Business
Rich Indians are holidaying in Maldives, emerge as top source market

BY S VENKAT NARAYAN,
Our Special Correspondent
NEW DELHI, January 9: Wealthy Indians are flocking to Maldives for a holiday. Last year, they became that country’s top source market: 62,905 Indian tourists made it their holiday destination. They accounted for 11.3% of the total market share, according to the Indian High Commission in Male.
Maldives is one of the few countries open to international tourists during the Covid-19 pandemic. Five Indian cities have flights to Male with five airlines operating there under the air bubble formed between the two countries
Maldives had allowed international tourists from July 15, 2020 with free visa-on-arrival. The archipelago does not have mandatory quarantine or testing on arrival for foreign tourists.
“All tourists are required to submit an online health declaration form within 24 hours prior to departure… All tourists are required to hold a negative PCR test for Covid-19 conducted 96 hours prior the scheduled time of departure from the first port of embarkation en route to Maldives,” says the website of Maldives Marketing and Public Relations Corporation (MMPRC), the national tourism office of the Maldives.
Since the country opened up, a lot of hotels and resorts have hosted rich and famous Indians, including Bollywood celebrities like Tiger Shroff, Tapsee Pannu, Katrina Kaif, Varun Dhawan, Neha Dhupia, Disha Patani, Eli Avram and Mouni Roy. Some of their posts on social media have given their followers a glimpse of this island country where you can truly sit back, relax and forget the pandemic.
It has helped boost business. “We have had several top celebrities from India holidaying in the Maldives. This assured others of the stringent safety measures we have taken,” says Thoyyib Mohamed, MD, Maldives Marketing & Public Relations Corporation (MMPRC).
Even before the pandemic, Maldives had begun emerging as a favourite destination for Indians. “The Indian market has shown significant growth over recent years and by the end of 2019 the growth was 83.5% with a market share of 9.7 % and ranked second biggest source market in terms of arrivals,” adds Mohamed.
The honeymoon market is especially big in the Maldives. “Our natural beauty, rich marine life and excellent hospitality makes us a hot spot for honeymooners. India is the world’s second largest wedding market globally, and many Indian tourists visit Maldives for their honeymoon.
“Based on the arrival figures of 2019, India is ranked in the second position of the highest performing markets to the Maldives. It is one of the key focused markets after the reopening of borders on 15th July 2020,” the MMPRC website says.
“All tourists are granted a 30-day free visa upon arrival. Quarantine upon arrival is not required. However, if the passenger has a fever, cough or shortness of breath on board the flight or upon arrival, it should be informed to the local health protection agency. All tourists must undergo thermal screening at the arrival terminal (and) wear masks,” it adds.
Business
CBSL committed to ‘forward-looking and data-dependent approach’ in policy making

The Central Bank remains vigilant to global trade and geopolitical risks, pledging a “forward-looking and data-dependent approach” to future policy decisions, Central Bank of Sri Lanka Governor Dr Nandalal Weerasinghe said.
The Governor said that the Central Bank has decided to keep its policy rate unchanged at 8.00 percent, stating that the current monetary stance will help stabilise inflation.
“This will also support economic growth. The decision was made following the latest review by the Monetary Policy Board, Dr. Weerasinghe told the post-CBSL monthly monetary policy review press conference yesterday held at Central Bank head office in Colombo.
He said that the CBSL board reached this decision after carefully considering domestic and global developments.
Dr. Weerasinghe added: “Inflation remains negative at present, mainly due to repeated reductions in electricity tariffs and fuel prices. However, deflationary conditions are expected to ease from March 2025, with inflation projected to turn positive by mid-2025 and reach the 5 percent target by the end of the year.
“The board remains confident that the prevailing monetary policy stance will ensure inflation moves towards the target of 5 percent while supporting domestic economic growth.
“Foreign inflows to the securities market have risen recently reflecting improved confidence. Increased net foreign purchases by the Central Bank and the receipt of the fourth tranche of the IMF-EFF programme helped increase official reserves enhancing resilience. The Sri Lankan rupee has seen a marginal depreciation thus far in 2025.
“Sri Lanka’s economy showed strong recovery in 2024 after two years of contraction, with key indicators pointing to continued growth. Market interest rates have continued to decline in line with the eased monetary policy stance. Further, robust private-sector credit flows are expected to support domestic economic activity.”
By Hiran H Senewiratne
Business
Unilever Sri Lanka shines at SLIM-Kantar People’s Awards 2025

Unilever Sri Lanka, one of the country’s largest FMCG companies, was once again recognized across multiple categories at the SLIM-Kantar People’s Awards 2025. These accolades, based on public votes, reflect the deep trust and confidence Sri Lankan consumers have in Unilever’s brands-a legacy built over 87 years.
This year’s recognitions included ‘Laundry Care Brand of the Year’ for Sunlight, ‘Household Cleaner Brand of the Year’ for Vim, ‘Skincare Brand of the Year’ for Vaseline, ‘Haircare Brand of the Year’ for Sunsilk, and ‘Oral Care Brand of the Year’ for Signal.
Shamara Silva (Marketing Director – Beauty & Wellbeing and Personal Care) stated: “We are truly humbled by this recognition which highlights our efforts to build trust, loyalty, and strong emotional connections with Sri Lankan consumers and become a part of their daily lives. Guided by our purpose to ‘Brighten Everyday Life for All,’ we remain committed to understanding and meeting evolving consumer needs with the highest quality products.”
Imeshika Kariyawasam (Marketing Director – Home Care & Nutrition) stated, “This is an incredibly meaningful achievement because it reflects the voice of the people. Our consumers have always been at the heart of everything we do, and we are deeply grateful for their continued trust and confidence in our brands.”
Unilever Sri Lanka not only delivers superior innovations that meet international quality standards but also focuses on building purpose-driven brands that create a positive impact on society and the environment. Sunlight, the flagship brand of Unilever Sri Lanka, prioritizes strengthening bonds among the diverse communities in the country as seen in nationwide initiatives such as ‘Manudam Viyamana’. Signal’s Sina Bo Wewa campaign has been instrumental in raising awareness and improving oral health standards in Sri Lanka. Sunsilk focuses on building girls’ confidence to thrive beyond limitations, with hair that always looks and feels amazing. Its much-acclaimed Sunsilk Hadakari Program held across many parts of the island, is a vibrant celebration of hair care innovation and style, catering to both consumers and salon professionals. Vim has taken on a purpose to change society’s perspective to see women’s role beyond that of a homemaker. Vaseline is committed to understanding and supporting all types of skin, so one can live without limits.
Business
Nestlé brands NESCAFÉ and MAGGI win at the SLIM-KANTAR People’s Awards 2025 for the fourth consecutive year

Nestlé’s household favourites emerged victorious once again at the SLIM-KANTAR People’s Awards 2025 taking home two awards. NESCAFÉ was voted People’s Hot Beverage Brand of the Year while MAGGI was the joint-winner for People’s Snack Brand of the Year respectively for the fourth consecutive year. Organized by the Sri Lanka Institute of Marketing (SLIM), the SLIM-KANTAR People’s Awards is widely considered as one of the most prestigious awards ceremonies in the country, rewarding brands and personalities that are closest to the hearts of Sri Lankans.
Loved by Sri Lankans for its distinct aroma and rich taste, NESCAFÉ is made with the goodness of 100% pure coffee beans to create great coffee experiences that make life better. Made using Sri Lankan spices and the finest ingredients, the tasty goodness of MAGGI noodles has been a household favourite by Sri Lankans for over 40 years.
Sharing his thoughts, Bernie Stefan, Managing Director of Nestlé Lanka said “Winning the People’s Awards for the fourth-year running is a testament to the deep connection our brands have forged with Sri Lankan consumers. This recognition not only highlights the unwavering dedication and relentless efforts of the teams behind NESCAFÉ and MAGGI but also underscores our commitment to consistently delighting our consumers. We are truly humbled by these accolades and remain steadfast in our mission to deliver products of the highest quality. For over 118 years, we have prioritized the needs and preferences of our consumers, and their love, trust, and loyalty are instrumental in driving our success.”
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