As a fashion studies major,the greatest interest has been seeing how younger generations are slowly changing the fashion world without really noticing. Many fandoms, as well as influencers, have created many important changes in fashion such as starting new trends through popular social media platforms.
Meanwhile how Younger Generations Have Influenced Fashion
Many people have considered that interests brought by younger generations such as fandoms and fashion are two different worlds, that younger generations and fandoms focus a lot on pop culture and other entertainment interests, and that fashion enthusiasts focus on the latest garment and color trends.
However, many don’t really realize how much pop culture, fandoms liked by younger generations have influenced fashion and vice versa simply because there has been a line made to divide these two into two worlds that most likely will never intersect, though this line has slowly disappeared within the most recent years, creating a fashion aesthetic strictly inspired by popular fandoms and pop culture.
Not only that but many people began creating and designing clothing that features strawberry designs inspired by the popular trending dress. This was a huge influence that younger generations have had in the fashion world, but this fashion trend also inspired many anime fandom artists to unleash their imaginations and create a wonderful world with their favorite characters wearing this magnificent dress.
This influence is only one of the many influences that pop culture, fandoms, and the younger generations have had in the fashion world. There have been many other fashion aesthetics that have trended and inspired many new garments and colour combinations. One of the popular aesthetics or commonly known as “core” was the cottagecore trend.
What is cottagecore? It is the aesthetic surrounding life in a rural and peaceful environment. This aesthetic has left an important impact on fashion because garments such as flowy and delicate dresses, sun hats and more headgear, sweater vests, among other styles of clothing have become quite popular as well due to the influence younger generations have had in the fashion world. Another important pop-culture interest has been the many entertainment sections such as many different series, anime, dramas, music and band groups, comics and manga, influencers etc which has led to the creation of many fandoms that have influenced the fashion world heavily.
But how has this been done? Well, with the rising popularity of pop culture and every entertainment loved by younger generations, designers and brands have decided to change their fashion path into a more laid back and casual but just as a trend and exquisite specifically made to appeal to Millennials and Gen-Z which are the cause in this sudden change in the fashion industry.
Popular stores have been the spotlight of fashion influenced by these generations and pop culture. Stores like these have a wide range of many innovative and creative fashion garments which were either inspired by a tv show, a band, an anime, a comic or manga, or even Disney and Nickelodeon classics and have been designed specifically to appeal to Millenials and Gen-Z by creating unique and playful accessories as well as garments. These stores have managed to make pop culture fashionable and made fashion more hip and exclusive for those lovers of pop culture. Another way of how younger generations have influenced fashion has been by making past trends come back to our modern times. For some reason, Millennials and Gen-Z have actually been so interested in old fashion trends, or more commonly known as retro fashion aesthetic. Many past fashion garments have made a very strong comeback, and young generations have even recreated its original style into a mix of nostalgia and modernity, giving this certain fashion trend a complete and new innovative aspect. Another interesting aspect of retro fashion was the incorporation of retro sources of entertainment into popular fashion aesthetics.
Many younger generations have been very innovative and unique in creating trends, sometimes they do not notice the impact that they are making for an entire industry and the inspirational fashion garments created due to the trends created by these generations but it is undeniable that the fashion industry has entered a world where the younger generations are determining how the game is played and introducing new and exciting trends that are fun, fashionable, and fresh. Embracing tradition, as well as modernity, has been the tool that the younger generations have made great use of when establishing new, wonderful, catchy and popular trends.
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How Young People Are Changing the Fashion Industry
New York Fashion Week is here and there is a growing fashion movement that has the potential to fundamentally change the industry: sustainable fashion. If designers want to endear themselves to Gen Z, they’ll take note of this important shift.
The last ten years have seen a dramatic rise in the educated consumer, one who thinks not just about the quality and value of the finished product, but how it got on the shelf — where the materials come from, who made it and under what conditions. This desire to understand the backstory of consumer goods has spread to fashion, and young people are forcing brands to take a look at what they do and how they do it. Gen Z, in particular, wants to align themselves with brands that stand for something (hello, Nike). Sustainability and ethical fashion are quickly becoming a part of this generation’s values set, as the negative impacts of fast fashion come to light (think environmental hazards and human rights issues).
But while there is a cohort of front-row influencers, celebrities and brands such as Allbirds, United by Blue, Girlfriend Collective, Reformation, Outerknown and Everlane that devote themselves to sustainable fashion, the movement still has a long way to go before it’s mainstream. Most young people today would consider sustainable fashion more of an ethical bonus or nice-to-have, not a requirement. The primary reason: The cost.
Most sustainable fashion naturally comes with a higher price point because of the devotion to ethically sourced fabrics, thoughtful construction methods, improved factory conditions, and improved pay for workers. When the average cost of one eco-friendly item is about $80 (at the low end), young people often have no choice but to shop elsewhere. Especially when you can buy several outfits at stores such as Forever 21 or Old Navy for that same amount. Young people are still in that fashion phase of wanting to wear the latest looks — and changing up their outfits daily. They don’t yet have that mindset to buy more higher-quality clothes and keep them for a long time.
My intention was to create a safe place, a place without judgment says Beyonce
Beyonce, shown attending the 2016 MTV Video Music Awards, is slated to release a new album in July 2022
Beyonce’s soaring vocals have their place on “Renaissance” but it’s the rhythmic, urgent call to the dance floor that stands out, with a tapestry of influences paying homage to pioneers of funk, soul, r Six years after she shook the culture with her powerful visual album “Lemonade,” Beyonce’s seventh solo studio work is a pulsating, sweaty collection of club tracks aimed at liberating a world consumed by ennui.
Beyonce, the paradigm-shifting music royal whose art has long established her as one of entertainment’s seminal stars, released her hotly anticipated album “Renaissance,” a house-tinged dance record primed for its summer needle drop
Eminently danceable and rife with nods to disco and EDM history — Queen Bey interpolates Donna Summer and Giorgio Moroder along with James Brown and the archetypal synth line from “Show Me Love,” the 1990s house smash by Robin S — the 16-song album is poised to reign over the season.
Prior to releasing her opus Beyonce had dropped “Break My Soul” to acclaim, setting the tone for her house revival that highlighted the Black, queer and working-class artists and communities who molded the electronic dance genre, which first developed in Chicago in the 1980s.The megastar has indicated that “Renaissance” is but the first act of three, in a project she said she recorded over the course of three years during the pandemic.
“Creating this album allowed me a place to dream and to find escape during a scary time for the world,” Beyonce on her website.
“It allowed me to feel free and adventurous in a time when little else was moving,” she continued. “My intention was to create a safe place, a place without judgment. A place to be free of perfectionism and overthinking.”
“A place to scream, release, feel freedom. It was a beautiful journey of exploration.”
– ‘Expansive listening journey’ –
In the weeks preceding the release of “Renaissance” Beyonce teased the album with the steady stream of glossy, curated portraits of herself that over the past decade have become her signature.But though she’s received wide praise for keeping the world of music videos on the cutting edge, Beyonce put out her latest record sans visuals (they’re promised at a later date.)
In a statement her label Parkwood Entertainment and Columbia Records lent insight into the decision, saying the artist “decided to lead without visuals giving fans the opportunity to be limitless in their expansive listening journey.”
Beyonce’s soaring vocals have their place on “Renaissance” but it’s the rhythmic, urgent call to the dance floor that stands out, with a tapestry of influences paying homage to pioneers of funk, soul, rap, house and disco.
“Unique / That’s what you are /Stilettos kicking vintage crystal off the bar,” she sings on “Alien Superstar,” which samples Right Said Fred’s “I’m Too Sexy” in a sonic ode to voguing, the stylized house dance that emerged from the Black LGBTQ ballroom culture of the 1960s.
That song closes by sampling a speech from Barbara Ann Teer, who founded Harlem’s National Black Theatre.
On “Virgo’s Groove” Beyonce gets raunchy with an unabashed sex anthem, adding a titular nod to her star sign — the Virgo turns 41 on September 4.Along with a smattering of deep house cuts as well as tributes to gospel, funk and soul, Beyonce’s collaborators on “Renaissance” include Nile Rodgers, Skrillex, Nigerian singer Tems, Grace Jones, Pharrell and, of course, her rap mogul husband Jay-Z.
– Album leaks, Beyhive stings –
Beyonce has long bucked music’s conventional wisdom, and is credited with popularizing the surprise album drop.She later made waves by releasing “Lemonade” — the groundbreaking work that chronicled her own emotional catharsis following infidelity within a generational and racial context — first on cable television, and limiting its streaming availability.
Since “Lemonade” she’s released “Homecoming,” a live album and film featuring footage from her mythic 2018 Coachella performance, as well as the critically acclaimed song “Black Parade” — which dropped amid mass protests ignited by the police murder of George Floyd.
That song saw the megastar, who first gained fame as a member of Destiny’s Child, become the winningest woman ever at the Grammys with 28, and the gala’s most decorated singer.But for all her cultural clout and an indisputable throne in music’s pantheon, Beyonce’s songs have not seen the same commercial dominance as other contemporary global stars — her last number one solo hit was 2008’s “Single Ladies (Put a Ring on It).”
That’s poised to change with “Renaissance.”
The album’s release saw Queen Bey return to music business as usual, deploying pre-sales, a lead single drop, a tracklist and polished social media fodder.But it wasn’t without a hitch — in the days prior to the official release, the album leaked online.
Bey thanked her hive for waiting, and added that “I appreciate you for calling out anyone that was trying to sneak into the club early.”
“We are going to take our time and Enjoy the music,” the megastar told her fandom. “I love you deep.”–AFP
Choosing high fashion brands is your best bet
Women all over the world love branded clothing. Undoubtedly, one of the biggest reasons why women still prefer high fashion brands is because they are generally so much better quality than off-the-peg pieces of clothing. The best designer fashion brands always use top quality materials. And that means the clothes are more durable too. So, quality material doesn’t only feel good against your skin; it’s also a sign that the clothing will last for much longer without visible depreciation like stretching and colour-fading.
Wearing clothes from just one high fashion brand allows women to develop their own styles. There are various high-end brands to choose from, so you can effortlessly select one that suits your style and taste. High fashion brands like Chanel or Ralph Lauren highly recommended, as they are committed to helping clients develop their individual style via professional selection and a personalized-service. By sticking with just one brand that you adore, you can become identified with a particular style or design, and keep your fashion consistent.
Many women prefer high fashion brands because wearing designer clothing makes them feel prestigious. If you want to boost your social status, all you have to do is wear high-end brands. You can then brag about how you have the same designer as specific celebrities and gain attention from those around you. By wearing clothing designed by famous names, you can taste a little fame yourself.
Many women still prefer high fashion brands because they can be collectible. Who doesn’t want to own limited editions that will be the talk of the town? If you enjoy collecting, gaining a collection of high-end designer clothing could be a great hobby. By buying limited editions and collectibles, you will also find the items increase in value over time. So, collectible branded clothing could be a good investment.
The greatest reason of all for why women still like high fashion brands is simple: they’re fashionable. By wearing high-end designer clothes, you can feel like you’re somebody. You will stick out of the crowd by not wearing what everybody else is wearing. And you will show that you are up-to-date with all the latest trends. If you want to stay abreast of the current fashion trends, choosing high fashion brands is your best bet.
Celebrities and their favourite fashion designers
Ever noticed that certain celebrities seem to stick to their favourite labels like glue? Whether it’s because they’re BFFs with the fashion designers, are spokesmodels for the brands or are simply smitten with a certain
maison’s aesthetic, it seems that once an A-lister finds their fashion comfort zone there is no going back. With awards season in full swing and red carpet speculation heading into overdrive, we examine who is costuming whom.
Anne Hathaway and Valentino
It’s been said that Italian couturier Valentino Garavani’s popularity rivals that of the Pope in Rome and he has found his ultimate red carpet disciple in Anne Hathaway. Unabashedly one of “Val’s Gals,” the newly-engaged actress wears his molto elegante designs almost exclusively and, it’s been whispered, will walk down the aisle in a bespoke Va-va bridal gown.
Renee Zellwegger and Carolina Herrera
Quick, can you remember the last time Zellweger hit the red carpet in anything but Carolina Herrera? The Texan beauty is a true devotee of the New York-based designer saying that her clothes “make me feel as though I’m not trying too hard and that I’m telling the truth.”
Kate Middleton and Alexander McQueen
Between her now-iconic royal bridal gown and the breathtaking black velvet dress worn at a charity dinner over the holidays, the Duchess of Cambridge has quickly made the house of Alexander McQueen a household name. Sarah Burton, the creative director and successor to the designer, has emerged as a brilliant and inspired choice for a modern royal and together the two have managed to impress the entire fashion cognoscenti with every outing.
Pippa Middleton and Temperley London
When your big sister is marrying the future King of England, you can bet you’re getting your A-game on. Enter Alice Temperley, whose Temperley London line has long been the go-to
party-wear of choice for London’s glitterati. Pippa, was spotted in a glam emerald chiffon gown at the Royal Wedding reception and only a few months later took a front row seat at Temperley London’s Spring 2012 catwalk show.
She may be American’s quintessential golden girl but Blake Lively flies the flag for all things French, particularly when they form two interlocking Cs. As the newest face of Chanel’s Mademoiselle handbag line – hand-picked by the Kaiser himself – Blake makes the red carpet rounds clad in her favourite label and, in fact, is so crazy for Coco that she turned down other lucrative contracts to hold out for.
Gwyneth Paltrow and Stella McCartney
With two young kids and a rock star husband, Gwyneth’s look is decidedly more low-key than it once was but when the style maven does get kitted out, she selects
Stella McCartney’s form-fitting frocks to show off her intensely yoga-sculpted body. And why not? Over the past few seasons, sexy yet intellectual body-con have quickly become McCartney’s oeuvre.
Ashley Greene and Donna Karan
When Ashley signed on as the face of DKNY )last fall, the gig came with some serious perks namely in getting the First Lady of American fashion Donna Karan to custom design several of her red carpet confections. Apart from fronting the label’s campaigns and acting as a brand ambassador, theTwilight Saga star has already turned out in a spectacular array of jewel tone dresses.
Sienna Miller and Matthew Williamson
Despite having a fashion brand of her own in Twenty8Twelve, boho queen Sienna Miller has long been a muse to British designer Matthew Williamson. His effervescent bohemian-inspired designs are, quite literally, made for her.
Natalie Portman and Rodarte
Natalie isn’t just a friend or muse to Kate and Laura Mulleavy — the design duo behind the California-based label, Rodarte — she’s their golden ticket. When the
Black Swan actress stood up to collect her Oscar statuette last year, she did so not in a couture Dior design (for which she serves as a spokesperson) but clad in a frothy off-the-shoulder Rodarte confection. She also managed to hook the sisters up with a costume credit for the film and, based on their performance as well as Natalie’s avid support, we suspect it won’t be the last.
Lady Gaga and Mugler
Mother monster’s penchant for outré outfits and looks makes her hard to please. And while she’s often turned to Italian labels like Armani and Versace for her tour and stage costumes, Gaga’s fashion needs are fulfilled by one Nicola Formichetti, her stylist, BFF and newly installed creative director of the storied French fashion house of Thierry Mugler. The singer vamped it up for her modelling debut at Mugler and managed to get her paws on the entire collection in every colour.
Tilda Swinton and Haider Ackermann
In today’s cookie-cutter, keeping-up-with-the-Kardashians world, making an impression on the red carpet means making bold choices. Enter Scottish lass Tilda Swinton who transcends trends and embraces out-of-the-box designers like Jil Sander, Dries van Noten and, most notably, Belgian designer Haider Ackermann. His drapey silk dresses and jewel-toned pantsuits may not be everyone’s cup of tea but Tilda, ever the trailblazer, remains transfixed.
WOW, I was interested in brand names thought that brands made me a better and more respected person. When I was in college I got a part time job at a well known big name retail establishment. It was then when I realized how stupid I was. I stopped on my shoes and have never bought into the brand name fettish again said a top fashion designer.
I do own some luxury items like handbags because I love them, but if I can get same luxury goods I buy clothes now that look good on me, that flatter me and make me look younger. Who wants Ralph Lauren shirts that make you look like great granny? No, I would rather buy a blouse tht is low cut, no collar and sexy in nature that flatters me than a brand and a rider on the breast. I have strayed from big names brands and I intend to keep it so. Most of my matured friends are into this crap and we argue all the time. they think I can tell and otherc can tell that the jeans they wear are high dollar, really I cant tell unless they raise their blouse and show me the label. So stupidi so believe in you that labels aren’t everything. you can’t buy style, right? i grew and live in a place that only the richest can buy those designer pieces and where the there are so many malls but finding a really good place to shop is like a fortune. as my taste for clothes evolved, i realized that the best place to shop here without having to save so much are actually thrift shops said one of the models.
The Boss Up Story
Boss Up isn’t merely a brand name. It’s a manifestation of resilience and inner power in the form of a branding and social media marketing agency. Hafsa Killru, the Founder of Boss Up has a personal story and determination to ‘boss up’ that propelled her to launch her own venture to empower entrepreneurship, especially among small businesses.
The environment one grows up in has a remarkable effect on a young child’s mind. Watching two strong women in the family redefine the role of feminine power, a young Hafsa grew up ambitious too. Although brimming with the desire to create a change, her childhood was fraught with challenges that plague many children today – bullying. She was subject to severe bullying since the tender age of 10 at her places of education, which affected both her mental and physical health.
“I never fit in anywhere. I was never welcome among the cliques. But I didn’t let it affect my confidence. Keeping my circle small helped me stay focused on my studies. I’d spend this time alone in school libraries, often reading encyclopedias,” says Hafsa. “The bullying worsened in my teenage years. I was lonely but it worked out in my favour because I was never, and still not, someone who worries about ‘what will others say’ — a key obstacle in many people’s lives. Not having many friends meant I was not under peer pressure. This allowed me to be my authentic self.”
Hafsa’s writing career began quite unexpectedly when she was 17. Not only is she a content writer but also a poet who writes evocatively about mental health, healing and empowerment. But this didn’t come by easily either.
During her higher studies, those she considered to be her friends tried to crush her growth mindset, which eventually took a toll on her. It was only when she managed to remove herself from such environments did she become more self-aware and regain her confidence, thanks to the solitude it brought into her life.Yet again, a new set of obstacles awaited her in her early 20s. In 2019, she was turned down by over 20 companies within three months alone, which led to deep frustration and self-doubt. Although she had freelancing opportunities, the lockdown only added to her troubles.
But that’s when something clicked into place – an idea so obvious, so big and so right for her that Hafsa knew it was what all these adversities were pushing her towards. She realised the lockdown was putting undue pressure on businesses and it needed a solution. Especially small businesses were struggling to go online and create a sustainable brand, and that too at an affordable rate. How could they compete with incumbent brands with massive budgets and breakthrough technologies? She sought to give them the edge they needed and thus, Boss Up was born in October 2020.
“Inviting change, taking charge of the situation and choosing to do something on my own has to be, although scary, the most liberating decision I have ever made,” admits Hafsa. “The lockdown wasn’t the time for businesses to go silent. They needed business and marketing solutions that would help them overcome the situation.”
In today’s contemporary business world, a business of any size will only be running a losing race if it hasn’t developed a strong social media presence or a clear brand strategy. Hence, Boss Up ensures equal opportunities are given to entrepreneurs from all walks of life.
One and a half years into the business, Boss up is now global with its wings spread across countries like the UK, Canada, Dubai, Qatar, the Maldives and Australia, and is backed by a strong team of young and passionate minds.
Boss Up’s primary goal is to uplift entrepreneurs. The brand is also a strong advocate for inner power, confidence and resilience — the three main driving forces of ambition. It intends to help people who hail from struggling backgrounds; the ones who are inundated with a lack of support, seek self-sufficiency and are hungry to design a unique identity for themselves.The brand also strives to treat everyone at work with compassion and empathy whilst leading with kindness as it is crucial to reform work cultures that are hazardous to oneself.
Reach out to HAfsa via Instagram @hafsa_killru @bossup_srilanka or email firstname.lastname@example.org.
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