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Joint Apparel Association Forum : ‘Maintaining GSP+ is critical to Sri Lanka’s apparel sector’

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With the current GSP+ regulation set to expire by the end 2023, it is imperative that Sri Lanka takes measures to secure concessionary access to the European market. Securing GSP+ depends on Sri Lanka upholding the already ratified conventions spanning human rights, labour, environment and governance. If Sri Lanka is to lose GSP+, the combined loss for the apparel sector is estimated at USD 494 million, which is 79% of the estimated trade loss.

Secretary General of the Joint Apparel Association Forum Sri Lanka, Yohan Lawrence spoke on the critical need to retain GSP+ post-December 2023. In this interview, Lawrence shares his perspectives on the importance of trade concessions for Sri Lanka’s apparel sector and the economy, the potential consequences if revoked, and the apparel sector at present.

What is the current state of Sri Lanka’s economy, and how does it impact the apparel sector? 

Sri Lanka’s overall economic outlook shows slow but steady signs of recovery, especially after the Sri Lankan Government reached a staff-level agreement with the IMF for a 4-year Extended-Fund Facility programme (EFF) earlier this year. This is critical to inspire investor confidence and attract much-needed foreign direct investment (FDI) to the country.

With that being said, the country was able to achieve over USD 1 billion in March in exports for the first time in 2023; however, in apparel exports specifically, there has been a 15-25% drop in orders as a result of the global economic slowdown caused by the increase in interest rates to combat high inflation in the West specifically in major exporting countries including the US, UK and Europe.

Recent data shows apparel exports declining by 14.95 per cent Year-on-Year (YoY) to USD 1.18 billion in the first quarter of this year compared to the same period last year, which is the lowest since the first quarter of 2013. The industry projects it could be five to six more months before it sees a recovery in global demand.

Can you explain the Generalised Scheme of Preferences (GSP+) and why securing it is essential for Sri Lanka’s apparel sector?

GSP+ is a trade incentive granted by the European Union (EU) to developing countries, eligible to import items to the EU market, guaranteeing increased trade with the EU. It has also been observed that the EU’s GSP+ helps developing countries alleviate poverty by generating employment across vulnerable communities specifically, adding skill, knowledge and technological know-how to a pool of resources and creating jobs based on international values and principles.

Latest data shows that EU imports from Sri Lanka amounted to about €2.55 billion in 2021, of which approximately 54% benefitted from reduced tariffs under the GSP+ arrangement. Moreover, 85% of Sri Lanka’s current exports are eligible for tariff reductions under the GSP+ scheme. Such preferential access granted through GSP+ provides Sri Lankan apparel exporters with an advantage of diversification and exploring new export opportunities.

It is important to note that the apparel industry has experienced a rapid decline in demand (15%-25%) amidst an ongoing dip in apparel exports in the first quarter of this year. Securing GSP+ within the two-year period post-December 2023 becomes critical in this context, as the apparel industry cannot absorb a further reduction in orders with the loss of the concessionary scheme nor the Sri Lankan economy bear the loss of essential foreign exchange inflows and investment incentives the GSP+ scheme underwrites.

What can the global apparel industry do to help Sri Lanka secure GSP+? 

 GSP+ concessions are conditional on qualifying countries ratifying and effectively implementing 27 international conventions spanning human rights, labour rights, the environment, and good governance. Therefore, at this point, the onus is on Sri Lanka to ensure that the required criteria are met.

We must understand that over 30% of Sri Lanka’s apparel exports are to the EU and having GSP+ in this current economic environment is critical. Apparel factories in the north and east regions, for example, export at least over 80% of their products under this scheme. Sri Lankan apparel was the very first large-scale manufacturing sectors to enter the region and remains the single largest sector in those areas today. This has infused much-needed investment into the community and providing employment opportunities, especially for women in the North and the East (the majority of whom are breadwinners), following the end of the civil war.

Therefore, concessionary schemes like this help Sri Lanka to be price competitive within the EU market.

Is JAAF in talks with the European Commission at the moment? If so, how is that going?

As an industry body, we do not engage directly with the EU Commission regarding GSP+; as it is a matter dealt with from Government to Government. On the other hand, whenever a delegation visits our country, we make every effort to arrange a meeting with them in our capacity as the leading authority representing the apparel sector, as and when necessary.

However, we work closely with relevant Government authorities and the newly established International Trade Office to ensure the importance of GSP+ is recognised and that Sri Lanka makes its application within the required timeline, abiding by protocol.When can we expect to receive the report by the European Commission that was due to be released in early 2023?

While we do not know the details, our understanding is that this is imminent, and we are confident that the Government is fully aware of the importance of the continuity of GSP+. A cabinet paper was recently submitted highlighting the importance of securing the trade scheme.

Earlier this month, talks were held between the Ministry of Foreign Affairs and the EU Joint Commission, with the visiting delegation providing a brief on the new cycle of the EU GSP+ Regulations to be adopted for 2024 – 2033.

Will this make it challenging to secure GSP+?

We do not see it that way because, as stated earlier, the onus is on Sri Lanka to ensure the required criteria are met. But availing of GSP+ will positively impact worker earnings, which is why it becomes critical to ensure that we obtain this benefit to safeguard workers’ livelihoods.

Throughout Sri Lanka’s economic crisis, many global brands showed their support for Sri Lanka’s apparel sector – is this continuing, and is there any concern over the potential loss of GSP+ at the moment?

It is heartening to know the support we continued to receive from major brands throughout the economic crisis and the trust placed in Sri Lanka’s ability to deliver. This continues to this day. These brands have acknowledged that the talent and skills of our employees have played a significant role in displaying the country’s resiliency.

This was only possible with the Government’s support and other entities including the Export Development Board to ensure our plants could operate unhindered during the fuel and energy crisis. More than concerns about GSP+, global brands and local manufacturers are working together to power through the global economic slowdown and cushion the impact of the global economic downturn on the sector. We hope to see a turning point at the end of the year.

 What could happen to Sri Lanka’s apparel sector after 2023 if GSP+ is not secured?

If GSP+ concessions are withdrawn, Sri Lanka will not only severely lose its competitive edge, risking the sustenance of the apparel industry but will also lose USD 494 million worth of exports, at a time when the country’s priority should be in reaching as many diverse markets as possible. The Institute of Policy Studies also indicated that the apparel industry would be among the worst-hit sectors if Sri Lanka is to be withdrawn from the GSP+.

 Other sectors that would be affected include tobacco, seafood, and rubber. With Sri Lanka being identified as a country with the least use of its preferential market access among all GSP+ countries, the loss of preferential access will halt the industry’s drive to increase the current utilization rate (63%) and efforts to expand Sri Lanka apparel’s market share in the EU.

What is JAAF’s plan for Sri Lanka’s apparel sector if GSP+ is not an option? Will you be looking to grow the country’s market share outside Europe?

The EU market is integral to Sri Lanka Apparel. We have a number of European investments in the sector, some going back 40 years and protecting this market is one of our key objectives. That said, we acknowledge the need to have a wider base of exports and have been actively engaging with top Government and Foreign Ministry officials for some time now, to expedite negotiations on Free Trade Agreements (FTAs) outside the EU and the UK.

At a time when the country’s economy is in a critical state, securing new FTAs can help export diversification and reduce barriers for Sri Lankan apparel exporters. Furthermore, it will generate much-needed foreign exchange for the country. Therefore, securing an FTA with China is one of our key priorities.

There is also great potential within the Indian market with the Indo-Sri Lanka FTA. Under the current arrangement, the country can only export 8 million ready-made pieces annually, but Sri Lanka has the potential to export much more. Beyond this, we also see potential in countries like Canada, Japan, South Korea and Australia and continue to push for better market access to these countries.

If the apparel sector is to successfully diversify its markets and, in the process, increase its resilience and secure the jobs of the untold hundreds of thousands, earning a living through this sector. The strategic vision of the Sri Lankan Government and the coordinated actions of its diplomatic missions will be most important.



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HNB Assurance Recognized with Merit Award at the Great HR Awards 2025

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Team HNBA at the Great HR Awards

HNB Assurance PLC was recognized at the Great HR Awards 2025, receiving the Merit Award in the Finance, Insurance, Real Estate, and Investment sector. This recognition reflects the company’s continued commitment to strengthening its people strategy, nurturing a progressive culture, leveraging technology and maintaining strong industrial relations.

Sharing his thoughts on this accomplishment, Lasitha Wimalarathne, Executive Director / Chief Executive Officer of HNB Assurance PLC, stated, “This recognition reiterates our belief that people are the true drivers of our success. Over the years, we have invested significantly in building an environment where our teams feel inspired and supported to deliver their best. As we continue to grow as one of Sri Lanka’s best insurance companies, this award reflects our ongoing efforts to build a workplace where both our people and our business can thrive. My sincere thanks go out to our HR team for continuously driving these initiatives.”

Commenting on the award, Navin Rupasinghe, Head of HR / DGM at HNB Assurance PLC, said, “Our people-first philosophy shapes every HR initiative we design, from strengthening learning pathways and leadership development to enhancing employee well-being and engagement. This recognition validates our ongoing efforts to build a workplace culture grounded in trust, inclusivity and performance. As we look ahead, we remain committed to evolving our HR practices to meet the expectations of our people and the future of work. My sincere thanks to the CIPM for this recignition.”

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MullenLowe Sri Lanka named Creative Agency of the Year in South Asia

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MullenLowe Sri Lanka has been awarded Gold as the Rest of South Asia’s Creative Agency of the Year at the Campaign Agency of the Year Awards 2025, held recently at Mumbai’s ITC Maratha Hotel. The accolade marks a landmark year for the agency, driven by breakthrough ideas, ambitious brands, and a surge in economic activity.

Campaign Agency of the Year – South Asia 2025 (Rest of South Asia – Creative Agency) awarded to MullenLowe Sri Lanka

Guided by a clear creative vision and extensive category expertise across 111 brands in 33 sectors, MullenLowe strengthened its position through strategic leadership appointments, talent acquisition, and the integration of AI-enabled tools. These initiatives created an environment where creativity, learning, and commercial impact worked in tandem, supporting long-standing client relationships and consistent new business momentum.

Thayalan Bartlett, Executive Chairman, said, “Our growth is rooted in a people-first, creative-centred culture. By attracting top talent and focusing on continuous upskilling, we have enriched both our creative and strategic capabilities.”

The agency’s innovation was further enhanced by Fever, its AI-enabled production studio, and LoweGo, a subscription-based design unit, enabling faster and more scalable solutions for modern marketers. Training programs, including an international AI workshop in Baku for top creative minds, helped unify teams around technology-driven creativity, leading to MullenLowe’s highest Effie points haul in a decade.

Harendra Uyanage, Senior Vice President and Executive Creative Director, added, “This recognition celebrates a team that constantly stretches its creative boundaries, transforming every brief into opportunity.”

The win adds to a series of recent accolades, including Most Effective Agency of the Year at the 2024 Effie Awards, and multiple awards at Dragons of Sri Lanka and SLIM Digis 2025, cementing MullenLowe’s vision to become Sri Lanka’s most commercially impactful creative company by 2030.

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ComBank named Sri Lanka’s Best Trade Finance Bank at Euromoney Awards 2025

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Com Bank honoured for outstanding support to Sri Lanka’s trade sector

The Commercial Bank of Ceylon PLC was named Sri Lanka’s Best Trade Finance Bank at the prestigious Euromoney Transaction Banking Awards 2025, in recognition of the Bank’s strong performance and continued contribution to supporting Sri Lanka’s export and import sectors.

This global recognition from Euromoney, a leading authority in financial markets, celebrates institutions that demonstrate innovation, leadership, and measurable impact in transaction banking across cash management, payments, trade finance, and technology. Commercial Bank is Sri Lanka’s clear market leader in trade finance, commanding a 21% share in exports and a 14.26% share in imports, demonstrating its strong presence across both segments.

In 2024, the Bank supported over US$ 5 billion in trade transactions, underscoring its unmatched role in enabling the flow of goods, services, and foreign exchange. Its leadership has also been recognised regionally by the Asian Development Bank (ADB), which named Commercial Bank its Leading Partner Bank in Sri Lanka for the fourth consecutive year under the Trade and Supply Chain Finance Programme.

At the forefront of Commercial Bank’s recent innovations is ComBank TradeLink, Sri Lanka’s first fully integrated, end-to-end digital trade finance platform. The system brings all trade finance operations – from Letters of Credit to export collections and shipping guarantees – into one secure online interface, providing customers real-time visibility, faster processing, and paperless convenience. This digitalisation drive has redefined the client experience, reduced manual processes and improved turnaround times across thousands of transactions.

The Bank’s commitment to advancing Sri Lanka’s trade sector extends beyond technology. Through initiatives such as the ComBank Trade Club, which facilitates connections between buyers and suppliers both locally and internationally, and ComBank LEAP | GlobalLinker, a digital business networking platform for SMEs, the Bank is actively building bridges between Sri Lankan entrepreneurs and global markets. Its Diribala Exporter Development Programme further empowers micro, small, and medium enterprises to become export-ready, providing access to expert guidance, training, and financial support.

Reflecting on the award, Commercial Bank said the recognition from Euromoney was a tribute to the trust placed in the Bank by Sri Lanka’s exporters and importers, and to the dedication of its trade finance teams who continue to innovate and deliver excellence in a rapidly evolving global landscape.

As Sri Lanka’s largest private sector bank and the first to surpass US$ 1 billion in market capitalisation, Commercial Bank continues to lead in supporting national trade, driving digital transformation, and shaping a more inclusive and resilient export economy, the Bank said.

Commercial Bank was the first bank in the country to be listed among the Top 1000 Banks of the World, and has the highest Tier I capital base among all Sri Lankan banks. The Bank is the largest private sector lender in Sri Lanka and the largest lender to the country’s SME sector. Commercial Bank is also a leader in digital innovation and is Sri Lanka’s first 100% carbon-neutral bank.

Commercial Bank operates a network of strategically located branches and automated machines island-wide, and has the widest international footprint among Sri Lankan banks, with 20 branches in Bangladesh, a fully-fledged Tier I Bank with a majority stake in the Maldives, a microfinance company in Myanmar, and a representative office in the Dubai International Financial Centre (DIFC). The Bank’s fully owned subsidiaries, CBC Finance Ltd. and Commercial Insurance Brokers (Pvt) Limited, also deliver a range of financial services via their own branch networks.

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