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‘Serendib Flour Mills playing key role in Sri Lanka’s food security’

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The SFML management team

By Ifham Nizam

Serendib Flour Mills (SFML), a wholly-owned subsidiary of Dubai-headquartered Al Ghurair, one of the leading diversified family businesses in the United Arab Emirates (UAE), recently conducted a media tour of its state-of-the-art facility situated at the Colombo Port.

This visit underscored SFML’s ongoing commitment to enhancing Sri Lanka’s food security, fostering innovation, and promoting sustainable practices within the flour manufacturing industry.

For the past 15 years, SFML has stood as a trusted cornerstone of Sri Lanka’s food industry, propelled by the overarching purpose of ‘Nourishing the Nation.’ The company’s dedication to excellence is manifest in its utilization of pioneering Swiss Buhler technology, enabling the delivery of the highest quality flour and the introduction of groundbreaking innovations to the Sri Lankan market.

Currently, the company’s diverse portfolio features over 20 flour varieties, catering to a broad spectrum of clientele, ranging from artisan bakers to large-scale manufacturers and households. Recent additions include the Premium Flour line for superior bakery products, Adi Shakthi Fortified flour for plantation communities, and Fibre Plus to combat non-communicable diseases. These value-added offerings significantly enhance Sri Lanka’s food ecosystem and contribute to fostering a healthier nation.

SFML’s operations are meticulously designed to prioritize sustainability and environmental protection. The company employs tanker silo operations for larger industrial customers, thereby reducing energy consumption, labor requirements, and landfill waste, thereby making a substantial contribution towards environmental sustainability.

Committed to upholding food security in Sri Lanka, SFML maintains a three-month buffer of wheat stocks at all times, ensuring a consistent supply throughout the year. With five company-managed warehouses strategically positioned across the country, SFML ensures easy access to its products nationwide.

Vijay Sharma, CEO of Serendib Flour Mills, said; “At Serendib Flour Mills, we are committed to nourishing lives across Sri Lanka through sustainable and innovative food solutions. By harnessing the power of modern technology and upholding the highest standards of corporate citizenship, we aspire to be the trusted partner in ensuring food security for our nation.”

SFML extends its dedication beyond flour production through impactful social responsibility initiatives. The ‘Serendib Uthama Dalada’ program offers senior citizens from Elders Homes the opportunity to witness the Esala Perahera. Additionally, the ‘7 Star Manusathkara’ program empowers marginalized and vulnerable communities, showcasing SFML’s commitment to social upliftment.

SFML consistently underscores the importance of consuming domestically produced branded flour as the safest option for consumers. The company’s unwavering adherence to the highest quality standards and stringent control measures ensures nutritious offerings for all Sri Lankans through the finest wheat flour

SFML Director Brand & Corporate Communications, Kalinga Wijesekera responded to The Island Financial Review:

What initiatives has Serendib Flour Mills undertaken to contribute to food security in Sri Lanka? How successful are you?

During the economic crisis in SL there were many shortages of essential items such as fuel, gas and other food items. However, there were no queues for flour or bread because we were able to supply without an interruption. At any given time we store a minimum of three months of grains in our silos and another two months of grain requirement is on order at all times. We manage 5 warehouses across the country. At any given time these warehouses carry 30% of the monthly requirement of flour at any given time. As a result we are able to swiftly deliver to any market within a short time span. These measures have helped us to positively contribute to the food security of the country.

How has SFML diversified its product offerings in the wheat flour market since its establishment in 2008?

When Serendib entered the market in 2008 there were only one or two flour types/products. We were the first to segment the market and come out with different flour types to suit each segment. Example; Bakers flour for the bakery Industry, Rotti flour for the eateries, Household flour for domestic households and similarly Noodle flour, Biscuit flour, Cake flour, Whole meal flour etc. etc. . Today we offer 20+ varieties of flour to our customers.

Can you describe SFML’s role and its impact on the bakery industry?

We consider the bakery Industry as a very vital industry and work very closely with the All Ceylon Bakery Owners Association. We have regular meetings with its chairman and the committee to understand what is required and supports them in various endeavors. We have Bakers flour in 25Kg and 50Kg, especially designed for the bakery Industry. It’s ideal for making of bread and other bakery products. Recently we launched Premium Bakery flour for those bakeries looking for a superior product. Premium flour provides whither and a softer bread which is also tastes better. Because of the higher gluten wheat it gives a better yield i.e. more loafs of bread. All in all Premium flour gives a superior loaf of Bread.

In addition we also have a technical team providing technical assistance to the bakers, new product development, new recipe development, trouble shooting, costing and pricing etc. on FOC basis 24/7.

Work in progress at an SFML factory

What is the significance of the fortified flour product ‘Serendib Adi Shakthi’ in addressing dietary issues among the plantation communities in Sri Lanka?

According to WHO and the Ministry of Health 1 in every 3 school going children is suffering from anemia in the country. This is more prevalent among the tea plantation communities as a result of a lack of a balanced diet. According to research, lack of Folate in pregnant women contributes to certain defects in the new born. SFML along with the Plantation Human Development Trust (PHDT), after many rounds of discussions, came up with this concept of providing a fortified flour, i.e. fortified with Iron, Folic acid and Vitamin B12 to address these dietary issues of the tea plantation communities. Wheat flour, being one of the main sources of nutrition of the plantation communities, this was the ideal way of addressing their anaemic conditions and folate deficiencies. ‘Adi Shakthi’- fortified flour was crafted and distributed exclusively to the tea plantations.

How does SFML’s new wheat flour product, ‘7 Star Fibre Plus’, aim to combat non-communicable diseases (NCDs) prevalent in Sri Lanka?

According to statistics in SL over 25% adults are overweight, while 9.2% are obese. NCDs kill 41m people, i.e. to 71% of all deaths globally, while in SL it is 83%. Life styles of people are the major contributor to this situation. Recognizing this factor SFML launched ‘7 Star Fibre Plus’ to address these issues. Dietary fibre is found in wheat grain. ‘7 Star Fibre Plus’ is enriched with fibre, providing 10% of your daily fibre needs. According to research, Individuals with high intakes of dietary fibre appear to be at significantly lower risk for developing NCDs. Increasing fibre intake lowers blood pressure and serum cholesterol levels.

Could you elaborate on SFML’s initiatives towards community welfare, particularly during times of crisis, such as the COVID-19 pandemic and natural disasters?

Serendib undertook the initiative to facilitate elderly people to witness the annual Kandy Dalada Perahera. Titled ‘Serendib Uthama Dalada 2023’, Serendib organized elderly people from over four elders homes located in Central and Northwestern Provinces to witness the majestic event. SFML ensured all facilities, such as, transport, food and seating arrangements were provided to these elders to witness the Perahera in comfort.

Similarly, during the height of Covid, Serendib embarked on a journey to supply wheat flour to over 1,000 families in the Chilaw district at a time when the curfew was in place and people were deprived of their daily incomes. The program was titled ‘7 Star Manusathkara’, aimed to nourish the vulnerable sections of society.

On the same lines over 2,500 flood- affected families in Kinniya and Kalmunai areas were provided with their wheat flour requirements during the recent floods in these regions earlier this year.

What environmental sustainability measures has SFML implemented in its operations, particularly regarding packaging and transportation?

Serendib delivers wheat flour in bulk tankers and stored in silos to its key its customers. The initiative resulted in the reduction of land fill as no PP bags were used to pack flour and less energy and storage space was used, thus contributing to environmental sustainability.



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UNDP, together with partners, brings together immersive insight into the cruel realities of SGBV

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UNDP 16 Days of Activism against Gender Based Violence held at the Sri Lanka Foundation.

The 16 Days of Activism Against Gender-Based Violence is a global campaign observed annually from 25 November to 10 December, beginning on the International Day for the Elimination of Violence against Women and concluding on Human Rights Day. The campaign aims to raise awareness and inspire collective action to end all forms of violence against women and girls.

This year, in line with this, the United Nations Development Programme (UNDP), together with its key partners through ongoing flagship project initiatives, is taking a unique, never-before-seen approach to advocacy. ‘Through Her Eyes,

wef.aoEiska, அவளின் பார்வையில்’ narrates the heart-wrenching journey of ‘Sara’ in her search for justice through multi-medium storytelling that merges stage theatre, film and creative audio production techniques.

‘Through her eyes’ is in line with three UNDP Sri Lanka projects; Enabling Access to Justice for Victim-Survivors of SGBV in Sri Lanka funded by the Government of Canada and implemented together with UNFPA Sri Lanka; the Support to Justice Sector Project (JURE) funded by the European Union in partnership with the Ministry of Justice, and implemented together with UNICEF Sri Lanka; and the Action and Anticipation for The New Agenda for Peace (AAA) supported through UNDP’s Funding Windows with funding from the Governments of Denmark, Luxembourg and the Republic of Korea.

Commenting on the timeliness of such public activations, Azusa Kubota, Resident Representative, UNDP in Sri Lanka, stated, “As the country recovers from one of its worst natural disasters in its recent history, the focus on gender equality, inclusion, and structural change is more vital than ever. We all know SGBV leaves a deep scar in survivors, those around them and the society they live in. Yet, do we really know what it is like to live through that experience? In a crisis, how do we address root causes of SGBV that get exacerbated? We wanted to mark this year’s 16 days differently – by creating an experience where we, irrespective of our gender, culture, and all other differences, put ourselves in the shoes of those who live through the pain and hardships, and collectively think through ways in which we can tackle persistent challenges confronted by many. Our advocacy efforts aspire towards a nation and world free from SGBV- to achieve gender equality and empower. ‘Through Her eyes’ is a unique experience that is designed to bring this issue in front of a broad demographic audience, by bringing together stakeholders from across the Government, private sector, development partners, youth and CSOs, as we stand together to end SGBV and support Sri Lanka to build back better.”

Sharing the perspective from the Government of Sri Lanka, Minister of Justice Harshana Nanayakkara commented, “Through Her Eyes’ invites us to pause and truly understand the lived realities of survivors. It is a powerful reminder that every survivor who comes forward does so with immense courage. Their pathway to justice must be dignified, safe and free from fear. Ensuring the safety and empowerment of women and girls is not a task that can be achieved in isolation. A holistic approach is vital. Law enforcement, the judiciary, health services, social services, educators, civil society, the private sector and communities must stand together as allies.”

As a key partner, Kiril Iordanov, Head of Cooperation at the High Commission of Canada noted, “Addressing GBV is a shared responsibility. Canada continues to collaborate with partners to design and champion innovative solutions. Our approach is rooted in the belief that promoting gender equality and empowering women and girls has a multiplier effect on development. By placing women and girls at the centre, we contribute to building a more peaceful, inclusive, and prosperous world.”

The Safe Space of this immersive production also highlights the support and work being carried out by the projects, to support better access for justice for victim-survivors of SGBV, capacity building for relevant public sector institutions, media ethics when reporting SGBV and the promotion of male allyship and bystander intervention as a mechanism to eradicate SGBV in Sri Lanka.

Highlighting the priorities of the European Union, Carmen Moreno, Ambassador of the European Union to Sri Lanka and the Maldives, commented, “Gender-based violence endures when access to justice is made difficult by fear, stigma or indifference. This exhibition invites us to understand the experience through the eyes of the victim, and it forces us to question—and dismantle—the barriers that allow violence to continue without consequences. Justice systems Justice systems must act with determination in confronting this problem, but they cannot do so in isolation. Real change requires a society that supports women, recognises the realities of gender-based violence, and refuses to look away.”

In light of the current situation of the country, the event also hosted an interactive dialogue on the theme ‘Delivering Economic Independence for Survivors of Sexual and Gender-based Violence during Crises’ on the sidelines of the event. With participation from key individuals, including the Government, development partners, private sector leaders, civil society organisations and youth groups, the dialogue looked at key areas of Gender-responsive and intersectional crisis planning; protection, safety, and justice built into disaster preparedness and humanitarian response; safeguarding shelter design, ensuring access to health and reproductive services, psychosocial support, and safe reporting mechanisms.

The campaign aims to raise awareness and inspire collective action to end all forms of violence against women and girls. It calls on governments, organisations, and individuals to challenge harmful gender norms, support survivors, and demand accountability from perpetrators.

‘Through Her Eyes, wef.aoEiska, அவளின் பார்வையில்’ is open to the public from the 2nd to 7th of December from 10 AM to 7 PM at the Sri Lanka Foundation Institute.

To know more and engage in the immersive experience: https://go.undp.org/through-her-eyes

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Outstanding AI & Fintech Governance Leadership Award 2025 for Sopnendu Mohanty

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Asian Digital Finance Forum and Awards Convener and Global Fintech Institute (Singapore) Industry Fellow Rajkumar Kanagasingam (left) presents the award to Sopnendu Mohanty during the GFTN Insights Forum held in conjunction with the Singapore FinTech Festival 2025 at Marina Bay Sands, Singapore.

Sopnendu Mohanty, former Chief FinTech Officer of the Monetary Authority of Singapore (MAS) and current Group CEO of the Global Finance & Technology Network (GFTN), has received the Outstanding AI & Fintech Governance Leadership Award 2025 for his global contribution to responsible fintech advancement, cross-border policy innovation, and AI governance.

While the recognition was announced at the Asian Digital Finance Forum & Awards held at Port City Colombo, the formal handing-over ceremony was held recently in Singapore, during the GFTN Insights Forum that took place in parallel with the Singapore FinTech Festival 2025 at Marina Bay Sands Expo & Convention Centre.

Presenting the award, Rajkumar Kanagasingam, Convener of the Asian Digital Finance Forum & Awards and Industry Fellow of the Global Fintech Institute (Singapore), lauded Mohanty’s unique global impact.

“Sopnendu has set global benchmarks in innovation-friendly regulation, Kanagasingam said.

“From cross-border payment connectivity to AI ethics and multi-CBDC frameworks, his leadership has not only shaped Singapore’s fintech ecosystem but has helped entire regions transition into the digital economy responsibly.”

He added that Mohanty’s strategic influence continues beyond regulatory leadership.

“His ability to galvanise central banks, policymakers and innovators onto common platforms is rare. What he built in Singapore is now influencing multiple jurisdictions, and that continuity through GFTN is immensely valuable.”

Serving from 2015 to 2025 as MAS’s inaugural Chief FinTech Officer, Mohanty is widely acknowledged for transforming Singapore into one of the most forward-looking and trusted digital finance environments.

Mohanty has also endorsed Sri Lanka’s initiative to shape the Colombo International Financial Centre (CIFC) at Port City Colombo as a South Asian fintech gateway. He was presented with an interim policy blueprint during the DigiEcon Global Investment Summit.

By Ifham Nizam

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Sales team of Maliban Group triumphs at SLIM National Sales Awards 2025

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(From left to right) Andra Baduge Chathuranga Lakmal (Area Sales Manager), L. H. T. Madushan (Front Liner), A. L. Lashan Priyadarshana (Sales Executive), Madagedara Tharanga Manoj Kumara (Sales Executive), M. G. D. M. Bandara (Sales Executive), Dayan Pandithasekara (Group Head of Sales), Hetti Arachchige Kapila Sanjeewa (Sales Executive), M. K. Dilan Sanjaya (Area Sales Manager), H. T. N. Priyadarshana (Sales Support Executive), and Koonara Mudiyanselage Lahiru Sampath Bandara (Front Liner).

The Maliban Group Sales Team emerged among the distinguished winners at the SLIM National Sales Awards 2025, reaffirming the Group’s leadership in sales excellence and its enduring commitment to performance, innovation, and teamwork.

Recognized for their exceptional results during the 2024/25 financial year, the Maliban Sales Team’s achievement reflects the Group’s dynamic approach to market development and its ability to sustain strong growth across highly competitive product categories. The win stands as a testament to Maliban’s continued focus on people, process, and purpose the three pillars driving its success story over eight decades.

Organized by the Sri Lanka Institute of Marketing (SLIM), the National Sales Awards (NSA) is the country’s most prestigious platform dedicated to recognizing excellence in sales and marketing. NSA is known for its rigorous evaluation process that selects the elite from among the best, celebrating professionals and organizations who set new standards for performance, leadership, and innovation in Sri Lanka’s corporate landscape. To be recognized at NSA is not only a mark of achievement but also of distinction, earned through consistency, strategy, and excellence in execution.

This year’s recognition holds special significance for the Group, as Maliban Biscuits, Maliban Milk, and Little Lion competed together as a unified team after several years, marking a powerful return celebrated with multiple accolades. The success reflects the synergy and shared vision across Maliban’s diversified business units, strengthening the brand’s position as a trusted name in both local and international markets.

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