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Pulse wins double at Slim Digis 2.0

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Island Pulse, the brainchild of Pulse was awarded for the Best Use of Experiential Digital Marketing under the ‘Digital Brand Bravery Award’ and the Silver Award under the ‘Other Digital Marketing Campaigns’ category at the SLIM DIGIS 2.0 on the 21st of January, 2021 for the highly successful and influential #KillTheRadio online campaign. This marks yet another massive win for Pulse and for its steadfast position as a huge cultural and social influence. Just last year, the brand won an award for the Best National Lifestyle Platform in South Asia 2020 by APAC Insider – another tremendous win not just for Pulse but for Sri Lanka as a whole.

The online campaign titled #KillTheRadio was a collaborative effort going on since July 20th 2019 as an attempt to cause a change in the way in which we listen to the radio, with an ingenious solution as the brand’s end goal.

The brand’s mission in this effort was to allow for an unrestrained flow of music, to improve the quality of radio time to make it a much-more pleasing experience. Through the collective hashtag campaign, Island Pulse sought to halt radio banter and put an end to overplayed advertisements. The online campaign #KillTheRadio was spearheaded and carried on by a group of fifteen highly regarded online influencers, posting four stories and two feed posts for the campaign. With negative marketing at the core of the campaign, Island Pulse garnered the attention it aimed for, thus launching the brand as an online music radio with 24 hours of nonstop music – all days of the year.

Island Pulse has since evolved and expanded, now with two streams under its umbrella; an undisturbed line for mainstream music and another stream for laidback music. Island Pulse features DJs and musicians from all across the world and hosts a live music show known as ‘No Covers Allowed’ encouraging original art.

The SLIM DIGIS 2.0 is an award ceremony hosted by the Sri Lanka Institute of Management, the national body in marketing in Sri Lanka. SLIM DIGIS was first introduced in 2018 as a means to celebrate ingenuity and innovation in the field of digital marketing for Sri Lankan companies with campaigns both within and outside of the country. The ceremony is the most highly prized digital awards ceremony in the country, and covers a wide range of fields like tourism, telecommunication, hospitality and lifestyle.

Pulse is a lifestyle platform initiated in 2015 mainly catering to the Colombo audience. Providing localised content on subjects rarely explored by mainstream Sri Lankan media, Pulse takes pride in its revolutionary perspectives of progressive content generation. Breaking barriers of normative media content, Pulse is a socially-aware and innovative lifestyle platform. The content published ranges from articles, videos, event coverage, local recipes, unbiased food reviews, travel and hotel visits, interviews, documentaries and informative text-based videos centred on current events.

Island Pulse is unique and stands out as an easily accessible online radio with zero talk time or advertisements, and instead an unrestricted flow of music from curated playlists. The station is easily accessible through www.islandpulse.lk.



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Foreign News

Rupert Murdoch set to marry for fifth time at 92

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Rupert Murdoch and Ann Lesley Smith (pic BBC)

BBC reported that media tycoon Rupert Murdoch has announced his engagement to his partner Ann Lesley Smith, a former police chaplain.

Murdoch, 92, and  Smith, 66, met in September at an event at his vineyard in California.

The Businessman told the New York Post,one of his own publications: “I dreaded falling in love – but I knew this would be my last. It better be. I’m happy.”

He split with fourth wife Jerry Hall last year.

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Life style

Children’s happiness with gardening

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By Arjuna Hulugalle

On October 7th 2022, Homagama Subarathi Maha Vidyalaya in Godagama Homagama commenced their Home Garden Program, with the support of Nest, a Community based Mental Health organisation. The objective was to reduce the short fall of food in the diet of the children and to deal with malnutrition in the school population. Both the teachers dealing with Agriculture and Domestic Science have been involved in the initiative.

The outcome of the programme has many positive developments. Both the teaching staff and the children have shown great enthusiasm. Children’s happiness with gardening became evident. The students began to understand the importance of eating organic vegetables and the role of vitamins and minerals in their diet. Open air exercise which gardening brings with it has added to better health. The students have also realized that our country does not have to worry about hunger and malnourishment, if one uses available resources.

The first stage of the Subarathi Maha Vidyalaya program is to create a model garden in the school premises. Even classrooms are encouraged to be used for accommodating “grow bags” with various types of yams.The second stage of the programme is to make model gardens in the homes of 100 senior students with special interest in agriculture. The parents of the students are also drawn into this program.The third stage is for the 100 seniors to concentrate on the balance 2500 students and motivate them to set up model gardens in their homes.

 

The Model Home Garden in School

The School garden has a representative selection of vegetables but is concentrating on Dambala, Cabbage, Long beans of two varieties, Turnips, Occra and KankunA spice garden is being developed with three varieties of chillies, two varieties of kochchi, mint, celery and pepper.

Yams are being grown in “grow bags” inside cClass rooms. The varieties propagated are Kiri Ala and Bathala.Trees grown in the school premises are Delum, two varieties of Nelli and Murunga.

Model Home gardens of the selected 100 students

These are being trained for their tasks of developing their own model home gardens and also to motivate the other 2500 students of the school and set up Home Gardens in their own homes.Intensive training sessions have been conducted starting with Dr Lionel Weerkoon, a world renowned authority on home gardens and Dr Anuruddha Padeniya who spoke on the value of organic agriculture.

The students were given packets of seeds of bitter gourd, pumpkin, kankun, Occra, long beans, dambala, green chillies and beans. Those students who have space in their homes, were also given trees and plants to be planted in their own home gardens. The saplings included Murunga, Jack, Nelli, Del, Delum, Avocado, Orange and Divul.

The Role of the Parents and the past students

The Home Garden program is supported by the Parents and past students and soon will interact more with the community at large. Already, they have contributed towards a sprinkler system for the School Garden.In the long term the Home Garden program can grow into market gardening in the community.

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Life style

Dance Epicure first Dinner Dance Theatre

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Dance Epicure Shangri-La Colombo & Shangri-La Hambantota Director of Communications Ramesha Samarasinghe, John Keells Holdings Vice President, Head of Sales and Marketing (Property Group) Nadeem Shums, With My Feet Co-Founder Trevor Rajaratnam, Standard Chartered Bank Head of Consumer, Private & Business Banking Aroshana Fernando & Maliban Biscuit Group Head of Corporate Affairs & Strategy Asoka Bandara

A captivating evening of dinner and dance – Dance Epicure by ‘With My Feet’ brings UK champion dancers and the best of Sri Lankan talent to the same stage Dance Epicure, Sri Lanka’s very first Dinner Dance Theatre concept produced by With My Feet is all set to entertain and delight on the 2nd of April at the Shangri-La Hotel in Colombo. The vision and brainchild of the legendary Naomi Rajaratnam, the uniquely curated evening of dance and gastronomy produced by the Colombo Dance Theatre will feature a roster of extraordinary international and local dancers paired with a night of culinary delight.

The latest initiative by Naomi, the Colombo Dance Theatre comprises of a company of elite international and local dancers woven firmly together by masterful choreography and a great love for dance. Dance Epicure will not only be the Theatre’s inaugural performance, but also the first of its kind in Sri Lanka; where artfully choreographed dance segments will be performed between a four-course sit-down menu. The highly anticipated event will feature the likes of world-renowned dancers – namely five-time undefeated UK National Latin American Champions Gunnar Gunnarsson and Marika Doshoris, as well as the formidable Nauris Kalva and Manuja Hughes, Blackpool Open Smooth Champions – sharing the stage with the best Sri Lankan dancers from Naomi’s own dance company With My Feet.

Naomi’s desire to uplift dancers from far-flung rural areas in Sri Lanka by providing them with the opportunities and spotlight they deserve has always been encapsulated in her dance showcases. It is with this vision in mind that Dance Epicure will also feature a heart-warming performance by the children of the Warehouse Project; an urban community solution in partnership with the Sri Narada Foundation. Additionally, as with all of Naomi’s shows, part of the proceeds from the event’s ticket sales will go towards the Dev Siri Sevana Elders Home in Welisara.

Commenting on the upcoming event, Naomi Rajaratnam said, “I am so honoured that some of the UK’s leading dancers have chosen to collaborate with us, and I am equally thrilled to be able to showcase the best of our Sri Lankan talent on the same platform.”

“The concept of a Dinner Dance Theatre has been on my mind for the longest time and I couldn’t think of a better moment to finally turn this dream into a reality,” she added. “The calibre of these world-renowned dancers paired with the best of With My Feet dancers is the perfect opportunity to offer a something truly unique to our Sri Lankan audience.”

The principal partners of Dance Epicure are Standard Chartered Bank Priority, Maliban Biscuit Manufactories, John Keells Properties, Sri Lankan Airlines, Shangri-La Colombo, Wijeya Newspapers and Capital Maharaja Group.

Tickets for Dance Epicure go on sale on Saturday the 11 th of March 2023 and can be purchased online at https://withmyfeet.com/. With My Feet social media pages will soon be updated with where tickets can be purchased offline.

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