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‘Pick & Link’ – A New Online Platform to Redefine Recruitment in Sri Lanka

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A revolutionary new online recruitment platform – ‘Pick & Link’ was recently launched in Sri Lanka to help recruiters and job seekers in the country. A unique feature is that it does away with the popular CV formats by introducing a comprehensive template. The service is free for job-seekers. It is also free for recruiters up to the initial screening.

Explaining the new initiative, Francis Nanayakkara, Director of Bleucollab (Pvt) Ltd., the promoters of ‘Pick & Link’, said, “Often job seekers with very fine credentials are dropped out because of issues with their CV. It could be that the presentation is poor or that some critical information has been missed out. This key problem is eliminated by ‘Pick & Link’ by having a standard template to be filled out. All the essential information is therefore captured and catches the eye of the recruiter. Comparison is also easy. With most opportunities where 300 – 400 job seekers are vying for the same vacancy, recruiters become weary after going through the first 50 – 60 applications. As a result, late applicants lose out. By uploading a self-recorded video to the profile, candidates can now introduce themselves much better than with a CV format, to impress the recruiters.

The recruitment process is normally tedious and consists of preparing the job description, creating a recruitment plan, designing and publishing ads, starting the search, shortlisting CVs, conducting an online or phone screening, interviewing in-person and offering the job. This is also very costly if the companies put a rupee value on the time spent for these activities by executives, managers, top management and the difficulties of not having the vacancy filled on time.

“Pick & Link makes the process simpler, faster and more cost-efficient,” said Nanayakkara. All that a job seeker has to do is upload his details on our site. It is absolutely free; no charge at all. Potential employers who wish to recruit will shortlist profiles using the provided filters and select the most suitable candidates for their vacancies. Recruiters won’t have to pay for registering or shortlisting the profiles; it is only when they want to contact the selected candidates a payment will apply. The charges are also very competitive and are based on the number of candidates selected and the salary-scale attached to the vacancy.”

“Normally, it would take approximately 25 – 30 days from the time a vacancy occurs to finalizing the candidate. On this platform, the same process can be completed within 4-5 days. With the capturing of a candidate’s details on one template and the availability of the candidate’s video, the recruiter’s job is made so much easier. However, in order to maintain a candidate’s privacy and confidentiality, only a limited profile is made available initially. If the recruiter likes the profile and wishes to proceed further, the next step is to ask permission from the candidate to view the full details, which includes the candidate’s identity. The recruiter’s request goes to the candidate via an email and SMS from Pick & Link. This is particularly useful with job seekers who would not wish to let anyone else know that they intend to move. We invite job seekers to visit our website and create a profile. It could result in the next career move.”

Pick & Link is offering recruiters the facility of publishing job advertisements free-of-charge. Both recruiters and job-seekers can access the Pick & Link recruitment platform at https://pickandlink.com/.



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Business

Yamaha roars back into Sri Lanka with stylish relaunch and ‘Built to Ride ‘campaign

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Associated Motorways (AMW), Yamaha’s exclusive Sri Lankan distributor for over 75 years, celebrated the brand’s grand return after a five-year hiatus due to import restrictions. Marking the occasion, AMW hosted a groundbreaking fashion-themed launch event on 14th June 2025 at Cinnamon Lakeside Colombo, unveiling a new lineup of fuel-efficient motorcycles and scooters, including the standout Yamaha RayZR 125 (71km/l).

Beyond specs, Yamaha’s “Built to Ride” campaign highlights the passion and resilience of Sri Lankan riders, focusing on emotion over mechanics. Andre Bonthuys, AMW’s Group Managing Director, emphasized Yamaha’s commitment to redefining the riding experience. Backed by AMW’s service excellence and global “Kando” philosophy, Yamaha’s return promises to revitalize Sri Lanka’s two-wheeler market with performance, innovation, and style.

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Pelwatte Dairy launches landmark pension scheme for Sri Lankan dairy farmers

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In a historic move that redefines rural financial security, Pelwatte Dairy Industries has announced the launch of Sri Lanka’s first pension scheme for dairy farmers, reinforcing its commitment to both national self-sufficiency and the welfare of the farming community.

Pelwatte Dairy, one of Sri Lanka’s foremost homegrown dairy brands, has long been a pillar in the push to replace imported dairy with locally produced milk, saving the nation billions in foreign exchange. Milk powder production is expected to increase by 80% upon completion of the new Kurunegala processing facility, supporting local demand and opening up new export opportunities.

This landmark pension initiative will benefit over 30,000 registered dairy farmers working with Pelwatte. Designed to offer financial stability post-retirement, the scheme ensures these vital contributors to Sri Lanka’s food security can live out their later years with dignity and peace of mind. Additional benefits will support health, education, and safety for the farmers’ families setting a new standard for agricultural welfare in the region.

“This is a defining milestone not just for Pelwatte, but for the entire Sri Lankan dairy sector,” said Ariyasheela Wickramanayake, Chairman of Pelwatte Dairy. “It is our corporate responsibility to safeguard those who work tirelessly to feed the nation.”

Akmal Wickramanayake, Managing Director, added: “We see this as more than a welfare initiative. It’s an investment in rural development, sustainable agriculture, and national economic resilience.”

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CEEDECS wins Best National Industry Brand award

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Managing Director Janaka Mahanama

CEEDECS Lanka Holdings Pvt. Ltd., a leading Sri Lankan construction firm, has been honored with the Best National Industry Brand Award in the Mining and Allied Industry Sector (Medium Scale) at the National Industry Brand Excellence Awards, organized by the Industrial Development Board. The award recognizes their eco-friendly brand, Harithaweli Ready Mix, which offers sustainable alternatives to traditional sand-based construction materials.

Founded in 1999 and based in Mahara, Kadawatha, CEEDECS has over 20 years of expertise in construction, consultancy, and design. Harithaweli’s products—including Ready-Mix Plaster, Waterproof Solutions, and Tile Adhesives—are durable, affordable, and environmentally friendly, gaining popularity among builders and contractors.

With 21 showrooms nationwide and multiple quality certifications, CEEDECS continues to expand its reach.

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