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Samsung Signs Up Youth Icon Yohani as Face of Flagship Galaxy Z Fold3 5G & Galaxy Z Flip3 5G in Sri Lanka

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Sri Lanka’s No. 1 smartphone brand, Samsung, has signed music artist and youth icon Yohani de Silva as the brand ambassador for its premium Galaxy Z Series foldable smartphones, Galaxy Z Fold3 5G, Galaxy Z Flip3 5G and all its future launches, Samsung announced last week.

“Yohani is a singer, songwriter, rapper and multi-instrumentalist (she plays the piano, guitar, trumpet and ukulele) – a genre-breaking force of nature who intermingles pop, rhythm and blues, hip-hop and alternative, with fiery yet focused fluidity. She was also the first local artist to cross one million subscribers on YouTube,” the copany said in a news release.

About its own products, Samsung had this to say: The stunningly stylish Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, also Samsung’s most powerful and premium foldable devices that set new benchmarks for smartphone design and technology, come with an array of more optimized foldable experiences allowing consumers to unfold newer experiences. From the iconic design to the immersive large screen experience, Galaxy Z Fold3 and Galaxy Z Flip3 offer unique new ways to work, watch and play.

“Galaxy Z Fold3 and Galaxy Z Flip3 are an amalgamation of style, premium looks, innovation and utility that promise a smooth smartphone experience for our young users. Yohani’s immense popularity among young Gen Z and millennial consumers will help us deepen our bonds with them.”

“Samsung’s new foldable phones look sleek and come in interesting color options. I love the camera and the large cover screen, and also the fact that these foldable phones are very compact and portable,” she said.

“It is a pleasure to be a part of this innovative journey while adding a little to my own. The campaign has shaped up really well. I really liked the script and the communication that Samsung wants to put forth. I am really excited for the campaign to break, now,” said Yohani.

“We are happy to have partnered with Yohani de Silva for our foldable campaign in Sri Lanka. The launch of Sri Lanka’s first Foldable Smartphone launch demands a youth icon to come on board as a brand ambassador. The main focus of the next generation of foldable smartphones is its openness. We were on the search for a brand ambassador that could fit in with the open and boundary-breaking nature of our flagship products, and Yohani’s persona is an undoubtable fit. We look forward to releasing the best foldable technology to Sri Lanka with Yohani as our brand ambassador,” said Mr Kevin SungSu YOU, Managing Director, Samsung Sri Lanka.

“I am very excited to partner with Samsung in their venture to bring foldable technology to Sri Lanka. The brand is bringing cutting-edge and flagship technology to Sri Lanka and I am proud to be a part of it,” stated Yohani de Silva.

Samsung has created history by launching the first-ever foldable smartphone in the country. Galaxy Z Flip3 5G and Galaxy Z Fold3 5G, Sri Lanka’s first Samsung foldable devices, are a blend of innovation and design which caters to millennials and elite smartphone users who appreciate the breakthrough technology of its proprietary Ultra-Thin Glass (UTG) and hideaway hinge. The Galaxy Z Fold3 5G and Galaxy Z Flip3 5G are true milestones in technological innovation. The devices are being brought down by Samsung Sri Lanka in limited batches and are available on a first-come-first-serve basis.

The Galaxy Z Flip3 5G and Galaxy Fold3 5G will be available through all Samsung partners including John Keells Office Automation, Softlogic Retail, Singer, Singhagiri and Damro, alongside its network Partners Dialog and Mobitel and online portals Samsung EStore (samsungsrilanka.lk), MySoftlogic.lk, Daraz.lk, Keells Super and Kapruka.com.

In Sri Lanka, Samsung has been recognized as the ‘Most Loved Electronics Brand’ for three consecutive years by Brand Finance Lanka’s review of the country’s most valuable brands. As Sri Lanka’s No.1 smartphone brand, Samsung’s customer base in the country spans across all age groups, particularly the Gen Z and Millennial segments.



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Norlanka Manufacturing Trincomalee receives LEED Gold Certification

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Norlanka Manufacturing Trincomalee was recently awarded the prestigious LEED Gold Certification (Leadership in Energy and Environmental Design).Norlanka, one of Sri Lanka’s largest sustainable exporters of baby and kidswear, has an extensive ESG (Environmental/Social/Governance) strategy and understands the responsibility it has concerning the future of a sustainable apparel industry. Therefore, ethical sourcing, in particular working with responsible supply chain partners has been a critical operational necessity.

The LEED certification is a globally recognized symbol of sustainability achievement, and it is backed by an entire industry of committed organizations and individuals paving the way for market transformation. It’s awarded for projects that have earned points by adhering to prerequisites and credits that address carbon, energy, water, waste, transportation, materials, health and indoor environmental quality. Buildings consume energy and resources at an alarming rate, therefore the LEED rating system is the most widely used green building rating system, as it provides a framework for healthy, efficient, carbon and cost-saving green buildings.

LEED takes multiple areas into account with varying sub-criteria when certifying a building such as location, transportation, sustainability of the site, construction, water efficiency, energy and atmosphere, materials and resource, waste management, indoor environment quality, innovations and more.

Chief Innovation Officer of Norlanka, Buddhi Paranamana stated, “This LEED Gold certification is a testament to our constant drive to improve our sustainability efforts. This award marks yet another milestone in Norlanka’s journey towards becoming carbon neutral by 2025. Since 2010 we’ve constantly been learning how to do things in a more sustainable way. I would like to congratulate our team for obtaining this certification. It showcases dedication towards achieving sustainable excellence while achieving our goals and providing customers with high-quality products.”

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People’s Bank celebrates 75 years of Independence by offering gifts to newborns

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People’s Bank celebrated Sri Lanka’s 75thNational Independence at a modest ceremony held at their Head Office which was followed by a series of island wide initiatives.People’s Bank’s ‘Birth of Freedom’ programme which commences on every Independence Day was carried out this year as well. Under this concept, People’s Bank gifts Rs.2,000/- worth of an ‘IsuruUdana’ Gift Certificate to every baby born between the 1st and 14th of February.

People’s Bank launched this programme in 2006 with the vision of instilling national pride and encouraging parents to plan for their children’s future. Parents can open an ‘Isuru Udana’ Children’s Savings Account at any People’s Bank Branch using the Gift Certificate.

Director of the Castle Street Maternity Hospital Dr. Ajith Danthanarayana, Director of De Soysa Hospital for Women in Borella Dr. Pradeep Wijesinghe, People’s Bank Senior Deputy General Manager (TB & OCS) Rohan Pathirage, Deputy General Manager (Retail Banking) Renuka Jayasinghe, Deputy General Manager (Strategic Planning, Performance Management & Research) Jayanthi Kurukulasooriya, Deputy General Manager (Risk Management) Roshini Wijerathna, Deputy General Manager (Banking Support Services) Nipunika Wijayaratne, Deputy General Manager (Channel Management) T.M.W Chandrakumara, Head of Marketing Nalaka Wijayawardana, Assistant General Manager (Retail Banking) Nalin Pathiranage, Assistant General Manager (Human Resources) Manjula Dissanayake, Colombo North Regional Manager S.L.M.A.S Samarathunga, Colombo South Regional Manager M.S Kanakka Hewage, Borella Branch Manager W.A.N Udayangani, Town Hall Branch Manager Tiral Pradeep, Deputy Director of De Soysa Hospital for Women in Borella, Dr. K.M Nihal, Administrative Officer of Castle Street Hospital for Women S.M.T.A.R. Bandara, Nursing officers along with hospital staff were also present at the event.In line with the above all People’s Bank branches across the country initiated ‘Nidahase Upatha’ activities island wide.

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SL bondholders ready for debt restructuring talks with authorities– with conditions

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Sri Lanka’s bondholders have told the International Monetary Fund (IMF) that they are prepared to engage with Sri Lankan authorities in debt restructuring talks consistent with the parameters of the global lender’s program.The Ad Hoc Group of Sri Lanka bondholders conveyed its stance in a letter directed to IMF Managing Director Kristalina Georgieva on Friday (Feb. 03).

“The Bondholder Group through its Steering Committee stands ready to engage quickly and effectively with the Sri Lankan authorities to design and implement restructuring terms that would help Sri Lanka restore debt sustainability and allow the country to re-gain access to the international capital markets during the IMF Programme period.”

The Bondholder Group acknowledged the Sri Lankan authorities’ engagement with their official creditors towards a resolution of the current crisis and restoration of debt sustainability.

The Bondholder Group further acknowledged that such engagement has recently resulted in the Indian government delivering letters of financing assurances to the IMF, committing to support Sri Lanka and contribute to its efforts to restore debt sustainability by providing debt relief and financing consistent with the IMF Extended Fund Facility Arrangement and the IMF Programme targets indicated in the India’s letter to the global lender.

Sri Lanka Bondholder Group Letter to IMF stated:

Based on the limited information available to us at this time, including information contained in the India Letter, we understand that the IMF Programme’s debt sustainability targets are identified as (i) reducing the ratio of public debt to GDP to 95% by 2032, (ii) limiting the central government’s annual gross financing needs to GDP ratio to 13% in the period between 2027 and 2032, and central government annual foreign currency debt service at 4.5% of GDP in every year between 2027 and 2032 and (iii) closing of the external financing gap.

The Bondholder Group hereby confirms it is prepared to engage, through its Steering Committee, with the Sri Lankan authorities in restructuring negotiations consistent with the parameters of an IMF Programme and the targets specified therein (the “IMF Programme Targets”), which the Bondholder Group understands to be the targets identified in the India Letter; it being recognized that these negotiations will necessarily be further informed by the receipt of the forthcoming DSA. We would note that the finalization of an agreement will also be subject to the satisfaction of the following conditions:

The central government’s domestic debt – defined as debt governed by local law – is reorganized in a manner that both ensures debt sustainability and safeguards financial stability. Assuming that annual gross financing needs should not exceed 13% of GDP in the period between 2027 and 2032, whilst allowing for central government annual foreign currency debt service to reach 4.5% of GDP in every year between 2027 and 2032, domestic gross financing should therefore be limited at 8.5% of GDP for the period 2027-2032.

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