Business
Wavemaker Sri Lanka’s digital campaign for Munchee ranks amongst global giants at WARC Media Awards 2021

Illustrating its definitive mark as an effective content strategy creator in the industry, Wavemaker Sri Lanka, GroupM’s media, content and technology agency recently clinched a global award at the WARC Awards for Media 2021. Wavemaker’s campaign ‘Disappearing Influencers’ designed for Munchee (Ceylon Biscuit Limited) won the global bronze award in the ‘Effective Use of Tech’ category.
WARC Awards for Media is a comprehensive global awards scheme that rewards world-class communication planning. The biggest brands in the world with the likes of Coca-Cola, Apple, McDonald’s, Burger King, Ford, Cadbury, Google and much more battle it out for this global achievement.
“Absolutely thrilled to announce that we have secured a GLOBAL Bronze at the WARC awards for Media 2021 together with our much-loved client CBL Munchee. We have immense pride in taking our homegrown yet world-beating client CBL Munchee Sri Lanka to rank amongst the world’s biggest brands. I would like to thank Nalin Karunaratne, CEO CBL Munchee and his leadership team of Janmesh Paul Antony & Romesh Jayathilaka for backing our idea which was led by Shalendra Mendis, Eranga Subasinghe and Wavemaker’s Munchee team” , Namalie Herath , Chief Executive Officer, Wavemaker said.
” Disruptive campaigns are often exaggerated; but here’s a true exception – Wavemaker Sri Lanka executed a truly original idea that made the audience stop, listen & absorb the campaign’s message. Making influencers disappear was an original attention-grabbing thought that connected back perfectly to our campaign message”
Janmesh Paul Antony, General Manager, Marketing – CBL Munchee said.
The campaign crafted a unique way to send a message – To highlight the importance of creativity – a digital world WITHOUT creativity was showcased. Top Sri Lankan digital video creators were brought together, and they were made to virtually disappear by unpublishing their channels, creating the illusion of a deleted or banned channel; therefore, a narrative was created that popular YouTube channels were disappearing. In the media frenzy that followed the brand capitalized the moment to bring back the YouTubers with an explainer video with the intended brand message that connected back seamlessly to the campaign message. “Disappearing Influencers” well and truly created a global mark for a homegrown brand!
Business
World Bank may convert infrastructure loans into tradable assets

A game-changer for Sri Lanka’s capital market
As the global community convened for the World Bank Group’s 2025 Spring Meetings under the timely theme “Jobs: The Path to Prosperity,” one message stood out: prosperity in the developing world depends not only on physical infrastructure but also on strong financial systems.
Among the influential voices at this year’s gathering was Douglas L. Peterson, Special Advisor to S&P Global and a longstanding advocate of resilient market economies.
Drawing from a decade-long tenure as CEO of S&P Global, Peterson delivered key insights that resonate deeply with the challenges and opportunities facing emerging economies such as Sri Lanka.
Peterson stressed that while global capital is abundant, it doesn’t move indiscriminately. “It follows signals, namely, data, transparency, regulatory certainty, labour and market stability.”
“When investors look to deploy capital in developing markets, they’re seeking a solid financial infrastructure,” Peterson said. “That includes reliable data, transparent pricing mechanisms, independent credit rating agencies, and clearly defined bankruptcy laws.”
These factors may not make headlines, but Peterson underscored their essential role.
“Financial infrastructure enables confidence, and confidence attracts investment,” he said.
A key initiative Peterson is championing in collaboration with the World Bank is titled ‘Originate to Distribute’, a structured finance approach where loans are created by institutions like the World Bank but sold to private investors.
Traditionally, loans from development banks remain on their balance sheets for decades. This initiative proposes standardising and structuring such loans so that private investors can purchase, pool, and trade them – essentially converting infrastructure loans into a new, tradable asset class.
“This is about creating velocity and scale,” Peterson said. “If the World Bank can originate loans and distribute them to the private sector, every dollar stretches further. It helps close the multi-trillion-dollar infrastructure investment gap.”
For countries like Sri Lanka, where public finances are under pressure, such a model could unlock significant private capital provided the regulatory environment and financial infrastructure are prepared to support it.
In alignment with the World Bank’s focus on job creation, Peterson prioritised five sectors he believes are pivotal for employment growth in developing nations: infrastructure (both physical and digital), agri-business, healthcare, tourism, and manufacturing. The common thread across all these sectors, he asserted, is infrastructure.
“Build an airport and you get hotels, transport services and even carbon savings,” Peterson said. “A bridge not only connects communities but also cuts costs, travel time, and emissions.”
According to Peterson, infrastructure investment yields a multiplier effect, often generating an additional $1.40 to $1.60 for every dollar spent. It also catalyses other industries. Manufacturing depends on roads and ports; tourism needs transport and energy; agriculture requires logistics and storage; and healthcare relies on reliable access and communication systems.
Peterson’s reflections also touched on a more structural issue that Sri Lanka is currently facing; the need to develop robust domestic capital markets. He emphasised moving beyond a banking-dominated financial system toward one that includes institutional investors like insurance companies and pension funds.
“These institutions become long-term investors,” he noted. “They form the foundation for sustainable infrastructure investment. Homegrown capital reduces reliance on external debt and increases financial resilience.”
Peterson’s remarks serve as a timely reminder as job creation and long-term prosperity in Sri Lanka will not come through piecemeal efforts. Instead, they require coordinated investments in both physical and financial infrastructure, from better roads and ports to regulatory frameworks that inspire investor confidence.
Unlocking private capital through trust, transparency, and smart financial engineering is the way forward. And as leaders like Peterson have shown, the tools and models already exist. It is now up to policymakers and financial leaders in Sri Lanka to ensure Sri Lanka is ready to embrace them.
Douglas L. Peterson currently serves on the board of the UN Global Compact and was formerly CEO of S&P Global, where he expanded the company’s market capitalisation from $16 billion to over $150 billion. He also led the G7 task force on sustainable finance in 2021.
By Sanath Nanayakkare
Business
AHK Sri Lanka facilitates business delegation to Intersolar Europe 2025

The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) successfully organized a visitor delegation to Intersolar Europe 2025, held from 7 – 9 May in Munich, Germany. Recognized globally as one of the most significant and comprehensive trade fairs dedicated to the solar industry, Intersolar serves as a premier platform for showcasing the latest innovations in renewable energy and sustainable technologies.
The Sri Lankan delegation comprised senior representatives from prominent companies in the sector, including Mega Solar, Micro PC Systems, Eco Solar Rays, and Puwakaramba Building Solutions, reflecting the country’s growing commitment to advancing renewable energy solutions.
The primary objective of this visit was to provide Sri Lankan companies direct access to the latest developments in solar technology, including sustainable energy solutions, energy storage systems, e-mobility, floating solar applications, agrivoltaics and recycling solutions. By connecting local enterprises with cutting-edge technologies and global industry leaders, AHK Sri Lanka aims to facilitate the adoption of modern energy solutions in Sri Lanka and support the nation’s broader transition to a more sustainable and energy-secure future.
A key highlight of the delegation’s agenda was a strategic meeting with the organizers of Intersolar Europe. This engagement provided valuable insights into the exhibition’s future vision and fostered discussions on potential collaboration opportunities between German and Sri Lankan stakeholders in the renewable energy sector.
Further amplifying the value of the delegation, AHK Sri Lanka coordinated over 25 tailored B2B meetings between Sri Lankan companies and German/European industry counterparts. These curated matchmaking sessions enabled participants to explore commercial opportunities, initiate technical partnerships, and lay the groundwork for future investments and joint ventures.
Business
Prime Group appoints Umaria Sinhawansa as Global Brand Ambassador

Prime Group, Sri Lanka’s leading real estate brand with a 30-year legacy and international branches in Australia and Dubai, has named celebrated Sri Lankan music icon Umaria Sinhawansa as its Global Brand Ambassador. This partnership unites two Sri Lankan powerhouses to showcase local talent and excellence worldwide.
The collaboration aims to strengthen Prime Group’s global expansion while promoting Sri Lankan culture. Umaria, who bought her first property from Prime Group a decade ago, expressed pride in representing the brand. Prime Group’s Co-Chairperson, Sandamini Perera, highlighted Umaria’s embodiment of Sri Lankan heritage and global appeal, aligning with their mission to elevate the country’s real estate innovation.
Together, they aim to inspire trust, connect with international markets, and celebrate Sri Lanka’s cultural richness on a global scale.
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