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‘To Every Sri Lankan as One’

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Amana Takaful Insurance, has successfully refreshed its brand identity with a fresh logo and a lively brand message that emphasizes its time-tested service orientation to all Sri Lankans.

Fueled by the notion that Amana Takaful, unlike conventional insurance, is a win-win for both the insurer and the insured, this refreshed identity opens profitable opportunities for all Sri Lankans. Thus, Amana Takaful Insurance’s refreshed message of “To Every Sri Lankan as One” can not only be deemed timely, but also very relevant to today’s societal context.

Chairman of Amana Takaful PLC Osman Kassim elaborated on the company’s new outlook: “Amana Takaful Insurance started 22 years ago with a capital of Rs 30 million. With some key strategic changes in our approach, we have now moved into the mainstream. “To Every Sri Lankan as One” essentially means we stand with all Sri Lankans. When something is inherently fair and good, people eventually realize it and come to it.”

Chairman Kassim adds: “‘Takaful’ means ‘to protect one another’. Customers of Amana Takaful have the opportunity of inheriting a portion of the insurance fund surplus, furthering Amana Takaful’s customer orientation towards every Sri Lankan, as one. Amana Takaful also adheres to ethics of the insurance industry practised for the last 250 years and believe they are essential and not negotiable. With the integration of insurance best practices, Amana Takaful has always been on par with the rest of the industry, if not better!”

Amana Takaful Insurance holds people-friendly ethical practices close to its heart, and is the only premier fully-fledged Takaful insurance company in Sri Lanka. Amana Takaful offers a complete range of Life and General insurance solutions as well as tailor-made health insurance policies to suit the overall health needs of the diverse segments of the Sri Lankan society.

All in all, Amana Takaful stands for protecting its customers in an ethical and people-friendly business model.



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Business

CBSL and IFC launch National Financial Inclusion Strategy

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Sri Lanka’s first National Financial Inclusion Strategy (NFIS) aunched recently, aims to make financial services more accessible, efficient, and affordable for all households and businesses in the country.

The NFIS is a joint effort led by the Central Bank of Sri Lanka—with technical and financial assistance from IFC, a member of the World Bank Group—under the IFC-DFAT Women in Work program. The development of this strategy was a multi-stakeholder effort supported by the government of Sri Lanka.

“The National Financial Inclusion Strategy symbolizes our country’s commitment towards a better and inclusive Sri Lanka that will benefit all individuals and enterprises. I believe this strategy will complement the Government’s efforts to minimize the provincial income disparities, urban-rural inequalities, and to promote inclusive growth,” said Mahinda Rajapaksa, Prime Minister of Sri Lanka.

“More importantly, this strategy prioritizes future generations, having identified financial literacy as a key pillar. The proposal to strengthen the national curriculum in this area is a positive step. Investing in the education of our younger generation is the most significant investment we can make as a nation, as this will be a particularly helpful approach to the systematic correction of the financial habits of Sri Lankans,” the Prime Minister said.

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HNB – Havelock City partnership offers exclusive Ezy Pay Home Loans facility

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HNB PLC has partnered with Havelock City mixed-use development project to offer prospective homeowners of state-ofthe-art luxury apartments in Stratford and Melford Towers (Phase 3 – COC certified) and Peterson and Edmonton Towers (Phase 4) with the exclusive Ezy Pay Home Loans facility.

The partnership is set to offer customers the unprecedented opportunity to make a payment of only 20% and immediately occupy the limited units available in Phase 3 of the project or invest in apartments available in Phase 4, scheduled to be completed by May 2021. Further, Havelock City will take on the customer’s interest payment for one year.

“We have witnessed an increase in the demand for apartments and are aware that there is a limited stock of units available in the heart of Colombo. Therefore, we hope that this partnership with Havelock City will offer our customers looking to invest in a home of their own the facility to either move into an apartment immediately or invest in a home of their dreams,” HNB Head of Personal Financial Services, Kanchana Karunagama said.

Prospective homeowners can make use the bank’s flexible repayment options, such as the Step-up facility, which offers a repayment option in line with the customers evolving income. Customers can also obtain a maximum repayment period of 25 years for the loan facility for an attractive interest rate starting from just 7%.

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DPL lends a hand to children in Monaragala Rubber Farming Communities

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As part of its ongoing efforts to empower and uplift the livelihood of its farmer co-operative societies, Dipped Products PLC (DPL) distributed school bags to the children of 1,500 smallholder rubber farmers for the 10th consecutive year, under its flagship Firstlight CSR project.

This year’s distribution recorded the largest donation of school bags, which was nearly a two-fold increase from the previous year, bringing the total value of the distribution up to nearly Rs. 1 million.

Taking place at the Pinwatta Bodimalu Viharaya in Medagama, Monaragala, this latest distribution marks the Company’s continued efforts to support the smallholder rubber farming communities, by ensuring that their essential needs are looked after.

“Especially in this time of economic uncertainty, with the nation facing significant challenges and hardships, it is truly touching to see the positive impact which we continue to have on the underprivileged smallholder rubber farming communities. We believe that programmes like Firstlight hold the key to enhancing the livelihoods of our 1500-strong rubber farmers, providing them with an improved quality of life, whilst paving the way to open up new opportunities and a brighter future. This is why, with the enthusiastic response we have received over the years, we have now also expanded this school bag distribution to include the District of Kegalle,” Dipped Products Deputy Managing Director, Pushpika Janadheera said.

 

 

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