Business
Sri Lanka Tourism continues to earn high media coverage at EXPO 2020 Dubai
Travel Trade Business Forum and B2B meetings with tourism operators a success
World renowned treasure ‘Blue Sapphires’ on display at ‘Day of the Sapphire’
Singing sensation ‘Yohani’ adds to destination Sri Lanka allure
Sri Lanka Tourism partners with ‘Emirates Airlines’ for joint promotions
Destination Sri Lanka stood out last week, on the 3rd, 4th and 5th March at Expo 2020 Dubai, with four planned events earning high global media coverage. Sri Lanka Tourism is proud to announce, the total earned media exposure from this global event, which will conclude at the end of March after running for a period for six months, to be in the range of over USD 2 million, exceeding all expectations.
A high level delegation led by Prasanna Ranatunga, Minister of Tourism Sri Lanka, Malraj De Silva, Sri Lankan Ambassador to UAE, Nalinda Wijerathna, Sri Lanka Consulate General Dubai and Kimarli Fernando, Chairperson, Sri Lanka Tourism were at Expo 2020 and met industry persons at the highest level of representation. ‘Sri Lanka Tourism-Expo Travel Trade Business to Business Forum’ was on 3rd March at the Business Connect Centre, Abu Dhabi Hall with the participation of local tour operators and of over 45 UAE and Gulf based international tour operators. Ms Fernando made a destination pitch at this forum showcasing different facets of destination Sri Lanka and the way forward for Sri Lanka tourism, which was received with enthusiasm both by industry players and the global media
Yohani sings ‘You are my Paradise’
Social media sensation,‘Yohani’stood out as attracting the largest crowd,todate, to the Dubai Millennium Amphitheatre on the evening of 5th March. In the presence of over 2000 in the audience, Yohani passionately sang -‘Sri Lanka you are my paradise’ a song of positivity on Mother Lanka,to a bewitched audience which received the song with thunderous applause. Her authentic and unique style and her genuine love for her country captivated the audience and earned her rave reviews, making her the phenomenal youtube sensation that she is. Performing alongside ‘Yohani’ were Sri Lankan super stars Tehani Imara, Dinugi Herath and long standing brand ambassador for Sri Lanka Tourism, Alston Koch opening the evening’s performance with the climate action song ‘Sri Lanka Earth Lung’- a song dedicated specially to creating awareness on ‘climate change’ were all received with applause. Adding colour and vibrancy to the evening was the fusion dance performance by the Upuli Channa Dance Foundation.
‘Day of the Sapphire’
The ‘Day of the Sapphire Exhibition’ was also held on Saturday, 26th February 2022 at the Sri Lanka Pavilion, and the spotlight was on a long known Sri Lankan treasure – the globally acclaimed blue sapphire among a dazzling display of sapphires worth over a $100 million being exhibited. This included the Kufic Arabic a gem known to be over a thousand years old and originating from the 10th Century. Renowned jewellery specialist Helen Molesworth lead a walk-through of the exhibition, explaining the importance of each gemstone and its relevance to Sri Lanka.”Sri Lanka has not only produced gemstones of remarkable quality and variety, but has done so consistently over millennia, a testament to the continual global importance of the true ‘Island of Gems’,” she said.”The island’s most famous and revered gems are the sapphires of Sri Lanka, rightly so as much today as throughout history.”I am honoured to be part of this wonderful showcase of Sri Lanka’s finest sapphires – these miracles of nature from one of the most beautiful places on Earth.” Ms Molesworth said.
MOU with Emirates Airlines
Signing of the MOU with Emirates Airlines ensuring connectivity with Sri Lanka and other global destinations took place on Friday the 4thMarch at the Emirates Headquarters, making it a significant partnership of value to both parties. Emirates Airlines is an ever constant supporter of travel and tourism in Sri Lanka, especially during the height of the pandemic, ensuring connectivity with the destination and enabling the travel and tourism industry to survive and thrive.This MOU will further consolidate the relationship and build greater goodwill, facilitating integrated and aggressive joint promotions of tourism activity with a special focus on the Middle Eastern Market, a strategic tourism market for Sri Lanka. Renewing over 35 years of goodwill between Sri Lanka Tourism and Emirates Airlines. Ahmed Khoory, SVP Commercial West Asia & Indian Ocean of Emirates Airlines, and Kimarli Fernando, Chairperson of Sri Lanka Tourism, were signatories to this venture.
Talking about the events, Chairperson Fernando says, ‘We are a small pavilion compared to other countries but the media attention and buzz we were able to create within the expo global village is amazing and we were able to beautifully capture this attention and convert into earned media publicity. This is an enormous gain for the country given the strain due to forex needs for planned promotions. So we very successfully navigate around our constraints and take the destination to the world through strategic media exposure and this was particularly so at Expo 2020 Dubai”
Business
Indra Traders launches Athwela Programme in partnership with Bank of Ceylon
Indra Traders recently introduced a special programme titled “Athwela” in collaboration with the Bank of Ceylon (BOC).
The programme was designed with a primary focus on customer convenience, aiming to provide essential support by simplifying the financial challenges often associated with vehicle purchasing and servicing. This initiative is regarded as a further strengthening of the trust and relationships Indra Traders has built over its decades of service excellence.
The partner for this program, the Bank of Ceylon (BOC), is Sri Lanka’s largest state bank and a premier financial institution. It offers an extensive island-wide branch network, exceptional customer service, and some of the most competitive interest rates in the market.
Speaking at the event, Rushanka Silva, Managing Director of Indra Traders, said: “Today is a very special day for us. As Indra Traders, a company engaged in business for over five decades, it is a great honor to enter into the ‘Athwela’ agreement with Sri Lanka’s largest bank. Through this program, we are working to provide various financial and service facilities, including leasing. As a company that imports everything from the smallest to the largest vehicles, we provide customers the opportunity to purchase any vehicle they need through our six yards located across the island. Even if a specific vehicle is not in our current stock, we are prepared to import it according to the customer’s requirement. I invite all customers to join hands with ‘Athwela’.”
Y. A. Jayathilaka, General Manager of Bank of Ceylon, added “At a time when restrictions on vehicle imports have been relaxed, it is a great pleasure for Bank of Ceylon, the strongest bank in the country, to partner with Indra Traders – a company with over 50 years of trusted history. Our goal is to provide a comprehensive and convenient service to leasing customers across the island by combining BOC’s extensive branch network with Indra Traders’ expertise.”
Business
Launch of new Beijing-Colombo air link announced in China
The Sri Lankan Embassy in Beijing together with Beijing Capital Airlines last week organized a destination promotion event and announced the launch the Capital Airlines direct flights from Beijing to Colombo.
While congratulating Beijing Capital Airlines for expanding the connectivity between Beijing and Colombo, the Sri Lanka Ambassador Majintha Jayesinghe highlighted the longstanding bilateral relations between the two countries and the significance of strengthening connectivity in line with the Joint Statement issued following the meeting in January 2025 between President Xi Jinping and President Anura Kumara Disanayaka, a news release from the embassy said.
The President of the Beijing Capital Airlines Liu Jun expressed appreciation and stated that the new route is an important milestone in expanding the airline’s South Asian network while strengthening the Air Silk Route. He also highlighted that this is the only direct flight connecting Northern China with Sri Lanka and a key Capital-to-Capital air link, it added.
There was no word about the flight frequency and when the service will begin.
Ambassador Jayesinghe reiterated that Sri Lanka is more than a holiday destination and is positioned as an exotic, experienced-rich, year-round travel destination offering warm and pleasant weather. He emphasized that Sri Lanka, as a stand-alone destination, provides a blend of rich history, eight UNESCO heritage sites, diverse landscapes, pristine beaches, dense forests, and scenic mountains, inviting Chinese travellers to explore and enjoy Sri Lanka.
The commencement of the Beijing – Colombo route will contribute to the social and economic development of both countries. The Beijing- Colombo service has filled a longstanding gap in the aviation market and will further promote the economic, trade, cultural and tourism development, while offering more convenient travel options, the news release said.
Business
SLT-MOBITEL and Fintelex empower farmers with the launch of Yaya Agro App
SLT-MOBITEL Mobile, in collaboration with Fintelex (Pvt) Ltd, has launched ‘Yaya Agro’, an exclusive all-in-one smart agriculture app designed to empower Sri Lankan farmers with the tools they need to grow smarter, safer, and more sustainably.
Yaya Agro represents a new era of digital farming in Sri Lanka combining technology, expert knowledge, and community empowerment to provide farmers the confidence to make smarter decisions, improve productivity, and build a sustainable future.
Developed with support from GIZ and Hatch and validated by leading academic and professional institutions including the University of Colombo, Institute for Agrotechnology and Rural Sciences, and the Sri Lanka Red Cross Society, Yaya Agro combines agricultural expertise, real-time weather updates, first aid support, and AI-powered assistance into a single, easy-to-use platform.
The launch of Yaya Agro positions SLT-MOBITEL as an innovative, inclusive, and collaborative technology leader. Partnering technology and academic institutions, the company extends its role outside the sector into agriculture, empowering farmers with AI-driven tools, multilingual access, and market connectivity. The initiative also strengthens SLT-MOBITEL’s image as a champion of digital empowerment and sustainable development in Sri Lanka.
Functioning as a comprehensive digital companion, Yaya Agro is positioned as a digital farming companion, bringing precision agriculture, real-time support, and market access to the fingertips of every Sri Lankan farmer.
Whether managing a small home garden or a large commercial farm, the app equips farmers with vital insights to improve crop yield, reduce risks, and connect directly with buyers through the integrated online marketplace.
Yaya Agro offers farmers daily crop information with expert tips on management, pest control, and best practices, all validated by the University of Colombo. It provides accurate, location-based weather forecasts to help plan farming activities more effectively. The app also delivers life-saving first aid tutorials and safety information verified by the Sri Lanka Red Cross Society, ensuring farmers are prepared for emergencies. With the AI chatbot assistant, farmers can access instant, personalized advice around the clock, with smart notifications delivering timely alerts and reminders tailored to crop cycles.
To make learning inclusive and accessible, Yaya Agro is available in Sinhala, Tamil, and English, offering interactive educational content such as videos, voice guides, and infographics. The app also integrates an online marketplace, developed in partnership with GIZ and Hatch, enabling farmers to connect directly with buyers and expand their reach.
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