Sports
Sportsmen, sponsors and ambush marketing
by Rex Clementine
For the T-20 World Cup that is scheduled for later this year, the Sri Lankan players like all else will be supposed to sign participation agreements and one key point in these agreements is the ‘Ambush Marketing Clause’. This particular clause protects the sponsors of the International Cricket Council and players are supposed not to endorse any rival products of the official sponsors during and 30 days either side of the event.
How and why did the ‘Ambush Marketing Clause’ come about? Here’s how. During the 1996 World Cup, Coca-Cola had signed up as one of the tournament sponsors and promoted their drinks with the tag-line, ‘the official soft-drinks of the World Cup’. Pepsi, another giant in the trade, hit back running television advertisements that you are chilled out and relaxed with a Pepsi in hand and they used some clever words, ‘Nothing official about it.’
They went a step or two further actually. Pepsi had leading Indian players like Mohammad Azharuddin and Sachin Tendulkar as their brand ambassadors. Now during drinks break, a Coke trolley would come into the ground but none of India’s leading players would go closer to it and one of the reserve players from the dressing room would bring them drinks separately.
This was a huge cause for concern and the ICC had to address the issue. Soon, the Ambush Marketing Clause came to effect. The players were up in arms, naturally, as they were losing out some big endorsements. But with home boards promising to compensate the players, they eventually signed the contracts.
Some Sri Lankan players too cashed in during the 2003 World Cup. They never had any deals with rival companies of the official sponsors but they made most of the stance the Indian players had taken. Hemaka Amarasuriya, the Chairman of the Cricket Board at that point, told the players to sign the agreement, play the tournament and that they would be compensated accordingly. Amarasuriya kept a gentleman’s agreement by parting ways with 25% of the participation fee that the ICC paid the board.
Successive Sri Lanka Cricket administrations have followed Amarasuriya’s lead although the amount has been cut down in recent times as the performance of the team has been below par.
There was a reason for us to suddenly bring up the Ambush Marketing Clause. Anyone who is following EURO 2020 would have seen the plight of soft drinks giant Coke after Portugal captain Christiano Rolando removed two Coca-Cola bottles from the press conference table. Coke has reportedly suffered four billion US$ fall of the share prices.
Since Ronaldo, other players have followed suit. Each sponsor paid a sum of US$ 30 million for the organizers and the fall out is sure to have major repercussions. Incidentally, Coke used to be a personal sponsor of Ronaldo years back.
Ronaldo’s action is nothing new in sports. During the 1992 Barcelona Olympics, basketball star Michael Jordan covered the Reebok logo in his official kits strategically draping it with an American flag. This was to show solidarity with his personal sponsor Nike.
The millions that sponsors pour in is vital to nurture any sport at grass root levels. The marketing experts of sports bodies must be fretting over on the measures that need to be taken to protect their sponsors from superstars who have massive following all over the world. Ronaldo’s actions could take sports marketing to different scales.
Is it 2023 again ? Mumbai Indians [MI] and Delhi Capitals [DC], two consistently good teams with all-star line-ups, meet again in the WPL final. While DC have breezed into the final this season, MI are coming in battle-hardened, having had to take the circuitous route by playing three matches in four days to get there.
DC have been strong in most departments, and have got their selection calls right throughout the season. Their captain Meg Lanning hit form late in the tournament, Shafali Verma has continued to churn out the runs at the top of the other, and the move to promote Jess Jonassen to No. 3 has paid off. But for DC to look more threatening, they’d want their middle order to step up further. Their middle order (Nos. 4 to 7) collectively averages 17.50, the lowest this season, and have struck at 116.66, which is the second-lowest among all teams.
MI’s line-up also drips with power and strength. Powerplay bowling has been one of DC’s strongest suits, but only MI have bettered that. DC’s bowlers have taken 50 wickets at 23.84 in this phase, while MI have 61 wickets at 22.68.
For MI,Nat Sciver-Brunt has been at her brutal best, Hayley Matthews has delivered with both bat and ball, and captain Harmanpreet Kaur has hit high tempo. The rest of the line-up, though, has blown hot and cold.
But MI will be playing at their home ground – a venue where they’ve lost just once in seven games – and that tilts the scales in their favour. DC, though, have had a good seven days break, and will be coming in without the pressure of having had to scramble for a place in the final. Two heartbreaking finals later, will third time be the charm for them?
MI had promoted Amelia Kerr to the opening slot, and pushed Yastika Bhatia down the order for a couple of games. While Yastika was able to make quick runs from her new position, Kerr, who hasn’t been in the best of form with the bat, wasn’t able to capitalise on her starts. The order went back to what it was in the Eliminator against Gujarat Giants (GG), but neither player made an impact. Will MI switch their positions again to get the best out of Yastika?
MI had also brought in left-arm spinner Saika Ishaque in place of Parunika Sisodia for the Eliminator. Will they pick Ishaque again for the final after she bowled just one over against GG?
DC, who were last in action on March 7, are unlikely to make any changes to their line-up.
Mumbai Indians (probable): Hayley Matthews, Amelia Kerr, Nat Sciver-Brunt, Harmanpreet Kaur (capt), Amanjot Kaur, Yastika Bhatia (wk), S Sajana, G Kamalini, Sanskriti Gupta, Shabnim Ismail, Saika Ishaque
Delhi Capitals (probable): Meg Lanning (capt), Shafali Verma, Jemimah Rodrigues, Annabel Sutherland, Marizanne Kapp, Jess Jonassen, Sarah Bryce (wk), Niki Prasad, Minnu Mani, Shikha Pandey, Titas Sadhu
[Cricinfo]
Dinara de Silva secured a place in the singles semi-final and also booked a spot in the doubles final at the ITF Junior Circuit J30 Week 1 tournament continued at the Sri Lanka Tennis Association clay courts on Friday.
Dinara de Silva overcame a first set defeat to beat Gwen Emily Kurniawan of Indonesia 2-1 (4-6, 6-0, 6-1) in the quarter-final.
Dinara is set to meet Shivali Gurung of Nepal in the semi-final.
In the doubles semi-final Dinara joined China’s Yijia Zhao to beat Japan’s Sakino Miyazawa and Eyuyo Shida 6-4, 4-6, 10-5.
Debutant Malki Madara’s three-for combined with two-fors from Kavisha Dilhari and Inoshi Priyadharshani set up a comfortable victory for Sri Lanka in the T20I series opener in Christchurch. Chamari Athapaththu’s unbeaten 64 off 48 balls then took the visitors home with seven wickets in hand. This was Sri Lanka’s first T20I win in New Zealand and second win overall against New Zealand in the format.
Emma McLeod (44) was New Zealand’s highest scorer but only two of her team-mates got into double figures, and there was only one partnership that stretched past 20 balls.
Despite Priyadharshani dismissing Georgia Plimmer early, the hosts got off to a decent start thanks to captain Suzie Bates’ 14-ball 21. Madara, Sri Lanka’s fourth bowling option, brought on in the fifth over, got the big wicket of Bates which dried up the scoring. The next two overs went for just five runs.
Dilhari, the seventh bowler, struck twice upon being introduced in the ninth over as New Zealand slipped from 39 for 1 to 52 for 4. Maddy Green being run out cheaply had New Zealand play with caution as illustrated by the next two partnerships which produced a combined 29 runs off 41 balls.
McLeod, who had three fours in her first five balls, finished without adding to that tally across her 46-ball innings. She was the last New Zealand batter to fall as Madara ended the innings in the penultimate over.
Athapaththu then hit seven fours and took Sri Lanka to 46 for 0 at the end of the powerplay. Jess Kerr removed Vishmi Gunaratne and Harshitha Samarawickrama in successive overs while Dilhari’s innings was cut short by a run out. Sri Lanka slipped to 66 for 3 but that didn’t stop their captain from attacking.
She hit Eden Carson for four immediately after Dilhari’s exit and smacked two sixes and a four off Bree Illing, the first of the sixes brought up her fifty off 43 balls. It left the hosts no room to make an unlikely comeback as Sri Lanka romped to a victory with 35 balls to spare.
Brief scores:
Sri Lanka Women
102 for 3 in 14.1 overs (Chamari Athapaththu 64*, Kavisha Dilhari 12, Nilakshika Silva 12*; Jess Kerr 2-18) beat New Zealand 101 in 18.5 overs (Suzie Bates 21, Emma McLeod 44, Jess Kerr 10; Sugandika Kumari 1-18, Malki Madara 3-14, Kavisha Dilhari 2-18, Inoshi Priyadharshani 2-25, Chamari Athapaththu 1-10) by seven wickets
(Cricinfo)
Our government has reaffirmed its commitment to breaking barriers that limit women’s full participation in the economy, recognizing their vital role in national development. – Dr. Harini Amarasuriya
Delhi Capitals hope to be third time lucky as they eye first WPL title
South Asia erupts in colour for vibrant Holi celebrations
-
Editorial6 days agoRanil roasted in London
-
Latest News7 days agoS. Thomas’ beat Royal by five wickets in the 146th Battle of the Blues
-
Features6 days agoThe JVP insurrection of 1971 as I saw it as GA Ampara
-
Opinion5 days agoInsulting SL armed forces
-
Features6 days agoMr. JR Jayewardene’s passport
-
News3 days agoAlfred Duraiappa’s relative killed in Canada shooting
-
Features6 days agoAs superpower America falls into chaos, being small is beautiful for Sri Lanka
-
Opinion6 days agoBeyond Victory: sportsmanship thrives at Moratuwa Big Match