News
Print media the most preferred channel among Lankan PR professionals: survey
Print media has retained its supremacy as the most preferred channel among public relations (PR) professionals in Sri Lanka over other channels online, social media, TV/radio, and others, reveals a survey by the Asia Pacific branch of the world’s largest professional PR body- the Public Relations and Communications Association (PRCA).The survey carried out with the view of understanding and informing on the state of the PR industry in Sri Lanka has found that 79 per cent of PR practitioners preferred the print media which is one of the oldest means of disseminating information. It is a popular form of advertising that uses physically printed media.
The survey results said that 97 per cent of the respondents stated that the PR industry has become competitive over the recent years, with pricing, industry connections and influence playing a key role instead of talent and innovation. The results indicated that over 75 per cent PR professionals surveyed believed that their clients ‘somewhat’ understand the true potential and impact of PR, and that the pandemic and recent economic events have pushed companies to manage their reputation proactively.
“The findings give a hint that despite being a niche industry, the PR profession and landscape in the country is poised for exponential growth given that some of the diverse challenges and suggestions are addressed timely. We at PRCA APAC will actively be involved in uplifting the standards together with the agencies and other stakeholders,’ said APAC chapter country representative of PRCA Thanzyl Thajudeen.
Most of the clients were seen engaging with on-going PR activities, followed by reputation building, brand positioning, crisis response and mitigation, and internal communications, Thajudeen said. He added that 88 per cent of those surveyed have been involved or encountered clients requesting crisis response PR strategies with 76% mentioning internal communications plans.
“The challenges the PR agencies’ clients were facing include budget cuts (91%), exchange rates (64%), import ban (55%), and retaining talent and finding customers (50%). Agencies cited client budget cuts (94%) as the biggest concern faced with the present volatile situation, followed by convincing clients the crucial role PR could play, payment delays, and employee turnover.
“Despite the many challenges and half the respondents feeling a burnout in their role, the PR industry is very optimistic. 79% stated that there are many new areas to learn within the discipline, citing that PR is becoming more social than digital and that it also requires an approach backed by analytics, accountability and ethics.This was well reflected when asked as to why they work where they work. Learning (79%) superseded all other factors such as agency reputation, networking, compensation, networking, job mobility, and workplace environment. 72% have also taken up self-paced learning activities recently, including networking with other industry peers in the last 12 months.
The PR professionals cited that the industry needs to work more towards knowledge sharing, collaborations and partnerships, and talent and capacity building (73%), with nearly half of them suggesting the need to uplift its ethical standards.The PRCA is the world’s largest professional PR body representing more than 35,000 PR professionals in 82 countries worldwide.
News
Govt. corrals many more into tax net by lowering VAT threshold from Rs. 60 Mn to Rs. 36 Mn
Projected revenue at Rs. 5.3 Bn, budget deficit 1.75 Bn
Rs. 6,500 Mn allocated for Clean Sri Lanka initiative
Estate wages hiked to Rs. 1,750 from Rs. 1,350 per day
Rs. 1 Bn allocated to address human-elephant conflict
Rs. 342 Bn for road development programmes
The government has decided to reduce the annual turnover threshold for the registration of Value Added Tax and Social Security Contribution Levy from Rs. 60 million to Rs. 36 million.
The proposal will be implemented with effect from 01 April, 2026.
The new tax system has been proposed with the view of broadening the tax base, President Anura Kumara Dissanayake said during his 2026 Budget speech in Parliament yesterday.
He said that the total number of registered taxpayers in Sri Lanka has increased by 300,000 as of 30 September, 2025, compared to 2024.
The President made this revelation while delivering the 2026 Budget speech.
President Dissanayake also confirmed that the Simplified VAT System (SVAT) has been abolished with effect from 01 October, 2025, and has been shifted to an approved refund process to improve tax compliance and reduce misuse.
Presenting the Budget Proposals for the year 2026 commenced at 1.30 pm and continued till 5.57 pm.
According to the 2026 Budget proposal delivered by the President, the government’s expected revenue for 2026 is set at Rs. 5,300 million while the expenditure has been projected to be Rs. 7,057 million.
The Budget deficit will be Rs. 1,757 million or 5.1% of the Gross Domestic Product.
The government has proposed to remove the Special Commodity Levy on imported coconut oil and palm oil and implement the general tax structure including Value Added Tax.
The new tax system on imported coconut oil and palm oil will be implemented from April 2026, President Dissanayake said.
At present, locally produced coconut oil and palm oil are subjected to Value Added Tax and Social Security Contribution Levy, while imported coconut oil and palm oil are subjected to Special Commodity Levy at Rs. 150 per kilogram and Rs. 275 per kilogram, respectively.
The new tax proposal has been proposed to ensure a level playing field, the President stated.
President Dissanayake said that a total of Rs. 6,500 million has been allocated for the Clean Sri Lanka programme for next year.
President Dissanayake said that the land acquisition process for the proposed Kurunegala-Dambulla expressway is currently underway.
Accordingly, through the 2026 Budget, the government has allocated Rs. 1,000 million to complete the land acquisition process, the President said.
The government has allocated a sum of Rs. 342 billion for road development programmes in the 2026 Budget, President Dissanakaye stated. A total of Rs. 66.1 billion has been allocated for the Kadawatha-Mirigama section of the Central Expressway through the 2026 Budget.
Furthermore, Rs. 10.5 billion for the Pothuhera-Rambukkana and Rs. 20 billion for the Rambukkana-Galagedara section of the central expressway have been allocated through the Budget.
The President said that through the 2026 Budget, a sum of 25,500 million has been allocated to develop Sri Lanka’s digital economy. He also pledged to establish a Digital Economy Council next year.
The allocation will facilitate the infrastructure needs, streamlining investment processes and fostering an innovation-friendly environment.
The government has proposed to allocate an additional provision of Rs. 1,000 million to the Department of Wildlife Conservation to expedite the completion of electric fence constructions and related projects aimed at mitigating human-elephant conflict across the country, the President said.
In addition, Rs. 10 billion has been proposed for research initiatives to identify long-term, research-based solutions beyond the construction of electric fences to reduce these elephant-human conflicts, he said.
Estate worker wages are to be hiked to a total of 1,750 rupees a day, President Dissanayake said, presenting the Budget for 2026.
“We believe that estate workers should be paid a fair daily wage, commensurate with their work,” the President said.
The current minimum wage of an estate worker is 1,350 rupees a day.
An additional 200 rupees will be given daily by the government to encourage estate workers to come to work, Dissanayake said.
“This is as an incentive for them to show up for the 25 days.” The government will allocate 5,000 million rupees for this, he said.
The Budget Debate on the Second Reading of the Appropriation Bill will commence on 08 November and continue for six days. The vote on the Second Reading is scheduled for 14 November (Friday) at 6 pm.
The Committee Stage Debate is set to begin on 15 November and will continue for 17 sitting days, including three Saturdays, until 05 December. The vote on the Third Reading of the Appropriation Bill is to be taken up at 6 pm on 05 December.
During the budget period, Parliament will meet daily, except on Sundays and public holidays. Sessions will begin at 9.30 am on Mondays and at 9 am on other days. Each day’s sittings will continue until 6 pm, with time from 6 to 6.30 pm allocated for adjournment motions, shared equally between the Government and the Opposition, except on voting days.
In addition, during the Committee Stage Debate, provision has been made for five Questions for Oral Answers and one Question under Standing Orders 27(2), apart from the regular business under Standing Orders 22(1) to (6).
News
Justice Thurairaja sworn in as Actg CJ
Supreme Court Justice S. Thurairaja was sworn in as the Acting Chief Justice before President Anura Kumara Dissanayake yesterday (07) at the Presidential Secretariat.
The appointment was made to discharge the duties of the position during the absence of Chief Justice Preethi Padman Surasena, who is currently overseas.
Secretary to the President, Dr. Nandika Sanath Kumanayaka, was also present on the occasion.
News
India leads in tourist arrivals that has topped 1.9 Mn so far
The Sri Lanka Tourism Development Authority (SLTDA) yesterday announced that the total number of foreign tourists who have visited the country so far, in 2025, has exceeded 1.9 million.
SLTDA said that a total of 32,815 tourists visited Sri Lanka during the first five days of November 2025. With this addition, the cumulative number of tourist arrivals for the year has risen to 1,923,502.
The highest number of daily arrivals during this period—7,412 tourists—was recorded on 01 November, with India continuing to lead as the top source market for Sri Lanka.
So far this year, the largest number of tourists have arrived from India (431,235), followed by the United Kingdom (177,167), Russia (138,061), Germany (119,415), and China (113,619).
-
Features7 days agoRolls – Royce in Ceylon
-
Features3 days agoFavourites for the title of Miss Universe 2025
-
News7 days agoTeachers threaten strike against education reforms and ‘bid to shut down more than 1,500 schools’
-
News7 days agoSri Lanka: Fewer births, rapid ageing mark a new demographic era
-
Business6 days agoRajaputhra Foundation, Nawaloka Hospitals partner for free breast cancer awareness and screening
-
News5 days agoJSC removes 20 officials including judges
-
Opinion7 days agoA Royal tribute to a true Royalist — Lorenz Pereira
-
Editorial7 days agoEstablishing courts, closing schools
