American automakers such as Buick have told the media that they don’t believe Americans care where their car is built, as long as quality stays consistent. That is why some automakers have invested in Chinese manufacturing facilities and have been testing the potential to sell Chinese-built cars in the United States in the last few years.
As of the summer of 2018, the tide is changing again, though it’s not based on consumer feedback. Thanks to the developing trade war with China, which has the biggest automotive industry in the world, the government has decided to penalize automakers who build cars there and bring them here. According to 24/7 Wall St, American automakers send about 250,000 cars to China every year and import about 50,000.
Regardless of your personal thoughts on the political situation, consumers should know what they’re dealing with when they’re shopping for cars. Since the last time we checked out the list of cars imported from China, some things have changed. Volvo, which is under ownership of Chinese car company Geely, added another Chinese-built model to its American portfolio. In September, Ford canceled plans to bring over the Focus Active, a small crossover, citing the fact that new tariffs would erase the slim profit margin on a compact car.
Chinese automakers remain undeterred, and several have announced plans to enter the American market in the next couple of years. (US NEWS)
Seylan Bank offers amazing discounts for Avurudu
With Avurudu just around the corner, Seylan Bank PLC is offering amazing discounts to customers purchasing daily essentials, electronics, clothing, gifts, and more. The bank with a heart will celebrate the New Year with “Ratatama Super, Avurudu Offers with Seylan Cards” and “Seylan Tikiri – Season of Gifts and Laughter”.
The bank with a heart, commenced these exciting offers and promotions to provide the best Avurudu experience to its customers young and old, and to reward them for their continued loyalty to the bank, in the spirit of festivity.
“At Seylan Bank, we want to make your Avurudu an unforgettable experience,” said Gamika De Silva, Assistant General Manager, Marketing and Sales at Seylan Bank. “These two promotions underscore our customer-centric approach which focuses on providing products and services that enhance the overall customer experience and convenience, adding value to your experience with the Bank with a Heart.”
The Bank has partnered with leading supermarket chains on selected promotions; with Keells offering 30% off on fresh meat during the weekends, Cargills providing 20% off on total bills during selected weekends, Glomark offering 20% off on the total bill on every Sunday for a limited time, Laugfs Super providing 20% off on a range of goods on every Monday for a limited time, and Premasiri Supermarket offering 20% off on vegetables & 10% off on fruits on every Wednesday & Thursday during the promotion period.
OPPO launches Avurudu song to spread seasonal cheer
OPPO recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.
The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.
CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”
SLIM elects new president and EXCO at 51st AGM
The Sri Lanka Institute of Marketing (SLIM) held its 51st AGM, which saw the induction of its new President Thilanka Abeywardena, who will spearhead the Institute as its 43rd president. This appointment is a milestone in the history of the Institute as Ms. Abeywardena became the first ever female to hold the position of President.
The AGM was held on 7th April, 2021 at Marino Beach Hotel, Colombo. Both a new Council of Management as well as an Executive Committee were appointed during the meeting.
Thilanka currently holds the position of the CMO Lead, South East Asia Emerging Markets at Microsoft Sri Lanka (Pvt) Ltd. and leads marketing and communications across nine Asian countries; Bangladesh, Bhutan, Brunei, Cambodia, Laos, the Maldives, Myanmar, Nepal and Sri Lanka.
The newly appointed Executive Committee comprises ten experienced marketing professionals:
SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.
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