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Ogilvy Group wins big at Campaign Asia’s Agency of the Year Awards 2020

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The Phoenix Ogilvy Group has once again received international acclaim, bagging two highly coveted awards at the 27th edition of Campaign Asia’s Agency of the Year Awards 2020.

Ogilvy Digital became the only Sri Lankan digital agency to be recognized at this year’s event, winning Silver for the ‘Rest of South Asia Digital Agency of the Year’ award, while Ogilvy Media walked away with the ‘Rest of South Asia Media Agency of the Year’ Bronze Award for a record third consecutive year.

Campaign Asia-Pacific’s Agency of the Year Awards celebrate the people, the work and the businesses achieving outstanding success in media, marketing and advertising. The awards highlight strong leadership, creativity and innovation, stellar new business performance, the development of talent, and contribution to the industry; and is open to agencies from across the South Asia region.

Speaking on the wins Irvin Weerackody, chairman, Phoenix Ogilvy Group Sri Lanka attributed the achievement to the steadfast commitment of the teams and strategic business management during the pandemic situation. “2020 was doubtless one of the most challenging years for businesses globally, and doubly so in Sri Lanka that had just begun its recovery from the terrorist attacks in April 2019. In the past year, we were able to achieve outstanding results as a company, and support our clients in achieving their communication and business goals; thanks to steadfast decisions made during the pandemic by these two companies, and dedicated teams that crafted innovative campaigns under the most trying and unprecedented circumstances,” he stated.

Ogilvy Digital won the highest award in the category this year, for working to expand its footprint amidst the challenges of the past year. Ogilvy Digital leaned on its excellent technical and organizational infrastructure and human capital, to deliver superlative results through premium services, which was welcomed by clients.

Ogilvy Media meanwhile was recognized with its Bronze ‘Rest of South Asia Media Agency of the Year’ award for offering innovative and diverse media solutions, as it strategically navigated through the pandemic to help clients during this challenging period, whilst retaining all accounts.

“Success at Ogilvy has always been about its people”, said Lalith Sumanasiri, Managing Director of Ogilvy Media and Ogilvy Digital. “Facing two major challenges in back to back years, our focus was on staff wellbeing. We knew that aligning our business goals with providing an excellent platform for our people to thrive and grow, will be good for us. None of our staff were laid off due to the COVID-19 pandemic, and we enabled them to thrive in the “working from home” environment until health restrictions were minimized, and they in turn have turned in superior work that has kept the Ogilvy flag flying high,” he added.

 

 

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Sampath Bank continues to partner Central Bank on promoting QR payments

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Sampath Bank PLC joined hands with the Central Bank of Sri Lanka (CBSL) yet again to raise awareness and increase acceptance and usage of LANKAQR, the common Quick Response (QR) code standard for the country that was introduced in 2020.

Encouraging consumers to adopt LANKAQR for their day to day transactions, Sampath Bank held a 2-day promotional drive at one of Colombo’s latest outdoor dining destinations, Dining Capsule at Baladaksha Mawatha, near Galle Face Green on the 23rd and 24th of January.

Dharmasri Kumaratunga, Director – Payments and Settlements, Central Bank of Sri Lanka; Nanda Fernando, Managing Director, Sampath Bank PLC; and Tharaka Ranwala, Head of Operations and Group Chief Marketing Officer, Sampath Bank PLC, took part in the ceremonial launch of this initiative together with other senior representatives.

The Bank offered 25% cash back on payments made with the LANKAQR-enabled Sampath WePay digital payments mobile application at Dunhinda Colombo, Roots, Grand Monarch, Street Wok, Lavinia, Spice Junction, Giovanni’s Pizza al Taglio and BoxBar outlets at the Dining Capsule during this period.

“Offering greater convenience and security, technology continues to transform the way we conduct our day to day transactions. This is becoming increasingly true in Sri Lanka too, where consumers and businesses are actively adopting digital payments,” said Nanda Fernando, Managing Director, Sampath Bank PLC. “At Sampath Bank we have always focused on leveraging emerging technologies and delivering market relevant solutions that add value to our customers around the island. In line with this, we are delighted to partner with the Central Bank of Sri Lanka on driving the acceptance and usage of LANKAQR.”

“Across Sri Lanka, a growing number of merchants and consumers are getting on board the LANKAQR ecosystem and beginning to appreciate the value offered by QR based payments. We are witnessing this phenomenon with Sampath WePay, the secure, one stop digital wallet from Sampath Bank that allows users to store all types of financial instruments from any bank and carry out a wide range of real-time online transactions.

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Taking cashless transactions across the country

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The Central Bank of Sri Lanka in coordination with leading financial institutions and telcos in the country set in motion the ‘Rata Purama LANKAQR’ promotional campaign with a monumental event on January, 23. The ‘Rata Purama LANKAQR’ initiative represents the second phase of an island-wide campaign commenced late last year to introduce LANKAQR as the standard for mobile phone and digital payments countrywide, in moving towards a cashless and digitally-savvy society plus greater financial inclusion across Sri Lanka.

Held at Diyatha Uyana, Battaramulla, the event was graced by the Chief Guest, Ajith Nivard Cabraal, State Minister of Money & Capital Market and State Enterprise Reforms, Ms. Yvette Fernando, Deputy Governor CBSL and the chairperson of the National Payments Council, D. Kumaratunge, Director Payments and Settlements – CBSL, and Thilak Piyadigama, chairman – CBSL appointed LANKAQR Committee/CEO SDB bank, among other distinguished guests.

The Colombo-leg of the LANKAQR national campaign, drawing on the participation of numerous high-profile guests plus the island’s top banks and financial institutions, aimed to advance the program’s overall vision of promoting digital transactions as the new norm and included city-wide promotions, covering major commercial locations in and around the city.

Developed by the Central Bank of Sri Lanka, LANKAQR is a common Quick Response (QR) code standard, and its adoption by most major financial institutions in Sri Lanka is a progressive step on the path to Sri Lankans fully embracing a future that is inevitably digital, gradually leading to an entirely cashless mode of transaction.

The LANKAQR system will allow banks, financial institutions and telcos, through their digital payment apps and platforms, to facilitate fast, secure and low cost digital payments to any merchant or service provider. LANKAQR provides customers with a mechanism for payment for all their needs ranging from groceries, healthcare to utilities, and even the purchase of goods from street-side vendors, directly from their bank account through the use of any LANKAQR-compliant mobile payment app.

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SLT-MOBITEL gives ‘Power to Your Dreams’ with special connectivity offers

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SLT-MOBITEL is all set to launch the ‘Power to Your Dreams – සිහිනයට සවියක්’ campaign to provide the latest connectivity solutions to microbusinesses on the of January, 25 the company announced recently. This program will provide ICT solutions packages encompassing products and services essential for microbusinesses, at maximum affordability.

Understanding the connectivity needs of the microbusiness segment, the promotion provides them solutions that fulfil their requirements. Accordingly, communication, business networking, cloud technology, entertainment & IoT, communications devices and business infrastructure services for various market segments within the microbusiness ecosystem is provided utilising SLT-MOBITEL products and services such as voice & mobile telephony, 4G LTE, SLT Broadband, SLT Fibre and Peo TV services.

Speaking on the planned promotion, Sanjeewa Jayamaha, General Manager – SME Business Development, Sri Lanka Telecom stated, “Microbusinesses are the bedrock of Sri Lanka’s economic activity, supporting day to day transactions for millions of people. It is vitally important that they receive the full benefit of the connectivity solutions offered by the national ICT solutions provider, Sri Lankan Telecom. The brand unification of SLT-MOBITEL means now we can offer a full bouquet of products and services to our clients. This promotion will ensure that microbusinesses from various segments can now access the connectivity solutions most important for their businesses to thrive.”

Microbusinesses operating in entertainment and leisure, fashion and beauty, daily essentials, medical and health care, education, special occasion services, financial services, e-commerce and software development, professional services, construction support and transportation and delivery services will be able to benefit from bespoke packages crafted by SLT-MOBITEL with their specific industry needs taken into consideration.

 

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