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Ogilvy wins five coveted awards at Dragons of Asia 2024

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Nadeera Warawita - Creative Group Head (left) and Sakuna Ranasinghe – Senior Sinhala Copywriter (centre) of Geometry Global receiving the Blue Dragon for the ‘Best Campaign in Sri Lanka’ at the Dragons of Asia Awards 2024.

Geometry Global, a Strategic Business Unit of the Ogilvy Group Sri Lanka, won five awards including the coveted Blue Dragon for the ‘Best Campaign in Country’, at the Dragons of Asia 2024 Awards held recently in Kuala Lumpur, Malaysia. These awards recognized the agency’s impactful ‘Books that Keep on Giving’ campaign for ProMate (Printxcel), a leading stationer in Sri Lanka, a company news release said.

“The Dragons of Asia Awards annually celebrate excellence in marketing communications across the Asia-Pacific region. It recognises the most innovative and impactful campaigns that have successfully engaged audiences and driven business results in each entry category, as well as the Best Campaigns by Country and the Best Campaign in Asia,” it said.

In addition to the Blue Dragon Award for the ‘Best Campaign in Sri Lanka’, Geometry Global’s ‘Books that Keep on Giving’ campaign won the Gold in the ‘Best Cause, Charity Marketing, or Public Sector Campaign’ category at the Dragons of Asia Awards 2024.

Meanwhile, in the Dragons of Sri Lanka Awards, also presented during this event, the campaign won the Gold in the ‘Best Small Budget Campaign’ category, a Silver in the ‘Best Brand Building and/or Awareness Campaign’ category, and a Black Dragon in the ‘Best Social Media or Word of Mouth Campaign’ category.

The ‘Books that Keep on Giving’ campaign for ProMate Sri Lanka tackles the critical issue of supporting visually impaired students in the wake of prices of books and paper surging by 300% in the country.

With over LKR 25 billion worth of paper discarded annually, the campaign offered a simple solution to the problem – donate used notebooks so they can be upcycled for Braille writing. By repurposing the donated notebooks in this manner, visually impaired students are provided the same learning opportunities of a brand-new book, converting them to ‘Books that Keep on Giving’.

The campaign’s core communication content was a moving video that served as a nationwide call to action to donate used notebooks. The video, which invited companies, schools, charities, and other entities to donate used notebooks, was a viral success.

Collection points were established across ProMate’s extensive branch network in the country. Further, Volunteer Sri Lanka, a local NGO, lent its support in expanding the reach of drop-off points by offering its own volunteer bases across the country.

This effort has since collected enough books to meet the needs of all visually impaired students across every government school in the country. Collections are still ongoing, months after the campaign’s launch.

Discussing the campaign, Nadeera Warawita – Creative Group Head, Geometry Global said, “The ‘Books that Keep on Giving’ campaign was born from a simple but powerful idea – that something seen as used or discarded can hold immense value for someone else. For a visually impaired student, a used notebook offers the same blank canvas for learning as a brand new one.

“This resonated deeply with people around the country, with the campaign quickly gaining momentum and companies, schools and charities joining us to upcycle materials and promote inclusive education. We’re thrilled to see the impact of this simple act of repurposing, and grateful to ProMate for collaborating with us to bring this vision to life.”

Speaking on behalf of ProMate Sri Lanka, Shanil Senarath – Group CEO of Printxcel Group said, “We are deeply committed to facilitating education through sustainable resources. The ‘Books that Keep on Giving’ campaign embodies this mission perfectly. By partnering with civic organisations and businesses, we have the incredible opportunity to uplift visually impaired students and disadvantaged communities. The overwhelming response we received has been truly inspiring, demonstrating a collective commitment to making a difference. We are excited about the potential to expand this initiative, reaching even more students across the region and around the world.”



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Three arrested with narcotics valued at Rs123 million at BIA

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Three Sri Lankan male passengers who arrived from Muscat by flight no. OV 437 on Saturday (24) have been arrested by officers attached to the  NCU at BIA as they were found  to be carrying 12,306 grams of Cannabis class narcotics (suspected as Hashish & Kush) valued at 123 million rupees.

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Navy intercepts 02 narcotics-laden trawlers with 11 suspects in southern seas

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Building on its success in seizing major narcotic stocks in 2025, the Navy continued to support the “A Nation United” National Mission in 2026. In continuation of these efforts, during an
operation conducted on the high seas south of Sri Lanka, the Navy apprehended eleven (11) suspects aboard two local multi-day fishing trawlers suspected of drug smuggling.

Based on shared information, by the Sri Lanka Navy and Police, this special operation was conducted off the southern coast, deploying the Navy‟s Offshore Patrol Vessels. The operation
resulted in the interception of a multi-day fishing trawler  suspected of smuggling narcotics, and the apprehension of five (05) suspects on board.

During further operations in the same area, naval units seized another multi-day fishing trawler (01), along with communication equipment and six (06) additional suspects, also believed to be involved in drug smuggling.

This morning (25 Jan 26), the two intercepted fishing trawlers, along with fourteen (14) sacks laden with suspected narcotics and the suspects, were brought to the Dikovita Fisheries Harbour.

An expert examination by the Police Narcotic Bureau confirmed that the fourteen (14) sacks contained more than 184 kilograms of heroin and over 112 kilograms of ‘Ice’ (crystal methamphetamine).

The Deputy Minister of Defence, Major General (Retd) Aruna Jayasekara,  the Commander of the Navy, Vice Admiral Kanchana Banagoda, and the Inspector General of Police,  Priyantha Weerasuriya, inspected the narcotics at the Dikovita harbour.

The Deputy Minister of Defence said  that the current administration has initiated several projects for national development. As a flagship initiative, under the directives and guidance of the President, and under the supervision of the
Ministry of Defence, well-coordinated anti-narcotic raids have been launched.

This effort, part of “A Nation United” National Mission, involves the tri-forces, police, and all intelligence agencies working together under a coordinated plan to ensure that drug smugglers have no opportunity to bring narcotics into the country, he opined. He further stated that despite the national disaster situation, the state machinery, including the tri-forces, the police, and the public at large, remains united in rebuilding the nation, no room will be left for drug trafficking, which poses a severe threat to national security and public safety. Those
who engage in or support drug trafficking, under the cover of fishing activities, will find no escape, he added.

The Deputy Minister also reaffirmed that the tri-forces, police, and all law enforcement agencies are fully committed to their duty of suppressing this menace.

The Deputy Minister of Defence reported that, throughout 2025, a series of highly successful operations were conducted leading to numerous arrests. This was achieved through close coordination and mutual cooperation among the tri-services, the police, the Special Task Force, Police Narcotics Bureau, local law enforcement and international agencies. He noted that this
same spirit of cooperation and commitment has continued into 2026, resulting in the seizure of a large stockpile of drugs.

On behalf of the Honourable President, he extended gratitude to all who contributed to these efforts, specifically acknowledging the Commander of the Navy, the Inspector General of Police, the Police Narcotic Bureau, and the crews of the Navy’s Offshore
Patrol Vessels.

Moreover, the Deputy Minister declared that drug smuggling has become a national crisis, fueled by youth involvement and social crime. With borders secured under the “Nation United” National Mission, he warned traffickers to cease operations and urged users to abandon the destructive habit.

The Deputy Minister urged the public to report suspected drug smugglers to law enforcement via the hotlines 1818 or 1997 and also commended the role of media institutions and journalists in raising public awareness about the dangers of narcotics through responsible reporting.

Meanwhile, the two (02) multi-day fishing trawlers, along with a haul of narcotics, eleven (11) suspects, and communication equipment, were handed over to the Police Narcotic Bureau for
further investigation and legal proceedings.

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Engineers draw red line as CEBEU warns of union action over appointed date

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Engineers at the Ceylon Electricity Board have drawn a clear red line over the government’s plan to gazette the appointed date for restructuring the utility, warning that trade union action will follow if the move is pushed through without addressing their core demands, the Sunday Island learns.

The powerful Ceylon Electricity Board Engineers’ Union (CEBEU) says preparations are already under way for industrial action, most likely after the appointed date gazette is published, should the Minister proceed without resolving outstanding issues raised repeatedly by engineers.

“If the appointed date is gazetted without addressing our demands, we will have no option but to take trade union action,” a senior electrical engineer told The Island, stressing that the warning should be taken seriously.

CEBEU sources say the engineers’ demands are aimed at preventing a structural and financial crisis in the electricity sector, rather than blocking reform. They insist that unbundling the CEB without first putting in place firm safeguards would expose the sector to instability and consumers to higher costs.

The engineers’ key demands include: legally binding financial safeguards to ensure the proposed Electricity Generation Company is viable from inception; protection against the transfer of legacy liabilities, extraordinary costs, or inefficiencies to new entities or electricity consumers; enforceable accountability for management and policy decisions that inflate system costs; genuine, structured consultation with technical professionals before irreversible decisions are taken; and a halt to gazetting the appointed date until these safeguards are formally incorporated.

Engineers warn that rushing the appointed date would lock existing weaknesses into the new structure, making them harder—and more expensive—to fix later. “Once the appointed date is gazetted, there is no rewind button,” a senior engineer said. “If the foundation is flawed, the entire structure will suffer.”

Meanwhile, according to energy analyst, Dr. Vidhura Ralapanwe, electricity sector reforms must be grounded in technical and financial reality, not driven by administrative timelines.

He has cautioned that implementing structural changes without correcting underlying governance and cost issues risks destabilising the sector and undermining public confidence.

CEBEU officials reject claims that the union is resisting reform. They say engineers are being sidelined in decision-making while being held responsible for system performance. “We are accountable for keeping the system running, but our professional warnings are being ignored,” one engineer said. “That is not reform; it is reckless governance.”

With the Minister yet to gazette the appointed date, tensions within the power sector are rising sharply.

Engineers say the government now faces a stark choice: engage with professionals and fix the problems first—or brace for confrontation in a sector where disruption will have coutrywide consequences.

By Ifham Nizam ✍️

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