Business
Scholar with an eye on customer satisfaction
Dr.Gehan Dhameeth,
Associate Professor of Business, Chair of the Business Department and Data Analytics Department – Wells College being interviewed by Himadri Seth of the School of Journalism, Ithaca College, New York.
What is your research philosophy, and how does it manifest in your publications and beyond?
Well, research philosophy – there are different research philosophies where scholars use different approaches to interpret phenomena related to the world. A couple of them that come to my mind would be the Positivist, Pragmatist, and Interpretivist. Essentially my approach is Positivism. Where we depend more on an empirical aspect of the research. We develop hypotheses, collect data, model and test models, and then interpret certain phenomena and how they work when it comes to interactions of the variables.
Can you tell me more about your research interests, particularly in consumer behavior, marketing analytics, and organizational strategy?
Different scholars have their scholarly sweet spots, so it comes based on where they come from. When I say where they come from, it could be their continuous research investment, and the other angle would be the corporate experience that they come with. So based on these two domains, where I come from, I would like to focus more on how consumers behave. The current study I am collaborating on is a research paper on customer satisfaction measurement modeling based on online customer reviews. So, that’s one area, consumer behavior, more specifically customer satisfaction, where my entire investment in scholarship is. The other two areas, marketing analytics, are also interesting because they help us perform budget optimizations, brand positioning, market segmentation, targeting, forecasting, marketing mix optimization, product feature selection, satisfaction measurements, etc. And then the third area was for me to learn more about how the two sides, if we were to conceptualize a company to be in the center, internally how employees would change their behavior when the overall corporate strategies change and at the same time, due to that exact strategy change, how externally the consumers also will change their behavior. Say, for example, throwing out a new product, consumers change, and employees will also have to change how they think, apply, and so on. So that’s why I thought these three areas to be interesting for me.
What are innovative teaching techniques that you use?
For all my classes, I use a student-centered teaching approach. One example that I would like to refer to here is that I use in my classes, more specifically marketing class, where I use case-method teaching. This case-method teaching has three stages. First is the analysis, then the goal and strategy, and the last stage is the implementation. Now in my class, the innovative technique that I use is inside the class; we complete the first phase, which is analysis, but at the stage of goal setting and strategizing, I let the students walk around the campus in groups, not more than four. They walk around, and then they come back with their strategy. The reason for that is that many studies have shown that when motion is associated with the learning process, students learn more, very effectively. So that’s one innovative technique I use in my marketing class when using the case-method approach.
Having held various positions at different schools over the years, how has your teaching philosophy evolved?
Well, first of all, my philosophy about teaching is that learning should be accessible to all individuals in this world regardless of their socio-cultural-ethnic background. So, what I do to take this knowledge to every individual in the classroom, I use a more student-centered teaching approach. How do I do that- I use a specific model unique to me, and I call it the 10-3-10 model. Interesting model. In every class, I use ten minutes of my time to do a lecture, then three minutes of interaction, and then another ten minutes of reflection. By doing that, I think I’m helping everyone to gain the expected knowledge as the objective of the class to walk out with. So that’s my teaching philosophy.
What advice do you have for business students today?
The first thing that we need to understand is that the whole world is changing, so whether you’re a business student or any other, you have to be able to embrace this change. Especially for business students, compared to my time at their undergrad level, it is imperative that you take at least a couple of data-driven classes because that’s the current world that we’re dealing with. So, data-driven decision-making, especially for business students, is critical today. So I advise taking at least a couple of data analytics classes and getting oriented to apply the analytical skills in the future after graduation. In addition, as I explained, you need to consider time management, people skills, and presentation skills, which go beyond your regular business class learning.
Business
JAT Holdings celebrates the 6th Pintharu Abhiman Convocation, uplifting over 800 painters through NVQ certification
JAT Holdings PLC marked a significant milestone with the successful conclusion of the 6th JAT Pintharu Abhiman Convocation, recognising more than 800 painters who have earned their NVQ Level 3 qualification, an internationally recognised professional certification delivered in partnership with the National Apprentice and Industrial Training Authority (NAITA).
JAT Pintharu Abhiman was established to uplift Sri Lanka’s painter community through structured skills development, professional recognition and stronger earning potential. This year’s graduating cohort reflects the programme’s expanding reach and the tangible changes it continues to deliver for individuals, families and communities.JAT in collaboration with NAITA has streamlined the certification process such that what would traditionally take up to six months has been refined into an efficient and high-impact three-day assessment model. This approach ensures painters can obtain their qualification without sacrificing extended periods of work, while JAT fully absorbs the certification cost, removing financial barriers and enabling wider access to formal recognition.
Research conducted amongst NVQ qualified participants shows meaningful improvements in livelihoods, with 90 percent reporting increased personal confidence and 76 percent noting an improvement in their overall standard of living. This uplift demonstrates the long-term value of industry-aligned professional training.
A noteworthy moment at this year’s convocation was the recognition of four female painters who received their NVQ certifications. Their achievement marks an important step in broadening female participation in a field that has historically been male dominated, reinforcing JAT Holdings’ commitment to creating inclusive pathways for technical development and sustainable employment.
Speaking at the ceremony, Mr. Wasantha Gunaratne, Director Sales and Technical (South Asia) of JAT Holdings PLC, said:
“Pintharu Abhiman is fundamentally about development, giving painters the knowledge, structure and recognition they need to progress in their careers. By equipping over 800 painters with an internationally recognised NVQ qualification, we are not only strengthening the technical standards of the industry but also creating real pathways for entrepreneurship and financial independence. It is especially encouraging to see that one in five certified painters have already begun building their own businesses. These are the outcomes that matter because they show that when we invest in skills, we unlock opportunity. JAT remains committed to expanding these avenues so every painter has the chance to grow, lead and build a sustainable future.”
The 6th JAT Pintharu Abhiman Convocation underscores JAT’s continued dedication to uplifting the painter community, enhancing industry standards and supporting national skills development through accessible, professionally recognised qualifications.
Business
Industry bodies flag gaps in Draft National Electricity Policy
The Ceylon Chamber of Commerce, together with the American Chamber of Commerce, Exporters Association of Sri Lanka, Federation of Renewable Energy Developers, Joint Apparel Association Forum, National Chamber of Commerce of Sri Lanka and Sri Lanka Association for Software and Services Companies, has submitted joint observations on the Draft National Electricity Policy, highlighting that several key issues have not been adequately addressed.
Whilst recognizing the need for reform in the electricity sector, the submission flags several gaps in the draft policy that require closer attention. Key areas such as affordability, decarbonisation commitments, incentives for renewable energy, competition, and the long-term financial health of the sector are either missing or not addressed in sufficient depth.
The proposed tariff revisions outlined in the draft energy policy raise concerns, particularly regarding the removal of cross-subsidies and the proposal to restrict subsidies exclusively to households consuming less than 30 kWh per month. Without detailed analysis, these measures could weaken access to sustainable and affordable energy and potentially lead to fiscal risks.
The provisions allowing uncompensated curtailment, removing feed-in tariffs, and imposing mandatory time-of-use tariffs on rooftop solar users could make renewable energy projects un-bankable for international lenders, thereby increasing the cost of capital for Sri Lanka.
Calling for a more future-focused approach, the submission stresses the need for a policy that reflects modern electricity systems, including planning for the energy transition, energy storage, market competition, cross-border electricity trading, and emerging technologies.
The Chambers and Associations request a comprehensive revision of the Draft National Electricity Policy, alignment with the Electricity Act, and resubmission following substantive consultation, and reiterate support to engage constructively with policymakers to shape a policy that supports affordability, investment confidence, and Sri Lanka’s long-term energy security.
Business
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