
“Being named a Superbrand is deeply meaningful for us because it comes from trust. Moose is still a young brand, and this recognition belongs to our customers who believed in us from the beginning, our teams who work with care and purpose, and everyone who chose Moose Clothing Company as part of their everyday life. It reminds us why we started and encourages us to keep building with integrity.”
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