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SLT-MOBITEL partners EVOPLAY; Sri Lanka’s newest digital advertising platform

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SLT-MOBITEL, the National ICT Solutions Provider has partnered with EVOPLAY, the flagship brand of Evoke International as the sole telco partner for advertising. EVOPLAY is Sri Lanka’s newest ad- enabled digital Video on Demand [VOD] platform and offered subscription free video entertainment to viewers during the pandemic, creating a brand-new mass audience to consume premium content via SLT-MOBITEL services.

EVOPLAY, the web and app-based flagship product of Evoke International Limited is designed as the go-to app to access Sri Lankan movies, teledramas, talk shows, music videos and other content across sports, comedy, pop culture, documentaries, and astrology. Offering an assortment of entertainment aspects from classical to the latest, EVOPLAY spans across a variety of genres with around 10,000+ content hours available through Android, IOS & WEB. It can be accessed by visiting Evoplay.lk website or by downloading the app. EVOPLAY content segments are available just a click away, anytime, from anywhere in the world, completely free of subscription fees.

“We are extremely happy to have partnered with SLT-MOBITEL, Sri Lanka’s National ICT Solutions Provider helping to redefine entertainment and allowing our consumers to view Sri Lanka’s Cinema and premier content for free at the convenience of wherever they are, via digital platforms. We look forward to further strengthening this partnership via introducing the best data packs to our valued clientele.” Said, Evoke International Limited, CEO/Director, Lahiru Wickramasinghe.

EVOPLAY’s current content is valued at over LKR 200 million with constant content addition. With 4 million movies and teledramas streamed, over 1 million premium brand experiences served, and 200,000 thematic Ad experiences, EVOPLAY is the perfect digital platform to advertise on. Streaming 25 terabytes of video content to a huge Sri Lankan audience each month, EVOPLAY is the ideal video-on-demand (VOD) platform for companies to run their brand advertisements. The brand-new monthly content line-up ensures continuous footfall and viewership while it also offers Content-based Static, Video Ad Injection Capability, Geodemographic Segment Targeting Options, and Advanced, Real-time Analytics.

In just over a month after its launch, EVOPLAY, a 100% Sri Lankan platform, has already reached milestones where SLT-MOBITEL has considered that this platform is worthy of incorporating it with their popular data packs, benchmarking EVOPLAY with international giants such as YouTube and Netflix for which similar considerations have been made.

Advertising on Digital VOD platforms is a massive benefit to the brands, as in today’s world, everyone has a smartphone, and these advertisements are never far from the valued customers. Research shows that an average person spends about 3-4 hours looking at their phones each day, and only 3.8 million Sri Lankan households have a television. With the emergent of Digital platforms, brands are already shifting their massive advertising budgets to digital channels. Digital VOD platforms also offer many benefits such as target a specific audience, Advertisements can directly be linked to brands’ websites and the results are measurable. EVOPLAY also uses the best infrastructure in the world such as Amazon Web Services, Ad Butler, VAST, Ad Roll, and Google Analytics.

With the aim of offering entertainment to de-stress during the COVID-19 pandemic, EVOPLAY signaling a new age in the consumer advertising experience, now stands as the newest and upcoming digital advertising channel in Sri Lanka while fulfilling Evoke International’s goal to build out a single advertising platform to Sri Lankan audience, offering marketers massive scale.



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Sri Lanka’s economic confidence index plummets

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‘No one has rated Sri Lanka’s economic condition as excellent. 1.8 % rated it as good and 1.3 % rated it as getting better. The resulting score was a (-) 96. This rating was (-) 83 in January 2022, a wide ranging Verite Research public opinion survey reveals.

Key findings of the survey:

Government approval rating drops from 10% to 3%

The second round of the Gallup Style “Mood of the Nation” poll was conducted in June by Verité Research. It assessed the approval, satisfaction, and confidence of the nation in relation to the government, the country, and the economy.

The poll was conducted as a part of the syndicated survey instrument by Verité Research. This instrument also provides other organisations the opportunity to survey the sentiments of Sri Lanka.

1. Government approval rating | 3% | To the question, “Do you approve or disapprove of the way the current government is working?” only 3% said they approve. In January 2022 this rating was at 10%.

2. Sri Lanka satisfaction | 2% | To the question, “In general, are you satisfied or dissatisfied with the way things are going in Sri Lanka?” only 2% said they were satisfied. This rating was at 6% in January 2022.

3. Economic confidence | negative (-) 96 | Multiple choice questions on the condition and trajectory of the economy are used to generate an economic confidence score. The score can range from negative (-) 100 to positive (+) 100. A score above zero means more people see the economic conditions positively rather than negatively. If everyone thinks the economy is in either excellent or good condition, and everyone also thinks it is getting better, the score will be (+) 10. If everyone thinks that the economy is in a poor condition, and everyone also thinks it is getting worse, the score will be a (-) 100. No one rated the economic condition as excellent. 1.8% rated it as good; and 1.3% rated it as getting better. The resulting score was a (-) 96. This rating was (-) 83 in January 2022.

Implementation of “Mood of

the Nation”

The poll is based on an island wide nationally representative sample of responses from 1,052 Sri Lankan adults, conducted in June 2022. The sample and methodology was designed to ensure a maximum error margin of under 3% at a 95% confidence interval. The polling partner was Vanguard Survey (Pvt) Ltd.

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Decline in share market in the wake of rate hike reports

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By Hiran H.Senewiratne

CSE trading activities began on a positive note yesterday but during the latter part of the day the market experienced a dip on account of the overall supply chain economy being subjected to a contraction, stemming from the fuel crisis. Consequently, CSE activities were relatively low keyed, market analysts said.

“We are reverting to the negative. There is uncertainty on all fronts, from the political to the economic. Therefore, we are expecting a rate hike on Thursday. This is creating a bit of a cloud and we may see this continuing further, a top market analyst said.

Even if top level decision- making is happening in Sri Lanka the impact is not felt at the grassroots level. This has resulted in unrest in the country, the analyst said.

Amid those developments, both indices moved downwards. The All- Share Price Index went down by 97.9 points and S and P SL20 declined by 34.3 points. Turnover stood at Rs 1.3 billion with one crossing. The crossing was reported in JKH, which crossed 600,000 shares to the tune of Rs 73.2 million, its shares traded at Rs 122.

In the retail market, the top seven companies that mainly contributed to the turnover were; Lanka IOC Rs 611 million (7.3 million shares traded), Expolanka Holdings Rs 173.9 million (one million shares traded). LOLC Holdings Rs 47.4 million (120,000 sha4es traded), Hayleys PLC Rs 46.5 million (697.000 shares traded), Browns Investments Rs 46.3 million (6.4 million shares traded), JKH Rs 21 million (173,000 shares traded) and Softlogic Holdings Rs 20.5 million (794,000 shares traded). During the day 109 million share volumes changed hands in 15000 transactions.

The International Monetary Fund said last Thursday its talks with crisis-hit Sri Lanka had been “constructive”, thereby raising hopes it would soon grant preliminary approval for a desperately needed financial support package, observers said.

Meanwhile, the Colombo Consumer Price index rose 54.6 per cent year-on-year in June against a 39.1 per cent rise in May, according to the Statistics Department.

Yesterday the US dollar rate was Rs 360.73, which is now being controlled due to the prudent fiscal and monetary policies of the Central Bank.

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Dialog Club vision members receive access to an exclusive screening of ‘Jurassic World Dominion’

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In a bold and breath-taking new global adventure, the epic conclusion to the Jurassic film franchise ‘Jurassic World Dominion’ hit theatres across the world on June 10. Just a day after its global premiere, Dialog Club Vision Red members and their loved ones received special access to an exclusive screening of the film at the Kandy City Centre Multiplex on June 11.

The explosive end to the Jurassic era sees two generations of the film’s franchise unite for the first time with Hollywood’s Chris Pratt and Bryce Dallas Howard joined by Oscar winner Laura Dern, Jeff Goldblum and Sam Neill. Dialog Club Vision members were some of the first to witness the utopian world where Dinosaurs and humans co-exist.

With the best interests of its members and their loved ones at heart, Dialog Club Vision continues to deliver a world of exclusivity and privileges such as personalized care, exclusive discounts and offers, lifestyle and entertainment events and more. To explore more exciting offers available for Dialog Club Vision members, and to learn more about Sri Lanka’s premier loyalty programme, customers can visit the MyDialog App or visit dialog.lk/club-vision

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