Business
SRL continues its efforts to build a research-driven knowledge industry
SRL, one of the oldest marketing and research consultancy agencies has been at the forefront of the industry designing and developing market-related information systems and introducing various products for the first time to the Sri Lankan market over the last 31 years.
Some of the main services introduced by SRL that are now considered integral parts in any marketing communication strategy are media monitoring, TV rating services, and tracking services. SRL has brought new products and new innovative concepts to the forefront of the marketing industry almost every two years.
SRL is an entirely Sri Lankan company that understands the local market and how to get accurate knowledge out of it; by asking the right questions, analyzing correctly and obtaining the right samples.
“All our application software has been developed by Sri Lankans, and we pride themselves on our specialized catering to Sri Lankan clients. In 2004, we predicted the election results 99 percent accurately one week before the election results were published, with other election predictors nowhere as close as we are” said Neel De Silva, Chairman of SRL.
“As the market has evolved, so has SRL, being one of the first companies to take their data online in 2006 and even now, keeping up with the digitalized world and social media so as to provide the best quality analysis in order to provide clients with actionable information,” Mihirani Dissanayake, CEO of SRL said.
Associated Motorways (AMW), Yamaha’s exclusive Sri Lankan distributor for over 75 years, celebrated the brand’s grand return after a five-year hiatus due to import restrictions. Marking the occasion, AMW hosted a groundbreaking fashion-themed launch event on 14th June 2025 at Cinnamon Lakeside Colombo, unveiling a new lineup of fuel-efficient motorcycles and scooters, including the standout Yamaha RayZR 125 (71km/l).
Beyond specs, Yamaha’s “Built to Ride” campaign highlights the passion and resilience of Sri Lankan riders, focusing on emotion over mechanics. Andre Bonthuys, AMW’s Group Managing Director, emphasized Yamaha’s commitment to redefining the riding experience. Backed by AMW’s service excellence and global “Kando” philosophy, Yamaha’s return promises to revitalize Sri Lanka’s two-wheeler market with performance, innovation, and style.
In a historic move that redefines rural financial security, Pelwatte Dairy Industries has announced the launch of Sri Lanka’s first pension scheme for dairy farmers, reinforcing its commitment to both national self-sufficiency and the welfare of the farming community.
Pelwatte Dairy, one of Sri Lanka’s foremost homegrown dairy brands, has long been a pillar in the push to replace imported dairy with locally produced milk, saving the nation billions in foreign exchange. Milk powder production is expected to increase by 80% upon completion of the new Kurunegala processing facility, supporting local demand and opening up new export opportunities.
This landmark pension initiative will benefit over 30,000 registered dairy farmers working with Pelwatte. Designed to offer financial stability post-retirement, the scheme ensures these vital contributors to Sri Lanka’s food security can live out their later years with dignity and peace of mind. Additional benefits will support health, education, and safety for the farmers’ families setting a new standard for agricultural welfare in the region.
“This is a defining milestone not just for Pelwatte, but for the entire Sri Lankan dairy sector,” said Ariyasheela Wickramanayake, Chairman of Pelwatte Dairy. “It is our corporate responsibility to safeguard those who work tirelessly to feed the nation.”
Akmal Wickramanayake, Managing Director, added: “We see this as more than a welfare initiative. It’s an investment in rural development, sustainable agriculture, and national economic resilience.”
CEEDECS Lanka Holdings Pvt. Ltd., a leading Sri Lankan construction firm, has been honored with the Best National Industry Brand Award in the Mining and Allied Industry Sector (Medium Scale) at the National Industry Brand Excellence Awards, organized by the Industrial Development Board. The award recognizes their eco-friendly brand, Harithaweli Ready Mix, which offers sustainable alternatives to traditional sand-based construction materials.
Founded in 1999 and based in Mahara, Kadawatha, CEEDECS has over 20 years of expertise in construction, consultancy, and design. Harithaweli’s products—including Ready-Mix Plaster, Waterproof Solutions, and Tile Adhesives—are durable, affordable, and environmentally friendly, gaining popularity among builders and contractors.
With 21 showrooms nationwide and multiple quality certifications, CEEDECS continues to expand its reach.
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