New IPS Policy Discussion Brief –

A new IPS study finds that a ban on single stick cigarettes would significantly reduce smoking prevalence in Sri Lanka as it will likely minimise smoking amongst minors, lower income groups and the remaining groups of smokers (‘last mile’ smokers) in the country.

107 countries, including several Asian countries, have already taken steps to ban single stick sales.

The study recommends amending Sri Lanka’s current tobacco legislation as the most appropriate legislative approach to banning single stick sales.

Effective implementation and monitoring are crucial for ensuring compliance and effectiveness of any single stick sales ban.

A new study conducted by the Institute of Policy Studies of Sri Lanka (IPS) calls for a ban on single stick cigarettes to reduce tobacco consumption in the country. The study notes that despite Sri Lanka’s progress in implementing most of the tobacco control measures, there are some critical demand and supply reduction measures that Sri Lanka has not introduced yet. One such important measure is banning the sale of single stick cigarettes. In this regard, the study recommends that the most appropriate legislative approach for Sri Lanka is to amend the country’s current tobacco legislation or the National Authority on Tobacco and Alcohol (NATA) Act.

The study titled ‘The Case for Banning Single Stick Cigarettes: Options for Effective Implementation’ is authored by Dilani Hirimuthugodage and Nimesha Dissanayaka. The authors examine the behaviour of smokers in purchasing single sticks and identify enforcement options for banning sales of single stick cigarettes, using a mix of key informant interviews, non-participatory observational surveys, and selected case studies (Thailand, Norway, Pakistan, India and Mexico). The overarching objective of the study is to strengthen the evidence on the likely impact and effective implementation of the proposed single stick ban.

The authors find that the implementation of the ban on single stick cigarettes would have a significant impact on reducing smoking prevalence in Sri Lanka as it will likely reduce smoking amongst minors, lower income groups and the ‘last mile’ of smokers in the country. Around the world, 107 countries, including Asian countries, have already taken several steps to ban single stick cigarette sales. The most common policy adopted was to have specific laws or legislations to ban the selling of single stick cigarettes. The case study analysis suggests that effective implementation and monitoring are important to ensure the success of, and compliance with, any ban on single stick sales.

The following policy reforms are recommended based on the study findings:

Legislative approach: Comparative research shows a range of approaches to banning the sale of single sticks (e.g., a specific ban on single sticks; minimum pack size; requirement that pictorial warnings are included on all sales, etc.). The evidence suggests that the effective approach for Sri Lanka could be introducing an amendment to the country’s current tobacco policy or the NATA Act.

Supplementary reform: Alongside a ban on single stick sales, the study recommends that the government effectively implements existing laws banning all forms of tobacco promotion, advertising, and sponsorship related to cigarettes. For example, single sticks should not be allowed to be distributed for free at events or concerts, and shops should not display adverts promoting single sticks.

Compliance/enforcement: If a legal ban is to successfully reduce tobacco consumption , it must be effectively implemented. Recognising the current widespread practice of selling single sticks, and the financial benefits (via commission) for retailers, it will be essential to ensure retailers are fully aware of the ban and policymakers should consider high penalties to deter non-compliance. In addition, Public Health Inspectors should be empowered to monitor the ban to reduce the risk of a black market emerging.