News
Singer Sri Lanka Crowned Most Valuable Consumer Brand – Retail 2023
Singer Sri Lanka the leading consumer durable retailer, has achieved a remarkable feat by being named the Most Valuable Consumer Brand-Retail by Brand Finance 2023. This recognition highlights the company’s unwavering commitment to maintaining brand strength and underscores the pivotal role of the brand in the success of any business. With an unwavering dedication to excellence and customer satisfaction, Singer Sri Lanka PLC continues to set new standards in the retail sector, driving innovation and serving as a pioneer in the consumer durable industry.
One of the key initiatives that set Singer Sri Lanka PLC apart was the launch of their new “RED Loyalty Point Program.” The program was designed to emphasize the lifetime value of customers and strengthen the bond between the brand and its consumers. By rewarding loyalty and prioritizing the customer relationship, the program helped foster a sense of belonging and appreciation among the customer base.
The year 2022 posed considerable challenges for Sri Lanka, with import restrictions and a sharp devaluation of the rupee casting a shadow over various sectors, particularly the consumer durable industry. Despite the hurdles, Singer Sri Lanka PLC remained steadfast in its dedication to brand and consumer engagement.
Mahesh Wijewardene, CEO – Singer Group of Companies commented on the achievement, saying, “We are extremely proud to be named the Most Valuable Consumer Brand – Retail by Brand Finance 2023 and to be recognized as one of the top 10 strongest brands in the country. This recognition reaffirms our brand’s strength and the bond we share with our customers.
Shanil Perera, Director – Marketing, Singer Sri Lanka PLC, added: We managed to sustain brand visibility and consumer engagement through many strategic marketing initiatives, mainly digital. This continuous connection with their consumers proved to be a differentiator in a volatile market. Launching the RED loyalty point program was a natural step for us. It reflects our dedication to prioritizing the lifetime value of our consumers and emphasizes the significance of building strong, long-lasting relationships with them.”
Prime Minister Dr. Harini Amarasuriya met with the Managing Director of the International Monetary Fund (IMF), Dr. Kristalina Georgieva, at Temple Tress on the 17th of February
Dr. Georgieva, commended the Government’s efforts in stabilizing the country’s economy and in managing recent economic and natural shocks. She noted that Cyclone Ditwah had caused severe impacts, especially on economically vulnerable communities, underscoring the importance of targeted support and resilience-building measures.
The Prime Minister expressed appreciation for the IMF’s continued support to Sri Lanka, particularly in the aftermath of Cyclone Ditwah. The PM further emphasized that real economic recovery and development must directly benefit the economically vulnerable groups and ensure inclusive growth, highlighting the need for Sri Lanka to attract quality and sustainable investments, particularly in the tourism sector.
The importance of reforming the education system to focus not only on knowledge acquisition but also on skills development and employability was also discussed
The meeting was attended by the Chief of Staff of the IMF Managing Director Andreas Bauer, Director, Asia and Pacific Department, Dr. Krishna Srinivasan Division Chief (Strategic Communications), Communications Department, Pierre Mejlak Resident Representative for Sri Lanka Dr. Martha Woldemichael, Governor of the Central Bank of Sri Lanka Dr. P. Nandalal Weerasinghe, and Deputy Governor Dr. C. Amarasekara, Secretary to the Prime Minister Pradeep Saputhanthri and Additional Secretary to the Prime Minister Ms. Sagarika Bogahawatta.
[Prime Minister’s Media Division]
The Cabinet of Ministers approved the resolution forwarded by the Minister of Health and Mass Media to relocate the Deniyaya Base Hospital after constructing a new hospital with a capacity of 300 beds at an estimated cost of Rupees 6,000 million.
The Southern Provincial Department of Health has acquired a plot of land in Handford estate which is approximately 03 kilometres away from the town for this purpose.
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