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Ten brands making diapers & juices welcome Virat Kohli’s baby, hoping to get him to endorse their products!

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BY S VENKAT NARAYAN

Our Special Correspondent

NEW DELHI, January 16:

Last Monday afternoon, Indian cricket team’s Captain Virat Kohli announced on Twitter that he and his Bollywood actress-wife Anushka Sharma had been blessed with a baby girl.

Moments thereafter, at least 10 consumer companies producing diapers and juices made a dash to be associated with India’s highest paid celebrity, who is possibly the richest cricketer on the planet. His current brand value is $237.5 million, or INR 1,734 million.

Proctoer & Gamble’s Pampers, Tropicana fruit-juice-maker, Pepsi, food delivery platform Zomato, deliversy services company Dunzo, and Liberty Shoes were among those who released advertisements across social media platforms like Twitter, Instagram and Facebook to celebrate the occasion.

Kohli does not endorse any products made by these companies. They are said to be considering signing him on.

A senior executive aware of the development said: Kohli’s management firm has been getting feelers from brands with child-centric products for endorsements even before the birth of the baby.”

While brands he endorses are naturally leveraging the birth of the baby, at least eight to ten other brands want to sign him now, he added.

“Here’s to new roles and a new innings,” P&G’s Pampers said on its social media handles with a short video congratulating the new parents.

“GoodnessComesHome, #ItsAGirl,” PepsiCo’s Tropicana posted on its Instagram handle, with visuals of the “goodness of fruits.”

Dunzo posted a picture of a stork carrying a bundled baby captioned “Just Delivered” on its Instagram and Twitter handles.

Liberty Shoes posted a diagram of baby feet cradled by a pair of hands captioned “Beginning of the Much Awaited Innings” with the Virushka hashtag. (Virushka is a name coined by the media here for Virat (Kohli) and Anushka (Sharma).

Pepsi, which Kohli endorsed until 2017, made a direct reference to its Swag tagline in its social media message “A Swagstar is Born” blended with its logo.

A PepsiCo India spokesman said in an email: Leveraging topicality via fixed and fluid moments is very important to consumers. Moment-marketing fulfils these requirements and helps brands to further create impactful connect and engagement with consumers.”

Prasoon Joshi, chief executive officer of McCann Worldgroup India and chairman Asia-Pacific at McCann, said: For brands, associating with big moments of celebration such as this is aimed to create positive rub-offs on themselves.”

Kohli is India’s most expensive celebrity as far as endorsements go. He charges INR 50 million to INR55 million for a day’s work—much more than what MS Dhoni, Shah Rukh Khan and Aamir Khan charge in India, and more than what football icon Lionel Messi, golf superstar Rory McIlroy and Golden State Warriors’ Stephen Curry abroad.

The 32-year-old’s 17 endorsement deals include Puma, Audi, Manyavar ethnic clothing, Blue Star airconditioning, Himalaya personal care, e-commerce fashion portal Myntra, e-sports platform Mobile Premier League, edtech company Great Learning, Wrogn clothing line, Uber, Boost Energy, MuveAcoustics, and MRF Tyres.



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CEB calls for proposals to develop two 50MW wind farm facilities in Mullikulam

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The Ceylon Electricity Board (CEB) has announced an international call for proposals to develop two 50 MW wind farm facilities in Mullikulam on a Build, Own & Operate (BOO) basis. The initiative aims to bolster Sri Lanka’s renewable energy capacity, aligning with the government’s strategy to increase the share of clean energy in the national grid.

The bidding process, launched on behalf of the Cabinet Appointed Negotiating Committee, invites local and international project proponents to finance, design construct and maintain the wind farms under a 20-year agreement. The deadline for proposal submissions is June 12, 2025.

A senior electrical engineer at the CEB, speaking on the significance of the project, told The Island Financial Review: “This initiative is a crucial step towards achieving Sri Lanka’s renewable energy goals. Wind power is a key component of our strategy to reduce reliance on fossil fuels and enhance energy security.”

According to the CEB, interested parties can obtain the Request for Proposal (RFP) document by paying a non-refundable fee of Rs. 300,000 (or USD 1,035 for foreign applicants). The RFP provides comprehensive details on project requirements and evaluation criteria.

“Given the global shift towards clean energy, we expect strong interest from both local and international developers. This project not only supports our sustainability targets but also creates investment opportunities in Sri Lanka’s energy sector, the engineer added.

The wind farm project is part of a broader initiative to achieve 70% renewable energy generation by 2030, a key target set by the Ministry of Energy. Experts believe that projects like these will play a vital role in stabilizing electricity supply and reducing carbon emissions.

by Ifham Nizam

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The people crown Lolc for ninth consecutive year

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The Marketing Communication Team of LOLC Holdings, led by Susaan Bandara, Group Chief Officer- Marketing Communications, receiving the award.

LOLC once again emerges as the “People’s Financial Services Brand of the Year”, securing the prestigious title bestowed at the SLIM Kantar People’s Choice Awards 2025 for an unparalleled ninth consecutive year. This recognition, conferred through a comprehensive consumer research, reflects the brand’s firm connection with the Sri Lankan people and its consistent leadership in financial services.

Unlike many industry awards, the SLIM Kantar People’s Choice Awards is determined by independent consumer research conducted by Kantar, a global leader in brand insights. Instead of relying on a judging panel, this recognition is purely based on public perception, brand recall, and customer loyalty, making it one of the most authentic measures of a brand’s standing. Securing this title for ninth consecutive years highlights LOLC’s deep-rooted connection with its customers and its ability to evolve with their changing needs while maintaining a firm commitment to excellence.

Kapila Jayawardena-
Group Managing
Director/CEO of LOLC
Holdings PLC

LOLC’s continued success is driven by its assurance to financial empowerment, innovation, and inclusiveness. It has redefined accessibility to financial services by reaching underserved communities and pioneering digital transformation. Beyond its core financial solutions, LOLC is a brand that stands with the people, for the people, embodying resilience and hope through the years. In times of crisis, be it economic hardships or global disruptions, LOLC has remained a pillar of strength, stepping in when the nation needed it most. This deep-rooted connection with the people is what truly sets LOLC apart. The company has also been recognized for initiatives that create real social impact, such as the Divi Saviya Humanitarian Project, which uplifts vulnerable communities through sustainable support.

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Orient Finance reports robust financial growth for 9-month period ended December 31, 2024

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K.M.M Jabir Director/CEO of Orient Finance PLC (L) / Rajendra Theagarajah Chairman of Orient Finance PLC (R)

Orient Finance PLC has reported an outstanding financial performance for the nine-month period ended December 31, 2024, showcasing significant growth in key financial indicators compared to the corresponding period in 2023.

The Company recorded a remarkable 161% increase in profit after tax, reaching Rs. 254.6 million compared to Rs. 97.6 million in the same period of the previous year. Net interest income surged by 37%, amounting to Rs. 1.66 billion from Rs. 1.21 billion, demonstrating strong portfolio growth and enhanced operational efficiencies.

Total assets expanded by 28%, rising to Rs. 25.3 billion, while loans and receivables increased by 36% to Rs. 19.76 billion. The Company’s deposit base grew to Rs. 15.12 billion, marking a 19% increase, reflecting continued customer confidence. Meanwhile, total equity improved by 12%, standing at Rs. 3.86 billion.

Earnings per share (EPS) grew 163% to Rs. 1.21, up from Rs. 0.46, while net assets per share (NAPS) rose by 12% to Rs. 18.27.

For the month of December 2024, Orient Finance reported a Cost-to-Income Ratio of 68%, reflecting continued efforts towards cost management amidst challenging market conditions. The Gross Non-Performing Loan (NPL) Ratio stood at 9.62%, while the Provision Cover was maintained at a healthy 65.37%, demonstrating company’s prudent approach to credit risk management. As the quarter ended 31st December 2024, Orient Finance’s Tier 1 Capital Ratio stood at 13.14%, with the Total Capital Ratio recorded at 13.16%, both remaining comfortably above the minimum regulatory requirements.

Commenting on the results, Rajendra Theagarajah, Chairman of Orient Finance PLC, stated, “These exceptional results underscore our commitment to sustainable growth and operational excellence. Our focus on innovation and customer-centric financial solutions has strengthened our position in the market. As we continue to evolve, we remain dedicated to offering innovative financial products that meet the diverse needs of our customers while driving long-term shareholder value.”

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