(Prime Minister’s Media Division)
News
Singer Sri Lanka Crowned Most Valuable Consumer Brand – Retail 2023
Singer Sri Lanka the leading consumer durable retailer, has achieved a remarkable feat by being named the Most Valuable Consumer Brand-Retail by Brand Finance 2023. This recognition highlights the company’s unwavering commitment to maintaining brand strength and underscores the pivotal role of the brand in the success of any business. With an unwavering dedication to excellence and customer satisfaction, Singer Sri Lanka PLC continues to set new standards in the retail sector, driving innovation and serving as a pioneer in the consumer durable industry.
One of the key initiatives that set Singer Sri Lanka PLC apart was the launch of their new “RED Loyalty Point Program.” The program was designed to emphasize the lifetime value of customers and strengthen the bond between the brand and its consumers. By rewarding loyalty and prioritizing the customer relationship, the program helped foster a sense of belonging and appreciation among the customer base.
The year 2022 posed considerable challenges for Sri Lanka, with import restrictions and a sharp devaluation of the rupee casting a shadow over various sectors, particularly the consumer durable industry. Despite the hurdles, Singer Sri Lanka PLC remained steadfast in its dedication to brand and consumer engagement.
Mahesh Wijewardene, CEO – Singer Group of Companies commented on the achievement, saying, “We are extremely proud to be named the Most Valuable Consumer Brand – Retail by Brand Finance 2023 and to be recognized as one of the top 10 strongest brands in the country. This recognition reaffirms our brand’s strength and the bond we share with our customers.
Shanil Perera, Director – Marketing, Singer Sri Lanka PLC, added: We managed to sustain brand visibility and consumer engagement through many strategic marketing initiatives, mainly digital. This continuous connection with their consumers proved to be a differentiator in a volatile market. Launching the RED loyalty point program was a natural step for us. It reflects our dedication to prioritizing the lifetime value of our consumers and emphasizes the significance of building strong, long-lasting relationships with them.”
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Strengthen law enforcement processes to protect public law and order without any external influence – President
President Anura Kumara Disanayake instructed police chiefs of the Southern Province to carry out their duties without any influence. The President further stated that his government would facilitate this process by ensuring political authority provides the necessary assistance.
President Disanayake made these remarks during a discussion held today (18) at the Presidential Secretariat with police chiefs of the Southern Province.
The President emphasized that everyone must abide by the country’s fundamental laws and stated that enforcing these laws is the responsibility of the police department.
During the discussion, police chiefs of the Southern Province briefed the President on reports related to organized crimes and drug-related offenses. In response, President Disanayake instructed officials to take all necessary measures swiftly to combat crimes.
He also directed the officers to strengthen law enforcement processes to protect public law and order without any external influence.
Minister of Public Security and Parliamentary Affairs, Ananda Wijepala; Deputy Minister of Public Security and Parliamentary Affairs, Attorney-at-Law Sunil Watagala; Acting Inspector General of Police, Priyantha Weerasooriya; and several Southern Province police chiefs were also present at the discussion.
President Anura Kumara Disanayake stated that steps will be taken to provide the necessary facilities to eliminate organized crime and drug abuse, as well as to introduce new legislation.
The President made these remarks during a discussion held today (18) at the Presidential Secretariat with the police chiefs of the Western Province.
He emphasized that maintaining the rule of law is a key responsibility of the Police Department.
President Anura Kumara Disanayake further stated that a just society cannot be established in Sri Lanka without ensuring the supremacy of the rule of law.
Minister of Public Security and Parliamentary Affairs, Ananda Wijepala; Deputy Minister of Public Security and Parliamentary Affairs, Attorney-at-Law Sunil Watagala; Secretary to the Ministry of Public Security, Ravi Seneviratne; Acting Inspector General of Police, Priyantha Weerasooriya; and several Western Province police chiefs were also present at the event.
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