Connect with us

Business

MarCom Collective engage clients on sustaining a strong and healthy advertising eco system

Published

on

Left – Right: Roshan Wijeyaratne – President, MarCom Collective and President, Event Management Association of Sri Lanka, Tharaka Ranwala First Vice President, MarCom Collective and President, International Advertising Association (IAA) – Sri Lanka Chapter and Sugiban Sathiayamoorthy – Second Vice President, MarCom Collective and President, Association of Accredited Advertising Agencies, Sri Lanka (4As)

 

Makes request to temporarily suspend calling for pitches and competitive bids

 

The MarCom Collective recently made an appeal to clients on behalf of marketing communication industry, requesting them to refrain from calling for pitches and competitive quotations with concepts and to continue to work with their existing partners until the current situation eases for all. The proposed timeframe is 18 months, commencing from 1st July 2021.

In the event a pitch is unavoidable, the Collective has proposed a series of steps for Companies to consider. 1. Decide on an agency based on credentials submissions 2. The proposed minimum limit that defines a project as large enough to be called for a pitch should yield a net ad spend that exceeds Rs 10 million per annum in respect of creative production for ad agencies, a spend of Rs. 5 million per event in respect of event companies, a spend of Rs. 25 million per annum in respect of digital companies, a spend of Rs. 100 million in respect of media independent companies. In addition, it proposes that clients evaluate credentials of all suitable agencies but limit the final selection to 3 agencies/companies only for pitch submissions. Lastly, it proposes that clients consider paying a minimum fee of 150,000 for the pitch work presented by the two unsuccessful bidders. In the case of event companies and outdoor companies it requests clients to ask for cost proposals only.

The Collective stated that, at present the marketing communications industry is under tremendous pressure as a result of the ongoing pandemic and many agencies have had to take drastic measures in order to survive. The added burden of a pitch and uncertainty associated with it, only increases the pressure they face. This request comes because of the significant increase in pitches being called for by clients which are considered arbitrary in nature.

Commenting on the appeal that is being made to clients, Roshan Wijeyaratne – President, MarCom Collective and President, Event Management Association of Sri Lanka said, “The marketing communications industry has been quite challenged due to the prevailing global health and financial crisis. We believe that it is important for us to join hands and use our time and talent productively and not wastefully. The marketing communications industry thrives on relationships, as such we are confident that by working together in partnership over the next 18 months, will only enable companies to recoup some of the losses that have been incurred during the past 15 months. Pitches cost money and time, which Agencies, Event companies Media independents, Printing companies, Research and Outdoor Advertising companies can ill afford.”

​”As a member of the IAA, which represents clients, media, and advertising agencies, I believe the request being made is timely. It is only fitting for us to come together as members of the business community and be mindful of the current situation and lend our support in ways that we can. Engaging and remaining with our current partners we feel is reasonable, as it can only strengthen and build the working relationship when facing such a challenging time.” said, Tharaka Ranwala – First Vice President, MarCom Collective and President, International Advertising Association (IAA) – Sri Lanka Chapter.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Sri Lanka Tourism introduces e-learning platform for all SLTDA registered tourist guides.

Published

on

As an initiative to uplift the reviving tourism industry in the country, Sri Lanka Tourism Development Authority in collaboration with Sri Lanka Institute of Tourism & Hotel Management (SLITHM) have introduced the continuous professional development (CPD) e-learning platform to all registered guides to enhance their knowledge and skills.

The launch of the continuous professional development (CPD) e-learning platform took place this week under the patronage of Minister of Tourism Prasanna Ranatunga, Secretary of the Ministry S. Hettiarachchi and Sri Lanka Tourism Chairperson Kimarli Fernando.

“Tourist guides play an important role in our tourism sector as they spend a lot of time with visitors from arrival to departure. It is important that our guides stay updated on their professional/technical knowledge and I hope this e-learning platform by Sri Lanka Tourism will help them enhance their knowledge and skills” Sri Lanka Tourism Chairperson Kimarli Fernando shared while the Minister congratulated all the officials who were involved in bringing this initiative to reality.

Knowledge improvement, obtaining expertise knowledge from veterans, develop active participation with guests, improve the link between Tourism institutions & guides are some key objectives of this e-learning platform.

If you are a registered guide with SLTDA, you can now sign up on https://sltda.gov.lk/e-learning/login and avail of the online courses.

A certificate of completion will be given at the end of the course from SLTDA and SLITHM.

 

 

Continue Reading

Business

Impact of Climate Change on marine and fresh water resources and combating water pollution

Published

on

Trilateral virtual dialogue among Pathfinder Foundation, Russian International Affairs Council and Asian Confluence

The Pathfinder Foundation (PF) has initiated a trilateral dialogue involving Sri Lanka, India and the Russian Federation to discuss issues of contemporary relevance. The first trilateral dialogue will be held to day 4:30 PM SLST on the “Impact of Climate Change on Marine and Fresh Water Resources and Combating Water Pollution: Best Practices from Russia, Sri Lanka and India”.

For this dialogue, Pathfinder Foundation will be partnering with Russian International Affairs Council and Asian Confluence.

The distinguished panellists for the webinar are, Ambassador GlebIvashentsov, Vice President, Russian International Affairs Council, Ambassador (Retd.) Bernard Goonetilleke, Chairman Pathfinder Foundation, Ambassador. IFS(Retd.) Rajiv Kumar Bhatia, Member Governing Council, The Asian Confluence and Distinguished Fellow, Gateway House,Dr. Anastasia Likhacheva, Director, Centre for Comprehensive European and International Studies, Higher Schoolof Economics, Dr. B. V. R. Punyawardena, Chairman, National Steering Committee on Climate Change Adaptation, Governmentof Sri Lanka, Dr. Fraddry D’Souza, Area ConvenerandFellow, The Coastal Ecology & Marine Resources Centre, TERI Goa,India , Dr. Konstantin Zgurovsky, Senior Advisor, Marine Programme, WWF Russia, Mr. Sarath Premalal, Retired Director General of Meteorology of Sri Lanka and Prof. Vinay Kumar Dadhwal, Director, Indian Institute of Space Science and Technology Professor Indira Gandhi Chair, National Institute of Advanced Studies, India

Those who are interested in participating may kindly register at the following link; https://bit.ly/3AZbYAN Program details are available at https://bit.ly/3zdUkY3 . The event will also be live streamed on the PF Facebook Page https://www.facebook.com/pathfinderfoundation/

 

 

Continue Reading

Business

Doc990 and MyDoctor partner SLVA to extend accessible veterinary services islandwide

Published

on

Sri Lanka’s premier digital health solutions service providers, Doc990 and MyDoctor are now enabling customers to access online veterinary services island-wide in partnership with the Sri Lanka Veterinary Association.

The national professional body serving and representing the interests of the veterinary profession in Sri Lanka, the Sri Lanka Veterinary Association (SLVA), is dedicated to providing continued excellence within the profession of animal medicine and the provision of outstanding care for all animals while also actively creating public awareness of the contribution of veterinarians island-wide.

This collaborative effort with Doc990 and MyDoctor will bring pet owners, owners of farm animals and good Samaritans the ability to access remote video consultations with leading, specialist veterinarians of their choosing, without the hassle of physically entering hospital waiting rooms, transporting animals etc. This timely, contactless service will not only be convenient but also a relief to pet owners and caretakers in the backdrop of travel restrictions as a result of the ongoing global pandemic.

Customers can engage in video consultations with their chosen vet by downloading the Doc990 mobile app from the Google Play Store or the Apple Store. Through its widening network of hospitals and medical services, Doc990 strives to make health care accessible and convenient for all Sri Lankans.

 

 

Continue Reading

Trending