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ThirdShift wins Silver at Campaign of the Year Awards for second consecutive year

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Independent, Young & Trailblazing

ThirdShift, the Independent Media Agency of SHIFT, has done it once again, by winning the Silver award for Media Agency of the Year for the ‘Rest of South Asia’ category, at the recently concluded Campaign – Agency of the Year Awards for the second consecutive year.

It is important to note that this win is undoubtedly a remarkable feat for the ThirdShift team who worked tirelessly towards navigating through an extremely unpredictable year.

Bearing in mind that the Media Agency ventured into the competitive media landscape in Sri Lanka only a mere three years ago, being the recipient of such a distinguished title within a short span of time is truly a tremendous achievement, and one that warrants due recognition and high praise. While acknowledging this award, the CEO of ThirdShift, Prasanga Jayatunga delved into the success story of his agency and the reasons for its steady upward trajectory.

“We stepped into the media business landscape back in 2017. By that time, I had done my stint in the international media agency business and had been Leader, Mindshare & CEO of Media Factory. I was enriched by those experiences, and the idea of venturing out on my own had crossed my mind, specifically because I believed that I could tailor-make solutions and work with clients on Hand-Crafted Media Solutions”, he said.

“At the time this was just an idea. But, before long the opportunity came my way and I stepped out with the belief that the market needed an agency that would look beyond mere scheduling and planning. Looking back, I realised that it was a vacuum that existed, and I stepped in to fill it. But then, what I really wanted to focus on was to give my clients ROI beyond just reach and frequency. Perhaps the yearning to be creative within the Media business is what drove me to agree with the Managing Director and Chief Executive Officer of Shift, Chrishani Kotalawela and Sujeewa Samarasekera, when they invited me to join them and start ThirdShift”, he noted.

“Sujeewa & Chrishy were veterans of the industry but had never handled media, however, I took the opportunity that was given to me and went ahead with it. I didn’t think it all through. I decided and gave my word and it has been a rocking ride. It’s been a lot of hard work, sweat, tears and sleepless nights. But awards like this really reminded me that as a team, we have done justice to our Clients and Client Brands; the real reason behind this company’s success”, he added.

ThirdShift also bagged two Golds, one Silver and finalist awards at the coveted Effie Awards in 2019. While this achievement at the Effie’s is of great significance in itself, it must also be recognized that ThirdShift received one of this Silver award in the capacity of a Primary Agency considering that it is usually a Creative Agency that takes home such an award in addition to most Media Agencies being classified as Secondary Agencies.



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CEBEU warns of operational disruptions amid uncertainty over CEB restructuring

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The Ceylon Electricity Board Engineers’ Union (CEBEU) yesterday warned that uncertainty surrounding the ongoing restructuring of the Ceylon Electricity Board (CEB) had forced many employees to refrain from performing their regular duties, raising concerns about potential disruptions to electricity sector operations.

The engineers’ union said the current situation had arisen due to what it described as either deliberate actions or extreme negligence in implementing the restructuring process, which has created significant confusion among staff who previously served under the CEB.

According to the union, although the state power utility has been formally restructured and new companies established, a large majority of former CEB employees have yet to receive official appointment letters, confirming their positions in the newly formed entities.

“The reality is that the institution, previously known as the Ceylon Electricity Board, no longer exists in its earlier form, yet most employees, who served under it, have not been issued proper appointment letters, or related documentation, assigning them to the newly established companies,” the CEBEU said.

The union said that while some workers had been issued “assignation letters”, those documents merely indicate the institution to which an employee has been attached and do not clearly define employment conditions, responsibilities, authority, or reporting structures.

“As a result, employees currently lack the necessary legal framework confirming their employment status, their duties, the authority under which they operate, and who they are accountable to within the new institutions,” the CEBEU said.

The engineers’ union emphasised that the current crisis was not created by employees but was the direct result of, what it called, shortsighted and questionable actions taken by those responsible for implementing the reforms.

It also expressed concern that the relevant Minister, appointed through the National List, had failed to hold meaningful discussions with employees, despite having previously advocated strongly for workers’ rights.

The union said trade union action had been launched only after months of unsuccessful attempts to resolve the issues through verbal requests and written communication with the authorities.

“Despite repeated appeals made over several months, there has been no satisfactory response. Decisions appear to have been taken under the assumption that a government with a strong mandate can proceed without proper consultation,” the union said.

However, the CEBEU stressed that employees engaged in essential operations—including power generation, transmission, and distribution—continue to work in order to ensure electricity supply to the public.

“These staff members are continuing their duties under considerable risk to prevent major disruptions to the electricity supply,” the union noted.

Nevertheless, the union warned that the prevailing uncertainty could affect certain operational activities, and restoration work following breakdowns may take longer than usual.

The CEBEU appealed to the public to understand the situation and expressed regret for any inconvenience that may arise.

“We request the public to understand the situation and cooperate with us during this difficult period. We sincerely regret any inconvenience that may be caused,” the union added.

By Ifham Nizam

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Remittances up compared to last year before outbreak of war, but the economic picture is not rosy

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Sri Lanka Bureau of Foreign Employment (SLBFE) yesterday said that foreign remittances, during January and February this year, had been 32% higher than the corresponding period in the previous year.

According to a press release issued by the SLBFE, Sri Lanka received Rs 1,480.1 mn during January and February this year, whereas in 2025 the country received Rs1,121 mn during the corresponding period. During the first two months of this year, 47,819 Sri Lankans had left the country for employment abroad.

However, Prof. Priyanga Dunusinghe has warned that Sri Lanka could face a catastrophic situation due to a rapid and sharp drop in revenue caused by the escalating Gulf war. Fighting erupted on February 28 following a joint US-Israel attacks on Iran.

Appearing on Derana ‘Big Focus’ on Monday, the Professor in Economics in the Department of Economics, and Head – Department of Information Technology, University of Colombo, Dunusinghe said that that the drop in remittances from the Middle East, as well as exports, should be examined against the backdrop of runaway oil prices.

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The Netherlands alleges Russian Embassy interfering in World Press Photo Exhibition

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The Netherlands Embassy in Colombo has accused the Russian Embassy of trying to limit freedom of expression and right to know in Sri Lanka. The Embassy yesterday issued the following statement: “The Embassy of the Kingdom of the Netherlands’ attention has been drawn to the attempts by the Russian Embassy in Colombo to deny the people of Sri Lanka’s right to information and freedom of expression by demanding photos related to “Russia’s war of aggression” on Ukraine be removed from the World Press Photo exhibition, currently on display in Sri Lanka.

The 2025 edition of the World Press Photo Exhibition was officially opened by Dr Kaushalya Ariyaratne, Deputy Minister of Mass Media, and Wiebe de Boer, Ambassador of the Kingdom of the Netherlands on February 27, 2026, at One Galle Face. The same exhibition will be held in Kandy from 13 to 17 March 2026 at Sahas Uyana.

The Ambassador of the Russian Federation to Sri Lanka visited the exhibition during the weekend of March 7 and 8 and demanded the photographs, related to “Russia’s war of aggression on Ukraine,” be removed from the exhibition, and threatened to stage a protest if the organisers failed to do so.

The exhibition is jointly organised by the Netherlands Embassy, along with the Sri Lanka Press Institute, and the World Press Photo Foundation in the Netherlands.

Continuing the same demand, the Russian Embassy has now approached the Sri Lankan Ministry of Foreign Affairs to remove the said photos from the exhibition in Kandy. The same exhibition is currently underway in the USA and Germany and is showing all around the world in dozens of countries with freedom of expression.

The photos, including the photos that the Russian Embassy in Colombo wanted to hide from the Sri Lankan citizens, are also available online on the World Press Photo website for free for anyone to access them.

The Embassy of the Kingdom of the Netherlands deplores the attempts by any party to compromise people’s right to know and right to freedom of expression. It also amounts to a violation of the host country’s sovereignty if an Embassy attempts to decide what and which content its citizens should see and not. While we, as the Embassy of the Kingdom of the Netherlands, assure the Sri Lankan public that as our commitment to protect press freedom and respect for editorial integrity, we will continue the exhibition in Kandy with its full content without censoring any photos of the exhibition.

The exhibition is open to the public, free of charge, from 10.30am on Friday, March 13, till March 17, at Sahas Uyana in Kandy.”

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