Business
SriLankan Airlines intensifies survival strategy

SriLankan Airlines has explored all business opportunities to keep the Airline afloat in the backdrop of a dramatic global drop in demand for passenger air transport, SriLankan Airlines Chairman Ashok Pathirage said issuing a press statement yesterday.
“Globally the airline industry has experienced a decrease in capacity of approximately 60% to 80% due to the Covid-19 pandemic with containment measures in place. SriLankan Airlines experienced a revenue reduction of 70% during the financial year 2020/21 compared to the year before,” he states.
Following are some excerpts from SriLankan Airlines chairman’s statement.
“We have introduced several measures to ensure every function of the business remain fully operational to grab every business opportunity. As new variants emerge, we are carefully monitoring the situation and we will constantly reassess our strategic plans and adjust accordingly.”
“Despite ongoing border restrictions and airport closures, we have continued to fulfill our obligations as the national carrier by sustaining global trade and repatriating stranded Sri Lankans; 74,032 passengers were repatriated from 229 flights between April 2020 to March 2021. From April to June 2021, 35,612 passengers were repatriated using our scheduled flights. We also adapted to meet the increased demand for transportation of air cargo, resulting from the suspension of flights to Sri Lanka by other carriers.”
“We will be resuming flights to the Russian capital, Moscow this July, with a weekly scheduled flight between BIA and Moscow’s Domodedovo Airport. Using an Airbus A330 configured for 269 economy and 28 business class seats, we will not only facilitate travel but will be the impetus for building closer bilateral business connections between the two countries.”
“Despite the massive impact on global tourism, the airline opted to strategically steer into cargo operations. Our existing fleet was sufficient to cater to cargo operation and the limited passenger operations. The wide-body fleet was used prominently for cargo operations while the majority of the narrow-body fleet was kept grounded due to lack of utilization for passenger services. The expansion of our cargo operations strategically reduced the adverse effects of passenger travel.”
“The present schedule consists of a network optimizing passenger and cargo contributions to over 29 destinations. New destinations in the present schedule include Sydney, Incheon, and Nairobi with Frankfurt and Moscow to commence by the end of July. Over 60% of the uplifted capacity was allocated to local exports to ensure a continuous foreign currency inflow to Sri Lanka in the hope of strengthening the domestic export segment. SriLankan Airlines operated 3,039 scheduled flights and 165 cargo charters/ non-scheduled operations for uplifting Personal Protection Equipment (PPE) and essential goods connecting the Far East, Africa, the Indian Subcontinent, Europe, and the Middle East since the onset of the Covid-19 pandemic from April 2020 to June 2021. Cargo Flights carrying a tonnage of 77M Kgs supporting the national economy.”
“We managed to bring down the cash burnout substantially by approximately 44% through re-negotiating aircraft lease contracts to achieve both lease rent reductions and deferrals, employee-related cost savings, implementing a Voluntary Retirement Scheme (VRS), restructuring the organization to make it leaner, cross utilized the existing cadre and job amalgamations, ceasing external recruitments other than for operationally critical vacancies, reviewing unproductive policies and practices. However, the cash burn is forecasted to continue until at least the end of this year, as we expect continued severe revenue losses from the aviation industry.”
We have taken many steps precautionary measures to ensure the safety of passengers when flying with us. Our efforts were recognised by Airline Passenger Experience Association (APEX) with a diamond rating, and we pride ourselves as the only airline to receive such a rating in South Asia.”
“We expect that many countries will open their borders for air travel by the end of the year, enabling us to recommence our commercial passenger operations and begin our journey towards recovery. We will constantly reassess our plans based on the evolving nature of the crisis with appropriate adjustments. The future of SriLankan Airlines lies in rebounding passenger travel both in numeric and caliber. All our periodic targets are contingent on international air travel being restored,” says Ashok Pathirage.
Business
Share investors worried over Wealth and Heritage tax

By Hiran H Senewiratne
CSE trading kicked off on a positive note yesterday but the momentum could not be sustained for long owing to investor worries that the government is planning domestic debt restructuring involving the imposition of a wealth and heritage tax on citizens, market sources said.
Amid those developments both indices moved downwards. The All -Share Price Index went down by 131 points and S and P SL-20 declined by 46.8 points. Turnover stood at Rs 3.4 billion with four crossings. Those crossings were reported in Agalawattte Plantations, which crossed 45.3 million shares to the tune of Rs 1.5 billion, its shares traded at Rs 35, CTC 420,000 shares crossed for Rs 269 million and its shares traded at Rs 640, Cargills 100,000 shares crossed to the tune of Rs 24.5 million; its shares traded at Rs 245 and Hayleys 300,000 shares crossed for Rs 24 million; its shares traded at Rs 80.
In the retail market top seven companies that mainly contributed to the turnover were, SLT Rs 234 million (two million shares traded), Hayleys RS 121 million (1.5 million shares traded), Lanka IOC Rs 106 million (115,000 shares traded), Softlogic Capital Rs 69 million (5.6 million shares traded), CTC Rs 65.3 million (101,000 shares traded), Sampath Bank RS 54.7 million (one million shares traded) and Commercial Bank RS 52.5 million (801,000 shares traded).During the day 164 million share volumes changed hands in 20000 transactions.
Business
Brandix ‘RightToRead’ initiative gains momentum enriching Sri Lanka students and transforming learning

Inspired by the challenge to provide Sri Lankan children with better access to learning materials and the transformative power to read and comprehend English, Brandix launched the ‘RightToRead’ project in 2018 in collaboration with the Ministry of Education.
Accordingly, Brandix introduced the ‘ReadToMe’ English learning tool, created by English Helper – India, to improve reading and comprehension skills of Sri Lankan students. Last Monday, Julie Chung, the US Ambassador to Sri Lanka, visited Susamayawardhana Vidyalaya in Borella, to observe progress of the project and experience how children and educators in Sri Lanka engage with educational technology.
Brandix Lanka Limited, Director, Ajit Johnpillai, said: “Education is the most powerful tool to enrich communities and futures, and Brandix is committed to build a strong foundation for transformational learning for students across Sri Lanka. The progress we have made with RiteToRead over the past two years is promising, and the potential for change in the education sector harnessing such digital technologies is immeasurable. Brandix will continue its commitment to deliver Inspired Solutions for the people of Sri Lanka.”
Business
Dialog TV Boosts Resilience and Capacity with Norsat Satellite Earth Station

Hytera, a leading global provider of professional communications technologies and solutions, is proud to announce the successful deployment of a new backup satellite station for Dialog TV, Sri Lanka’s No.1 satellite Pay TV service provider. The project was fulfilled in 2022 by Hytera and its subsidiary specialized in Satellite Communications (SatCom), Norsat International Inc. The new station enhances the resilience and capacity of Dialog TV’s existing system and ensures continuity of service in the event of damage due to natural disasters.
Dialog TV provides coverage over the entirety of Sri Lanka through the Intelsat 38 Ku-band satellite. As the business expanded, it opted for a backup solution to support its existing satellite station and to strengthen the network’s disaster tolerance.
Hytera and Norsat provided an end-to-end satellite earth station solution that includes the installation, integration, and setup of satellite antennas, a transmission and receiving system, a new network management system (NMS), and a carrier monitoring system (CMS). The NMS makes routine work easier and simpler for on-duty staff, as equipment status, parameter monitoring and configuration, and remote control of the devices can be viewed and accomplished via a single interface. The CMS monitors the carrier spectrum status of satellite signals in real-time and ensures stable signal transmission and receiving.
“We are excited to have been able to work with Dialog TV on this important project,” said Kevin Sun, Sales Director for Hytera South Asia, “Our ability to seamlessly integrate our new equipment and software with Dialog TV’s existing systems has helped to ensure a stable and reliable service for their millions of customers across Sri Lanka.”
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