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OPPO unveils next generation under-screen camera technology, delivering an immersive full screen experience

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Leading global smart device brand OPPO today unveiled its next-generation under-screen camera (USC) technology for smartphones. By combining the best in hardware innovation and OPPO’s proprietary AI algorithms, the new under-screen camera solution discreetly places the front-facing camera under the smartphone display in a way that maintains the integrity and consistency of the entire screen, both during use and while in standby. Offering the perfect balance between consistent screen quality and camera image quality, it is an under-screen camera solution with no compromises.

This new under-screen camera solution solves many technical and manufacturing-related challenges that have plagued under-screen camera technology since the beginning of its development. Breakthroughs include resolving issues such as inconsistent display quality in the screen area above the under-screen camera, poor image quality caused by obstruction of the camera by the screen, as well as issues with product reliability and lifespan. Thanks to advances in these areas, OPPO has been able to deliver an upgraded under-screen camera solution that takes end-to-end, full-screen experience to new levels.

On the display, OPPO’s next-generation under-screen camera solution introduces several new innovations in structure design and AI algorithms. Innovative pixel geometry shrinks the size of each pixel without decreasing the number of pixels to ensure a 400-PPI high-quality display even in the camera area. Through Transparent wiring and new design OPPO replaces the traditional screen wiring with an innovative transparent wiring material resulting in much finer display quality with a smoother visual experience.

For uses such as reading e-books, browsing the news, or navigating with maps, OPPO’s next generation under-screen camera technology allows for the accurate display of smaller fonts and better preservation and representation of textural details and colors, resulting in a more consistent and immersive experience.

OPPO has also trained its AI diffraction reduction model using tens of thousands of images to control problems caused by diffraction at the light source, allowing users to capture clearer, more natural-looking images.

As consumer demand for larger screen-to-body ratios and novel smartphone form factors has grown, OPPO has invested heavily into research and development in these areas. OPPO has released three generations of under-screen camera solutions to date since it began its development of the technology in 2018, applying for over 200 related patents in the process. In 2020, OPPO also made further contributions to the development of the technology with the submission of its first proposed standards for under-screen camera technology to the International Electrotechnical Commission (IEC). Included in the submitted proposal were recommendations for 7 key technical metrics including display transmittance, reflectance, uniformity, Gamma correction, color shift, and brightness decay.

OPPO will continue its research and development into hardware design and algorithmic processing capabilities to further optimize its under-screen camera technology, with the end goal of bringing a more immersive, true full-screen under-screen camera system to users worldwide.



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SL’s economic outlook for 2026 being shaped by M-E conflict

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The top table at the ADB media briefing

Sri Lanka’s economic growth is expected to moderate to 4.0% in 2026 and climb to 4.2% in 2027, following two consecutive years of strong 5.0% growth.

This forecast is based on an early stabilization scenario for the Middle East conflict, according to the Asian Development Outlook (ADO) April 2026, Asian Development Bank’s (ADB) flagship economic publication. Sri Lanka’s recovery held firm in 2025 despite the late-year disruption of Cyclone Ditwah. Private consumption surged amid low inflation and easing interest rates, while remittances hit a record high, as did the primary budget surplus. The current account posted a third consecutive surplus, and official reserves climbed to their strongest level in years.

The outlook for 2026 is increasingly shaped by the conflict in the Middle East, even as post-Ditwah reconstruction spending provides some support for growth. Private consumption will remain the main growth driver, though higher inflation will temper household spending power, and private investment is expected to recover only gradually amid heightened uncertainty.

Higher energy costs, potentially weaker remittance inflows, and disruptions to trade and tourism will weigh on household incomes and external buffers and drag on economic growth. Inflation is projected to accelerate sharply to 5.2% in 2026, driven largely by the Middle East conflict.

“Sri Lanka has come a long way since the recent economic crisis, and its economic performance over the last two years is a major achievement,” said ADB Country Director for Sri Lanka Shannon Cowlin. “However, the risks ahead are real and significant. This is not the moment to ease up on reforms. Fiscal discipline must be maintained and resilience must be strengthened against the external shocks that will keep testing this economy. At the same time, scaling up and executing public investment will be essential to sustaining the recovery.”

ADB is a leading multilateral development bank supporting sustainable, inclusive, and resilient growth across Asia and the Pacific. Working with its members and partners to solve complex challenges together, ADB harnesses innovative financial tools and strategic partnerships to transform lives, build quality infrastructure, and safeguard our planet. Founded in 1966, ADB is owned by 69 members—50 from the region.(ADB)

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Hameedia unveils “Threads of Culture”

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This Avurudu season, Hameedia introduces its latest campaign, “Threads of Culture,” celebrating the traditions that connect generations while embracing a more conscious and forward-thinking approach to fashion.

Rooted in the spirit of Sinhala and Hindu New Year, the campaign highlights the importance of preserving culture while evolving with modern values. This year, Hameedia places a strong emphasis on ethical and sustainable fashion, encouraging customers to move away from fast and imitation fashion towards quality, authenticity, and responsible choices.

As part of this shift, Hameedia presents a refreshed festive collection crafted using lightweight cotton and linen fabrics, designed specifically for Sri Lanka’s climate. The collection focuses on breathability, comfort, and timeless style, offering customers clothing that is both practical and refined for the season.

Commenting on the campaign, Fouzul Hameed, Managing Director of Hameedia, stated, “Avurudu is a time of renewal, reflection, and meaningful connection. With ‘Threads of Culture,’ we wanted to go beyond celebration and inspire a shift in mindset, encouraging Sri Lankans to choose authenticity over imitation, quality over quantity, and responsibility over convenience. As a homegrown brand, we take pride in upholding craftsmanship and ethical practices, and we believe fashion should not only look good but also do good.”

Marking a key milestone in its expansion, Hameedia is also set to open its newest outlet in Galle, further strengthening its presence across the island and making its signature craftsmanship more accessible to customers in the southern region.

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Colombo Shopping Festival 2026 declared open for 5 days of Avurudu Shopping

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The much-anticipated 41st Edition of the Colombo Shopping Festival (CSF) – Avurudu Fair was ceremonially declared open at the BMICH Exhibition Centre, marking the beginning of five exciting days of festive shopping in celebration of the Sinhala and Tamil New Year.

The ceremonial opening commenced with the traditional lighting of the oil lamp on 8th April 2026, in the presence of guests, industry leaders, and invitees. Organized by Aitken Spence Conventions and Exhibitions, the event continues to reinforce its position as one of Sri Lanka’s premier consumer exhibitions.

Running from 8th to 12th April 2026, from 10:00 a.m. to 10:00 p.m. daily, the Colombo Shopping Festival brings together over 200+ Micro, Small, and Medium Enterprises (MSMEs) from across the island, offering a vibrant marketplace that supports local businesses while delivering exceptional value to shoppers.

This year’s Avurudu Fair promises an unmatched retail experience, featuring a wide range of products including fashion, lifestyle, homeware, beauty, and more. Visitors can shop top brands such as Boss, EL Holdings, Vantage, Miniso, Governor Shirts, Edge Casual, Avirate, Cetaphil, Phoenix, Rite Shu and many more top brands, alongside a diverse selection of Indian stalls offering exclusive collections at massive discounts.

The festival creates the perfect opportunity for families and shoppers to prepare for the New Year with unbeatable deals, festive offers, and a lively atmosphere filled with seasonal excitement.

With its strong legacy and continued commitment to empowering local entrepreneurs, the Colombo Shopping Festival stands as a key highlight in Sri Lanka’s event calendar—bringing together commerce, culture, and celebration under one roof.

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