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SriLankan Airlines’ marketing communication endeavors commended yet again

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SriLankan Airlines, the National Carrier of Sri Lanka and a member of the oneworld alliance, reaffirming the global appeal of its marketing communication endeavors, bagged a gold award at the PATA Gold Awards 2020.

Accordingly, the National Carrier was among the 20 winners announced recently at the virtual PATA Travel Mart 2020. SriLankan Airlines was awarded the title ‘Marketing Carrier’ for its Pan India campaign- Next Door Neighbor and Serendipity Next Door.

SriLankan Airlines’ Chief Executive Officer, Vipula Gunatilleka said, “Winning an award is a reason for celebration and an affirmation that we are heading in the right direction. Receiving this coveted title from PATA, specially under the prevailing circumstances, gives us hope that we are capable of facing the challenging times ahead and our remedial communication content aiming to garner long-term, universal appeal can have a strong impact on our business recovery.”

PATA CEO Mario Hardy said, “The winners of the PATA Gold Awards set industry standards for excellence and innovation and provides the association with the perfect opportunity to recognise and reward the very best the Asia Pacific travel industry has to offer,”

SriLankan Airlines’ General Manager Marketing Saminda Perera said, “We are delighted to receive this prestigious title at the virtual PATA Travel Mart 2020 and it is truly inspiring that our efforts are continually rewarded in this manner. This is a result of an extremely satisfying team effort and I take this opportunity to thank the celebrities who were part of these creations, the management which has been supportive of our endeavors, my team, and our creative agencies J. Walter Thompson and Leo Burnett, without whom this will never be a possibility.”

The winning entry of the ‘Marketing Carrier’ category, ‘ Next door neighbors’ is a visual representation of multi-faceted attractions of Sri Lanka primarily targeting holidaymakers of India, with the underlying message that one does not have to look very far for exciting or serene getaways when Sri Lanka is right next door.

India being the Airline’s single largest market, it was vital that effective marketing campaigns were executed to retain the country’s appeal among the Indian travellers in the aftermath of the Easter Sunday tragedy which resulted in a massive 80 percent reduction of tourist arrivals in the country. Going by the rationale that in Sri Lanka, a traveler has the privilege of experiencing an international destination with the convenience of a domestic trip as opposed to travelling within India, the campaign reached out to the discerning Indian traveler through a 360 degree creative execution unfolding through a variety of media such as radio, cinema, digital, travel publications and outdoor advertising.

SriLankan Airlines’ brand videos- ‘Serendipity Next Door’ and ‘Ode to Paradise’ created ripples across social media platforms for its virality. ‘Ode to Paradise’ is a revival of the well-loved ‘Blue Waters’ song of the Air Lanka fame, which praises the island beauty of Sri Lanka, through the eyes of world-renowned Sri Lankan celebrities. ‘Serendipity Next Door’ is an extension of ‘Ode to Paradise’ specially crafted to appeal to the Indian audience. The two videos recorded a combined number of 73 million views on Facebook and 2.2 million views on Youtube, whilst the latter became the first Sri Lankan brand video to cross one million views within 11 hours and five million mark in two days.

This is the third time that the National Carrier made its mark at PATA, having received gold awards on two previous occasions in 2007 and 2019.

The PATA Gold Awards 2020 attracted 121 entries from 62 organisations and individuals worldwide. The winners were selected by an independent judging committee of 16 personalities from various destinations.

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New look Chagall opens at Park Street

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Chagall opened its doors at Parkland on Park Street Colombo 2 , with Gerald Solomons, personally welcoming all his clients and the media to the brand new Chagall. 

Gerald who established Chagall as Sri Lanka’s most elite and fashionable salon, despite the prevailing situation with the pandemic and the existing restrictions, displayed his usual flair and panache, greeting everyone with the socially correct ‘ayubowan’ and ensuring that each and everyone present was made to feel special and welcome.Continuing the bold colour scheme of red, black and white, Gerald like his muse Marc Chagall, has a wide range of styles that can cater to an eclectic clientele.

The artist Chagall saw his work as “not the dream of one people but of all humanity”; similarly Gerald through his salon Chagall would like to transform each and every person who walks in through his door, so that they leave transformed, with a new confidence in themselves and their appearance.

Mrs World Caroline Jurie, clients and well wishers, keeping in mind health guidelines made their way to Chagall at Parkland on October 20 where Gerald and his team reaffirmed their commitment to their clients and the beauty industry, to continue upholding the highest standards and maintain all safety measures and health protocols.

Having established himself and Chagall as the hairdresser / stylist and salon of the elite, Gerald’s doors are open to anyone who wants to look good and different to those around them. ” Our doors are open to everyone who wants to look good, who wants to make a statement and who dares to bedifferent” said Gerald .Manicures, pedicures, long and short hair cuts and styles, make up, facials,bridal dressing, sari drapes and the whole gamut of services will beavailable, all in brand new surroundings.All staff have undergone intensive refresher courses with Gerald beinginvolved in their training himself. 

Known for his cool demeanor and eclectic style, Gerald started hairdressing at the age of 15 having left school, determined to make an impression in the world of hair, beauty and style! He joined  Moira Muthukrishna where hiscareer in hair dressing began and today he is a living legend. Chagall was set up in New Zealand where Gerald lived for over 20 years and then moved back to Sydney where Chagall continued. Gerald has also worked in Hawaii, Australia and London.Chagall.

 

 

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CSE indices pick up as trading yields Rs. 1.09 billion

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By Hiran H.Senewiratne

The  stock market on Monday suffered a near 2 percent  decline as investors reacted negatively to the sharp spike in COVID-19 cases in the second wave. Moreover, current investor favourite counters,  Tokyo Cement and Expolanka shares, also slightly declined in trading due to the current situation, market analysts said Amid those developments, both indices moved upwards yesterday. The the All Share Price Index rose by  15.74 points  and the S&P SL 20 Index was up by 8.73 points. The market managed to post Rs. 1.09 billion, safeguarding its track record of over a billion plus turnover for more than a month. But no crossings were reported during the day. 

In the retail market, top five companies that mainly contributed to the turnover were: Tokyo Cement (Non Voting) Rs. 160 million (3.2 million shares traded), Expolanka Rs. 187.6 million (7.8 million shares traded), HNB Rs. 99.8 million (881,000 shares traded), Tokyo (Voting) Rs. 86.7 million (1.47 million shares traded) and Dialog Rs. 69.5 million (6.34 million shares traded). During the day  55.3 million share volumes changed hands in 12620 transactions yesterday.

The market also lost Rs. 44 billion in value with blue chips JKH, Carsons, Ceylon Tobacco, Bukit and Distilleries as major contributors to the ASPI’s dip on the previous day.  Some analysts linked the lacklustre trading and sentiment to the quarantine curfew imposed in Fort and Pettah which caused a shutdown of offices and businesses in the area. 

 

 

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Initiative to support startups in Sri Lanka

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Microsoft for Startups recently launched the Highway to a 100 Unicorns initiative in Asia Pacific to strengthen the region’s startup ecosystem. This follows the initiative’s success in India, where only 56 startups were selected to the Emerge X program from six states, which have over 15000+ startups. The Emerge X winners have greatly benefited with global market access support, a 3-day founder bootcamp with world class mentors, access to funding, ongoing mentorship, and guidance on Azure, artificial intelligence, machine learning and more.

Innovation is critical to unlocking inclusive economic growth in Asia Pacific; high income economies in the region invest three times more in research and development as compared to their peers. To spur innovative entrepreneurship, Microsoft will work closely with governments and industry partners to discover and nurture technology startups with a high potential to become truly global enterprises in the future.

“At Microsoft, we are working to build up a more supportive ecosystem for startups in Sri Lanka,” said Hasitha Abeywardena, Country Manager, Microsoft Sri Lanka and Maldives. “Startups play a vital role in our economy as innovators, disruptors and first-movers. Sri Lanka needs more entrepreneurial development to fuel economic growth. Through Highway to a 100 Unicorns, we will enable startups in Sri Lanka to drive digital innovation in the region. We look forward to walking with founders along their growth journey and supporting them to scale and achieve more.”

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