Business
Prima rewards loyal customers with Ran Piyawara
Presentation of the Co-Branded VISA Debit Card. From Left to Right : Sunil Leeniyagoda, Director/Group Treasurer Prima Ceylon (Private) Ltd., . Ravindra de Coonghe, Head of Marketing and Sales Prima Ceylon (Private) Ltd, Ong Jhon Seon, General Manager, Prima Ceylon (Private) Ltd., Lakshman Silva, Chief Executive Officer, DFCC Bank PLC, Denver Lewis, Vice President/Head of Cards DFCC Bank PLC, Jude Muttiah, Senior Manager/Branch Manager, Fort Super Grade Branch, DFCC Bank PLC
Prima Ceylon (Private) Limited – the premier provider of wheat flour to the nation –announced ‘Prima Ran Piyawara’, an exclusive loyalty programme for the top customers of the company, in partnership with DFCC Bank. The Memorandum of Understanding with DFCC Bank was signed on the 10th of August 2020, between Ong Jhon Seon, General Manager, Prima Ceylon and Lakshman Silva, Chief Executive Officer, DFCC Bank. Prima Ran Piyawara Loyalty Programme, an innovative loyalty programme extended for the 4th consecutive year as Prima Ran Piyawara Season 04, has many value additions and improvements to recognize and reward the loyalty customers of Prima in a novel way. These elite customers have been with Prima over the last 4 decades uplifting the standards of the bakery and related industries.
The partnership with DFCC Bank, will ensure loyal Prima customers being awarded a bespoke co-branded Debit Card loaded with loyalty points that can be used at exclusive partner merchants islandwide. The merchant partners are selected from leisure, healthcare, insurance, jewellery, home appliances, clothing and supermarket sectors; adding choice and variety to suit their lifestyle.
Ravindra de Coonghe, Head of Marketing & Sales, Prima Ceylon Limited commented on the Prima Ran Piyawara Loyalty Programme. “As Sri Lanka’s leading flourmill with a reputation for consistent and high-quality wheat flour, Prima has always considered it an honour to serve our valued customers to help them grow. We recognize them as business partners whose development fuels our own and the loyalty programme is our way of thanking them for their support to us” he said.
The partnership with DFCC gives customers a convenient option of accessing loyalty rewards by way of a debit card that can be used to shop at identified vendor partner outlets, giving them a wider option to redeem their rewards. Prima customers can utilize the rewards through exclusive offers provided by the specified vendor partners via the co-branded VISA debit card for the purchase of goods and services. Furthermore, DFCC Bank will offer special promotions, priority service, credit cards with fee waivers and Small & Medium Enterprise (SME) loan facilities to Prima loyalty customers as a value addition with the partnership.
Business
Ceylinco Life crowned ‘Best Life Insurer in Sri Lanka’ by World Finance for 11th year
Ceylinco Life has been declared the ‘Best Life Insurance Company in Sri Lanka’ in 2024 by World Finance, an accolade that company has won for the 11th consecutive year.
The only life insurance company in Sri Lanka to consistently win this prestigious award, Ceylinco Life is in the company of other 2024 country winners of the calibre of MassMutual (USA), Canada Life (Canada), TAL (Australia), Swiss Life (Switzerland), CNP Assurances (France), China Life Insurance Group (China), Nippon Life Insurance (Japan), Max Life Insurance (India), and National Life Insurance (Bangladesh).
Commenting on its Insurance Awards, World Finance noted that navigating the complex changes across the globe to balance risk and affordability is a key issue for the winners of the World Finance Insurance awards. “This year, we recognise the trailblazers driving the insurance industry forward, showcasing the dedication and creativity that define the profession,” the magazine said.
The World Finance award recognises Ceylinco Life as an organisation that is committed to continuously improving its overall processes, efficiency and relationships to serve customers better.
Winners are chosen after a stringent assessment of multiple aspects of operational performance including underwriting processes and process efficiency; policy maintenance – the process of reviewing clients’ policies, appropriateness of coverage and cost per policy; exposure to risk; customer retention rate; time taken to settle claims; new customer acquisition rate and financial stability – Premium Income, Market share, Life Fund and company profits.
The World Finance Awards judging panel represents the expertise of over 230 years of financial and business journalism, supported by a research team that works round the clock to ensure the award winners are the most deserving in their sector. Additionally, reader insight and experience are relied upon to provide nominations. The judging panel is required to avoid bias towards criteria such as depth of practice and size of the company, in order to get an insight into different geographies and niche areas.
World Finance is a print and online magazine providing comprehensive coverage and analysis of the financial industry, international business and the global economy. The magazine targets an audience of finance professionals and corporate and private investors, but its lucid voice makes it intelligible and essential reading for anybody who wants to understand the machinations of finance in the 21st century. Established in 2007, World Finance’s awards programmes are tailored to provide a comprehensive analysis of the very best in each market.
Adjudged Sri Lanka’s Brand of the Year in 2022 and 2023, Ceylinco Life was also named one of the 10 Most Admired Companies in Sri Lanka in 2023 by the International Chamber of Commerce Sri Lanka (ICCSL) and the Chartered Institute of Management Accountants (CIMA) and was ranked the ‘Most Valuable Insurance Brand in Sri Lanka’ across both life and general insurance categories in 2023 by Brand Finance.
Ceylinco Life has been the country’s leading life insurer for 20 of the 37 years it has been in existence and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.
Business
Araliya Packing Lanka unveils upgraded laboratory facility to enhance packaging quality
Text and pictures by PRIYAN DE SILVA
Araliya Packing Lanka (Pvt) Limited, a subsidiary of the Araliya Group of Companies, recently commissioned its upgraded laboratory facility at its factory in Polonnaruwa. The state-of-the-art facility marks a significant milestone in the company’s commitment to delivering high-quality, eco-friendly packaging solutions.
Established in 2021, Araliya Packing was initially created to provide affordable and comprehensive packaging solutions for the group’s flagship product, Araliya Rice. Staying true to its vision of “delivering eco-friendly packaging technology developed with a unique Sri Lankan identity to the world,” the company has since expanded its services to cater to other market leaders in the industry.
The newly upgraded laboratory is equipped with the latest testing equipment, ensuring the superior quality of its packaging solutions, which include a range of innovative non-woven bags. This investment underscores Araliya Packing’s dedication to maintaining high standards and meeting the evolving demands of its clients.
Business
ComBank partners with UNICEF to improve preschool education in Sri Lanka
The Commercial Bank of Ceylon is joining hands with the United Nations Children’s Fund (UNICEF) and government partners to improve preschool education in Sri Lanka.The Bank will support the improvement of a pre-school in the Moneragala District in the Uva Province, as a contribution to UNICEF’s work to support government partners to improve preschool education. The partnership will contribute to the Province’s efforts to provide safer, more equitable, quality preschool learning environments.
The programme will include updating and refurbishing the entire school and equipping it with quality furniture and teaching-learning items.
Since 2022, UNICEF with funding from its partners has supported the Provincial Offices of Uva and Central to improve the learning environments of 40 preschools in remote areas.
This private-public partnership represents a new model for bringing partners together to strengthen early childhood education and foster the development of young learners by reaching the most marginalized with quality preschool education.
Education is one of the principal focal points of Commercial Bank’s Corporate Social Responsibility (CSR) commitments. Within this, the Bank’s largest contribution is towards digital technology education in Sri Lanka. The Bank has donated 362 IT labs to schools across all 25 districts of Sri Lanka and has also supported a project to set up 176 classrooms that focus on the STEM (Science, Technology, Engineering and Maths) subjects. Additionally, the Bank was a key partner in the national Smart Schools initiative where 165 schools were equipped with digital learning facilities. The Bank’s “Sipnena” online portal contains digitized school curriculum content, complete with practical videos and presentations to facilitate easy learning for students.
Commercial Bank is the first Sri Lankan bank to be listed among the Top 1000 Banks of the World and has the highest market capitalization in the Banking Sector in the Colombo Stock Exchange (CSE). The Bank is the largest lender to Sri Lanka’s SME sector, is a leader in digital innovation and is Sri Lanka’s first 100% carbon neutral bank. Commercial Bank operates a strategically located network of branches and automated machines island-wide, and has the widest international footprint among Sri Lankan banks, with 20 outlets in Bangladesh, a Microfinance company in Myanmar, and a fully-fledged Tier I Bank with a majority stake in the Maldives. The Bank’s fully owned subsidiary CBC Finance Ltd. also delivers a wide range of financial services via its own branch network.
UNICEF promotes the rights and wellbeing of every child, in everything it does. Together with partners, UNICEF works in 190 countries and territories to translate that commitment into practical action, focusing special efforts on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF Sri Lanka, visit www.unicef.lk.
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