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Ogilvy Group wins big at Campaign Asia’s Agency of the Year Awards 2020

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The Phoenix Ogilvy Group has once again received international acclaim, bagging two highly coveted awards at the 27th edition of Campaign Asia’s Agency of the Year Awards 2020.

Ogilvy Digital became the only Sri Lankan digital agency to be recognized at this year’s event, winning Silver for the ‘Rest of South Asia Digital Agency of the Year’ award, while Ogilvy Media walked away with the ‘Rest of South Asia Media Agency of the Year’ Bronze Award for a record third consecutive year.

Campaign Asia-Pacific’s Agency of the Year Awards celebrate the people, the work and the businesses achieving outstanding success in media, marketing and advertising. The awards highlight strong leadership, creativity and innovation, stellar new business performance, the development of talent, and contribution to the industry; and is open to agencies from across the South Asia region.

Speaking on the wins Irvin Weerackody, chairman, Phoenix Ogilvy Group Sri Lanka attributed the achievement to the steadfast commitment of the teams and strategic business management during the pandemic situation. “2020 was doubtless one of the most challenging years for businesses globally, and doubly so in Sri Lanka that had just begun its recovery from the terrorist attacks in April 2019. In the past year, we were able to achieve outstanding results as a company, and support our clients in achieving their communication and business goals; thanks to steadfast decisions made during the pandemic by these two companies, and dedicated teams that crafted innovative campaigns under the most trying and unprecedented circumstances,” he stated.

Ogilvy Digital won the highest award in the category this year, for working to expand its footprint amidst the challenges of the past year. Ogilvy Digital leaned on its excellent technical and organizational infrastructure and human capital, to deliver superlative results through premium services, which was welcomed by clients.

Ogilvy Media meanwhile was recognized with its Bronze ‘Rest of South Asia Media Agency of the Year’ award for offering innovative and diverse media solutions, as it strategically navigated through the pandemic to help clients during this challenging period, whilst retaining all accounts.

“Success at Ogilvy has always been about its people”, said Lalith Sumanasiri, Managing Director of Ogilvy Media and Ogilvy Digital. “Facing two major challenges in back to back years, our focus was on staff wellbeing. We knew that aligning our business goals with providing an excellent platform for our people to thrive and grow, will be good for us. None of our staff were laid off due to the COVID-19 pandemic, and we enabled them to thrive in the “working from home” environment until health restrictions were minimized, and they in turn have turned in superior work that has kept the Ogilvy flag flying high,” he added.

 

 



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SLT-MOBITEL AkazaLMS enables corporate employee capability development

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As SLT-MOBITEL, the National ICT solutions service provider, continues to play a pivotal role in driving Sri Lanka’s digital transformation through its Cloud-managed offering, SLT-Mobitel AkazaLMS takes centre-stage as the nation’s leading Learning Management System (LMS). SLT-Mobitel AkazaLMS offers a unique, locally developed, comprehensive enterprise learning solution designed to cater to diverse training needs without compromising on quality.

Commenting on the initiative Chief Enterprise & Wholesale Officer of SLT, Lakmal Jayasinghe said “Especially in today’s competitive environment where human capital is more important than ever, companies need to create a learning strategy that aligns to robust curricula, employing relevant and available learning methods and technology. Addressing this need, SLT-Mobitel AkazaLMS Cloud is an enterprise e-learning solution hosted in Sri Lanka on the top of a private cloud, providing corporate and institutional customers the ability to deliver their own learning material to their users with zero cost infrastructure. With greater convenience and without additional IT resources, customers have access to their own training needs via a simple web browser”.

Empowering corporates and educational institutes, SLT-Mobitel AkazaLMS is a comprehensive locally developed platform, containing a self-portal where the user develops their own e-learning and purchase it as a SaaS product. Especially during these challenging times, when classroom lectures are not possible and distance learning methods vital, the SLT-Mobitel AkazaLMS facilitates exams, assignments, quizzes, etc. tailor-made and customised for corporates and educational institutes targeting their own specific needs.

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LIOC shows stability in earnings and margins compared to volatility during previous years

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First Capital expects stability in LIOC earnings and margins ahead, compared to the significant volatility witnessed during the previous years.

“With the new pricing formula, we expect a stable outlook for LIOC which is currently trading at a TTM PER of 7.5x on FY22 earnings while also trading at a PBV of 1.5x”, they said.

“The government’s implementation of the new fuel pricing formula on 24th May 22 includes all costs incurred in importing, unloading, distributing to the stations and taxes. With that, fuel prices will be revised on a monthly basis, and if necessary, it will be reviewed every two weeks. Accordingly, the next price revision was scheduled for 24th Jun 22. Considering the price revision, In addition to that, Sri Lanka’s Cabinet has approved a bill to impose a 2.5% tax on companies with an annual turnover of LKR 120.0Mn, which will only have a marginal effect on company margins.”

“With regards to investment in joint venture, LIOC has invested in Trinco Petroleum Terminal (Pvt) Ltd (TPT) in Jan-22 and acquired 49% of the stake with CPC which holds 51% of the ownership of TPT in order to develop 61 tanks at the Trincomalee Oil Tank Farm and allied facilities in the Upper Tank Farm of the China Bay Oil Tank Farm. Also, LIOC has entered into a Lease of State Land with the Government of Sri Lanka for a term of fifty years to develop the Lower Tank Farm of the China Bay Oil Tank Farm,” First Capital said.

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Apprenticeship programme in partnership with Hatch MakerStudio and Vocational Training Authority

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From left: : Krishantha Pathiraja, Chairman at Palmyrah Development Board, Florian Manderschied, Head Maker at Hatch MakerStudio, Brindha Selvadurai, CEO and Co- Founder, Hatch, Eranga Basnayake, CEO and Chairman of Vocational Training Authority, Mahesh Ariyarathne, Vice Chairman of VTA

The next generation of Sri Lanka’s industry workforce is currently studying at Technical and Vocational Education and Training institutes (​​TVET) all over the country. Since the manufacturing technology is under permanent development, the requirements for TVET graduates have also evolved. In order to address the industry’s needs for skilled and competent workers, the Vocational Training Authority and Hatch MakerStudio have joined forces to pilot an innovative apprenticeship programme.

The apprenticeship programme is designed for students in the field of mechatronics, robotics, automation and CNC-technologies and is focusing on the upskill, entrepreneurial mindset and problem solving capabilities. Together with industry partners, the selected apprentices will undergo a one month training programme at Hatch MakerStudio before being placed in the companies. The programme comprises of:

Product development training

Software and rapid prototyping training

Problem solving and design thinking exercises

During the course of the apprenticeship, Hatch MakerStudio will provide supervision and support for both the apprentices and companies, in order to ensure effective skills development and utilization of working power. Students with their own specific product ideas and business models can choose Hatch MakerStudio as their place of apprenticeship.

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