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Revival of Export Development Council – a far-reaching stride for the acceleration of Sri Lankan exports

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by J. A. A. S. Ranasisnghe

Productivity Specialist and Management Consultant

It is heartening to note that President Gotabaya Rajapaksa has re-galvanized the Export Development Council (EDC) of the Export Development Board (EDB), consisting of nine ministries, after a lapse of 28 years, on the initiative of the Minister in charge Bandula Gunawardana with a view to formulating and implementing national export development policies and programmes. Assuming that the duration of Parliament life is five years, it could be safely assumed that the successive six governments have pathetically failed to promote and develop the Sri Lankans exports as per the mandate given to them in terms of the EDB Act No 40 of 1979 in a competitive global trade environment. The revival of the EDC is a formidable far-reaching intervention by the present government, as the need of the hour is to generate foreign exchange by exporting Sri Lankan commodities. No doubt that His Excellency’s inaugurate address would have sent a chilling impetus on the members of the EDC and other stakeholders, as there had been no forceful policy and administrative interventions from the head of the country for almost three decades.

 

The role of the EDB

The EDB is a brainchild of the late Lalith Athulathmudali who foresaw the necessity of a national policy-making body, at the highest level of governance, to facilitate the development of export oriented economy with the advent of the free-market economy in 1976 and it was possible for his to bring an legislative enactment No 40 of 1979 giving birth to the EDB. By virtue of the provisions of the Act, the President of the country is the chairman of the EDC ably assisted by the Ministers in charge of Trade, Shipping, Industries, Agriculture, Plantation Industries, Textile Industries, Fisheries, Finance, Foreign Affairs, Planning and Rural Industries. In its formative years, the EDB played a catalytic role in promoting exports and the award of the annual presidential awards have had an appreciable impact on the export-oriented institutions. It is a moot point why this vital institution (EDC) was forced to a backseat over the last 28 years and the Ministers in charge of Trade should be totally held responsible for their lackadaisical attitude for not invigorating this vital mechanism. Of the Ministers in charge of Trade, Minister Rishard Badudeen had steered the Ministry of Trade for a considerable period, out of the 28 years, but he appeared to have lacked the foresight to set in motion the EDC and as a result the country lost a cohesive and coordinated approach in generating millions of foreign exchange to the national coffers. With the abandonment of the annual presidential award scheme, the exporters have lost enthusiasm and drive and it would be more correct to say that the EDB has been a rudderless ship drifting without a captiain over the last 28 years.

 

Quality Standards for Imported

raw materials

It would be pertinent to revisit some of the critical issues touched upon by the President at the first meeting of the EDC last Wednesday. The President has emphasised that the import of raw materials required for value added products should meet the highest quality standards under strict supervision. It is quite true that a substantial quantity raw material imported to the country annually do not meet the required quality standard. Take for instance the low quality of pepper imported during the yahapalanaya regime under the guise of re-export after value additions, when the country is saddled with a glut situation of pepper and lack of remunerative prices for pepper cultivators.

 

Pepper Industry

With the surge of world production of pepper since 2017, inevitably there has been a deleterious impact on Sri Lankan pepper and the resultant scenario was that pepper prices in Sri Lanka crashed to $ 2,800 from $ 3,800 per tonne. Right from the second half of 2016, pepper prices have seen a falling trend. It was worse in 2017, 2018 and 2019. In this context, what was the rationale to import low quality of pepper from Vietnam and dump them in the local market thus depriving the local pepper farmers. Had there been an EDC in operation, this high-handed scenario would have never taken place. It is quite clear that the non-existence of EDC had given unbridled powers to the Minister in charge to manipulate the pepper market at the cost o

f the interest to the country and the local pepper growers.

It is well known that the demand for local pepper plummeted drastically when the market was flooded with inferior imported pepper and the pepper growers insisted grievance to discontinue the imports of pepper did not fell in deaf ears of the minister! Alas, In the year 2018 alone, 3,519,083 Kg had been imported to Sri Lanka from Vietnam, Indonesia, Brazil etc. One could just imagine the pathetic situation faced by the local pepper industry in this vicious cycle in the absence of a national body, such as the EDC.

 

Rubber Industry

Not only the quality but also the quantity of raw materials matters. It is alleged that rubber latex is imported to Sri Lanka by leading rubber manufacturing companies in excess of her actual requirement as there is a shortage of rubber latex in the country for value addition purposes and export. The statistical information book released by the Ministry of Plantation 2017 says that Sri Lanka imported quantity of RSS sheet rubber 43,727 Mt to overcome the scarcity of natural rubber to meet demand of rubber product manufacturers. Compared to RDD export of 2,940 Mt, the import quantity is much greater Thus, in 2017 total import of NR was 61,801 Mt with the corresponding CIF value of Rs. 15.888 million.

As in the case of pepper, the prices of rubber in major rubber growing countries such as Indonesia, Malaysia, Thailand, Vietnam, China and India have hit low bottom prices due to lack of remunerative prices in the world market and this has compelled our local manufacturers to import rubber latex from countries rather than buying rubber from the rubber smallholders. It is alleged that a well-planned ruse is in operation to release part of the NR consignment to the local market through the backdoor, depriving the livelihood income of the small holders of the country. Hence, it is utmost duty of the EDC to take an urgent decision not to give a blanket approval for the import of natural rubber, thus killing the local rubber industry. If at all, the import of natural rubber is required, it has to be vetted by an expert committee representing the Ministry, EDB, Customs, Ceylon Rubber Traders Association, Ceylon Chamber of Commerce, Ministry of Industries. In deciding the quantum of natural rubber to be imported, a mechanism to be designed not to exceed the quantity surpassing the industrial rubber produced and exported. This is the only way to nip this racket in the bud. The members to be appointed to the committee should be above suspicion similar to that of Caesar’s wife, as the unscrupulous players resorted to this high-handed racket are capable of influencing any untrustworthy member of this committee. Trust this proposal will receive the urgent attention of the EDC at the next monthly meeting.

 

Rubber Industry is in the verge

of extinction

The foreign exchange generated by the traditional three crops, namely tea, rubber and coconut used to play a dominant role in the Sri Lankan economy but the dominance of the rubber sector witnessed an alarming trend during the last 25 years as evidenced below.

It would be crystal clear from Table 1 that the annual rubber production has been on a decline for the last eight years and this downward trend is 10% per annum. (Insiders say that the annual production given in the year 2017 is cockeyed, given the unprecedented downfall in the production over the years and the Director General at the time of retirement, prior to taking up a foreign assignment camouflaged the of figures to his advantage). It would thus be seen that the local rubber industry is in the verge of extinction at the present adverse trend of 10% and it will completely routed out from the Sri Lankan soil by the year 2026, if drastic action is not taken to extricate the industry from the bottomless precipice.

The rubber sector is characterized by a series of professional maladies by low productivity, low profitability and low efficiency of operations, alienation of the smallholders from the cultivation due to lack of remunerative prices, dearth of tappers, non-supply of agricultural inputs on time, non-releasing of subsidy payment for new planting and replanting on time, gradual demise of the farmer societies and Group Processing centers, and the high priority being given to subsidy aspects over extension facilities, appointment of non-agriculturist to manage the institution ( Rubber Development Department) for the last 25 years with the amalgamation of the Advisory Services Department of the Rubber Research Board with the Rubber Control Department.

This deterioration trend of the collapse of the rubber industry commenced almost 25 years ago with the termination of the extension services to the rubber smallholders. The absorption of the services of the extension officers hitherto functioned under the Rubber Research Board to a newly created Rubber Development Department was the bane of the downfall. The shortsighted government bureaucrats and the Treasury conveniently were of the view that the rubber smallholders could be easily motivated by way of subsidy payments at the cost of extension services backed by research. The end result which we witness today is the result what we witness in Table 1.

 

New Institutional Arrangement

It will be well-nigh impossible to save the rubber industry unless a radical institutional shake up is made with priority being given to research and extension. It is my considered opinion that the EDC chaired by His Excellency would take a policy decision to create a new institution for the rubber sector.



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Features

Acid test emerges for US-EU ties

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European Commission President Ursula von der Leyen

European Commission President Ursula von der Leyen addressing the World Economic Forum in Davos, Switzerland on Tuesday put forward the EU’s viewpoint on current questions in international politics with a clarity, coherence and eloquence that was noteworthy. Essentially, she aimed to leave no one in doubt that a ‘new form of European independence’ had emerged and that European solidarity was at a peak.

These comments emerge against the backdrop of speculation in some international quarters that the Post-World War Two global political and economic order is unraveling. For example, if there was a general tacit presumption that US- Western European ties in particular were more or less rock-solid, that proposition apparently could no longer be taken for granted.

For instance, while US President Donald Trump is on record that he would bring Greenland under US administrative control even by using force against any opposition, if necessary, the EU Commission President was forthright that the EU stood for Greenland’s continued sovereignty and independence.

In fact at the time of writing, small military contingents from France, Germany, Sweden, Norway and the Netherlands are reportedly already in Greenland’s capital of Nook for what are described as limited reconnaissance operations. Such moves acquire added importance in view of a further comment by von der Leyen to the effect that the EU would be acting ‘in full solidarity with Greenland and Denmark’; the latter being the current governing entity of Greenland.

It is also of note that the EU Commission President went on to say that the ‘EU has an unwavering commitment to UK’s independence.’ The immediate backdrop to this observation was a UK decision to hand over administrative control over the strategically important Indian Ocean island of Diego Garcia to Mauritius in the face of opposition by the Trump administration. That is, European unity in the face of present controversial moves by the US with regard to Greenland and other matters of contention is an unshakable ‘given’.

It is probably the fact that some prominent EU members, who also hold membership of NATO, are firmly behind the EU in its current stand-offs with the US that is prompting the view that the Post-World War Two order is beginning to unravel. This is, however, a matter for the future. It will be in the interests of the contending quarters concerned and probably the world to ensure that the present tensions do not degenerate into an armed confrontation which would have implications for world peace.

However, it is quite some time since the Post-World War Two order began to face challenges. Observers need to take their minds back to the Balkan crisis and the subsequent US invasions of Afghanistan and Iraq in the immediate Post-Cold War years, for example, to trace the basic historic contours of how the challenges emerged. In the above developments the seeds of global ‘disorder’ were sown.

Such ‘disorder’ was further aggravated by the Russian invasion of Ukraine four years ago. Now it may seem that the world is reaping the proverbial whirlwind. It is relevant to also note that the EU Commission President was on record as pledging to extend material and financial support to Ukraine in its travails.

Currently, the international law and order situation is such that sections of the world cannot be faulted for seeing the Post World War Two international order as relentlessly unraveling, as it were. It will be in the interests of all concerned for negotiated solutions to be found to these global tangles. In fact von der Leyen has committed the EU to finding diplomatic solutions to the issues at hand, including the US-inspired tariff-related squabbles.

Given the apparent helplessness of the UN system, a pre-World War Two situation seems to be unfolding, with those states wielding the most armed might trying to mould international power relations in their favour. In the lead-up to the Second World War, the Hitlerian regime in Germany invaded unopposed one Eastern European country after another as the League of Nations stood idly by. World War Two was the result of the Allied Powers finally jerking themselves out of their complacency and taking on Germany and its allies in a full-blown world war.

However, unlike in the late thirties of the last century, the seeming number one aggressor, which is the US this time around, is not going unchallenged. The EU which has within its fold the foremost of Western democracies has done well to indicate to the US that its power games in Europe are not going unmonitored and unchecked. If the US’ designs to take control of Greenland and Denmark, for instance, are not defeated the world could very well be having on its hands, sooner rather than later, a pre-World War Two type situation.

Ironically, it is the ‘World’s Mightiest Democracy’ which is today allowing itself to be seen as the prime aggressor in the present round of global tensions. In the current confrontations, democratic opinion the world over is obliged to back the EU, since it has emerged as the principal opponent of the US, which is allowing itself to be seen as a fascist power.

Hopefully sane counsel would prevail among the chief antagonists in the present standoff growing, once again, out of uncontainable territorial ambitions. The EU is obliged to lead from the front in resolving the current crisis by diplomatic means since a region-wide armed conflict, for instance, could lead to unbearable ill-consequences for the world.

It does not follow that the UN has no role to play currently. Given the existing power realities within the UN Security Council, the UN cannot be faulted for coming to be seen as helpless in the face of the present tensions. However, it will need to continue with and build on its worldwide development activities since the global South in particular needs them very badly.

The UN needs to strive in the latter directions more than ever before since multi-billionaires are now in the seats of power in the principle state of the global North, the US. As the charity Oxfam has pointed out, such financially all-powerful persons and allied institutions are multiplying virtually incalculably. It follows from these realities that the poor of the world would suffer continuous neglect. The UN would need to redouble its efforts to help these needy sections before widespread poverty leads to hemispheric discontent.

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Features

Brighten up your skin …

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Hi! This week I’ve come up with tips to brighten up your skin.

* Turmeric and Yoghurt Face Pack:

You will need 01 teaspoon of turmeric powder and 02 tablespoons of fresh yoghurt.

Mix the turmeric and yoghurt into a smooth paste and apply evenly on clean skin. Leave it for 15–20 minutes and then rinse with lukewarm water

Benefits:

Reduces pigmentation, brightens dull skin and fights acne-causing bacteria.

* Lemon and Honey Glow Pack:

Mix 01teaspoon lemon juice and 01 tablespoon honey and apply it gently to the face. Leave for 10–15 minutes and then wash off with cool water.

Benefits:

Lightens dark spots, improves skin tone and deeply moisturises. By the way, use only 01–02 times a week and avoid sun exposure after use.

* Aloe Vera Gel Treatment:

All you need is fresh aloe vera gel which you can extract from an aloe leaf. Apply a thin layer, before bedtime, leave it overnight, and then wash face in the morning.

Benefits:

Repairs damaged skin, lightens pigmentation and adds natural glow.

* Rice Flour and Milk Scrub:

You will need 01 tablespoon rice flour and 02 tablespoons fresh milk.

Mix the rice flour and milk into a thick paste and then massage gently in circular motions. Leave for 10 minutes and then rinse with water.

Benefits:

Removes dead skin cells, improves complexion, and smoothens skin.

* Tomato Pulp Mask:

Apply the tomato pulp directly, leave for 15 minutes, and then rinse with cool water

Benefits:

Controls excess oil, reduces tan, and brightens skin naturally.

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Features

Shooting for the stars …

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That’s precisely what 25-year-old Hansana Balasuriya has in mind – shooting for the stars – when she was selected to represent Sri Lanka on the international stage at Miss Intercontinental 2025, in Sahl Hasheesh, Egypt.

The grand finale is next Thursday, 29th January, and Hansana is all geared up to make her presence felt in a big way.

Her journey is a testament to her fearless spirit and multifaceted talents … yes, her life is a whirlwind of passion, purpose, and pageantry.

Raised in a family of water babies (Director of The Deep End and Glory Swim Shop), Hansana’s love affair with swimming began in childhood and then she branched out to master the “art of 8 limbs” as a Muay Thai fighter, nailed Karate and Kickboxing (3-time black belt holder), and even threw herself into athletics (literally!), especially throwing events, and netball, as well.

A proud Bishop’s College alumna, Hansana’s leadership skills also shone bright as Senior Choir Leader.

She earned a BA (Hons) in Business Administration from Esoft Metropolitan University, and then the world became her playground.

Before long, modelling and pageantry also came into her scene.

She says she took to part-time modelling, as a hobby, and that led to pageants, grabbing 2nd Runner-up titles at Miss Nature Queen and Miss World Sri Lanka 2025.

When she’s not ruling the stage, or pool, Hansana’s belting tunes with Soul Sounds, Sri Lanka’s largest female ensemble.

What’s more, her artistry extends to drawing, and she loves hitting the open road for long drives, she says.

This water warrior is also on a mission – as Founder of Wave of Safety,

Hansana happens to be the youngest Executive Committee Member of the Sri Lanka Aquatic Sports Union (SLASU) and, as founder of Wave of Safety, she’s spreading water safety awareness and saving lives.

Today is Hansana’s ninth day in Egypt and the itinerary for today, says National Director for Sri Lanka, Brian Kerkoven, is ‘Jeep Safari and Sunset at the Desert.’

And … the all-important day at Miss Intercontinental 2025 is next Thursday, 29th January.

Well, good luck to Hansana.

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