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John Keells Foundation pilots substance abuse prevention awareness in Hikkaduwa

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It is believed that by equipping teachers and parents with a proper understanding of the risks and dangers of drugs and a physical environment to support drug prevention, the probability of children engaging in drug-user behaviours can be minimised. This is the context in which John Keells Foundation, the CSR entity of the John Keells Group, piloted its Substance Abuse Prevention Awareness Programme on July 31 at the Auditorium of the Divisional Secretariat in Hikkaduwa.

The inaugural session was conducted for 39 targetted participants comprising Pre-school teachers from five Grama Niladhari (GN) divisions of Hikkaduwa and Government Officials from the Divisional Secretariat, Hikkaduwa, Grama Niladhari of the respective GN Divisions, representatives from Southern Province Education Department and Police Officers from Hikkaduwa Police Station.

The initiative was conducted as part of John Keells Praja Shakthi initiative in Hikkaduwa in partnership with Hikka Tranz by Cinnamon and technical partner, Humedica Lanka. Speaking at the inauguration, Ms. Carmeline Jayasuriya, Head of Operations, John Keells Foundation stated “Out of the six focus areas of John Keells Foundation, this programme falls within the Health focus area through which we seek to foster healthy communities towards enhancing their holistic well-being and productivity.

Considering that substance abuse has become a growing menace is Sri Lanka and the positive impact that early childhood interventions can have in preventing causes that lead to drug use and other addictions later in life, this session, which is one of the many, will support in understanding how you, as a teacher, parent or caregiver could intervene very early in an child’s life and thereby prevent substance use and a range of other related behavioural problems.

 



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Business

Seylan Bank offers amazing discounts for Avurudu

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With Avurudu just around the corner, Seylan Bank PLC is offering amazing discounts to customers purchasing daily essentials, electronics, clothing, gifts, and more. The bank with a heart will celebrate the New Year with “Ratatama Super, Avurudu Offers with Seylan Cards” and “Seylan Tikiri – Season of Gifts and Laughter”.

The bank with a heart, commenced these exciting offers and promotions to provide the best Avurudu experience to its customers young and old, and to reward them for their continued loyalty to the bank, in the spirit of festivity.

“At Seylan Bank, we want to make your Avurudu an unforgettable experience,” said Gamika De Silva, Assistant General Manager, Marketing and Sales at Seylan Bank. “These two promotions underscore our customer-centric approach which focuses on providing products and services that enhance the overall customer experience and convenience, adding value to your experience with the Bank with a Heart.”

The Bank has partnered with leading supermarket chains on selected promotions; with Keells offering 30% off on fresh meat during the weekends, Cargills providing 20% off on total bills during selected weekends, Glomark offering 20% off on the total bill on every Sunday for a limited time, Laugfs Super providing 20% off on a range of goods on every Monday for a limited time, and Premasiri Supermarket offering 20% off on vegetables & 10% off on fruits on every Wednesday & Thursday during the promotion period.

 

 

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OPPO launches Avurudu song to spread seasonal cheer

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OPPO recently launched an Avurudu jingle ahead of the Sinhalese & Tamil New year. Sung by OPPO brand ambassador & The Voice coach Umaria Sinhawamsa, the song also features popular personalities including actor& singer Gayan Gunawardena and choreographer Ramod Malaka& his dance troupe, Cool Steps.

The visual for the song has been shot in a scenic village atmosphere & features a host of New Year traditions of great cultural significance. The video also features the newly launched fan-favorite OPPO F19 Pro which is on offer during the season. On the first day of sales alone, the F19 Pro recorded a 200% increase in sales compared to its predecessor F17 Pro.

CEO of OPPO Sri Lanka Bob Li said: “This project helped us to immerse into Sri Lankan culture better. In keeping with the spirit of the season, evolving & upgrading, OPPO has launched two concurrent promotions: ERABADU WASI from 2-13 April & OPPO SERVICE WASI from 5 – 18 April.”

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SLIM elects new president and EXCO at 51st AGM

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The Sri Lanka Institute of Marketing (SLIM) held its 51st AGM, which saw the induction of its new President Thilanka Abeywardena, who will spearhead the Institute as its 43rd president. This appointment is a milestone in the history of the Institute as Ms. Abeywardena became the first ever female to hold the position of President.

The AGM was held on 7th April, 2021 at Marino Beach Hotel, Colombo. Both a new Council of Management as well as an Executive Committee were appointed during the meeting.

Thilanka currently holds the position of the CMO Lead, South East Asia Emerging Markets at Microsoft Sri Lanka (Pvt) Ltd. and leads marketing and communications across nine Asian countries; Bangladesh, Bhutan, Brunei, Cambodia, Laos, the Maldives, Myanmar, Nepal and Sri Lanka.

The newly appointed Executive Committee comprises ten experienced marketing professionals:

SLIM is the apex body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970.

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