Business
vivo Rewind 2021 – Another Blockbuster Year For The Global Smartphone Brand

With a variety of product launches, improved customer service, a global footprint, successful events, and increased sales, vivo, has emerged as a global leading smartphone maker, and has had another successful year in Sri Lanka. According to Canalys, vivo ranked fourth in the global smartphone market.
Let’s look back at all of vivo’s accomplishments this year, as we look forward to a much bigger and successful 2022.
Expanded the Product Portfolio
This year vivo expanded its portfolio at an astounding level. It introduced two smartphones in the V series – the V21 5G with a 44MP OIS Night Selfie System and the V21e with a 44MP Eye Autofocus Technology. In addition to this, the brand also launched the Y1s, Y12s, Y51 and Y53s with stellar features at great price points, as part of the Y series portfolio.
Self-Designed Imaging chipset V1
V1, a fully customized integrated circuit chip dedicated to imaging and video applications with leading edge visual quality, was unveiled by vivo. The Imaging Chip V1 meets user needs by optimizing smartphone application scenarios such as viewfinder look and video recording, in accordance with vivo’s imaging system design.
Second Fastest Growing 5G Smartphone Brand
In Q1 2021, vivo became the second-fastest growing 5G smartphone brand in the world, with 19 million units shipped, up by 62 percent from the previous quarter. vivo continues to focus on innovations and breakthroughs in the 5G mobile experience.
CSR Activities under the initiative #vivocares
vivo also undertook two community benefit activities in Sri Lanka under the initiative #vivocares. The first one involved distributing a smartboard to Olcott Maha Vidyalaya in Galle to ensure that 1200 children get an equal digitalised learning opportunity during the ongoing pandemic. For the second activity, vivo provided special donations including bags and stationary items to 150 underprivileged children in Getaheththa Tamil Vidyalaya of Rathnapura district.
EURO Partnership – “To Beautiful Moments” Campaign
vivo became one of the presenting sponsors at EURO and debuted its “To Beautiful Moments” campaign – a platform that encourages and enables fans to be in the moment with friends and family.
Innovation in 5G Technology
vivo is navigating towards large-scale 5G adoption making 5G devices ever more accessible and affordable and has released over 20 models of 5G devices globally. vivo submitted over 5,000 5G proposals to the 3GPP, leading to 15 technical features and getting three technical projects approved. Vivo holds over 3,000 patents for 5G inventions and ranks top 8 in terms of the company’s impact within 3GPP.
Partnership with National Geography – VISION+ Mobile Photo Awards
vivo teamed with National Geography for the second time and launched the VISION+ Mobile Photo Awards. vivo has worked actively to inspire more people to embrace the joys of creation and to accelerate the development of mobile imaging.
Avurudu Festive Campaign
vivo launched a special campaign “Avurudhu Wasi” during the Sinhala and Tamil New Year in Sri Lanka. During this campaign, vivo offered its customers a chance to win special prices like vivo gift boxes and other exciting items on the purchase of exclusive vivo smartphones.
Daraz Consumer Promotions
vivo partnered with Daraz.lk, Sri Lanka’s no. 1 and largest online marketplace to shower their customers with rewards and special gifts and became one of its Diamond partners. Customers were able to win exciting prizes on the purchase of an exclusive vivo smartphone and the V and Y series.
vivo’s 4th Anniversary
vivo recently celebrated its 4th Anniversary in Sri Lanka and thanked all partners, employees, suppliers, distributors and consumers for their constant support and love. In this constant quest towards technology, vivo has made some spectacular achievements this year by becoming one of the top selling smartphone brands in the country, while expanding to 2000+ robust retail store network and 2 exclusive service centers that offer premium after care service.
The brand also made solid partnerships with some key industry players including Abans, Singhagiri, Dialog Axiata PLC and SLT-Mobitel with an aim to serve the Sri Lankan consumers to its full potential.
After another successful year, vivo is all set to push the limits and achieve greater heights in 2022. We’re excited to see what vivo has in store for us next year!
Business
CBSL committed to ‘forward-looking and data-dependent approach’ in policy making

The Central Bank remains vigilant to global trade and geopolitical risks, pledging a “forward-looking and data-dependent approach” to future policy decisions, Central Bank of Sri Lanka Governor Dr Nandalal Weerasinghe said.
The Governor said that the Central Bank has decided to keep its policy rate unchanged at 8.00 percent, stating that the current monetary stance will help stabilise inflation.
“This will also support economic growth. The decision was made following the latest review by the Monetary Policy Board, Dr. Weerasinghe told the post-CBSL monthly monetary policy review press conference yesterday held at Central Bank head office in Colombo.
He said that the CBSL board reached this decision after carefully considering domestic and global developments.
Dr. Weerasinghe added: “Inflation remains negative at present, mainly due to repeated reductions in electricity tariffs and fuel prices. However, deflationary conditions are expected to ease from March 2025, with inflation projected to turn positive by mid-2025 and reach the 5 percent target by the end of the year.
“The board remains confident that the prevailing monetary policy stance will ensure inflation moves towards the target of 5 percent while supporting domestic economic growth.
“Foreign inflows to the securities market have risen recently reflecting improved confidence. Increased net foreign purchases by the Central Bank and the receipt of the fourth tranche of the IMF-EFF programme helped increase official reserves enhancing resilience. The Sri Lankan rupee has seen a marginal depreciation thus far in 2025.
“Sri Lanka’s economy showed strong recovery in 2024 after two years of contraction, with key indicators pointing to continued growth. Market interest rates have continued to decline in line with the eased monetary policy stance. Further, robust private-sector credit flows are expected to support domestic economic activity.”
By Hiran H Senewiratne
Business
Unilever Sri Lanka shines at SLIM-Kantar People’s Awards 2025

Unilever Sri Lanka, one of the country’s largest FMCG companies, was once again recognized across multiple categories at the SLIM-Kantar People’s Awards 2025. These accolades, based on public votes, reflect the deep trust and confidence Sri Lankan consumers have in Unilever’s brands-a legacy built over 87 years.
This year’s recognitions included ‘Laundry Care Brand of the Year’ for Sunlight, ‘Household Cleaner Brand of the Year’ for Vim, ‘Skincare Brand of the Year’ for Vaseline, ‘Haircare Brand of the Year’ for Sunsilk, and ‘Oral Care Brand of the Year’ for Signal.
Shamara Silva (Marketing Director – Beauty & Wellbeing and Personal Care) stated: “We are truly humbled by this recognition which highlights our efforts to build trust, loyalty, and strong emotional connections with Sri Lankan consumers and become a part of their daily lives. Guided by our purpose to ‘Brighten Everyday Life for All,’ we remain committed to understanding and meeting evolving consumer needs with the highest quality products.”
Imeshika Kariyawasam (Marketing Director – Home Care & Nutrition) stated, “This is an incredibly meaningful achievement because it reflects the voice of the people. Our consumers have always been at the heart of everything we do, and we are deeply grateful for their continued trust and confidence in our brands.”
Unilever Sri Lanka not only delivers superior innovations that meet international quality standards but also focuses on building purpose-driven brands that create a positive impact on society and the environment. Sunlight, the flagship brand of Unilever Sri Lanka, prioritizes strengthening bonds among the diverse communities in the country as seen in nationwide initiatives such as ‘Manudam Viyamana’. Signal’s Sina Bo Wewa campaign has been instrumental in raising awareness and improving oral health standards in Sri Lanka. Sunsilk focuses on building girls’ confidence to thrive beyond limitations, with hair that always looks and feels amazing. Its much-acclaimed Sunsilk Hadakari Program held across many parts of the island, is a vibrant celebration of hair care innovation and style, catering to both consumers and salon professionals. Vim has taken on a purpose to change society’s perspective to see women’s role beyond that of a homemaker. Vaseline is committed to understanding and supporting all types of skin, so one can live without limits.
Business
Nestlé brands NESCAFÉ and MAGGI win at the SLIM-KANTAR People’s Awards 2025 for the fourth consecutive year

Nestlé’s household favourites emerged victorious once again at the SLIM-KANTAR People’s Awards 2025 taking home two awards. NESCAFÉ was voted People’s Hot Beverage Brand of the Year while MAGGI was the joint-winner for People’s Snack Brand of the Year respectively for the fourth consecutive year. Organized by the Sri Lanka Institute of Marketing (SLIM), the SLIM-KANTAR People’s Awards is widely considered as one of the most prestigious awards ceremonies in the country, rewarding brands and personalities that are closest to the hearts of Sri Lankans.
Loved by Sri Lankans for its distinct aroma and rich taste, NESCAFÉ is made with the goodness of 100% pure coffee beans to create great coffee experiences that make life better. Made using Sri Lankan spices and the finest ingredients, the tasty goodness of MAGGI noodles has been a household favourite by Sri Lankans for over 40 years.
Sharing his thoughts, Bernie Stefan, Managing Director of Nestlé Lanka said “Winning the People’s Awards for the fourth-year running is a testament to the deep connection our brands have forged with Sri Lankan consumers. This recognition not only highlights the unwavering dedication and relentless efforts of the teams behind NESCAFÉ and MAGGI but also underscores our commitment to consistently delighting our consumers. We are truly humbled by these accolades and remain steadfast in our mission to deliver products of the highest quality. For over 118 years, we have prioritized the needs and preferences of our consumers, and their love, trust, and loyalty are instrumental in driving our success.”
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