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SINGER launches next generation TCL smartphones and tabs

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(L-R):  Eason Yang (Sales Director – APAC, TCL Communications), Shanil Perera (Marketing Director – Singer Sri Lanka), Stefan Streit (Chief Marketing Officer – TCL Communications), Mahesh Wijewardena (Chief Executive Officer – Singer Sri Lanka), Tharaka Warnakulasuriya (Category Manager – Digital Products, Singer Sri Lanka) and Ms Naduni Dias (Assistant Brand Manager – Digital Products, Singer Sri Lanka)

Singer (Sri Lanka) PLC, the country’s premier consumer durables retailer has been appointed by TCL, one of the world’s leading technology companies, to offer cutting-edge smartphone and tabs for the Sri Lankan market. TCL is also a dominant brand in consumer electronics, globally.

Singer as the national distributor will showcase TCL mobile devices such as the TCL 20 Pro 5G, TCL 20Y, TCL 20SE, and TCL 20L+ to provide users with leading-edge technology and a best-in-class mobile experience.

The exciting range which was unveiled at the launch event held recently, includes a total of ten new TCL mobile phone models and four tabs.

Featured throughout the new mobile phones is TCL’s advanced display optimization technology, NXTVISION. This proprietary experience showcases sharper details and greater contrast boosting colour accuracy to enhance a user’s real-life visual experience while offering elevated levels of eye protection to reduce eye strain and blue light.

Elaborating on the appointment, Mahesh Wijewardene, Group CEO of Singer (Sri Lanka) PLC said, “We are delighted to include world renowned brand TCL’s mobile phones and tabs into our strong product portfolio. For over a decade Singer has been the exclusive distributor for the TCL TV lineup. The new appointment as TCL National Distributor for mobiles and tabs builds is aligned to our goal of delivering innovative and feature-rich experiences to everyone. With more media consumption on the go, coupled with faster internet access we see a definitive shift in consumer preference for innovative offerings and the unveiling of the TCL mobile range addresses a clear customer need.”

Singer’s reputation, synergies and strengths counts as an ideal partner to drive local market growth for TCL mobile devices. TCL will be made available through Singer’s islandwide distributor network of 1800 mobile dealers, 432 retail outlets consisting of Singer Mega and Singer showrooms and e-commerce platform.

Commenting on the launch, Eason Yang, TCL’s Director Sales Asia Pacific Region stated, “We are pleased to appoint Singer, the country’s leading consumer durables retailers, to offer our latest next-generation mobile devices. With its latest technology and exquisite new features, the TCL 20 series have all the features that customers seek from a premium brand. Singer has industry experience and extensive market reach through its vast network. We firmly believe that through our exclusive partnership with Singer we can achieve our goal to reach customers across the island.”



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Women led LPO services firm Velox Partners enters new office space in Colombo

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Velox Partners is a 90% women led Legal Process Outsourcing firm now in Sri Lanka

Velox Partners, a tech-based legal process outsourcing (LPO) firm, expanded its presence into Colombo to augment its existing law firm. Velox commenced operations in January 2020 prior to the onset of the pandemic. Today, it has expanded its services across numerous verticals Commercial law, Litigation, Conveyancing and Company Secretarial Services, with Legal Process Outsourcing (LPO) Services being the core. It is geared as a fully-fledged legal service provider servicing clients across United Kingdom, Australia, Singapore and Southeast Asia.

Velox is female-led with over 90% being women comprising versatile and experienced lawyers. Their expertise bridges multiple disciplines of law with a local and global clientele. The two powerhouses leading the firm are its founding partners Lihini Fernando and Dakshika Perera whose collective experience spans over three decades.

Velox Partners saw Covid-19 restrictions and remote working as an opportunity to position the firm as a tech-based entity and launched its LPO arm. Providing back office legal services to law firms across continents was seen as a viable business model that is both functional and lucrative. Furthermore, the partners of Velox realized the potential of positioning Sri Lanka as a LPO Hub, where the LPO sector enables foreign remittance to the island nation to rebuild its economy. This also provided an opportunity particularly as LPO services can be offered remotely, without a physical office presence.

Velox has serviced clients in over 14 jurisdictions worldwide providing solutions on the ethos, ‘Beyond Legal’. Velox believes in combining business efficiency and tech enabled processes to differentiate itself from the conventional law firms.

Lawyers at Velox are solution providers guided by industry expertise. The team comprises professionals based in Australia, the United States of America, Singapore, and Sri Lanka which enables them to draw cross country perspectives in providing services. Velox is now poised to use their multiple years of experience across continents to provide smart legal solutions.

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Estonian TV crew gets a taste of Sri Lanka for the first time

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Meeting with SLTPB officials

Sri Lanka Tourism, under its Scandinavian market promotions hosted a Media FAM with 4 Media personnel from Kanal2 TV from Estonia. The tour started off on February 28 and ended on March 8. The purpose of hosting this tour was to receive more high-end tourist arrivals from Estonia, as well as the other Scandinavian markets including Lithuania and Latvia.

Subsequently, this tour was hosted in collaboration with the Sri Lanka embassy in Sweden which contributed to make this tour a success. The FAM Tour covered all the main tourist attractions in Sri Lanka, including wild life, Ayurveda, Boutique hotels, and also cultural attractions.

All these attractions were filmed and the destination will be promoted on air via Kanal2 TV, through the TV show ‘’ Kaugele Siit’’ (far from here). The first episode of this programme is scheduled to be telecast for 45 minutes. This travel programme has 420,000 followers as their audience. Kanal2 TV was also the official Media partner for the Winter Olympics 2018, a Sri Lanka Tourism press release said.

The release adds: ‘The visitors were quite impressed with the 8-day tour which they had, enjoying every moment of their tour. They were equally mesmerized with the warm hospitality which they received from the Sri Lankans, which they are mostly renowned for. They enjoyed the traditional Sri Lankan cuisine, and the variety of dishes which they tasted. Nevertheless, they had the opportunity of exploring every attraction of the paradise island to convey the message to their fellow Estonians, that Sri Lanka is a unique travel destination which has everything in store for the enthusiastic traveler.

‘They also had a cooking demonstration by courtesy of Siddhalepa Ayurveda Resorts & Spas Wadduwa, and also a Yoga treat at the same venue. Visiting the Turtle Hatchery at Kosgoda , the Elephant orphanage at Pinnawala, going through a safari at Eco park was also another amazing experience which they had during their stay.’

 

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The Academy of International Business signs Memorandum of Understanding with the University of the Pacific

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More than 50 students graduated this year from AIB

Academy of International Business Sri Lanka (AIB) held its second graduation at the Bandaranaike Memorial International Conference Hall with over fifty graduates successfully passing out. At the recent graduation, the business academy signed its MOU with the University of the Pacific.

The signing of the MOU is a major milestone for the business academy. The courses offered are DBA, MBA, and BBA top-up programs through AIB. Prof Liam, Rector – of the University of Pacific, expressed confidence that the program delivered by AIB will be very beneficial.

The event was graced by passed graduates, teachers, and lecturers, the ceremony was hosted by the chief guest and the regional director of ABE(UK) Dr Praveen Mahendran. “The ABE(UK) is one of the long-standing professional awarding bodies from the UK and AIB is proud to be associated with ABE and approved by the awarding body.

Hard work, competency and capability are the values that produce results, through the AIB and its programs these are achievable. Every student is encouraged to show their full potential”.

The distinguished guests were the Vice President of the BNI Pioneer Chapter, Dilan Fonseka. He emphasized, the importance of students gaining experience in entrepreneurial skills and business development by enrolling at BNI. AIB is a member of BNI, which creates multiple opportunities.

About the Academy of International Business: AIB is recognized for its management programs, digital marketing, marketing, and English language programs such as IELTS, and PTE. It’s widely popular among students in search of pursuing business and management courses.The Director of AIB Sri Lanka, Chrishankar Janathanan, expressed the institute’s commitment to providing the best quality education. It’s not only a center that is simply cornered to the education sector but also has focused its efforts on recruitment services and digital agency services.

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