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Spectrify AI to launch agri-tech revolution in Sri Lanka

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Spectrify AI, a part of VeracityAI Sri Lanka’s fastest going AI company announced the launch of a new suite of solutions specifically designed to radically optimize production, agri-inputs, and quality control across the entire value chain for tea, spices and herbs for the first time in Sri Lanka.

Leveraging the very latest advancements in spectral scanning, artificial intelligence and machine learning, Spectrify AI delivers end-to-end consistency on quality standards directly into the hands of producers and value chain partners.

This is accomplished by deploying extremely low-cost patented spectral scanners paired with AI to conduct real-time spectral analysis of everything from soil composition to the chemical make-up of tea, spices and herbs at every point from field to factory to the final buyer.

“Despite a rich history and unmatched legacy of quality, Sri Lanka’s agri and plantation industries are yet to even approach their full potential. Ultimately this is due to a lack of good data. While most view this as a challenge, we see a massive opportunity in deploying new tech to dissolve traditional bottlenecks, drastically optimize on cost of production, and ultimately recapture our nation’s reputation for the very highest quality tea, spices and herbs in the world,” serial entrepreneur and Spectrify AI co-founder, Jeevan Gnanam said.

Spectrify AI’s capabilities can also be merged with Veracity AI to analyse satellite imaging of land to track harvest development and study historical data to predict yields and risks. Additionally, Spectrify AI also offers integration with GoMicro, another groundbreaking AI detection tool that converts any smart device with a camera into a powerful handheld microscope for instant analysis and identification of plant pests and diseases.



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Business

Seylan Bank offers amazing discounts for Avurudu

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With Avurudu just around the corner, Seylan Bank PLC is offering amazing discounts to customers purchasing daily essentials, electronics, clothing, gifts, and more. The bank with a heart will celebrate the New Year with “Ratatama Super, Avurudu Offers with Seylan Cards” and “Seylan Tikiri – Season of Gifts and Laughter”.

The bank with a heart, commenced these exciting offers and promotions to provide the best Avurudu experience to its customers young and old, and to reward them for their continued loyalty to the bank, in the spirit of festivity.

“At Seylan Bank, we want to make your Avurudu an unforgettable experience,” said Gamika De Silva, Assistant General Manager, Marketing and Sales at Seylan Bank. “These two promotions underscore our customer-centric approach which focuses on providing products and services that enhance the overall customer experience and convenience, adding value to your experience with the Bank with a Heart.”

The Bank has partnered with leading supermarket chains on selected promotions; with Keells offering 30% off on fresh meat during the weekends, Cargills providing 20% off on total bills during selected weekends, Glomark offering 20% off on the total bill on every Sunday for a limited time, Laugfs Super providing 20% off on a range of goods on every Monday for a limited time, and Premasiri Supermarket offering 20% off on vegetables & 10% off on fruits on every Wednesday & Thursday during the promotion period.

 

 

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OPPO launches Avurudu song to spread seasonal cheer

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OPPO recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.

The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.

CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”

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SLIM elects new president and EXCO at 51st AGM

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The Sri Lanka Institute of Marketing (SLIM) held its 51st AGM, which saw the induction of its new President Thilanka Abeywardena, who will spearhead the Institute as its 43rd president. This appointment is a milestone in the history of the Institute as Ms. Abeywardena became the first ever female to hold the position of President.

The AGM was held on 7th April, 2021 at Marino Beach Hotel, Colombo. Both a new Council of Management as well as an Executive Committee were appointed during the meeting.

Thilanka currently holds the position of the CMO Lead, South East Asia Emerging Markets at Microsoft Sri Lanka (Pvt) Ltd. and leads marketing and communications across nine Asian countries; Bangladesh, Bhutan, Brunei, Cambodia, Laos, the Maldives, Myanmar, Nepal and Sri Lanka.

The newly appointed Executive Committee comprises ten experienced marketing professionals:

SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.

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