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ThirdShift wins Silver at Campaign of the Year Awards for second consecutive year



Independent, Young & Trailblazing

ThirdShift, the Independent Media Agency of SHIFT, has done it once again, by winning the Silver award for Media Agency of the Year for the ‘Rest of South Asia’ category, at the recently concluded Campaign – Agency of the Year Awards for the second consecutive year.

It is important to note that this win is undoubtedly a remarkable feat for the ThirdShift team who worked tirelessly towards navigating through an extremely unpredictable year.

Bearing in mind that the Media Agency ventured into the competitive media landscape in Sri Lanka only a mere three years ago, being the recipient of such a distinguished title within a short span of time is truly a tremendous achievement, and one that warrants due recognition and high praise. While acknowledging this award, the CEO of ThirdShift, Prasanga Jayatunga delved into the success story of his agency and the reasons for its steady upward trajectory.

“We stepped into the media business landscape back in 2017. By that time, I had done my stint in the international media agency business and had been Leader, Mindshare & CEO of Media Factory. I was enriched by those experiences, and the idea of venturing out on my own had crossed my mind, specifically because I believed that I could tailor-make solutions and work with clients on Hand-Crafted Media Solutions”, he said.

“At the time this was just an idea. But, before long the opportunity came my way and I stepped out with the belief that the market needed an agency that would look beyond mere scheduling and planning. Looking back, I realised that it was a vacuum that existed, and I stepped in to fill it. But then, what I really wanted to focus on was to give my clients ROI beyond just reach and frequency. Perhaps the yearning to be creative within the Media business is what drove me to agree with the Managing Director and Chief Executive Officer of Shift, Chrishani Kotalawela and Sujeewa Samarasekera, when they invited me to join them and start ThirdShift”, he noted.

“Sujeewa & Chrishy were veterans of the industry but had never handled media, however, I took the opportunity that was given to me and went ahead with it. I didn’t think it all through. I decided and gave my word and it has been a rocking ride. It’s been a lot of hard work, sweat, tears and sleepless nights. But awards like this really reminded me that as a team, we have done justice to our Clients and Client Brands; the real reason behind this company’s success”, he added.

ThirdShift also bagged two Golds, one Silver and finalist awards at the coveted Effie Awards in 2019. While this achievement at the Effie’s is of great significance in itself, it must also be recognized that ThirdShift received one of this Silver award in the capacity of a Primary Agency considering that it is usually a Creative Agency that takes home such an award in addition to most Media Agencies being classified as Secondary Agencies.

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GL sounds far-reaching educational reforms  



Education Minister Prof. G.L. Peiris yesterday (21) acknowledged that for want of tangible measures on the part of successive governments, there was a critical mismatch between the education provided and the availability of job opportunities.

The academic, in quarantine as a result being identified as potential Covid-19 contact, emphasised the need for far reaching changes to address the issue as part of their efforts to restructure the entire system.

Prof. Peiris said so in his short remarks at an event to mark the 100th anniversary of the University of Colombo.

The one-time External Affairs Minister said: “It is a great pleasure for me to felicitate the University of Colombo, my alma mater on this happy occasion. It is a significant milestone because we celebrate the 100th anniversary of the faculty of arts, faculty of science and the library of the University of Colombo. As we look back on that span of a full century, the characteristics of the University which comes to mind is its resilience. During that period the University has had to face and indeed overcome many challenges. The society of our country has undergone a fundamental transformation during that period.

The University had the strength to cope with rapidly changing circumstances. I would identify that as a principal accomplishment of the University of Colombo.

The University proved its capacity for development, change and refinement and adaptation in order to keep pace with dramatically changing circumstances. The University proud as its history is I am sure will have an even more magnificent future. It has an important role to play in the far reaching changes we are contemplating in the educational system of our country. It is our intention in the course of this year 2021 to restructure the entire system in order to address the fundamental problem of a rather critical mismatch between the education we provide in our Universities and other educational institutions on the one hand and the availability of employment, livelihoods on the other. There is regrettably gap in this regard and it should be our collective endeavor to address this problem. We are also revisiting the curricular. The substance of our curricular  the methods of teaching in such a way  as to serve better the public in a  better way   In all these efforts I have no doubt the expertise of the University of Colombo by any standards  will be of enormous assistance to us in achieving goals we have set ourselves (SF)

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China slaps sanctions on 28 Trump administration officials, including Pompeo



China has imposed sanctions on 28 former Trump administration officials, including outgoing Secretary of State Mike Pompeo, agency reports said yesterday.

In a statement released just minutes after President Biden took office, China’s foreign ministry said it had decided to sanction those “who have seriously violated China’s sovereignty and who have been mainly responsible for such U.S. moves on China-related issues.”

The list of names features former Health and Human Service Secretary Alex Azar; former White House trade adviser Peter Navarro; former national security adviser Robert O’Brien; Kelly Craft, the former U.S. ambassador to the United Nations; and Matthew Pottinger, who recently resigned as deputy national security adviser. Former national security adviser John Bolton and former White House chief strategist Steve Bannon were also included.

The sanctions prohibit those individuals and their immediate family members from entering mainland China, Hong Kong and Macao. They are also restricted from doing business with China, as are any companies or institutions associated with them.

“Over the past few years, some anti-China politicians in the United States, out of their selfish political interests and prejudice and hatred against China and showing no regard for the interests of the Chinese and American people, have planned, promoted and executed a series of crazy moves which have gravely interfered in China’s internal affairs, undermined China’s interests, offended the Chinese people, and seriously disrupted China-U.S. relations,” the ministry said.

The move comes just one day after Pompeo issued a forceful statement accusing China of committing genocide against Muslim Uighurs and other minority groups in its Xinjiang region, for which the U.S. sanctioned several Chinese officials in July. That was one of numerous instances of sanctions, visa bans and trade restrictions imposed on Chinese politicians and Communist Party officials in the Trump administration’s final year.

Relations between the U.S. and China deteriorated considerably under the previous administration, which took an unusually confrontational approach. Pompeo and other officials referred to China as constituting America’s greatest threat, as NPR’s John Ruwitch has reported.

In fact, Bolton appeared to celebrate the sanction against him, calling it “great news” in a tweet posted Wednesday afternoon.

“I accept this prestigious recognition of my unrelenting efforts to defend American freedom,” he wrote.

It is unclear what changes Biden plans, but Ruwitch noted, “Even if the Biden team moves swiftly to put the U.S.-China relationship back on a less antagonistic track, Beijing will be wary after the dramatic changes of the past four years.”

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Expert Committee appointed to report on gold, copper and iron ore deposits



By Ifham Nizam

Environment Minister Mahinda Amaraweeera yesterday appointed an expert committee to conduct a scientific study on the Seruwawila gold, copper and iron ore deposits.

With iron ore prices skyrocketing worldwide and both neighbouring giant India and China having huge demands, Sri Lanka was keen on tapping natural resources, an official said.  

The committee will be coordinated by an Additional Secretary to the Ministry and will be chaired by Prof. Athula Senaratne of the University of Peradeniya and its other members are H W. Navaratne, Dr. Stalin Fernando, Dr. Bernard Perera, Dr. C.H.K.R. Siriwardena and Dr. O.K. Dissanayake.

Amaraweera, addressing the media, at his Ministry yesterday said the mineral deposit had been explored in the 1970s with the help of technology available at that time, and it had been found that there was iron, copper as well as a certain amount of gold in the Seruwawila deposit.

As today’s excavation technology was very advanced, it was possible to dig up to 250-300 metres, the Minister said.

The Minister also said that all possible steps would be taken to increase the value of the mineral resources through value addition locally to ensure higher prices.



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