Business
SriLankan Airlines’ marketing communication endeavors commended yet again
SriLankan Airlines, the National Carrier of Sri Lanka and a member of the oneworld alliance, reaffirming the global appeal of its marketing communication endeavors, bagged a gold award at the PATA Gold Awards 2020.
Accordingly, the National Carrier was among the 20 winners announced recently at the virtual PATA Travel Mart 2020. SriLankan Airlines was awarded the title ‘Marketing Carrier’ for its Pan India campaign- Next Door Neighbor and Serendipity Next Door.
SriLankan Airlines’ Chief Executive Officer, Vipula Gunatilleka said, “Winning an award is a reason for celebration and an affirmation that we are heading in the right direction. Receiving this coveted title from PATA, specially under the prevailing circumstances, gives us hope that we are capable of facing the challenging times ahead and our remedial communication content aiming to garner long-term, universal appeal can have a strong impact on our business recovery.”
PATA CEO Mario Hardy said, “The winners of the PATA Gold Awards set industry standards for excellence and innovation and provides the association with the perfect opportunity to recognise and reward the very best the Asia Pacific travel industry has to offer,”
SriLankan Airlines’ General Manager Marketing Saminda Perera said, “We are delighted to receive this prestigious title at the virtual PATA Travel Mart 2020 and it is truly inspiring that our efforts are continually rewarded in this manner. This is a result of an extremely satisfying team effort and I take this opportunity to thank the celebrities who were part of these creations, the management which has been supportive of our endeavors, my team, and our creative agencies J. Walter Thompson and Leo Burnett, without whom this will never be a possibility.”
The winning entry of the ‘Marketing Carrier’ category, ‘ Next door neighbors’ is a visual representation of multi-faceted attractions of Sri Lanka primarily targeting holidaymakers of India, with the underlying message that one does not have to look very far for exciting or serene getaways when Sri Lanka is right next door.
India being the Airline’s single largest market, it was vital that effective marketing campaigns were executed to retain the country’s appeal among the Indian travellers in the aftermath of the Easter Sunday tragedy which resulted in a massive 80 percent reduction of tourist arrivals in the country. Going by the rationale that in Sri Lanka, a traveler has the privilege of experiencing an international destination with the convenience of a domestic trip as opposed to travelling within India, the campaign reached out to the discerning Indian traveler through a 360 degree creative execution unfolding through a variety of media such as radio, cinema, digital, travel publications and outdoor advertising.
SriLankan Airlines’ brand videos- ‘Serendipity Next Door’ and ‘Ode to Paradise’ created ripples across social media platforms for its virality. ‘Ode to Paradise’ is a revival of the well-loved ‘Blue Waters’ song of the Air Lanka fame, which praises the island beauty of Sri Lanka, through the eyes of world-renowned Sri Lankan celebrities. ‘Serendipity Next Door’ is an extension of ‘Ode to Paradise’ specially crafted to appeal to the Indian audience. The two videos recorded a combined number of 73 million views on Facebook and 2.2 million views on Youtube, whilst the latter became the first Sri Lankan brand video to cross one million views within 11 hours and five million mark in two days.
This is the third time that the National Carrier made its mark at PATA, having received gold awards on two previous occasions in 2007 and 2019.
The PATA Gold Awards 2020 attracted 121 entries from 62 organisations and individuals worldwide. The winners were selected by an independent judging committee of 16 personalities from various destinations.
Business
John Keells Unveils its 687 room luxury hotel, Cinnamon Life at City of Dreams Sri Lanka
The John Keells Group is set to open doors to Cinnamon Life at City of Dreams Sri Lanka, on 15th October 15, 2024. Developed at an investment of over USD 1.2 billion by the John Keells Group, this is the largest and most ambitious private investment in the country which will redefine our tourism landscape, catering to a diverse clientele creating South Asia’s most dynamic destination for business, leisure, and entertainment.
“Cinnamon Life at City of Dreams Sri Lanka will encompass 687 luxurious rooms, and offers multiple entertainment venues, including ballrooms, high-tech event, and conference facilities, with the capacity to host over 5,000 guests in multiple locations across its various unique spaces. This makes it the largest event venue in Colombo, setting a new standard for gatherings, hosting international conferences and large-scale events, positioning Colombo as a premier destination for global MICE travel.
“With a dedicated team of over 1,500 professionals, including 250 chefs, Cinnamon Life promises an extraordinary culinary journey. Guests can enjoy diverse dining options, from a chic French bistro to an American grill, and the most extensive selection of wines at the exclusive wine bar, complemented by a sophisticated two-tier Champagne and cocktail bar. Over the coming few months, Cinnamon Life will continue to elevate its culinary landscape with the opening of more dining experiences. In addition, the resort’s diverse spaces and picturesque settings, make it an ideal location for destination weddings and events right in the City, offering a unique blend of modern elegance and local charm for those seeking unforgettable experiences and celebrations.
“While Cinnamon Life at City of Dreams Sri Lanka opens on October 15, 2024, the shopping mall and entertainment areas, including the gaming facility, and the 113-key ultra-luxury ‘Nuwa’ hotel are scheduled to open in mid-2025, marking the final phase of this landmark project.
Krishan Balendra, Chairperson of the John Keells Group, described the project as transformational for the Group and the country. “‘City of Dreams Sri Lanka’ is an iconic project that was conceived over a decade ago; a one-of-a-kind venture that will undoubtedly convert Colombo into a preferred destination for leisure and entertainment in the region, offering best in-class lifestyle, shopping and entertainment spaces. The Group is confident that the convergence of all elements in the launch of ‘City of Dreams Sri Lanka’ will unlock its full potential as a transformative development in South Asia and be a catalyst in creating tourism demand, foreign exchange earnings for Sri Lanka and generating employment. The ‘City of Dreams Sri Lanka’ project, once all components are in full operations, is expected to generate over 20,000 direct and indirect employment and community engagement opportunities. This landmark development is part of the Group’s broader strategy to position Sri Lanka as a leader in the regional and global marketplace. By pioneering large-scale projects such as Cinnamon Life at City of Dreams Sri Lanka, John Keells reinforces its commitment to fostering sustainable economic growth.1}
Strategically located in the heart of Colombo’s evolving urban core, Cinnamon Life at City of Dreams Sri Lanka houses a living gallery of over 1,000 commissioned, museum-grade artworks crafted by renowned Sri Lankan artists. This collection not only reflects the diversity and depth of Sri Lankan art but serves as a testament to celebrating and preserving artistic heritage in a contemporary setting.
More than just a place to stay, Cinnamon Life at City of Dreams, Sri Lanka, aspires to become Colombo’s pulse, offering a dynamic space for entertainment, art, music, fashion, and culinary exploration. It is set to be a destination where both locals and visitors can experience the finest the city has to offer, with exceptional service as guests are welcomed from the 15th of October onward. (JKH news release)
Business
Toastmasters International Celebrates 100th year on Oct. 22
Commercial Bank of Ceylon Ltd has chartered the Toastmasters Club 10 years ago to enhance the communication and leadership skills of its employees to provide a better service to its customers.
Past International President, Mr Arunasalam Balraj, who addressed a recent gathering was delighted to see the high performance of the Toastmasters of Commercial Bank and he invited more members to join the club.
The installation ceremony of Commercial Bank Toastmasters Club was held on Sept 20 at the bank’s Staff Development Centre Auditorium.
Business
Ceylinco Life delegation completes 7-day training in Agency Management in Malaysia
An eight-member delegation from Ceylinco Life recently completed a purpose-designed seven-day training programme in Agency Management in Malaysia themed ‘Next Move Towards Agency Building.’Conducted by a team of experts from Great Eastern Life Insurance Company led by the legendary life insurance personality K. Haridas, the training programme comprised of a series of presentations as well as office visits.
The Ceylinco Life delegation made up of six members of the sales team, a representative of the agency administration team and a member of the Training Department, comprised of Mr Peter Marasinghe, Mr N. T. Senevirathne, Mr Udaya Fernando, Mr Rohitha Lakmal, Mr Dhammika Liyanage, Mrs Jenagan Meera, Mr Sujeewa Garusinghe, and Mr Milinda Peiris.
The training sessions were titled ‘Coaching & Communication,’ ‘Awaken the leader in you,’ ‘Entrepreneur mindset,’ ‘Recruiting more women in to your agency,’ ‘How to get into affluent markets,’ and ‘How to build a million-dollar agency.’ The training was conducted by two distinguished trainers and supported by six highly accomplished Group Sales Managers from Great Eastern Life Insurance Company.
Equipping, training and motivating employees to excel and recognising and rewarding their achievements are a key element of Ceylinco Life’s 20 years of unbroken market leadership in Sri Lanka, the Company said.
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