Business
Revolutionizing Brand-Influencer Collaboration: The Story of fluencr
by Nilantha Ilangamuwa
In the ever-evolving landscape of digital marketing, where content creators and brands continually seek highly effective collaborations, fluencr stands out as a genuine game-changer. Founded by a group of enterprising individuals in their mid-20s, this Sri Lankan tech startup is on a bold mission to redefine the dynamics of brand-influencer partnerships.
At the heart of fluencr’s inception lies a commitment to addressing real-world challenges faced by both content creators and brands. These challenges are not mere theoretical constructs; they originate from firsthand experiences gained through years of industry involvement at renowned Sri Lankan corporations such as Dialog, Cinnamon Hotels, and Daraz.
In 2017, the team behind fluencr catalyzed a transformation within the Sri Lankan influencer marketing space through individual merit. They identified prevailing pitfalls, including creators struggling with delayed payments and the burden of unpaid revisions, as well as brands grappling with discovering new talents and manually managing campaigns.
The vision for fluencr began to take shape in 2022 when a group of like-minded individuals embarked on this ambitious journey. Notably, this team was fully remote, spanning locations in Sri Lanka, Dubai, and Australia. Remarkably, they dedicated an entire year to meticulously crafting and refining the fluencr platform, all while juggling full-time jobs.
With a lean operational philosophy and an unwavering belief in their vision, fluencr stands as a testament to their dedication. This startup funded the venture entirely from their own savings, underscoring their commitment to addressing the industry’s challenges they had personally witnessed.
fluencr is not just another digital product; it’s a tailor-made solution exclusively designed for the Sri Lankan market. It’s free to use and devoid of burdensome subscription fees, setting it apart from the competition.
But, as Co-Founder and Chief Marketing Officer, Shehan Mohamed, puts it, “This is just the beginning of our journey.”
“We’re thrilled to unveil a host of innovative ideas that are currently simmering behind the scenes. Our ultimate goal is to become Sri Lanka’s equivalent of platforms like Fiverr, fostering collaborations that transcend the traditional boundaries between brands and influencers,” he added.
Positioned as Sri Lanka’s pioneering digital influencer marketing solution, fluencr serves as a transformative conduit connecting brands and influencers. This platform boasts a comprehensive suite of features, including effortless influencer discovery, streamlined collaboration workspaces, campaign management with seamless payment integration, precise performance measurement tools, enhanced discoverability options, and a firm commitment to ensuring timely compensation for influencers and content creators.
fluencr’s innovative approach to influencer marketing not only simplifies the process but also empowers both brands and influencers, nurturing productive and mutually beneficial partnerships. With these features at the core of this platform, fluencr is poised to revolutionize the influencer marketing landscape in Sri Lanka, offering an unparalleled solution that caters to the unique needs of the local market.
As this homegrown startup prepares for its highly anticipated launch in December, the team behind this startup is excited to announce the availability of 100 exclusive early access seats. Beyond Sri Lanka, they have ambitious plans to expand into the UAE, introduce fluencr Academy, and establish fluencr Studios. The horizon is bright, and fluencr stands at the forefront of ushering in a new era in the Sri Lankan content and marketing landscape.
In the realm of influencer marketing, fluencr represents more than just a solution; it’s a promise of innovation, empowerment, and collaboration. With this dedicated digital product, this team of committed young professionals invites you to join them on this transformative journey, where the future holds boundless possibilities.
Business
Indra Traders launches Athwela Programme in partnership with Bank of Ceylon
Indra Traders recently introduced a special programme titled “Athwela” in collaboration with the Bank of Ceylon (BOC).
The programme was designed with a primary focus on customer convenience, aiming to provide essential support by simplifying the financial challenges often associated with vehicle purchasing and servicing. This initiative is regarded as a further strengthening of the trust and relationships Indra Traders has built over its decades of service excellence.
The partner for this program, the Bank of Ceylon (BOC), is Sri Lanka’s largest state bank and a premier financial institution. It offers an extensive island-wide branch network, exceptional customer service, and some of the most competitive interest rates in the market.
Speaking at the event, Rushanka Silva, Managing Director of Indra Traders, said: “Today is a very special day for us. As Indra Traders, a company engaged in business for over five decades, it is a great honor to enter into the ‘Athwela’ agreement with Sri Lanka’s largest bank. Through this program, we are working to provide various financial and service facilities, including leasing. As a company that imports everything from the smallest to the largest vehicles, we provide customers the opportunity to purchase any vehicle they need through our six yards located across the island. Even if a specific vehicle is not in our current stock, we are prepared to import it according to the customer’s requirement. I invite all customers to join hands with ‘Athwela’.”
Y. A. Jayathilaka, General Manager of Bank of Ceylon, added “At a time when restrictions on vehicle imports have been relaxed, it is a great pleasure for Bank of Ceylon, the strongest bank in the country, to partner with Indra Traders – a company with over 50 years of trusted history. Our goal is to provide a comprehensive and convenient service to leasing customers across the island by combining BOC’s extensive branch network with Indra Traders’ expertise.”
Business
Launch of new Beijing-Colombo air link announced in China
The Sri Lankan Embassy in Beijing together with Beijing Capital Airlines last week organized a destination promotion event and announced the launch the Capital Airlines direct flights from Beijing to Colombo.
While congratulating Beijing Capital Airlines for expanding the connectivity between Beijing and Colombo, the Sri Lanka Ambassador Majintha Jayesinghe highlighted the longstanding bilateral relations between the two countries and the significance of strengthening connectivity in line with the Joint Statement issued following the meeting in January 2025 between President Xi Jinping and President Anura Kumara Disanayaka, a news release from the embassy said.
The President of the Beijing Capital Airlines Liu Jun expressed appreciation and stated that the new route is an important milestone in expanding the airline’s South Asian network while strengthening the Air Silk Route. He also highlighted that this is the only direct flight connecting Northern China with Sri Lanka and a key Capital-to-Capital air link, it added.
There was no word about the flight frequency and when the service will begin.
Ambassador Jayesinghe reiterated that Sri Lanka is more than a holiday destination and is positioned as an exotic, experienced-rich, year-round travel destination offering warm and pleasant weather. He emphasized that Sri Lanka, as a stand-alone destination, provides a blend of rich history, eight UNESCO heritage sites, diverse landscapes, pristine beaches, dense forests, and scenic mountains, inviting Chinese travellers to explore and enjoy Sri Lanka.
The commencement of the Beijing – Colombo route will contribute to the social and economic development of both countries. The Beijing- Colombo service has filled a longstanding gap in the aviation market and will further promote the economic, trade, cultural and tourism development, while offering more convenient travel options, the news release said.
Business
SLT-MOBITEL and Fintelex empower farmers with the launch of Yaya Agro App
SLT-MOBITEL Mobile, in collaboration with Fintelex (Pvt) Ltd, has launched ‘Yaya Agro’, an exclusive all-in-one smart agriculture app designed to empower Sri Lankan farmers with the tools they need to grow smarter, safer, and more sustainably.
Yaya Agro represents a new era of digital farming in Sri Lanka combining technology, expert knowledge, and community empowerment to provide farmers the confidence to make smarter decisions, improve productivity, and build a sustainable future.
Developed with support from GIZ and Hatch and validated by leading academic and professional institutions including the University of Colombo, Institute for Agrotechnology and Rural Sciences, and the Sri Lanka Red Cross Society, Yaya Agro combines agricultural expertise, real-time weather updates, first aid support, and AI-powered assistance into a single, easy-to-use platform.
The launch of Yaya Agro positions SLT-MOBITEL as an innovative, inclusive, and collaborative technology leader. Partnering technology and academic institutions, the company extends its role outside the sector into agriculture, empowering farmers with AI-driven tools, multilingual access, and market connectivity. The initiative also strengthens SLT-MOBITEL’s image as a champion of digital empowerment and sustainable development in Sri Lanka.
Functioning as a comprehensive digital companion, Yaya Agro is positioned as a digital farming companion, bringing precision agriculture, real-time support, and market access to the fingertips of every Sri Lankan farmer.
Whether managing a small home garden or a large commercial farm, the app equips farmers with vital insights to improve crop yield, reduce risks, and connect directly with buyers through the integrated online marketplace.
Yaya Agro offers farmers daily crop information with expert tips on management, pest control, and best practices, all validated by the University of Colombo. It provides accurate, location-based weather forecasts to help plan farming activities more effectively. The app also delivers life-saving first aid tutorials and safety information verified by the Sri Lanka Red Cross Society, ensuring farmers are prepared for emergencies. With the AI chatbot assistant, farmers can access instant, personalized advice around the clock, with smart notifications delivering timely alerts and reminders tailored to crop cycles.
To make learning inclusive and accessible, Yaya Agro is available in Sinhala, Tamil, and English, offering interactive educational content such as videos, voice guides, and infographics. The app also integrates an online marketplace, developed in partnership with GIZ and Hatch, enabling farmers to connect directly with buyers and expand their reach.
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