It leverages on the growing trend for content creation and emotional storytelling
By Steve A. Morrell
Pioneering its contribution to marketing Sri Lanka as a ‘must-visit’ travel destination over the decades, Cinnamon Hotels & Resorts is making a renewed effort by launching the ‘One Island Thousand Treasures’ destination promotion campaign.
This novel campaign will unveil the unknown stories behind Sri Lanka and paint a unique picture of culturally relevant stories just waiting to be explored by the world. Cinnamon aims to play a proactive role to entice global travellers to experience Sri Lanka by showcasing the nation’s unique places, people and experiences beyond the usual sites and excursions. These stories will be promoted via digital platforms to engage an international audience through social media and programmatic digital marketing, to encourage travellers to visit and experience Sri Lanka.
“With the ‘One Island, A Thousand Treasures’ initiative, we are taking giant steps to elevate the perception of Sri Lanka among the rest of the world. Our vision will be achieved by raising awareness of the country’s hidden treasures that go beyond the usual tourist experiences. As a country replete with culture, history, wellness, spirituality and nature, we are excited to play a role in showcasing these undiscovered locations through this campaign and positioning Sri Lanka as a must-visit destination,” commented Mikael Svensson, Chief Executive Officer at Cinnamon Hotels & Resorts
Furthermore, the ‘One Island, A Thousand Treasures’ initiative targets the creation of new business opportunities for local communities including the revival of local arts and crafts. By promoting the niche, lesser-known experiences, and history of Sri Lanka, not only will the country have more to offer tourists, but it will also help more industry stakeholders — a key objective of the campaign.
Kimarli Fernando, Chairperson of Sri Lanka Tourism Development Authority (SLTDA) said, “Sri Lanka Tourism is excited to partner this unique initiative by Cinnamon Hotels & Resorts as it leverages on the growing trend for content creation and emotional storytelling. By joining Cinnamon’s ‘One Island Thousand Treasures’, we are hopeful that content creators, social media influencers and tourists alike will take on the challenge to discover the authentic sights and sounds of the island, which are off the beaten path. I have no doubt that there are many hidden gems to uncover. Such an initiative is of paramount importance to promote Sri Lanka as the most sought-after travel destination.”
Digital content creators can record their discovery and share it with the Cinnamon Hotels & Resorts Team via the One Island, A Thousand Treasures website or through Facebook, Instagram or YouTube tagging @CinnamonHotels and #OnelslandThousandTreasures. Upon submission of an authentic Sri Lankan story of a unique place, people or culture, an independent panel of content experts will review each entry. As a reward, contributors and content creators are entitled to promotional discounts, giveaways and getaways courtesy of Cinnamon Hotels & Resorts and a host of other partner brands, should their submission be selected for the campaign.
The ‘One Island, A Thousand Treasures’ campaign is presented by Cinnamon Hotels & Resorts in association with Sri Lanka Tourism and Dentsu Grant as the creative partner. For further details on this initiative and how to be a part of it, visit www.OITT.lk or follow Cinnamon’s social media channels at www.facebook.com/cinnamonhoteIs, and www.instagram.com/cinnamonhotels.
Sri Lanka’s economic confidence index plummets
‘No one has rated Sri Lanka’s economic condition as excellent. 1.8 % rated it as good and 1.3 % rated it as getting better. The resulting score was a (-) 96. This rating was (-) 83 in January 2022, a wide ranging Verite Research public opinion survey reveals.
Key findings of the survey:
Government approval rating drops from 10% to 3%
The second round of the Gallup Style “Mood of the Nation” poll was conducted in June by Verité Research. It assessed the approval, satisfaction, and confidence of the nation in relation to the government, the country, and the economy.
The poll was conducted as a part of the syndicated survey instrument by Verité Research. This instrument also provides other organisations the opportunity to survey the sentiments of Sri Lanka.
1. Government approval rating | 3% | To the question, “Do you approve or disapprove of the way the current government is working?” only 3% said they approve. In January 2022 this rating was at 10%.
2. Sri Lanka satisfaction | 2% | To the question, “In general, are you satisfied or dissatisfied with the way things are going in Sri Lanka?” only 2% said they were satisfied. This rating was at 6% in January 2022.
3. Economic confidence | negative (-) 96 | Multiple choice questions on the condition and trajectory of the economy are used to generate an economic confidence score. The score can range from negative (-) 100 to positive (+) 100. A score above zero means more people see the economic conditions positively rather than negatively. If everyone thinks the economy is in either excellent or good condition, and everyone also thinks it is getting better, the score will be (+) 10. If everyone thinks that the economy is in a poor condition, and everyone also thinks it is getting worse, the score will be a (-) 100. No one rated the economic condition as excellent. 1.8% rated it as good; and 1.3% rated it as getting better. The resulting score was a (-) 96. This rating was (-) 83 in January 2022.
Implementation of “Mood of
The poll is based on an island wide nationally representative sample of responses from 1,052 Sri Lankan adults, conducted in June 2022. The sample and methodology was designed to ensure a maximum error margin of under 3% at a 95% confidence interval. The polling partner was Vanguard Survey (Pvt) Ltd.
Decline in share market in the wake of rate hike reports
By Hiran H.Senewiratne
CSE trading activities began on a positive note yesterday but during the latter part of the day the market experienced a dip on account of the overall supply chain economy being subjected to a contraction, stemming from the fuel crisis. Consequently, CSE activities were relatively low keyed, market analysts said.
“We are reverting to the negative. There is uncertainty on all fronts, from the political to the economic. Therefore, we are expecting a rate hike on Thursday. This is creating a bit of a cloud and we may see this continuing further, a top market analyst said.
Even if top level decision- making is happening in Sri Lanka the impact is not felt at the grassroots level. This has resulted in unrest in the country, the analyst said.
Amid those developments, both indices moved downwards. The All- Share Price Index went down by 97.9 points and S and P SL20 declined by 34.3 points. Turnover stood at Rs 1.3 billion with one crossing. The crossing was reported in JKH, which crossed 600,000 shares to the tune of Rs 73.2 million, its shares traded at Rs 122.
In the retail market, the top seven companies that mainly contributed to the turnover were; Lanka IOC Rs 611 million (7.3 million shares traded), Expolanka Holdings Rs 173.9 million (one million shares traded). LOLC Holdings Rs 47.4 million (120,000 sha4es traded), Hayleys PLC Rs 46.5 million (697.000 shares traded), Browns Investments Rs 46.3 million (6.4 million shares traded), JKH Rs 21 million (173,000 shares traded) and Softlogic Holdings Rs 20.5 million (794,000 shares traded). During the day 109 million share volumes changed hands in 15000 transactions.
The International Monetary Fund said last Thursday its talks with crisis-hit Sri Lanka had been “constructive”, thereby raising hopes it would soon grant preliminary approval for a desperately needed financial support package, observers said.
Meanwhile, the Colombo Consumer Price index rose 54.6 per cent year-on-year in June against a 39.1 per cent rise in May, according to the Statistics Department.
Yesterday the US dollar rate was Rs 360.73, which is now being controlled due to the prudent fiscal and monetary policies of the Central Bank.
Dialog Club vision members receive access to an exclusive screening of ‘Jurassic World Dominion’
In a bold and breath-taking new global adventure, the epic conclusion to the Jurassic film franchise ‘Jurassic World Dominion’ hit theatres across the world on June 10. Just a day after its global premiere, Dialog Club Vision Red members and their loved ones received special access to an exclusive screening of the film at the Kandy City Centre Multiplex on June 11.
The explosive end to the Jurassic era sees two generations of the film’s franchise unite for the first time with Hollywood’s Chris Pratt and Bryce Dallas Howard joined by Oscar winner Laura Dern, Jeff Goldblum and Sam Neill. Dialog Club Vision members were some of the first to witness the utopian world where Dinosaurs and humans co-exist.
With the best interests of its members and their loved ones at heart, Dialog Club Vision continues to deliver a world of exclusivity and privileges such as personalized care, exclusive discounts and offers, lifestyle and entertainment events and more. To explore more exciting offers available for Dialog Club Vision members, and to learn more about Sri Lanka’s premier loyalty programme, customers can visit the MyDialog App or visit dialog.lk/club-vision
BASL urges President to de-escalate tensions in different parts of country
Solidarity and Aragalaya: A few thoughts from an educationist’s perspective
Kandy, Galle, Puttalam Schools win combined schools hockey titles
‘Dates have the highest sugar content to fight Coronavirus’
U.S. Congress to probe assets fleecing by US citizens of Sri Lankan origin
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