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Viber data shows women are more likely to augment their reality using the AR Lenses

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"Cartoon Face" -- which overlays big, googly eyes and a long tongue on an image was the most popular Lens.

Rakuten Viber, a global leader in private and secure messaging and voice-based communication, has released the results of an analysis of Viber Lens use since the feature was launched in partnership with Snap in June 2021 and rolled out to major markets over several months. Since the first wave of the launch, more than 7.3 million users have put the Lenses to use for media such as pictures, videos, or GIFs. More than 5.6 million users generated more than 51.8 million captures in the app.

According to the data, women are more likely to augment their reality using the AR Lenses, with females making up 46% of Viber’s monthly active users (MAUs) and representing 56% of Lens users. Females are also more likely than males to capture and send media: 59% of females using Lenses will capture media and 30% of those will send it, while 55% of males using Lenses will capture media and 27% of those will send it.

Which Lenses stood out as most used? According to the data, “Cartoon Face” — which overlays big, googly eyes and a long tongue on an image — was the most popular Lens. Fashion magazines touted red hair as the color trend for 2021, and the trend spilled over into AR filters, as “Red Head” — a Lens that gives a user long, red hair — was the second most popular Lens on Viber. Coming in at third place was the “Halloween Elements” Lens, which puts a ghoulish mask on the user’s face. The Tiger Lens created through a partnership with the World Wildlife Fund (WWF) was also highly popular, and in some regions, endangered animal Lenses resulted in a donation to the WWF.

The findings showed that it’s not just the youngest age group that enjoys using AR filters for messages. The 30-40 age group formed the largest segment of Lens users (23%), followed closely by users in the 40-60 age group (18%). Users under 17 years old represented 13% of Lens users.

“During a tough year, when many people continued to keep in-person contact to a minimum due to the pandemic, Viber stepped in to make their digital communications more lively,” says Anna Znamenskaya, Chief Growth Officer at Rakuten Viber. “People are looking for fun ways to stay in touch with each other, whether it’s sending a friend a greeting while using a Lens that makes them look like a tiger or by visually showing their support for the brands they love.”



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SL makes groundbreaking entry into region’s luxury yachting market

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Dignitaries cutting the first sods of soil of the Marina development.

By Ifham Nizam

In a move that is set to redefine the nation’s tourism and economic landscape, Sri Lanka marked the groundbreaking ceremony for the USD 120 million luxury Marina Development at Colombo Port City on Friday.

Spearheaded by Browns Investments PLC and China Harbour Engineering Company (CHEC), this transformative project aims to position Colombo as a global hub for luxury maritime tourism and innovation.

The Colombo Port City Economic Commission, led by chairman Harsha Amarasekera, projects that the marina and the broader Port City development will inject an estimated USD 13-15 billion annually into Sri Lanka’s GDP upon completion.

The Special Economic Zone (SEZ) is expected to generate over 140,000 direct jobs, attracting global brands and fostering local talent to mitigate the country’s brain drain.

He added: “This marina represents not just an infrastructure development but a gateway to global economic and cultural convergence, Amarasekera emphasized. “The SEZ will catalyze foreign direct investment (FDI) with a target of USD 5.6 billion over the next five years, alongside fiscal revenues of USD 1.7 billion during construction and USD 700 million annually thereafter.”

The development will span over 33,776 square meters, featuring luxury accommodations, banquet halls, seaside restaurants, and a full-service marina capable of hosting 200 mid-to-large-size yachts. The facility will be the only full-service marina between Dubai and Phuket, cementing Sri Lanka’s position as a key player in South Asia’s luxury yachting market.

“This project fills a critical gap in the region’s maritime infrastructure,” noted Kapila Jayawardena, Group Managing Director and CEO of LOLC Holdings. “It is not just about buildings; it’s about driving economic activity, creating value, and elevating Sri Lanka’s profile as a premium travel destination.”

Vijitha Herath, Minister of Foreign Affairs, Foreign Employment and Tourism, highlighted the marina’s alignment with the government’s vision for sustainable development and inclusive growth. “This initiative symbolizes Sri Lanka’s ambition to emerge as a hub for innovation, luxury, and economic opportunity. It’s a statement to the world that Sri Lanka is open and ready for business, he said.

“Beyond its immediate economic impact, this project aligns with our broader tourism goals. It also underscores our dedication to job creation, skill development, and sustainable growth, offering opportunities for local talent in hospitality, tourism, and related sectors. For 2025, we envisage 3 million visitors, which would generate USD 5 billion in revenue, a goal which is critical to our economic recovery, Herath added.

He said as envisioned by President Anura Kumara Dissanayake, for a comprehensive socio-economic transformation, the government will work to ensure that “Sri Lanka will emerge as a thriving nation and secure a beautiful life for its people.”

He added: “Together, we will transform Port City Colombo into a global hub of innovation, luxury, and economic opportunity. Let me conclude by saying that the Luxury Marina Development is more than a project.

“It is a statement to the world that Sri Lanka is open, ready, and is taking its rightful place on the global stage.”

Key stakeholders, including Qi Zhenhong, ambassador for the People’s Republic of China, and top executives from Browns Investments PLC and CHEC, attended the ceremony.

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A catalyst for economic growth and opportunity

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Local vehicle assembly industry:

Sri Lanka’s local assembly and automotive component manufacturing sector has become a significant pillar of the nation’s economy, driving job creation, conserving foreign exchange, and fostering technical innovation. Operating under the Ministry of Industries’ Standard Operating Procedure (SOP), the industry currently boasts over 17 assembly plants producing a range of vehicles, including motorcars, SUVs, motorcycles, and electric three-wheelers. An additional 17 more investors are preparing to launch their operations in Sri Lanka, signalling robust industry growth.

The sector has directly employed over 5,000 technically skilled workers, including recent graduates and on-the-job trainees, contributing to the development of Sri Lanka’s human capital. Indirectly, it supports more than 10,000 jobs, creating an extensive ecosystem that sustains the livelihoods of thousands of families.

During the temporary suspension of vehicle imports, the local assembly industry demonstrated its strategic importance by reducing reliance on imported completely built units (CBUs). This shift preserved valuable foreign exchange reserves and underscored the viability of local manufacturing. Global automotive giants such as Hyundai, TVS, Bajaj, Mahindra, TATA, Lanka Ashok Leyland, DFSK, Foton, JAC, JMC, Chery, Proton, Wuling, and BAIC have established operations in Sri Lanka, showcasing the industry’s capacity to attract renowned international brands.

Sri Lanka’s component manufacturing sector has evolved to produce high-quality automotive parts, including batteries, tyres, bumpers, exhaust systems, seats, plastic parts, composite parts, liners, wire harnesses, rubber components, and metal components. These advancements have elevated the sector to international standards, positioning Sri Lanka as a competitive player in the regional automotive supply chain.

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Rukmini Tissanayagam Trust partners with HSBC Ceylon Literary and Arts Festival

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Clouds by SOZO, in collaboration with the Rukmini Tissanayagam Trust, announces its partnership with the HSBC Ceylon Literary and Arts Festival. This partnership marks a shared vision to celebrate creativity, culture, and the literary arts, with Clouds by SOZO serving as the official beverage partner for the festival.

The festival, renowned for showcasing the talents of celebrated authors, artists, and thinkers, provides a vibrant platform for intellectual exchange and artistic expression. Clouds by SOZO, Sri Lanka’s premium Mountain Spring Water known for its purity, innovation, and sustainability, perfectly complements the festival’s ethos.

Speaking on this collaboration, Indhu Selvaratnam, Director of SOZO Beverages and Trustee of The Rukmini Tissanayagam Trust, stated: “Our mission with the Rukmini Tissanayagam Trust is to nurture and support the rich heritage of art and culture in Sri Lanka. We are dedicated to providing resources, platforms, and opportunities to foster the creative arts, celebrate artistic excellence and contribute to a vibrant cultural landscape. This partnership with the HSBC Ceylon Literary and Arts Festival aligns with our shared commitment to promoting creativity and fostering meaningful connections. Clouds brings an added dimension to this experience, ensuring participants enjoy premium hydration as they engage with the festival’s dynamic offerings.”

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