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UNDP and EU partner to support revitalisation of SL Tourism Industry

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Together with Ministry of Tourism

The Tourism sector being a vital foreign exchange earner and source of employment in Sri Lanka’s economy has suffered multiple crises since the 2019 Easter attack and the ongoing COVID-19 pandemic. Recognising the need to revitalise tourism, the European Union (EU) and the United Nations Development Programme (UNDP) in Sri Lanka have come together to support the Government and people of Sri Lanka to build back tourism as a resilient and sustainable sector through the ‘Transforming Tourism in Sri Lanka: Emerging from crisis as a strong, resurgent and rebranded industry’ Project.

A key expected outcome of this initiative is to strengthen the tourism policy framework and institutional capacity at national level, providing vital policy direction to rebuild, recover and trigger transformational change for more sustainable and inclusive tourism in the island. The draft Tourism Policy aims to create a unique tourism experience for travellers to Sri Lanka and create sustainable and inclusive benefits for all actors in the tourism industry. This in turn will aid in protecting Sri Lanka’s best features; its natural resources, culture and history while benefitting local communities, taking us a step closer to achieving the Sustainable Development Goals – leaving no one behind.

To this end, the Ministry of Tourism (MoT), in line with the recently published draft National Tourism Policy and public call for comments to the draft, held a meeting yesterday to discuss the engagement of the EU and UNDP in supporting tourism, particularly, in the implementation of the National Tourism Policy. The meeting was chaired by S. Hettiarachchi, Secretary to the Ministry of Tourism, with the participation of Ms. Jenny Correia Nunes, Head of Cooperation of the Delegation of the European Union to Sri Lanka and the Maldives and Mr. Robert Juhkam, Resident Representative of UNDP in Sri Lanka. Also present at the meeting were Ms. Suranga Vithanage, Director General (Planning), Ministry of Tourism; Ms. Dhammika Wijayasinghe, Director General, Sri Lanka Tourism Development Authority (SLTDA); and members of the Tourism Working Group.

Speaking at the meeting on the importance of the National Tourism Policy, S. Hettiarachchi, Secretary to the Ministry of Tourism stated, “due to the nature of the tourism industry, developing policies after consulting the diverse array of stakeholders ensures a sustainable solution that is beneficial for Sri Lanka to unlock its true potential in developing tourism. The Ministry of Tourism looks forward to cross-collaborating and working closely with all other relevant ministries, in order to create a more resilient tourism industry.”

Reiterating the EU’s support, Ms. Jenny Correia Nunes, Head of the Development Cooperation of the Delegation of the European Union to Sri Lanka and the Maldives stated, “The EU has been supporting Sri Lanka in a number of sectors including rural development, private sector support, justice and social inclusion. In response to the impact of the COVID-19 pandemic, we are now also focusing on tourism as we see the great potential and value addition it brings in terms of holistic economic and social development for the country and its citizens.

Highlighting UNDP’s overall support to tourism recovery, Robert Juhkam, Resident Representative of UNDP in Sri Lanka stated, “UNDP helped bring together multiple stakeholders to widen the consultative process, importantly bridging perspectives and ensuring inclusiveness of Sri Lanka’s sustainable tourism revival. Creating this platform for key associations, communities, private sector and government entities at the national and sub-national level to provide their recommendations has significantly strengthened the draft National Tourism Policy. UNDP looks forward to assisting the Ministry to continue this consultative platform to promote the implementation of the Policy’s social, economic and environmental sustainability objectives in years to come.”



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President briefs Sri Lankan delegation leaving for tariff related discussions in Washington

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A Sri Lankan delegation is set to participate in discussions in Washington, D.C., focusing on tariff-related matters, following an invitation extended by the Office of the United States Trade Representative (USTR). This is the second in-person meeting aimed at ongoing efforts to strengthen bilateral trade relations between the two nations.

This initiative builds on several prior virtual interactions held between the USTR and Sri Lankan officials, and underscores a commitment to deepening economic ties. The upcoming talks are anticipated to explore avenues for enhancing trade cooperation and securing favourable outcomes for Sri Lanka, in light of current economic priorities.

Ahead of the visit, a high-level meeting was convened today under the leadership of President Anura Kumara Disanayake to ensure the country’s interests are well represented. The discussion focused on aligning the delegation’s approach with Sri Lanka’s broader economic strategy, ensuring the best possible outcomes from the upcoming discussions.

Key participants at the meeting included Deputy Minister of Finance and Planning Dr. Harshana Suriyapperuma; Secretary to the Ministry of Trade, Commerce, Food Security and Cooperative Development, K.A. Vimalenthirarajah; Duminda Hulangamuwa, Senior Economic Advisor to the President; Governor of the Central Bank Dr. Nandalal Weerasinghe; Secretary to the Ministry of Finance, Planning and Economic Development K.M.M. Siriwardana; Nirmal Vigneshwaran, representing the Attorney General’s Department; and Dharshana Perera from the Ministry of Foreign Affairs.

Details of the discussions in Washington are expected to be made available following the conclusion of the meetings.

[PMD]

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“Tourism Renaissance 2025” launched under the patronage of president

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Sri Lanka’s largest tourism exhibition, “Tourism Renaissance 2025” (Sancharaka Udawa 2025), was inaugurated on Friday (23) at the Bandaranaike Memorial International Conference Hall (BMICH) in Colombo under the patronage of President Anura Kumara Disanayake.

Organized jointly by the Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lanka Association of Inbound Tour Operators (SLAITO), this event brings together key stakeholders across the tourism industry. It offers a valuable platform for small and medium-scale enterprises, as well as individuals aspiring to enter the tourism sector, to connect with market opportunities and showcase their products and services.

The two-day exhibition, which ends on Saturday [24], features 250 trade stalls and includes participation from a wide range of sectors such as hotels, tour operators, airlines, service providers and educational institutions.

Speaking at the opening ceremony, Minister of Foreign Affairs, Foreign Employment and Tourism Vijitha Herath stated that the government has declared 2025 the “Year of Tourism Renaissance,” with plans to generate USD 5 billion in revenue from the tourism sector by the end of the year.

Also in attendance at the opening ceremony were Secretary to the Ministry of Foreign Affairs, Foreign Employment and Tourism Aruni Ranaraja, SLAITO Chairman Nalin Jayasundara, SLTPB Chairman Buddhika Hewawasam and a distinguished group of invitees including the Ambassador of Germany to Sri Lanka.

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‘Be Part of the Plan’ – Sri Lanka’s theme for International Day for Biological Diversity

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Sri Lanka celebrated International Day for Biological Diversity with a vibrant national event at the Popam Arboretum in Dambulla, centering on the theme “Be part of the Plan.” The celebration, attended by students, researchers, community members, and officials, was led by Minister of Environment Dr. Dhammika Patabendi, who emphasized the country’s commitment to preserving biodiversity and promoting sustainable development.

Delivering the keynote address, Minister Patabendi said, “As a government, we are committed to taking every possible step to protect our ecosystems and biodiversity. But this is not the responsibility of the government alone. It is a shared responsibility—one that requires the active participation of every citizen.”

The event highlighted the value of community involvement in conservation and featured a series of exhibitions and talks focused on sustainable tourism, traditional food systems, and environmental education. Locally sourced underutilized fruits and indigenous foods were displayed and shared by communities, underscoring the deep ties between biodiversity and traditional knowledge.

The celebration also featured two major guest lectures. Professor Cyril Wijesundara spoke on the current status of biodiversity in Sri Lanka, while Professor Gamini Pushpakumara presented on the promotion of underutilized food crops—a key element in ensuring food security and sustainability in the face of climate change.

“This is more than a celebration,” Minister Patabendi told journalists at the event. “It’s a reminder that sustainable development must go hand-in-hand with nature. We need to build our future with the forest, not against it.”

By Ifham Nizam

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