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Wavemaker Sri Lanka’s digital campaign for Munchee ranks amongst global giants at WARC Media Awards 2021

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Team Wavemaker Sri Lanka

Illustrating its definitive mark as an effective content strategy creator in the industry, Wavemaker Sri Lanka, GroupM’s media, content and technology agency recently clinched a global award at the WARC Awards for Media 2021. Wavemaker’s campaign ‘Disappearing Influencers’ designed for Munchee (Ceylon Biscuit Limited) won the global bronze award in the ‘Effective Use of Tech’ category.

WARC Awards for Media is a comprehensive global awards scheme that rewards world-class communication planning. The biggest brands in the world with the likes of Coca-Cola, Apple, McDonald’s, Burger King, Ford, Cadbury, Google and much more battle it out for this global achievement.

“Absolutely thrilled to announce that we have secured a GLOBAL Bronze at the WARC awards for Media 2021 together with our much-loved client CBL Munchee. We have immense pride in taking our homegrown yet world-beating client CBL Munchee Sri Lanka to rank amongst the world’s biggest brands. I would like to thank Nalin Karunaratne, CEO CBL Munchee and his leadership team of Janmesh Paul Antony & Romesh Jayathilaka for backing our idea which was led by Shalendra Mendis, Eranga Subasinghe and Wavemaker’s Munchee team” , Namalie Herath , Chief Executive Officer, Wavemaker said.

” Disruptive campaigns are often exaggerated; but here’s a true exception – Wavemaker Sri Lanka executed a truly original idea that made the audience stop, listen & absorb the campaign’s message. Making influencers disappear was an original attention-grabbing thought that connected back perfectly to our campaign message”

Janmesh Paul Antony, General Manager, Marketing – CBL Munchee said.

The campaign crafted a unique way to send a message – To highlight the importance of creativity – a digital world WITHOUT creativity was showcased. Top Sri Lankan digital video creators were brought together, and they were made to virtually disappear by unpublishing their channels, creating the illusion of a deleted or banned channel; therefore, a narrative was created that popular YouTube channels were disappearing. In the media frenzy that followed the brand capitalized the moment to bring back the YouTubers with an explainer video with the intended brand message that connected back seamlessly to the campaign message. “Disappearing Influencers” well and truly created a global mark for a homegrown brand!



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Wing Commander (Retd.) D. Pradeep S. Kannangara elected president, Industrial Security Foundation

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The Industrial Security Foundation (ISF) which acts as the sole organization in Sri Lanka to represent the Private Security industry having incorporated by an Act passed in the Parliament, Act No. 51 of 1999, elected Wing Commander (Retd.) Pradeep Kannangara as its President for the years 2022/2023 at its 30th annual General Meeting which was held at the PIM Auditorium in Borella. Wing Commander Pradeep Kannangara was appointed President while 14 other members were appointed to the Executive Committee, strengthening the ISF in order to drive and uplift the standards of the private security industry in Sri Lanka.

He has served on the ExCo consecutively since 2012 under four different presidents where he held the positions of Senior Vice President during the last three consecutive years. He has also been a committed member of the ISF and was awarded prestigious coveted FISF title due to his many valuable contributions to the organization and the Private Security Industry in Sri Lanka in 2012.

Wing Commander Kannangara’s journey into private security began after a successful career in the Sri Lanka Air Force for over 24 years where he served in many capacities finally being the Officer Commanding of the Special Air Borne Force. A recipient of the Ranasura Padakkama (RSP) Gallantry award for his bravery, sacrifices and service to the nation by the President of the Socialist Republic of Sri Lanka in 1990. He holds a Master’s in business management from the Edith Cowan University, Perth, Australia too and serves as a Board Director in AB Securitas (Private) Limited in Sri Lanka and AB Securitas Bangladesh Limited.

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Kitchen & Bedroom reaffirms its partnership with Häfele Sri Lanka

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(L-R) Pawan Singh- General Manager Sales & Marketing at Hafele Sri Lanka, Jurgen Wolf- Managing Director Hafele South Asia, Dr. Sacquaff- Group CEO Kitchen & Bedroom, and Manish Mahajan, Director Sales Hafele South Asia

Kitchen & Bedroom, a name synonymous in the interior designing and furniture sector in the country recently celebrated its long-standing partnership with Häfele Sri Lanka during the latter’s 12th year anniversary celebratory event, reaffirming its ambitious plans to further strengthen and explore the numerous opportunities available here.

Häfele Sri Lanka, part of Häfele India which is a wholly owned subsidiary of the Hafele Global network, is a technology partner for various projects and initiatives of Kitchen & Bedroom. Both the companies operate in the interior design space, sharing their cumulative knowledge and expertise to provide extensive and personalized solutions catering to domestic requirements.

‘We take great pride in our association with Häfele Sri Lanka having exchanged and collaborated on many projects both commercial and household. We share similar values such as providing high quality, sustainable, functional and customized solutions to our customers, and most importantly to guide them through every aspect and step of the project and how best we could bring out their desired design,’ said Dr. Sacquaff, Kitchen & Bedroom Group CEO.

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DSI strengthens its islandwide presence with three new showrooms

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Amid the prevailing economic hardships faced by Sri Lanka, Sri Lanka’s premier footwear brand DSI recently expanded its islandwide presence in the country with the opening of three new showrooms in Kahawatta, Akuressa, and Chavakachcheri, with the aim of offering greater access to its diversified product range to a wider customer base.

Gracing the special occasion, the showrooms were declared open by D. Samson & Sons (Pvt.) Ltd. Managing Director Thusitha Rajapaksa, in the presence of Director Asanka Rajapaksa, General Manager Pradeep Samarathunga, National Sales Manager – Retail Sales Naleen Weerawardana, invitees, and well-wishers.

Speaking at the opening ceremony, Thusitha Rajapaksa stated: “We are excited about expanding DSI wings to three new locations. Despite the ongoing economic conditions of the country, we took a call to take a proactive measure to expand our islandwide presence. While it has been a challenge, the commitment and hard work of our team has made it possible to serve our loyal customers better, and we are confident that we will be able to continue these efforts in the future as well.”

DSI is renowned for its well-trained staff who offer exceptional customer service. The three new DSI showrooms prioritize providing a unique service and customer support to make purchasing further convenient for the customer.

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