Sri Lanka Prosperity Index (SLPI) recorded 0.802 in 2019 compared to 0.811 in 2018, with marginal declines of the ‘Economy and Business Climate’ and ‘Socio-Economic Infrastructure’ sub-indices, Central Bank said last week.The ‘Wellbeing of the People’ sub-index has improved during the year, the Central Bank added. SLPI is a composite indicator compiled by the Statistics Department of the Central Bank of Sri Lanka to measure the level of prosperity of the country. The index comprises three sub-indices, i.e. Economy and Business Climate, Wellbeing of the People and Socio-Economic Infrastructure, measured using 41 variables representing different aspects of prosperity.The Central Bank said the spillover effects of the Easter Sunday attack on tourism and related industries resulting in an increase in unemployment, and relatively high inflation due to adverse weather conditions towards the latter part of 2019, were the key reasons for the decline in the Economy and Business Climate sub-index.Reduced usage of public transportation due to concerns on security, aftermath of the Easter Sunday attack, mainly resulted in the decline in Socio-Economic Infrastructure sub-index.Improvements in the aspects of quality of education, health facilitation and wealth of people were the major contributors to the increase in the Wellbeing of the People sub-index.The Western province led with the highest value of provincial prosperity index, while Southern and Central provinces were ranked second and third respectively. In comparison to the previous year, the North Central province recorded the highest increase in the provincial prosperity index followed by the Eastern and Western provinces.Eastern, North Central, Northern and Uva provinces have recorded improvements in the sub-index with increases in informal sector wages and increased formal sector employment. The deterioration of the sub-index in other provinces was mainly caused by decreases in employment and high inflation levels.The sub-index improved in all provinces except for Southern, predominantly due to improvements in the aspects of health, education and wealth of people where vehicle ownership and access to supermarkets increased. Meanwhile, the slight deterioration of the sub-index in the Southern province was mainly due to reduced levels in the aspects of environment, entertainment and education.Southern and Western provinces recorded increases in the sub-index, with improvements to the road network, availability of electricity and enhanced crime-free environment. The decline of the sub-index of other provinces, with the highest decline recorded from Uva, was mainly due to reduced levels of transportation and availability of safe drinking water.
Seylan Bank offers amazing discounts for Avurudu
With Avurudu just around the corner, Seylan Bank PLC is offering amazing discounts to customers purchasing daily essentials, electronics, clothing, gifts, and more. The bank with a heart will celebrate the New Year with “Ratatama Super, Avurudu Offers with Seylan Cards” and “Seylan Tikiri – Season of Gifts and Laughter”.
The bank with a heart, commenced these exciting offers and promotions to provide the best Avurudu experience to its customers young and old, and to reward them for their continued loyalty to the bank, in the spirit of festivity.
“At Seylan Bank, we want to make your Avurudu an unforgettable experience,” said Gamika De Silva, Assistant General Manager, Marketing and Sales at Seylan Bank. “These two promotions underscore our customer-centric approach which focuses on providing products and services that enhance the overall customer experience and convenience, adding value to your experience with the Bank with a Heart.”
The Bank has partnered with leading supermarket chains on selected promotions; with Keells offering 30% off on fresh meat during the weekends, Cargills providing 20% off on total bills during selected weekends, Glomark offering 20% off on the total bill on every Sunday for a limited time, Laugfs Super providing 20% off on a range of goods on every Monday for a limited time, and Premasiri Supermarket offering 20% off on vegetables & 10% off on fruits on every Wednesday & Thursday during the promotion period.
OPPO launches Avurudu song to spread seasonal cheer
OPPO recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.
The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.
CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”
SLIM elects new president and EXCO at 51st AGM
The Sri Lanka Institute of Marketing (SLIM) held its 51st AGM, which saw the induction of its new President Thilanka Abeywardena, who will spearhead the Institute as its 43rd president. This appointment is a milestone in the history of the Institute as Ms. Abeywardena became the first ever female to hold the position of President.
The AGM was held on 7th April, 2021 at Marino Beach Hotel, Colombo. Both a new Council of Management as well as an Executive Committee were appointed during the meeting.
Thilanka currently holds the position of the CMO Lead, South East Asia Emerging Markets at Microsoft Sri Lanka (Pvt) Ltd. and leads marketing and communications across nine Asian countries; Bangladesh, Bhutan, Brunei, Cambodia, Laos, the Maldives, Myanmar, Nepal and Sri Lanka.
The newly appointed Executive Committee comprises ten experienced marketing professionals:
SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.
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