Business
Survey reveals Lankan PR agencies see AI as a game-changer, emphasizes need for technical know-how and ethical guidelines
In a recent research study involving 25 leaders and executives from PR agencies in Sri Lanka, it was found that over 90% of participants believe that Artificial Intelligence (AI) is already present in the country’s communications industry. Moreover, nearly two-thirds of the respondents stated that AI is poised to have a significant impact on the PR industry within the next three years.
While 21 respondents mentioned that their agency leaders understand the true potential and impact of AI in communications, the survey highlighted the greatest challenge faced when advising clients on AI-related matters: the lack of actual sound knowledge and understanding, as well as the potential applications and limitations, which was identified by 70% of the participants.
This challenge was closely followed by other factors, including a skills gap in talent, difficulties in proving the value of AI, and budget considerations. Interestingly, the survey revealed that clients do not frequently seek expert advice from agencies on AI matters.
Thanzyl Thajudeen, the country representative, underscored the importance of better preparation for AI in Sri Lanka by acquiring technical know-how and talent. Thajudeen emphasized that this preparation should encompass various aspects of communications, such as multi-scenario planning, deep audience insights, content automation, crisis mitigation, and active monitoring. Additionally, building creative capacity and skills and implementing industry guidelines to uphold standards and ethics were also highlighted as essential steps.
One of the key findings from the survey was that 56% of respondents expressed concerns about the potential misuse of AI by PR professionals, and some indicated that they would not use AI at all. On the other hand, 88% of respondents believe that PR professionals should utilize AI content writing platforms, like ChatGPT, with many already using them for social media management and press releases.
The survey also revealed that the most used AI tools among the respondents included ChatGPT, Canva, Google Analytics, Grammarly, and social media analytics. When it comes to acquiring AI knowledge, self-learning was the preferred method (76%), followed by on-the-job training, workshops, events, and related qualifications. Additionally, 22 respondents strongly recommended the regulation of AI in the country, along with the implementation of ethical guidelines specifically tailored for the PR industry.
The Public Relations and Communications Association (PRCA), the world’s largest professional PR body, conducted the survey. Representing 35,000 PR professionals in 82 countries worldwide, PRCA is a global advocate for excellence in public relations with a mission to create a more professional, ethical, and prosperous PR industry. Through exceptional training, authoritative industry data, and global networking and development opportunities, PRCA aims to empower PR professionals. It also manages the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies worldwide.
Business
Oil prices jump above $100 for first time in four years
Global oil prices have jumped above $100 (£75.11) a barrel for the first time since 2022 as the escalating US-Israeli war with Iran has fuelled fears of prolonged disruption to shipments through the Strait of Hormuz.
Iran on Sunday named Mojtaba Khamenei to succeed his father Ali Khamenei as Supreme Leader, signalling that a week into the conflict hardliners remain in charge of the country.
The US and Israel launched fresh waves of airstrikes across Iran over the weekend, hitting multiple targets including oil depots.
Major disruption to energy supplies from the region threatens to push up prices for consumers and businesses around the world.
Early on Monday in Asia, Brent crude was around 15.5% higher at $107.16, while Nymex light sweet was up by more than 17% at $106.77.
Stock markets in the Asia-Pacific region fell sharply in early trading on Monday, with Japan’s Nikkei 225 index down by more than 5% and the ASX 200 in Australia more than 3.5% lower.
Many in the markets predicted that oil would hit the $100 a barrel mark this week.
In the event it took about a minute to jump 10%, and then another 15 minutes to rise a further 10% in early Asian trading.
Last week the markets had been relatively relaxed about the seeming nightmare scenario for millions of barrels of crude and liquefied natural gas trapped in the Gulf, unable or unwilling to transit the Strait of Hormuz.
But the escalations over the weekend, alongside scenes of destruction of energy infrastructure both in Iran and across the Gulf, saw the markets take rapid fright.
The question now is where does this go? Some analysts argue that if the shutdown in the strait lasts until the end of March, we could see record oil prices above $150 a barrel.
The existing rise is likely to further increase petrol prices, and those of important derivative products such as jet fuel and vital precursors for fertilisers.
The physical supplies from the Gulf are mainly consumed in Asia.
Already however there are signs that Asian consumers are bidding up prices for US gas, with some tankers originally heading for Europe turning around in the mid-Atlantic.
US President Donald Trump responded to the jump in prices by saying that short term rises were a “small price to pay” for removing Iran’s nuclear threat.
His energy secretary told US broadcasters on Sunday that Israel, not the US, was targeting Iran’s energy infrastructure, amid some concern about rising domestic pump prices caused by the war.
(BBC)
Business
CMTA warns buyers of long-term costs hidden in reconditioned vehicle imports
The Ceylon Motor Traders’ Association (CMTA) has issued a stark cautionary note to prospective vehicle buyers, warning that the initial price advantage of reconditioned imports often masks significant long-term financial risks.
By highlighting a “structural imbalance” in the current duty valuation system – which allows near-identical vehicles to be imported under a 15% automatic depreciation bracket – the CMTA argues that the lack of manufacturer-backed warranties and tropicalised specifications in the grey market could lead to a “reconditioned trap” for unsuspecting consumers. For the savvy buyer, the association suggests that the true cost of ownership is increasingly tilting the scales in favour of brand-new vehicles from authorised agents.
If two identical 2026 models are sitting on different lots, and one is significantly cheaper because it was technically “registered and de-registered” abroad, the frugal buyer’s instinct is to take the discount. But the CMTA argues that this 15% depreciation benefit – intended for genuine used cars – is being leveraged as a loophole for zero-mileage vehicles.
For the savvy buyer, this raises a fundamental question of transparency. If the entry price of a vehicle is built on a “procedural” technicality rather than actual wear and tear, where else is the transparency lacking? Does the lower price reflect a genuine saving passed to the consumer, or does it mask a lack of manufacturer-backed after-sales support?
When a buyer chooses an authorised agent, they are essentially purchasing an insurance policy against the unknown. With a five-year manufacturer warranty, the financial burden of a faulty transmission or a software glitch stays with the global giant that built the car, not the local owner. In an era where vehicles are increasingly “computers on wheels,” the technical specialised tools and genuine parts held by authorised agents are no longer a luxury – they are a necessity for longevity.
The CMTA’s perspective also invites the buyer to look at the “Big Picture.” Every time a vehicle is imported under an under-declared value or an artificial depreciation bracket, it isn’t just a loss for the Treasury; it is a blow to the country’s foreign exchange discipline.
“A savvy buyer today is more informed than ever. They realize that a “cheap” import with no service history and no tropicalised specifications may eventually become a “minus” on the balance sheet. Frequent repairs and lower resale value can quickly evaporate the initial few lakhs saved at the point of purchase. Ultimately, the choice between brand new and used is a choice between certainty and speculation,” the Association says.
The CMTA is advocating for a level playing field where duty is based on true transaction value. Until that day comes, the burden of due diligence rests on the consumer. To be a “savvy buyer” in 2026 means looking past the showroom shine and asking: Who stands behind this car if something goes wrong tomorrow?
In conclusion, CMTA says,” For those seeking long-term peace of mind, the “brand new” path – supported by a transparent duty structure and a solid warranty – remains the gold standard for steering Sri Lanka’s complex automotive landscape.”
Before signing the papers on a reconditioned vehicle, the CMTA suggests buyers evaluate the four “minus” factors against a “brand new” purchase:
By Sanath Nanayakkare
Business
Spa Ceylon launches initiative to support women entrepreneurs
Spa Ceylon has unveiled ‘Her Business Matters’, a nationwide initiative running throughout March 2026 to provide growth support for women-led businesses in Sri Lanka.
The program will select five women entrepreneurs weekly for brand amplification through Spa Ceylon’s marketing reach, influencer partnerships, and community network. Eligible applicants must be female founders manufacturing or producing locally.
Selected participants will attend a development workshop in Colombo featuring business leaders and industry experts covering social media strategy, advertising, compliance, brand positioning, and scaling. Spa Ceylon resource personnel will also host category-specific fringe events.
Co-Founder & Group Director Shalin Balasuriya stated the initiative moves “beyond surface-level marketing” to create lasting community impact, inspired by the brothers’ upbringing with an entrepreneurial mother.
Applications are accepted via Spa Ceylon’s social media platforms throughout this month.
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