Fashion
Swedish fashion brand Frank Dandy on its move from China to Sri Lanka
Since 2017, Daniel Hörnqvist has been the CEO of the Swedish fashion brand Frank Dandy. When he took over, he brought with him extensive experience from e-commerce and the outdoor market. This included responsibility for the launch of the e-commerce brand Bikester in the Nordic region in 2013. In 2015 he took on a position as board member at Frank Dandy before moving on to an executive role. One of the most important decisions in recent years for Frank Dandy has been to move manufacturing to Sri Lanka.
Here, Hornqvist answers three questions about his company moving production from China to Sri Lanka.
What is Frank Dandy’s market position?
We address a clearly defined target group between 20 and 30 years of age outside the metropolitan areas. The target group has a desire to achieve high personal goals and we provide secret superpowers to enable that. This promise permeates all our communication, not at least the visual. We are mainly present in the Nordic region and work with the same brand position in all geographical markets. A solid sustainability practice is also extremely important to us, especially from an employer brand perspective. Frank Dandy is affiliated with the initiative Better cotton and we only use recycled polyester in our swimwear. I would also like to mention our ownership program for our employees.
Why did you move manufacturing to Sri Lanka?
The decision to move manufacturing from China was made with the experience of the pandemic and in light of Russia’s war of aggression against Ukraine. We needed to increase our geopolitical preparedness. I had met lot of positive mentioning about manufacturing in Sri Lanka and as well had my own personal experience from a surf trip a few years earlier.
Since the move to Sri Lanka, our experience has been consistently positive. The Sri Lankan manufacturing industry is technically advanced, and we can follow the manufacturing of our products in real time from Sweden. The Sri Lankan manufacturing industry’s sustainability ambitions are high, both in terms of renewable electricity use and in the development of sustainable wastewater systems from production. The country is buzzing with growth and the high level of education is evident in everything.
What has the membership of the Sweden-Sri Lanka Business Council meant?
The membership was an incredible door opener when we were in the process of evaluating whether to move manufacturing to Sri Lanka. It helped us build relationships that I don’t think would have been possible otherwise. To spread our risks, we moved our manufacturing gradually and without the support of the SSLBC it would have been much more complicated.
What is Frank Dandy’s market position?
We address a clearly defined target group between 20 and 30 years of age outside the metropolitan areas. The target group has a desire to achieve high personal goals and we provide secret superpowers to enable that. This promise permeates all our communication, not at least the visual. We are mainly present in the Nordic region and work with the same brand position in all geographical markets. A solid sustainability practice is also extremely important to us, especially from an employer brand perspective. Frank Dandy is affiliated with the initiative Better cotton and we only use recycled polyester in our swimwear. I would also like to mention our ownership program for our employees.
Why did you move manufacturing to Sri Lanka?
The decision to move manufacturing from China was made with the experience of the pandemic and in light of Russia’s war of aggression against Ukraine. We needed to increase our geopolitical preparedness. I had met lot of positive mentioning about manufacturing in Sri Lanka and as well had my own personal experience from a surf trip a few years earlier. Since the move to Sri Lanka, our experience has been consistently positive. The Sri Lankan manufacturing industry is technically advanced, and we can follow the manufacturing of our products in real time from Sweden. The Sri Lankan manufacturing industry’s sustainability ambitions are high, both in terms of renewable electricity use and in the development of sustainable wastewater systems from production. The country is buzzing with growth and the high level of education is evident in everything.
What has the membership of the Sweden-Sri Lanka Business Council meant?
The membership was an incredible door opener when we were in the process of evaluating whether to move manufacturing to Sri Lanka. It helped us build relationships that I don’t think would have been possible otherwise. To spread our risks, we moved our manufacturing gradually and without the support of the SSLBC it would have been much more complicated.
Award-winning floral designer Samitha Wijayasekara, owner of The Wedding Flowers Gallery Pvt Ltd. and a proud WCIC member, recently presented a stunning collection of floral wearable art at WCIC Ramp Up 2024. Using a unique wire technique, the fresh flower designs were paired with garments by fashion designer Charith Wijesekera. The event, produced and directed by Lou Ching Wong, took place at the Hilton Colombo. Dress designer: Charith Wijesekera. Photos: Achira Jayasinghe
Samitha Wijayasekara, founder of The Wedding Flowers Gallery (Pvt) Ltd., is recognized as one of Sri Lanka’s top floral designers. Her journey into floristry began unexpectedly after starting her career in accountancy. Fascinated by the beauty of flowers from a young age, Samitha transitioned into floristry, founding her business in 2008. Over time, The Wedding Flowers Gallery became renowned for its creative and bespoke floral designs for weddings and events.
Samitha’s commitment to excellence has earned her numerous accolades, including:
= 2015: Women’s Entrepreneur of the Year (Bronze Award)
= 2016: National Excellence Award, 2nd Runner-Up (Medium Category)
= 2016: Entrepreneur Award, Western Province Merit Award
= 2023: Sri Lanka Wedding Awards (SLWA) – Appreciation Award
Her international training, including courses with renowned floral designers such as Wendy Andrade, Gregor Lersch, and Pirjo Koppi, has further solidified her reputation. In 2015, she became the first Sri Lankan member of the World Flower Council and introduced “Wearable Floral Art’ to Sri Lanka, blending fashion with floristry in a sustainable way.
A video of a fashion shoot in India has gone viral and unexpectedly turned a group of underprivileged school children into local celebrities.
The footage shows the children, most of them girls between the ages of 12 and 17, dressed in red and gold outfits fashioned from discarded clothes.
The teenagers designed and tailored the outfits and also doubled up as models to showcase their creations, with the grubby walls and terraces of the slum providing the backdrop for their ramp walk.
The video was filmed and edited by a 15-year-old boy.
The video first appeared earlier this month on the Instagram page of Innovation for Change, a non-governmental organisation (NGO) in the city of Lucknow.
The charity works with about 400 children from the city’s slums, providing them free food, education and job skills. The children featured in the shoot are students of this NGO.
Mehak Kannojia, one of the models in the video, told the BBC that she and her fellow students closely followed the sartorial choices of Bollywood actresses on Instagram and often duplicated some of their outfits for themselves.
“This time, we decided to pool our resources and worked as a group,” the 16-year-old said.
For their project, they chose wisely – a campaign by Sabyasachi Mukherjee, one of India’s top fashion designers who has dressed Bollywood celebrities, Hollywood actresses and billionaires. In 2018, Kim Kardashian wore his sequinned red sari for a Vogue shoot.
Mukherjee is also known as the “king of weddings” in India. He has dressed thousands of brides, including Bollywood celebrities such as Anushka Sharma and Deepika Padukone. Priyanka Chopra married Nick Jonas in a stunning red Sabyasachi outfit.
IMehak said their project, called Yeh laal rang (the colour red), was inspired by the designer’s heritage bridal collection.
“We sifted through the clothes that had come to us in donation and picked out all the red items. Then we zeroed in on the outfits we wanted to make and began putting them together.”
It was intense work – the girls stitched about a dozen outfits in three-four days but, Mehak says, they had “great fun doing it”.
For the ramp walk, Mehak says they studied the models carefully in Sabyasachi videos and copied their moves.
“Just like his models, some of us wore sunglasses, one drank from a sipper with a straw, while another walked carrying a cloth bundle under her arm.”
Some of it, Mehak says, came together organically. “At one point in the shoot, I was supposed to laugh. At that moment, someone said something funny and I just burst out laughing.”
It was an ambitious project, but the result has won hearts in India. Put together on a shoestring budget with donated clothes, the video went viral after Mukherjee reposted it on his Instagram feed with a heart emoji.
The campaign won widespread praise, with many on social media comparing their work to that of professionals.
The viral video has brought enormous attention to the charity and its school has been visited by several TV channels, some of the children were invited to participate in shows on popular FM radio stations and Bollywood actress Tamannah Bhatia visited them to accept a scarf from the children.
The response, Mehak says, has been “totally unexpected”.
“It feels like a dream come true. All my friends are sharing the video and saying ‘you’ve become famous’. My parents were full of joy when they heard about all the attention we are getting.
“We are feeling wonderful. Now we have only one dream left – to meet Sabyasachi.”
The shoot, however, also received criticism, with some wondering if showing young girls dressed as brides could encourage child marriage in a country where millions of girls are still married off by their families before they turn 18 – the legal age.
The Innovation for Change addressed the concern in a post on Instagram, saying they had no intention to encourage child marriage.
“Our aim is not to promote child marriage in any way. Today, these girls are able to do something like this by fighting against such ideas and restrictions. Please appreciate them, otherwise the morale of these children will fall.”
[BBC]
The Christmas season officially began at Taj Samudra, Colombo with the annual Christmas cake mixing ceremony held on Friday, November 8th, at the stunning Samudra Ballroom!
Hosted by Samrat Datta – Area Director of Taj Maldives and Sri Lanka, the event was a festive delight, complete with an elegant cocktail spread and joyful vibes. Cheers to a season filled with warmth, tradition, and sweet memories!
Pix by Thushara Attapathu
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- Onitha, Samrat, Senuri and Shafiya
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- US envoy Julie Chung with Jennifer and General Manager Samrat
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- Ashish, Russel and spouse, Samrat and Sai
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- Trieshan
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- Naeema
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- Guests
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- Nelum
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- Priyanthi Fernando
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- Tanya
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