Presentation of the Co-Branded VISA Debit Card. From Left to Right : Sunil Leeniyagoda, Director/Group Treasurer Prima Ceylon (Private) Ltd., . Ravindra de Coonghe, Head of Marketing and Sales Prima Ceylon (Private) Ltd, Ong Jhon Seon, General Manager, Prima Ceylon (Private) Ltd., Lakshman Silva, Chief Executive Officer, DFCC Bank PLC, Denver Lewis, Vice President/Head of Cards DFCC Bank PLC, Jude Muttiah, Senior Manager/Branch Manager, Fort Super Grade Branch, DFCC Bank PLC
Prima Ceylon (Private) Limited – the premier provider of wheat flour to the nation –announced ‘Prima Ran Piyawara’, an exclusive loyalty programme for the top customers of the company, in partnership with DFCC Bank. The Memorandum of Understanding with DFCC Bank was signed on the 10th of August 2020, between Ong Jhon Seon, General Manager, Prima Ceylon and Lakshman Silva, Chief Executive Officer, DFCC Bank. Prima Ran Piyawara Loyalty Programme, an innovative loyalty programme extended for the 4th consecutive year as Prima Ran Piyawara Season 04, has many value additions and improvements to recognize and reward the loyalty customers of Prima in a novel way. These elite customers have been with Prima over the last 4 decades uplifting the standards of the bakery and related industries.
The partnership with DFCC Bank, will ensure loyal Prima customers being awarded a bespoke co-branded Debit Card loaded with loyalty points that can be used at exclusive partner merchants islandwide. The merchant partners are selected from leisure, healthcare, insurance, jewellery, home appliances, clothing and supermarket sectors; adding choice and variety to suit their lifestyle.
Ravindra de Coonghe, Head of Marketing & Sales, Prima Ceylon Limited commented on the Prima Ran Piyawara Loyalty Programme. “As Sri Lanka’s leading flourmill with a reputation for consistent and high-quality wheat flour, Prima has always considered it an honour to serve our valued customers to help them grow. We recognize them as business partners whose development fuels our own and the loyalty programme is our way of thanking them for their support to us” he said.
The partnership with DFCC gives customers a convenient option of accessing loyalty rewards by way of a debit card that can be used to shop at identified vendor partner outlets, giving them a wider option to redeem their rewards. Prima customers can utilize the rewards through exclusive offers provided by the specified vendor partners via the co-branded VISA debit card for the purchase of goods and services. Furthermore, DFCC Bank will offer special promotions, priority service, credit cards with fee waivers and Small & Medium Enterprise (SME) loan facilities to Prima loyalty customers as a value addition with the partnership.
‘A supermarket in your pocket’
For large corporates, understanding the pulse of one’s stakeholders assures longevity and relevance. From serving a few to serving many, Cargills has undergone numerous changes as a corporate entity throughout its rich history of over 175 years. Reflecting on its journey thus far, Cargills transformed from a primarily wholesale and retail business to a pivotal player across multiple sectors within the food and beverage industry in Sri Lanka.
From introducing the first bona fide supermarket, Cargills Food City which revolutionised modern retailing in the country, to acquiring long-standing food brands and elevating them to new heights, Cargills has never shied away from diving into new ventures.
At its core is a deep intrinsic understanding of its stakeholders, from farmers to customers across all 25 districts. While the looming pandemic in March 2020 sought to disrupt the normal, this same understanding, a pulse if you will, directed a new norm.
Like many other businesses, Cargills was compelled to adapt. While it has a wide network of supermarkets across the island which were in fact operational during this time, there were no customers to be served due to the imposed lockdown. Almost overnight, the Cargills Rewards website was transformed to a new system for customers to order their groceries. It was a simple solution, that leveraged its supply chain to help facilitate hyperlocal delivery for customer’s within a 5km radius of its outlets.
Furthermore, container trucks carrying well displayed groceries were dispatched to neighborhoods, pioneering Asia’s first mobile supermarket, ‘Cargills 2 Home’. This ingenuity was driven by the top brass, who too feel the pulse of their stakeholders and so brought the supermarket experience to the customer’s home.
Raddella Holdings launches first biotech insulin manufacturing plant in Sri Lanka
Raddella Holdings introduce yet another revolutionary first with the launch of Sri Lanka’s first and only biotech insulin manufacturing plant. The recently concluded groundbreaking ceremony was held on September18, at the Koggala Export Processing Zone. The landmark event was attended by a host of dignitaries and guests including the State Minister of Pharmaceutical Production, Supply, and Regulation – (Prof.) Channa Jayasumana, Minister of Tourism – Prasanna Ranatunga, Minister of Plantation – (Dr.) Ramesh Pathirana, State Minister of Rural and School Sports Infrastructure Development – Thenuka Vidanagamage and many more.
The operation of the new plant will involve a joint venture between the Premium International Injectable Company (Pvt) Ltd, a subsidiary of Raddella Holdings and the State Pharmaceutical Manufacturing Corporation (SPMC). All new products manufactured as a result of this venture will be done under the SPMC brand name, with full government supervision.
The biotechnology manufacturing plant is a Rs. 3.5 billion, 100% local investment, which will employ over 200 specialized and highly trained professionals. All technology used in manufacturing will be state-of-the-art and conform to the highest tier of European standardization. This new plant has the capacity to meet 100% of projected local demand for next 15 years. The surplus produced thereafter will be exported and provide a valuable source of foreign revenue.
The new plant will utilize world famous SCADA systems to monitor and control the plant, all equipment, and the entire manufacturing process. This will guarantee the highest level of quality control, where all records of manufacture are completely automated and thus tamper-proof. Other quality control methods include adhering to the European Union Goods Manufacturing Practice (EUGMP), Good Manufacturing Practice (GMP), while also complying with the strict standards set by the World Health Organization (WHO).
The extensive planning for the plant happened over the last two years, in this time all designs, technology transfers, and specialist training have been completed, with all approvals and certification having been obtained. With construction completed soon, the plant will commence operations shortly.
AIA Insurance Platinum Sponsor of Sri Lanka’s Most Admired Companies
AIA Sri Lanka is proud to partner as Platinum Sponsor, The Chartered Institute of Management Accountants (CIMA) and the International Chamber of Commerce Sri Lanka (ICCSL) in presenting ‘Sri Lanka’s Most Admired Companies Awards 2020’.
This is the third year of the prestigious Awards ceremony for which AIA has been the Platinum Sponsor. The awards are intended at recognizing companies that are a cut above the rest in terms of not just their financial performance but also on the value they create in a sustainable and ethical way for their employees, customers, investors and the general community.
Companies that have been in business for over 5 years as at June 30 2020 and are 30% or more of Sri Lankan ownership are eligible to enter this Awards competition which is open to both listed and unlisted companies in Sri Lanka. (AIA)
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