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Viber data shows women are more likely to augment their reality using the AR Lenses

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"Cartoon Face" -- which overlays big, googly eyes and a long tongue on an image was the most popular Lens.

Rakuten Viber, a global leader in private and secure messaging and voice-based communication, has released the results of an analysis of Viber Lens use since the feature was launched in partnership with Snap in June 2021 and rolled out to major markets over several months. Since the first wave of the launch, more than 7.3 million users have put the Lenses to use for media such as pictures, videos, or GIFs. More than 5.6 million users generated more than 51.8 million captures in the app.

According to the data, women are more likely to augment their reality using the AR Lenses, with females making up 46% of Viber’s monthly active users (MAUs) and representing 56% of Lens users. Females are also more likely than males to capture and send media: 59% of females using Lenses will capture media and 30% of those will send it, while 55% of males using Lenses will capture media and 27% of those will send it.

Which Lenses stood out as most used? According to the data, “Cartoon Face” — which overlays big, googly eyes and a long tongue on an image — was the most popular Lens. Fashion magazines touted red hair as the color trend for 2021, and the trend spilled over into AR filters, as “Red Head” — a Lens that gives a user long, red hair — was the second most popular Lens on Viber. Coming in at third place was the “Halloween Elements” Lens, which puts a ghoulish mask on the user’s face. The Tiger Lens created through a partnership with the World Wildlife Fund (WWF) was also highly popular, and in some regions, endangered animal Lenses resulted in a donation to the WWF.

The findings showed that it’s not just the youngest age group that enjoys using AR filters for messages. The 30-40 age group formed the largest segment of Lens users (23%), followed closely by users in the 40-60 age group (18%). Users under 17 years old represented 13% of Lens users.

“During a tough year, when many people continued to keep in-person contact to a minimum due to the pandemic, Viber stepped in to make their digital communications more lively,” says Anna Znamenskaya, Chief Growth Officer at Rakuten Viber. “People are looking for fun ways to stay in touch with each other, whether it’s sending a friend a greeting while using a Lens that makes them look like a tiger or by visually showing their support for the brands they love.”



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Wing Commander (Retd.) D. Pradeep S. Kannangara elected president, Industrial Security Foundation

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The Industrial Security Foundation (ISF) which acts as the sole organization in Sri Lanka to represent the Private Security industry having incorporated by an Act passed in the Parliament, Act No. 51 of 1999, elected Wing Commander (Retd.) Pradeep Kannangara as its President for the years 2022/2023 at its 30th annual General Meeting which was held at the PIM Auditorium in Borella. Wing Commander Pradeep Kannangara was appointed President while 14 other members were appointed to the Executive Committee, strengthening the ISF in order to drive and uplift the standards of the private security industry in Sri Lanka.

He has served on the ExCo consecutively since 2012 under four different presidents where he held the positions of Senior Vice President during the last three consecutive years. He has also been a committed member of the ISF and was awarded prestigious coveted FISF title due to his many valuable contributions to the organization and the Private Security Industry in Sri Lanka in 2012.

Wing Commander Kannangara’s journey into private security began after a successful career in the Sri Lanka Air Force for over 24 years where he served in many capacities finally being the Officer Commanding of the Special Air Borne Force. A recipient of the Ranasura Padakkama (RSP) Gallantry award for his bravery, sacrifices and service to the nation by the President of the Socialist Republic of Sri Lanka in 1990. He holds a Master’s in business management from the Edith Cowan University, Perth, Australia too and serves as a Board Director in AB Securitas (Private) Limited in Sri Lanka and AB Securitas Bangladesh Limited.

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Kitchen & Bedroom reaffirms its partnership with Häfele Sri Lanka

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(L-R) Pawan Singh- General Manager Sales & Marketing at Hafele Sri Lanka, Jurgen Wolf- Managing Director Hafele South Asia, Dr. Sacquaff- Group CEO Kitchen & Bedroom, and Manish Mahajan, Director Sales Hafele South Asia

Kitchen & Bedroom, a name synonymous in the interior designing and furniture sector in the country recently celebrated its long-standing partnership with Häfele Sri Lanka during the latter’s 12th year anniversary celebratory event, reaffirming its ambitious plans to further strengthen and explore the numerous opportunities available here.

Häfele Sri Lanka, part of Häfele India which is a wholly owned subsidiary of the Hafele Global network, is a technology partner for various projects and initiatives of Kitchen & Bedroom. Both the companies operate in the interior design space, sharing their cumulative knowledge and expertise to provide extensive and personalized solutions catering to domestic requirements.

‘We take great pride in our association with Häfele Sri Lanka having exchanged and collaborated on many projects both commercial and household. We share similar values such as providing high quality, sustainable, functional and customized solutions to our customers, and most importantly to guide them through every aspect and step of the project and how best we could bring out their desired design,’ said Dr. Sacquaff, Kitchen & Bedroom Group CEO.

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DSI strengthens its islandwide presence with three new showrooms

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Amid the prevailing economic hardships faced by Sri Lanka, Sri Lanka’s premier footwear brand DSI recently expanded its islandwide presence in the country with the opening of three new showrooms in Kahawatta, Akuressa, and Chavakachcheri, with the aim of offering greater access to its diversified product range to a wider customer base.

Gracing the special occasion, the showrooms were declared open by D. Samson & Sons (Pvt.) Ltd. Managing Director Thusitha Rajapaksa, in the presence of Director Asanka Rajapaksa, General Manager Pradeep Samarathunga, National Sales Manager – Retail Sales Naleen Weerawardana, invitees, and well-wishers.

Speaking at the opening ceremony, Thusitha Rajapaksa stated: “We are excited about expanding DSI wings to three new locations. Despite the ongoing economic conditions of the country, we took a call to take a proactive measure to expand our islandwide presence. While it has been a challenge, the commitment and hard work of our team has made it possible to serve our loyal customers better, and we are confident that we will be able to continue these efforts in the future as well.”

DSI is renowned for its well-trained staff who offer exceptional customer service. The three new DSI showrooms prioritize providing a unique service and customer support to make purchasing further convenient for the customer.

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