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Unprecedented Success Marks Sri Lanka’s First Fully AI-Integrated Campaign by APIIT

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In a remarkable fusion of education and cutting-edge technology, APIIT Sri Lanka has pioneered the innovative “Inspiring Future Leaders” campaign, heralding the nation’s first-ever fully AI-generated initiative. This monumental campaign seamlessly permeated TV, radio, cinemas, newspapers, billboards, and digital platforms, achieving a significant milestone by doubling digital enrollments and showcasing a stellar example of technological integration in Sri Lanka’s educational sector.

Central to this groundbreaking campaign were three zealous ambassadors, each representing a distinct school within APIIT. Ryan from the Business School, Shayani from the Law School, and Shane from the School of Computing, became the epitome of visionary leadership, justice, and innovation respectively,inspiring students to envision a future filled with possibilities and positive community impact.

The campaign’s essence was beautifully captured and conveyed through an array of generative AI tools.Six AI technologies, including Chat GPT for drafting scripts, taglines, and captions, Text to image tools for creating lifelike AI avatars, and text to video tools for voice overs and videos, were employed to craft the campaign’s engaging content. The amalgamation of these AI tools generated captivating models,videos, voices, and scripts, transforming a conceptual idea into a resonant message of empowerment and aspiration.

The synergy of AI-powered tools transitioned the campaign into a transformative narrative, not just illuminating ‘what you can be,’ but also guiding ‘what you should do.’ By featuring relevant courses and pathways, APIIT enabled students to envision their future professional roles, thus nurturing a community of proactive learners and future leaders.

This comprehensive campaign, with its extensive outreach across both traditional and digital media,witnessed a remarkable 100% increase in digital enrollments. The resounding success reflects a robust acceptance of technological evolution among students, parents, and the broader community in Sri Lanka, firmly establishing APIIT as a forerunner in AI-driven education.

APIIT’s “Inspiring Future Leaders” campaign has not only set a precedent in harnessing AI for educational empowerment but has also significantly contributed to the nation’s stride towards a technologically-advanced educational landscape. As Sri Lanka propels towards a tech-driven future, this campaign stands as a beacon of innovation, fueling dreams, and igniting a wave of positive change across communities.

PS : The creative and strategic direction was given by the marketing team, and the execution of the creatives was done using Generative AI tools.



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Dr Asanka Senanayake named most popular dentist at BWIO Awards

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Founder of Shine Dental Care Dr. Asanka Senanayake receiving the award

Dr. Asanka Senanayake, founder of Shine Dental Care centres—which provide dental services across multiple locations—was recently honoured as the Most Popular Dental Doctor of the Year at the Business World International Awards 2025.

The awards, organised by the US-based Business World International Organisation (BWIO), recognised outstanding business ventures and professionals across various industries. The ceremony was held recently at the Mount Lavinia Hotel in Colombo.

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Another 43 Ceylinco Life sales officers graduate with diplomas in Financial Sales Management

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Ceylinco Life’s latest batch of graduates in Financial Sales Management with Directors of the company and representatives of SLIM.

A group of 43 sales officers of Ceylinco Life recently graduated with diplomas in Financial Sales Management, under a programme tailor-made for the life insurance market leader by the Sri Lanka Institute of Marketing (SLIM).

Covering subjects such as Financial Planning, Communication, Analytical Skills Development, Time Management, Financial Markets, and Taxation among others, the bespoke diploma programme was introduced by Ceylinco Life to enhance the skills, knowledge, and competencies of its sales personnel, and to nurture a highly proficient sales force capable of tapping into premier markets and delivering exceptional services to customers.

The nine-month course programme includes contemporary coursework, examinations and assignments to ensure a well-rounded education for the candidates.

Speaking at the graduation ceremony, Ceylinco Life Executive Director/Chief Operating Officer Samitha Hemachandra said the company had from its inception, placed special emphasis on developing and rewarding professionalism among the members of its sales force. “We led the way in equipping our sales professionals with digital tools, pushed them to obtain professional qualifications from leading international bodies relating to life insurance, to qualify for Million Dollar Round Table membership, and to improve their knowledge in finance,” he said. “As a result, they have earned the respect of the community and their peers, and built stable and lucrative careers with Ceylinco Life.”

SLIM President Prof. Jayantha N. Dewasiri said: “Promoting professional competence as a contributor to the economic growth of our country is one of the objectives of SLIM. In furtherance of this, we provide professional education to thousands of Sri Lankans every year, and are happy to support Ceylinco Life’s efforts to advance the careers of its sales officers though professional development. This is an example to other corporate entities.”

Ceylinco Life’s senior directors Messrs. Devaan Cooray and Palitha Jayawardena, Director/Deputy CEO Ranga Abeynayake, SLIM Vice President – Education & Research Dr Dilhan Sampath Jayatilleke, CEO Chamil Wickremasinghe other distinguished guests attended the graduation ceremony at the Ceylinco Life Auditorium.

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ComBank and Senok unveil special offers on construction machinery and equipment

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Commercial Bank Deputy General Manager – Personal Banking S. Ganeshan and the Deputy Managing Director of Senok Trade Combine Mr Ranjan Dahanayake exchange the MoU in the presence of representatives of the two companies.

Companies in the construction sector have been provided an opportunity to acquire new equipment through affordable leasing options created via a collaboration between the Commercial Bank of Ceylon and Senok Trade Combine (Pvt) Ltd., which represents global brands in construction machinery and equipment.

A memorandum of understanding signed by the two organisations provides for a series of special benefits to be provided to customers who purchase JCB and Kobelco branded construction equipment from Senok under a customised leasing package provided by Commercial Bank.

The benefits include special prices and lower interest rates, customised payment plans with attractive and affordable rentals, and the first three services at 50, 250 and 500 hours, free of charge.

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